Summer NAMM New Product Spotlight - Music & Sound Retailer

2013 Summer NAMM University Sessions
Published as supplied by NAMM; last updated May 29.
2013 Breakfast Sessions
Davidson Ballroom, Music City Center
Breakfast 8–8:30am (first come, first served)
Main Session 8:30–9:30am
THURSDAY, JULY 11
BREAKFAST SESSION
8–9:30am
FREE breakfast served until 8:30am (first come, first served)
Davidson Ballroom, Music City Center
8:30–9:30am (Main Session)
The NAMM Retail Summit
Joe Lamond, NAMM President and CEO, with guests
This year alone, retail has seen an explosion of mobile, integrated commerce
and social media. The music products industry is no exception, and all of these
trends will affect business in the coming fourth quarter. Are you ready? Join
NAMM President and CEO Joe Lamond for an inside look at the people and
companies that are thriving in this hyper-competitive business climate, and their
ideas for ending 2013 strong. You’ll walk away from this session with a plan for
the critical holiday season that will carry over into the new year.
IDEA CENTER SESSIONS
Booth #1254
Open 10:30am–5pm
New sessions start every 30 minutes, unless otherwise noted.
10:30am
Fifty Shades of Facebook
Cris Behrens, Summerhays Music Center
Join Cris Behrens, sales, marketing and store manager for Summerhays Music
Center, as he presents creative ways to get more “Likes,” “Shares” and traffic
for your Facebook page. Like most music retailers, Cris wears many hats at the
store, so he’ll pass on ideas that don’t require tons of time and money to implement.
If you want to walk away with the best tips, keep your Facebook fans
coming back for more, have a laugh and use those ideas before you even leave
Summer NAMM, then this session is for you.
11am
What to Do When You Have Too Much to Do
Donovan Bankhead, Springfield Music
Are you overwhelmed by the daily responsibilities of running a music store?
Do you spend all your time putting out fires instead of actually working on your
business? If you have the right tools, managing your time is much easier than
you think, and it can impact your bottom line. Join Donovan Bankhead of Springfield
Music to learn about his favorite resources—everything from Google Calendar
to the latest apps—so you can stay on top of your business, and your life.
11:30am
Tips for Increasing Your Business by 25%!
Bob Popyk, Founder of Bentley-Hall and Columnist for Music Trades Magazine
Sales consultant and Music Trades columnist Bob Popyk delivers simple but
often overlooked ideas for cranking up the cash register right away without
spending a dime—they’ve worked for countless retailers, and now you can
apply them to your store. It starts with finding creative, easy ways to get more
customers through the door. This session focuses on the greatest source of
new business you may not be aware of, how to get more add-on business and
ways to boost your referrals.
Noon
How to Plan Holiday Promotions That Work
Moderated by Danny Rocks, The Company Rocks, with panelists
Do you want to learn how to plan and deliver successful holiday promotions for
your market? Would you like to learn how to create excitement and a sense of
urgency for your holiday promotions? Plan to attend this focused and personal-
32 July 2013