Mars Attacks Invasion Color Sell Sheet - Magazine Exchange
Mars Attacks Invasion Color Sell Sheet - Magazine Exchange
Mars Attacks Invasion Color Sell Sheet - Magazine Exchange
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Hobby Only<br />
1
Agenda<br />
• About the Brand<br />
• Product<br />
• Support Plan<br />
• Launch Details<br />
2
Since it's initial release, <strong>Mars</strong> <strong>Attacks</strong> has<br />
become a cult phenomenon with a passionate<br />
fan base.<br />
For more than half a century, audiences have<br />
been captivated by the over-the-top violence,<br />
risqué imagery and outrageous dark humor.<br />
In 2012 Topps Celebrated 50 Years of Mayhem<br />
with a reprint of the iconic 1962 MARS<br />
ATTACKS trading card set.<br />
<strong>Mars</strong> <strong>Attacks</strong> is one of the most sought after<br />
entertainment trading card series of all time.
Agenda<br />
• About the Property<br />
• Product<br />
• Support Plan<br />
• Launch Details<br />
4
A BOLD REVIVAL of the<br />
infamous trading card series<br />
FIRST STORY-BASED<br />
MARS ATTACKS card set<br />
in more than half a century<br />
INSPIRED BY THE ORIGINAL<br />
True to its pulp sci-fi roots<br />
with a modern edge<br />
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AN ALL-NEW STORY<br />
• MARS ATTACKS: INVASION is a series of themed<br />
subsets that combine to tell the story of an alien<br />
apocalypse unlike any other.<br />
• More than 80 pieces of all-new art illustrated by<br />
famed artists:<br />
• EARL NOREM (Hulk, Conan)<br />
• JOE JUSKO (Marvel Masterpieces)<br />
• GLEN ORBIK (Batman, Spider-Man)<br />
• GREG STAPLES (Judge Dredd)<br />
• ED REPKA (Megadeth)
BASE CARDS (100)<br />
• Depicting the invasion of earth<br />
RARE SUBSETS<br />
• <strong>Mars</strong> <strong>Attacks</strong> Masterpieces (1:8)<br />
Art by renowned illustrators Dan Brereton, Jeff<br />
Miracola, Sanjulian<br />
• Anatomy of a Martian (1:12)<br />
6 Clear Acetate Cards that combine to reveal a<br />
dissected Martian Soldier<br />
• Join the Fight! (1:6)<br />
4 different propaganda poster cards by artist<br />
Steven Thomas<br />
• Early Encounters (1:12)<br />
Story-based subset by legendary artist<br />
Earl Norem chronicling pre-invasion tales
SUPER “HITS”<br />
• Multiple Levels of Sketch Cards<br />
• Guaranteed one per box<br />
• Loaded Sketch Packs<br />
• 4 connecting sketch card<br />
puzzles cut and loaded into a<br />
single pack! (50)<br />
• Double Sketch Cards<br />
• Stand alone greats that form<br />
scenes when connected<br />
• Creator Sketch Cards<br />
• Unique card design
SUPER “HITS”<br />
• Classic Autographs<br />
• Len Brown • Zina Saunders<br />
• Simon Bisley • Earl Norem<br />
• Comic Creator Autographs<br />
• John McCrea • John Layman • Kieth Giffen<br />
• Charles Adlard (The Walking Dead)<br />
• Themed Medallion Relics<br />
• Patch Relics<br />
• Printing Plates<br />
PLUS<br />
Vintage 1962 Buy-Back Cards
CHASE INSERTS<br />
• Multiple Levels of Parallels<br />
• Concept Parallels (2: case)<br />
• Heritage Parallels (1:4)<br />
• Gold Foil Parallels (1:12)<br />
• Join The Fight Graffiti Parallels<br />
(1: case)
MARS ATTACKS INVASION is ALL-NEW<br />
CONTENT loaded with chase parallels and<br />
choice hits<br />
2012<br />
MARS ATTACKS<br />
HERITAGE<br />
2013<br />
MARS ATTACKS<br />
INVASION<br />
Base Set Contents Reprint of Old Cards NEW ART BY Famed Artists<br />
Total Base Cards 55 100<br />
Hits Per Box 1 2<br />
Chase Cards<br />
<strong>Color</strong>ed Parallels<br />
3D Lenticular Cards<br />
Printing Plates<br />
Autos<br />
Sketch Cards<br />
Heritage Parallel<br />
Concept Art Parallel<br />
Gold Foil Parallel<br />
Medallion Relics<br />
Patch Relics<br />
Autos<br />
Sketch Cards<br />
Printing Plates<br />
Vintage Buy Backs
MARS ATTACKS INVASION<br />
• 120 Cards to Collect!<br />
• (100) Base cards<br />
• (5) Anatomy of a Martian Subset<br />
• (4) Join the Fight Subset<br />
• (5) <strong>Mars</strong> <strong>Attacks</strong> Masterpiece Subset<br />
• (6) Early Encounter Subset<br />
• Parallels Provide Chase for Collectors<br />
• Heritage Parallels (1:4)<br />
• Concept Parallels (1:6)<br />
• Gold Foil Parallels (1:12)<br />
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Agenda<br />
• About the Property<br />
• Product<br />
• Support Plan<br />
• Launch Details<br />
13
MARKETING SUPPORT<br />
• 100,000 FACEBOOK FANS<br />
Summer-long sneak peek program showing<br />
sketches, paintings and behind the scenes work,<br />
leading up to the release.<br />
• PROMO CARDS & POSTERS<br />
Thousands of collectable promo cards will be<br />
distributed throughout the summer and fall at<br />
major media events including San Diego Comic-<br />
Con (July 18-21) and NYCC (Oct. 10 -13);<br />
featuring appearances by <strong>Mars</strong> <strong>Attacks</strong><br />
contributors and artists!<br />
• MEDIA COVERAGE IN 2013<br />
In print & online from popular outlets<br />
including USA Today, MTV, Wired,<br />
BoingBoing, Fangoria, Rue Morgue,<br />
Beckett, Cardboard Connection, AOL, ICv2<br />
and many more.
2013 ANNOUNCEMENT COVERAGE<br />
• Initial launch announcement covered in over 25 media outlets including<br />
MTV, BoingBoing, USA Today and Wired!<br />
• Additional PR planned in Q3 and Q4 in conjunction with SDCC and NYCC!
LICENSED PRODUCTS PARTNERS<br />
Incredible partner product and promotional activity planned in conjunction<br />
with the <strong>Mars</strong> <strong>Attacks</strong> <strong>Invasion</strong> launch!<br />
Comic Books (IDW) – Judge Dredd comic crossover continuing an amazing<br />
comics crossovers program including Transformers, KISS, The Ghostbusters &<br />
Popeye!<br />
Action Figures (Mezco) – Including a new wave of toys!<br />
Figurines & Dolls (Heroes In Action)<br />
RPG Games (Mantic)<br />
Card Games (Steve Jackson)<br />
Model Kits (Moebius)<br />
Prop Replicas (Planet Replicas)<br />
& More!
AMAZING IDW COMICS CROSS-OVERS<br />
Including Transformers, KISS, Ghostbusters & Popeye!<br />
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Agenda<br />
• About the Property<br />
• Product<br />
• Support Plan<br />
• Launch Details<br />
18
Launch Details<br />
• Street Date: 10/16/2013<br />
• Product Details:<br />
SKU Description Contents SRP<br />
Single Pack 5 Trading Cards $2.99<br />
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NEW RELEASE<br />
Product Line 1 In Stores 10/16/13<br />
Artwork Not Final<br />
Display Box<br />
(24 Single Packs)<br />
(1) See Price & Packs for Item Numbers and UPC Codes<br />
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