Gillette Turning Men into Gentlemen - Public.pdf - The Marketing ...

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Gillette / AMV BBDO Marketing Society Awards 2013 24
Gillette / AMV BBDO Marketing Society Awards 2013 25 Internal Engagement At P&G’s headquarters Gillette and Movember pulled out all the stops to get men to join the cause. The campaign was launched internally to widespread acclaim with a roaming barbershop visiting the office and offered professional shaves to any men who wanted to become gentlemen for Movember. Moustaches and Gillette ProGlide Stylers soon became the talk of the office creating unprecedented employee engagement (results later).
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Gillette Turning Men into Gentlemen - Public.pdf - The Marketing ...

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