Dawson McAllister Live Media Kit - Colbert Media Group

For Immediate Release Contact: Nicole Cottrill 

Seigenthaler Public Relations 

615-327-7999 

ncottrill@seigenthaler.com 

Date: April 15, 2009 

Ramona Rhodes 

Centerstone 

615-463-6640 

ramona.rhodes@centerstone.org 

Centerstone and Advantage Behavioral Health Partner with 

Dawson McAllister Association’s HopeLine to Provide Crisis 

Counseling 

HopeCoaches to Receive Support from Centerstone to Counsel Youth and Young Adults Considering Suicide 

Nashville and Spring Hill, Tenn. – Centerstone, the nation’s largest non-profit provider of communitybased 

behavioral healthcare, Advantage Behavioral Health, a company of Centerstone, and Dawson 

McAllister Association’s (DMA) HopeLine, a call-in “coaching center” for youth and young adults, today 

announced that the companies have signed a partnership to provide crisis counseling to HopeLine callers in 

distress. As a part of the agreement, HopeLine HopeCoaches will connect callers who are assessed to be at 

risk for suicide directly to specialists at Centerstone’s 24-Hour Crisis Call Center. 

“We wanted a strong relationship with our crisis response partner,” said Kathy Cook, Manager of Strategic 

Partnerships for DMA. “After meeting with the leaders of Centerstone, we felt confident that we had 

discovered a group of exceptionally experienced professionals who could support our callers in need of 

mental health support, especially for callers considering suicide as the answer to their problems.” 

Utilizing technology including chat, text messaging, and of course, the telephone, HopeCoaches seek to 

provide sound, relevant advice to callers’ situations in a faith-based environment. Since 1991, the HopeLine 

has answered thousands of calls with the goal of guiding callers toward handling their struggles without 

turning to self-destructive behaviors. At Centerstone’s Crisis Call Center, which is managed by Advantage 

Behavioral Healthcare, specialists trained in counseling individuals across a spectrum of mental health needs 

assist callers in obtaining appropriate follow-up behavioral health services. 

“The HopeLine is privileged to have dedicated volunteers who are trained to listen, encourage, and offer 

guidance to our callers,” said Dave Anderson, Director of Rescue at DMA. “However, due to the very serious 

nature of some of the calls we receive, DMA decided to seek out the highest level of behavioral health 

expertise possible in order to best help our callers in crisis situations. We were fortunate to find that expertise 

in Centerstone and Advantage. 

To begin the partnership, Centerstone’s mental health counselors trained DMA HopeCoaches to formally 

assess a person’s risk for suicide. When an at-risk caller phones in, he or she is then connected to a 

Centerstone specialist in a “warm transfer.” A warm transfer means that HopeCoaches personally introduce 

callers to Centerstone specialists via three-way connections to ensure that calls are never dropped.

“We are honored to have been entrusted by Dawson McAllister to take on this very important role in 

HopeLine’s outreach to youth in crisis,” said Debbie Cagle, CEO of Advantage Behavioral Healthcare. “Our 

Crisis Call Center is dedicated to seeing individuals through their darkest moments and helping them to 

achieve resiliency and recovery from mental health distress. Suicide is never the answer to a problem, and we 

strive to get people the behavioral healthcare they need to discover that for themselves.” 

Initially designed to only serve callers at-risk for suicide, the partnership of Centerstone and DMA’s 

HopeLine has potential to be expanded to cover callers experiencing other types of mental health distress. 

“The ability to have someone available at any time of day that has a deep and professional understanding of 

the psychology of a potentially suicidal young adult is an real advantage to both our HopeCoaches and our 

callers,” said Walt Kean, the Call Center Manager for the HopeLine’s Chattanooga, TN location. “Our 

partnership with Centerstone and Advantage is an incredible advantage in advancing our outreach of offering 

help, hope, and rescue to a broken and hurting generation.” 

About Centerstone 

Centerstone (www.centerstone.org), a not-for-profit organization, is the nation's largest provider of 

community-based behavioral healthcare. With a history that spans over fifty years, Centerstone provides a full 

range of behavioral health and related educational services to more than 69,000 individuals of all ages and 

their families annually. Children, adolescents, adults, seniors, and families all receive help from a multitude of 

different programs in more than 120 facilities and 150 partnership locations in Indiana and Tennessee. 

Centerstone is accredited by The Joint Commission in Indiana and the Commission on Accreditation of 

Rehabilitation Facilities (CARF) in Tennessee. For more information about Centerstone, please call toll free 

at 888-291-4357. 

About Advantage Behavioral Health 

Advantage Behavioral Health, a regional not-for-profit behavioral health managed care company owned by 

Centerstone, brings an integrated business model and innovative vision to its communities, and individuals 

with severe mental illness for the provision of behavioral health services. Collaborating with members and 

providers alike, Advantage uses innovative strategies to produce solid healthcare solutions. For more 

information about Advantage, please call 866-781-8004. 

About the Dawson McAllister Association 

Dawson McAllister Association is a not-for-profit organization which brings a powerful voice of clear 

thinking and right values to its audience of teens and young adults. In 1990, Dawson determined that radio 

could be a powerful tool for reaching the masses and touching the lives of those in vital need of 

encouragement and guidance. Currently, Dawson McAllister Live is aired every Sunday night on over 80 

mainstream (Top 40) radio stations, attracting a listening audience of 325,000 plus each week. In addition to 

the program Dawson McAllister Live, a new five-night-a-week program called Dawson McAllister Late Nights was 

launched in April 2008. The off-air HopeLine was established in 1991 as an extension of the radio show 

allowing listeners the opportunity to speak one-one-one with a trained volunteer. As of 2008, The HopeLine 

has 400 volunteers who offer support and referrals to an approved community of partners. 

###

57:50 Local 

59:50 

Legal ID 

00:00 

Show Start 

EFFECTIVE 10/19/08 

STARGUIDE III 

ABC SAT SVRS 24L / R 

Sundays 

Live feed 10pm-1am 

Eastern 

45:00 - 57:00 

Floating 

4 Second 

Liner(s) 

3rd Local 

Segment 1 

01:00-19:00 

Floating 

4 Second 

Liner(s) 

Segment 3 

44:00 

7sec 

rejoin 

2nd Local 

Net 

Net 

42:00 

Local 

Segment 2 

1st Local 

22:00 

Local 

25:00 - 39:00 

Floating 4 Second 

liner(s) 

For Technical Assistance call: 

ABC Operations Center: (212) 456-5388 

Technical Info:http://dawsonmcallisteraffiliates.com 

24:00 

7 sec 

Rejoin 

(all elements are hard-timed except for floating 4-second local 

liners) 

-Local spot breaks: :22 :42 & :57:50 [fired by v05 Netcue] 

-Dry 10-second Legal ID (fired by local automation): 59:50 

-Dry floating 4-second local liners (over bed) [fired by v06 Netcue] 

-Dry 7-second rejoin (fired by local automation) at :24 & :44

Dawson McAllister Live Tech Sheet 

Dawson McAllister Live is delivered on the Starguide platform via ABC Satellite (ABC NY) on Sundays from 10:00 p.m. Eastern until 3:00 a.m. Eastern on 

Monday morning. 

Equipment: 

To receive audio you will need a Starguide III receiver or an XDS PRO-4 SG receiver (XDS PRO 4 receiver with Starguide 

capability) 

To receive closures you will need either an ABC Net Cue Card or Sub Audible Tone Decoder. 

Satellite Information 

Satellite Transponder Provider/Carrier Service/Channel Receiver Time (Central) 

AMC-8 23 ABC NY 

SAT SVRS 24 

L / R (Stereo) Starguide III 9:00 p.m. – 2:00 a.m. 

Be sure to register your Starguide Receiver and ABC Net Cue card with ABC Satellite Services. 

212-456-5000 x4 (During Eastern Time business hours) 

212-456-5000 x3 (After Eastern Time business hours) 

For more information on ABC Satellite Services go to their website at http://www.abcsatelliteservices.com/index.asp 

Net Cue Card/Tone Chart 

Hour : Minute : Second ABC Net Cue Sub-Audible Tones* Local Automation 

CC:01:00 – CC:19:00 V06 (Local Drop) 25 Hz Tones Fire Local Tag (Floating) 

CC:19:56 V06 (Local Drop) 25 Hz Tones Fire Local Tag Out 

CC:22:00 V05 (Local Break) 35 Hz Tones Fire Local Break / Mute 

Network 

CC:24:00 

Local Automation 

(No Break) 

Fire Local Tag In / Network 

Return 


CC:39:56 V06 (Local Drop) 25 Hz Tones Fire Local Tag Out 


Network 

CC:44:00 


(No Break) 

Fire Local Tag In / Network 

Return 



Network 

CC:59:50 


Fire Legal ID / Network Return 

(No Break) 

* A Circuitwerks Sub-03 Decoder is required to receive tones 

Local Drops and Rejoin Drops: 

There are two hard Local Drop times each hour: :19:56 and :39:56. All other Local Drops are floating and may be played at 

anytime during DMLive Program Content. Local Drops are cued by a 25Hz tone and ABC Net Cue V05 toward the end of a 

DMLive Sweeper/Liner which includes the tag line “Dawson McAllister Live” and have a :04 second bed for the drop to 

play over. Local drops should only include your radio station’s name, i.e. “106.1 Kiss FM”. Your local station drop for 

this position can be cut by Dawson or your local voice. 

Rejoin Drops play only at the rejoins to DMLive Program Content with the exception being the Legal ID. There are two hard 

Rejoin Drop times each hour: :24:00 and :44:00. Rejoin Drops are cued by your automation system and have a :07 second 

bed at the beginning of a DMLive Element to play over. Rejoin drops should include “Dawson McAllister Live” and 

your station name, i.e. “Now back to Dawson McAllister Live on 106.1 Kiss FM”. This is the ideal position for Dawson’s VO 

to play. 

Legal ID: 

The Legal ID is cued by your automation system at: :59:50 and has a :10 second bed to play over. 

Local Breaks: 

There are three Local Break times each hour: :22:00, :42:00, and :57:50. Each Local Break is 2 minutes in length. Local 

Breaks are cued by a 35Hz tone and ABC Net Cue V06. Dawson McAllister Live fills all breaks in the event your station 

does not have inventory to fill the breaks. 

Dawson McAllister Live Technical Contact 

Amy Nickel, Affiliate Relations, anickel@dmlive.com

Local Station 

ID 

Call 5 

Segment 8 

Local Legal 

ID 

Local 

Song 

10 

Stripped Version 

8 segments per hour to include calls, features, 

and any Dawson talk breaks. Stations place 

their own imaging before and/or after segments. 

Local Song 1 

Segment 1 

Local Station ID 

Call 1 

Local Station 

ID 

Local Rejoin 

Local Song 9 

Local Song 2 

Local Dawson 

ID 

Spot Block 

Segment 2 

Call 2 

Content 

Break 

Segment 7 

Local Song 8 

Local Song 3 

Content 

Break 

Call 4 

Local Station 

ID 

Segment 6 

Local Song 7 

Spot Block 

Local Song 4 

Spot Block 

Local Dawson 

ID 

Local Rejoin 

Local Rejoin 

Local 

Song 6 

Local 

Song 5 

Segment 4 

Local 

Dawson 

ID 

SEGMENT 5/ 

Content Break 

Call 3 

Local Station 

ID 

Local Sweeper 

Delivery Options: 

FTP Download 

-Available for download daily 72 hours in advance of air date. 

-Format: 256kbps MP3 

-Download time based on your local network 

(est. 15min download time per show hour) 

WanCast: (NexGen users only) 

-Delivered daily by 12noon Eastern 

-AutoLoad optional (number range must match)

00:00 

DMHAREJOIN 

00:00 

DMHALEGAL 

PROGRAM CLOCK 

Effective May 28, 2009 

Premiere XDS PRO4-P 

Airs Thurs 1 PM Eastern 

for broadcast Sunday between 

8PM and 12 Mid Local time 

DMHAID 

(X1 FLOATING) 

DMHAREJOIN 

DMHAID 

(X2 FLOATING) 

Segment 3 

DMHALOCAL 

Local (3:00) 

Segment 1 

Network (2:00) 

DMHANET 

Network (2:00) 

Local (3:00) 

Segment 2 

DMHANET 

DMHAID 

(X2 FLOATING) 

DMHALOCAL 

DMHAREJOIN 

For Technical Assistance call: 

Premiere Network Operations Center: 800-276-4431 

Technical Info: www.premiereradio.com/engineering 

DMHAID: Fires :03 second Local ID. 

DMHALEGAL: Fires :05 second Legal ID 

DMHALOCAL: local stopset 

DMHAREJOIN: Segment Start 

Top of hour Legal ID is hard timed 

All breaks float

Dawson ID 

Open 

Station Voice 

ID 

2 Calls 

Segment 

6 

Song 7 

Song 8 

*Optional 

Segment 1 

Song 1 

Hot AC Stripped Version 


and all Dawson talk breaks. Stations will need to 

build their local ID's into their clocks as described 

below. DM Productions will provide show opens, 

rejoins, and other workparts to you; updated 

monthly. Download these workparts at 

www.dmliveaffiliates.com. Look for the folder 

"HAC", then "Imaging Workparts." 

Song 2 

Dawson ID Open 

2 Calls 

Station Voice ID 

Song 6 

Segment 2 

Station Voice 

ID 

Dawson Produced 

Rejoin* 

Station Voice 

ID 

Spot Block 

Net 2:00 

Local 3:00 

Song 3 


Open 

Segment 

5 

Segment 3 

1 Call 

1 Call 

Song 5 

Spot Block 

Net 2:00 

Local 3:00 


Open 

Segment 4 

Song 4 

Station Voice 

ID 

Station Voice 

ID 

Dawson ID Open 

Station Voice ID 

Dawson Produced 

Rejoin* 


FTP Download 

-Available for download Thursdays by 12noon Eastern 





-Delivered Thursdays by 12noon Eastern 

-AutoLoad range 510301-510320

Legal ID 

Hot AC Fully Produced Version 


and Dawson talk breaks. Stations place 

their own Dawson-voiced station ID at the end of 

Segment 1 and 2. Nexgen cue points within the 

segments will fire additional local ID. See details at 

bottom right of clock. Non-Nexgen stations can 

manually insert ID's within the segments at 

appropriate time. 

Segment 3 

(2 songs, 2 calls, 

1 talent break) 

Segment 1 

Spot Block 2 

(5:00) 


1 talent break, 1 feature) 


Station 

ID 

Segment 2 


1 talent break, 1 feature) 

Spot Block 1 

(5:00) 


Station 

ID 


FTP Download 

-Available for download Thursday by 12noon Eastern 





-Delivered Thursdays by 12noon Eastern 

-AutoLoad range 510330-510440 

NexGen Cue Points are encoded on segments to fire 

local ID 

Liner A = :03 Dawson station ID 

Load corresponding audio in appointed Liner A in NexGen for 

your "Dawson McAllister" macro/shift

Dawson McAllister Live Media Kit - Colbert Media Group

Create successful ePaper yourself

Delete template?

Save as template?