Gillette Turning Men into Gentlemen - Public.pdf - The Marketing ...
Gillette Turning Men into Gentlemen - Public.pdf - The Marketing ...
Gillette Turning Men into Gentlemen - Public.pdf - The Marketing ...
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<strong>Gillette</strong> / AMV BBDO <strong>Marketing</strong> Society Awards 2013<br />
4<br />
Challenge<br />
More and more young men now like to sport facial hair.<br />
From the sculpted lines sported by hip hop stars , to the just-out-ofbed<br />
stubble of indie-kids, to the full beards sported by hipsters up<br />
and down the UK.<br />
As it stood, <strong>Gillette</strong>’s relative lack of brand and product affinity with<br />
this audience needed to be addressed.
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