PacIfIc Value® - Pacific Life Insurance Company

Pacific
Value®
Investor Guide
A Variable Annuity
to Help Jump-Start
Your Retirement
JJDEE 5/09

The Power to Help
You Succeed®
Pacific Life Insurance
Company’s organization is
relatively unique as we are
part of a mutual holding
company structure. We
are not a publicly traded
company; therefore, we are
not driven by stock price
when making decisions.
Strength
For more than 140 years, Pacific Life has been trusted to help people
turn challenges into opportunities through a variety of innovative,
consumer-focused products.
Performance
We can help you save for and enjoy a comfortable retirement by
providing products that offer a robust investment selection and oversight
process, award-winning † customer service, and the latest technology.
Protection
Our priorities are to help you grow and protect your assets and offer
options to provide income for life. Our products are equipped with a
variety of standard and optional features to help achieve your
financial goals.
†
dalbar, 2008.
For more information, visit
www.PacificLife.com.
In New York, visit
www.PacificLifeandAnnuity.com.

Make the Most of
Your Retirement
In the future, more time will be
spent in retirement. It’s important
to plan ahead to help you achieve
your retirement goals.
A variable annuity, a contract
between you and an insurance
company, can be an important
part of a long-term retirement
strategy. It’s the only investment
that can provide lifetime income
and death benefits as well as
the ability to transfer among
investment options tax-free.
With Pacific Value,
you have:
The Power of Diversification
Flexibility to choose investment
strategies that best fit your goals.
The Power of Choice
Optional benefits providing
principal protection and lifetime
income.
A variable annuity offers you the
potential to outpace inflation as
you grow your assets. You also are
able to choose how much and
where to invest as well as when to
start taking income. Your income
is available through withdrawals or
you can convert your contract to
annuity income payouts (standard
payout options). Think of it as a
personal retirement investment
that you control.
Contents
The Pacific Value Advantage 2
An Immediate Credit Enhancement 2
Who’s Who in an Annuity? 2
The Power of Tax Deferral 3
Standard Income Features 4
Death Benefit Options 6
The Potential Benefits of Asset Allocation 8
Investment Options 9
The Power of Diversification 10
The Portfolio Optimization Service 11
Asset Allocation Strategies 12
Create a Custom Model 14
The Power of Choice 16
Our Focus Is on You 18
Getting Started 20
No bank guarantee Not a deposit May lose value Not FDIC/NCUA insured Not insured by any federal government agency
Insurance products are issued by Pacific Life Insurance Company in all states except New York and
in New York by Pacific Life & Annuity Company. Product availability and features may vary by state.
1

The
Pacific Value®
Advantage
An Immediate Credit Enhancement
When you invest in Pacific Value, you jump-start your
investment (purchase payments) with a 4% or 5% credit.
This helps you achieve your investment goals by crediting
you with more money to start with on day one.
Investment
Credit
Enhancement
Less than $250,000 4%
$250,000 or more 5%
How the Credit Works
Initial Investment $100,000
+ 4% Credit on $100,000 $ 4,000
Total Invested $104,000
Credit enhancements are treated as additional earnings when distributed for
tax purposes and will be subject to market risk when invested in the variable
investment options. In certain scenarios, Pacific Life will recapture the credit
enhancement (subject to state availability); see the prospectus for more
information. Contracts with credit enhancements may have higher fees and
expenses and longer surrender periods than contracts that do not provide
credit enhancements.
Who’s Who
in an Annuity?
It’s important to know who the key parties are in an annuity contract.
There may be one or more owners, annuitants, and beneficiaries.
Owner
Makes the decisions about the annuity, such as how much money
to invest and how it should be allocated. The owner also names the
annuitants and the beneficiaries.
Annuitant
The owner and the annuitant may or may not be the same person.
Either way, it’s the annuitant’s life expectancy that is used to set the
dollar amount of future annuity income.
Beneficiary
If the owner or annuitant dies before income payouts begin, usually, the
beneficiary is the one who may have the right to receive the death benefit.
2

The Power of Tax Deferral
Because a variable annuity
is a tax-deferred investment
for individuals, earnings will
compound without current
income tax. Your money grows
faster because you don’t pay
taxes on earnings until you
actually withdraw them or until
they are distributed to you.
Whether you purchase
your annuity with after-tax
(nonqualified) or pretax
(qualified) dollars, you have
the benefit of tax-deferred
compounding. IRAs and qualified
plans—such as 401(k)s and
403(b)s—are already tax-deferred.
Therefore, an annuity should
be used only to fund an IRA or
qualified plan to benefit from
the annuity’s features other
than tax deferral. These features
include lifetime income, death
benefit options, and the ability
to transfer among investment
options without sales or
withdrawal charges.
This chart illustrates just how effective tax deferral can be. A $100,000
initial investment, compounded at 8% annually over 30 years, grows to
$1,006,266 with taxes deferred. Once taxes are paid on the lump-sum
distribution, the amount is $707,198—still much more than the $478,931
accumulated in a taxable investment over the same time frame.
$1,000,000
$800,000
$600,000
$400,000
$200,000
10 years 20 years 30 years
Tax-deferred Options
After-tax
Pretax
Taxable Investment
Assumes a 33% ordinary income tax rate, assessed yearly on the taxable investment and at
period-end on the tax-deferred investment. Actual tax rates may vary for different taxpayers
and assets from that illustrated (e.g., capital gains and qualified dividend income). Actual
performance of your investment also will vary. Lower maximum tax rates on capital gains
and dividends would make the investment return for the taxable investment more favorable,
thereby reducing the difference in performance between the investments shown. Consider
your personal investment horizon and income tax brackets, both current and anticipated,
when making an investment decision. Hypothetical returns are not guaranteed and do not
represent performance of any particular investment. If Pacific Value charges were included
[1.25% mortality and expense risk (1.40% in New York), 0.15% administrative (0.25% in
New York), and underlying fund expenses, and 9% maximum withdrawal charge], the
tax-deferred performance would be significantly lower.
3

Standard Income
Features
You are automatically entitled to one of the following four standard payout options including some that pay for
life. Choosing appropriately for your retirement strategy is important because once you convert your contract
to an annuity income stream, you cannot switch payout options. Amounts will differ based on the payout
period selected. Usually, the longer the possible payout period, the lower the periodic payment amount.
Payout Option
Life Only
Life with Period
Certain
Joint and Survivor Life
Period Certain Only
You Receive
Guaranteed income you can’t outlive
Periodic payouts for life are guaranteed.
Guaranteed income you can’t outlive with beneficiary protection
Periodic payouts will be made for life and guaranteed for a minimum period
of 7 to 30 years. If you die before the end of the period, your beneficiary
will receive the remaining income. If you live longer than the period certain,
you will continue to receive the income until you die.
Income you and another person can’t outlive
Periodic payouts are guaranteed over your lifetime (as the primary
annuitant) and the lifetime of another person (as the secondary annuitant).
Guaranteed income over time
Guaranteed periodic payouts will be made over a specific period, from
7 to 30 years.
You can determine whether you want a fixed-dollar amount and/or a variable payout amount and how
frequently you’ll receive your payments. If you choose a variable payout, you can continue to be allocated to
a Portfolio Optimization model, the Asset Allocation Strategies, a Custom Model, or individual investment
options—it’s your choice.
4

Tax Advantages
When you begin taking annuity
income payouts under one of the
standard payout options, each
payout is composed of money
that you’ve paid into the annuity
plus any earnings. For qualified
contracts, taxes will generally
be due on the entire payout.
For nonqualified contracts,
taxes will be due only on the
earnings portion. A formula
unique to annuities determines
the nontaxable portion of each
payout until all of the money you
put into the contract has been
taken out. Due to the formula,
nonqualified income payouts are
tax-advantaged—which means
that you spread out your tax
liability over time. The actual tax
impact will depend on the payout
option, term, and age at which
the payout option is selected.
Access to Your Money
Instead of taking standard
payouts, you can continue to
grow your assets and take
withdrawals as needed. You can
withdraw up to 10% of your
remaining investments (purchase
payments into the contract) on
an annual basis, in increments
of at least $500, without any
withdrawal charges. If your
contract is nonqualified, earnings
will be considered withdrawn first
for tax purposes. Keep in mind
that each investment starts its
own seven-year withdrawal
charge schedule.
Annual withdrawals over 10% of remaining investments in the contract may be subject to the
following charges:
“Age” of each investment (in contract years) 1 2 3 4 5 6 7 8+
Charge per withdrawal 9% 9% 7% 7% 5% 5% 4% 0%
Please note that after the first contract anniversary, charges are waived if the owner or annuitant is diagnosed
with a defined medical condition that results in a life expectancy of 12 months or less. (Subject to state
availability/variations.)
Withdrawals and other distributions of taxable amounts will be subject to ordinary income tax. If taken
before age 59½, a 10% federal tax penalty may apply. Withdrawals will reduce your account value and the
value of certain optional benefits. Withdrawals cease at age 95 (age 90 in New York), and the contract must
be converted to annuity payouts.
5

Death Benefit
Options
Pacific Value can protect your beneficiaries with a guaranteed death benefit that may avoid the cost and delays of
probate. There are no medical tests necessary to qualify for these death benefits. You have the flexibility to choose
your beneficiaries and how they receive their payouts. Whatever you choose, you stay in control.
Standard Death Benefit Payout
If the owner is not an annuitant and the owner dies before taking income, the death benefit will equal the
contract value. This is true for both standard and optional death benefit payouts. Otherwise, if the last
annuitant or contract owner (who is the annuitant) dies, the death benefit is the greater of:
1. The contract value.
2. The total of all investments into the contract,
less an adjustment for withdrawals. The
adjustment may be more or less than the actual
amount withdrawn.
Predetermined Beneficiary Payout
If you’re concerned about your beneficiary’s
ability to manage the death benefit distribution,
the predetermined beneficiary payout option
can help. As the owner, you can choose how the
death benefit will be paid out after you die, which
ensures steady income for beneficiaries through
payments over their life expectancies. Payments
can be made monthly, quarterly, semiannually, or
annually. Only the owner can change or cancel
this option at any time.
6

Optional Stepped-up Death Benefit
At the time you buy your annuity, you may elect additional protection with the Stepped-up Death Benefit.
The annual charge is 0.20% of each investment option’s assets.
With step-ups, you can lock in market gains for your beneficiaries. In addition to the guaranteed death benefit
protection, this option offers you the highest step-up, which is the highest contract value on any previous
contract anniversary (prior to the annuitant’s 81 st birthday). Adjustments are made for additional investments
and withdrawals since each anniversary. Withdrawals will reduce the death benefit proportionately.
Ask your financial professional for more information about other optional death benefit guarantees.
When the e market k is s up,
the value v of o your death
e
benefit locks in gain. .
Locked-in
Death Benefit
Initial
Investment
When the h market a is down,
the value e of your o death benefit
e t
retains a the h locked-in c - value.
Contract
Value
Purchase
Date Year 2 Year 3 Year 4 Year 5
This hypothetical example does not reflect a specific investment. Example assumes no
additional investments or withdrawals. Withdrawal charges, mortality and expense risk
charges, administrative fees, and other contract charges were not factored in to this
example. Values would be significantly lower if these fees and charges had been included. A
step-up may not apply, depending on the performance of the contract over time. Although
step-ups cease when the annuitant reaches age 81 , annual charges apply as long as the
Stepped-up Death Benefit is in effect.
7

The Potential Benefits
of Asset Allocation
Regardless of where you invest, it’s important to diversify among
various asset classes with a wide range of characteristics to help reduce
the risk of loss. Covering 16 asset classes, our broad selection of
investment options may help you achieve your investment goals.
Balance Risk and Reward
Asset classes may perform differently in the same market conditions.
You can potentially offset losses in one asset category with gains in
another through diversification.
• Stocks: Typically offer the highest growth potential with
the highest risk.
• Bonds: Generally have less growth but tend to be more
stable than stocks.
• Cash: Has low, stable returns—the biggest risk is keeping
pace with inflation.
Drive Portfolio Performance
Your portfolio’s performance is based on how well you allocate
among asset classes. Only 8.5% of the variability of your portfolio’s
performance is based on when you get into the market and which
asset classes you choose.
When it comes to investment performance, choosing how to implement
asset allocation—and sticking with it—can make a significant difference.
Asset allocation is the process of distributing investments among
various classes of investments (e.g., stocks and bonds). It does not
guarantee future results, ensure a profit, or protect against loss.
Inclusion in an asset allocation model does not indicate that an investment option is superior
to any investment option not included in a model.
The American Funds Growth-Income, American Funds Growth, and American Funds Asset
Allocation portfolios of the Pacific Select Fund invest their assets in American Funds Insurance
Series Growth-Income Fund, Growth Fund, and Asset Allocation Fund, respectively (each a
Master Fund). Capital Research and Management Company is the investment adviser to the
Master Fund. Pacific Life Fund Advisors, LLC (PLFA), is the investment advisor to the Pacific
Select Fund. PLFA manages certain portfolios directly and also does business under the name
“Pacific Asset Management” (PAM), which manages the Fund’s Money Market and High Yield
Bond portfolios under the PAM name.
Although some portfolios may have names or investment objectives that resemble retail
mutual funds managed by the same money manager, these portfolios may not have the same
underlying holdings or performance as the retail mutual funds. Investment results may be
higher or lower.
8
Contributors to
Portfolio Performance
91.5% Asset Allocation Policy
8.5% Other Factors
Source: Ibbotson, Roger G.“Does Asset
Allocation Policy Explain 40, 90, or 100
Percent of Performance?”
Financial Analysts Journal, 2000.

Investment Options
With the help of your financial professional, you can allocate among the investment options below or select from
The Power of Diversification—three asset allocation categories. A guaranteed fixed rate of interest, through the
DCA Plus Fixed Option, can allow you to ease into your selected investment strategy over 6 or 12 months.
Money Manager
Alger
AllianceBernstein
Analytic Investors/
JPMorgan
Batterymarch
BlackRock
Capital Guardian
Capital Research
and Management
Company
ClearBridge
Columbia
Franklin Templeton
GE Asset Management
Goldman Sachs
Highland Capital
Invesco Aim
Investment Option
Small-Cap Growth
VPS Balanced Wealth Strategy
International Value
Long/Short Large-Cap
International Small-Cap
Global Allocation V.I. Fund
Equity Index
Mid-Cap Value
Small-Cap Index
Diversified Research
Equity
American Funds ® Asset
Allocation
American Funds ®
Growth-Income
American Funds ® Growth
Large-Cap Value
Technology
Franklin Templeton VIP
Founding Funds
GE Investments Total
Return Fund
Short Duration Bond
Floating Rate Loan
AIM V.I. PowerShares ETF
Allocation Fund
Money Manager
Janus
Jennison
Lazard
MFS
NFJ
Oppenheimer
Pacific Asset Management
PIMCO
PLFA
UBS
Van Kampen
Vaughan Nelson
Western Asset
Management
Investment Option
Growth LT
Focused 30
Health Sciences
Mid-Cap Equity
International Large-Cap
Small-Cap Value
Multi-Strategy
Main Street ® Core
Emerging Markets
Money Market
High Yield Bond
Managed Bond
Inflation Managed
Pacific Dynamix–Conservative
Growth
Pacific Dynamix–Moderate
Growth
Pacific Dynamix–Growth
Large-Cap Growth
Comstock
Mid-Cap Growth
Van Kampen LIT Global Tactical
Asset Allocation Portfolio
Real Estate
Small-Cap Equity
Diversified Bond
The Money Market portfolio is not FDIC insured or
guaranteed; its net asset value is not constant and will
change with the value of investments.
High yield bonds have greater credit risk than higher quality bonds. Small-cap, mid-cap, and emerging-growth stocks may be riskier
and more volatile than larger, more established stocks. International investing is subject to currency fluctuations and political changes.
Floating rate loans involve risk of default on interest and principal payments or price changes due to changes in credit quality of the issuer.
The value can be more volatile due to increased sensitivity to adverse issuer, political, regulatory, market, or economic developments.
Real estate investments involve risks such as refinancing, economic impact on industry, changes in property values, dependency on
management skills, and risks similar to small company investing. Sector and concentrated portfolios with fewer securities may be subject
to greater price volatility. A fund-of-funds is subject to the risks associated with the underlying funds in which it invests. Exchange-traded
funds (ETFs) are not actively managed and are subject to risks similar to stocks, including those related to short selling and margin
maintenance. Short positions pose a risk because they lose value as a security’s price increases; therefore, the loss on a short sale is
theoretically unlimited. Leverage can increase market exposure and magnify investment risk. The value of the variable investment
options will fluctuate and, when redeemed, may be worth more or less than the original cost. Dollar cost averaging (DCA) can be
a convenient way to continuously invest, regardless of changing prices. However, it does not ensure a profit or protect against loss in
declining markets. You should consider your financial ability to continue to invest, even when prices are low. The stated minimum interest
rate is credited on a declining balance as money is transferred out of the DCA Plus Fixed Option. The investment risk and guarantees on
the DCA Plus Fixed Option are assumed by the issuing insurance company, subject to that company’s claims-paying ability.
9

The
of
Diversification®
Selecting the right mix of investment options can be easy with The Power of Diversification. You have the flexibility
to choose among three asset allocation categories that best fit your investment goals. Money managers manage the
underlying portfolios in which the investment options invest.
1. Use the Portfolio Optimization Service
The industry’s first strategic asset allocation service offered
through variable annuities with a 15-year track record, Portfolio
Optimization offers five different models to match your personal
risk level. The models are constructed and reevaluated periodically
using a rigorous, multistep process.
2. Select an Asset Allocation Strategy
Offered through respected and well-known money managers, these
strategies present a range of asset allocation opportunities with a
focus on global diversification.
3. Create a Custom Model
If you would like to be more actively involved, you can build and
manage your own Custom Model with a mix of asset classes and
managers, within certain guidelines.
Only when you allocate appropriately among one of the three asset
allocation categories above can you access The Power of Choice ® —our
suite of optional benefits to help protect your investments or income for
the future.
10

The Portfolio Optimization
Service
When you enroll in Portfolio Optimization, a strategic asset allocation service, experienced professionals
oversee the models. Ibbotson Associates ® , an independent asset allocation modeling firm, is retained to create
and update the models periodically based on the Nobel Prize-winning modern portfolio theory. Your financial
professional can help determine which model is suited for you, or simply choose one of the five models
based on the investor profile you identify with most. When your contract is and remains 100% allocated to a
Portfolio Optimization model (choose from models A through D), you have access to The Power of Choice.
Portfolio Optimization Models
Less
Risk
Model A—Conservative
Investor Profile: You are looking for relatively stable returns and
investments that generate some level of income.
Shorter
International Stocks
Domestic Stocks
Bonds
Cash
Model A
Model A
Model B
Model A
Model B
Model C
Model B
Model C
Model D
Model E
B—Moderate-Conservative
Investor Profile: Your focus is on keeping pace with inflation.
Income and capital appreciation are desired.
Model C
Model D
Model E
International Stocks
C—Moderate
Domestic Stocks
Bonds
Investor Profile: You want the opportunity for long-term,
Cash
moderate growth.
Model D
Model E
International Stocks
Domestic Stocks
International Stocks
Model D—Moderate-Aggressive
Domestic Stocks
Investor Profile: You want an investment Bonds that is geared for growth,
Cash
and you are willing to accept above-average risk.
Bonds
Cash
Investment Time Horizon
Model B
Model C
Model C
More
Risk
Model D
Model D
Model E
E—Aggressive
International Stocks
Domestic Stocks
Investor Profile: Bonds You are an aggressive investor and can tolerate
Cash
short-term market swings.
Model E
Domestic Equity International Equity Fixed Income Cash Equivalents
Pacific Life Fund Advisors, LLC (PLFA), a wholly owned subsidiary of Pacific Life Insurance Company, is the
investment advisor to this service. PLFA has limited discretion to periodically make changes in the Portfolio
Optimization investment options and to reallocate your contract value, in accordance with the model you have
selected, because the model may be updated from time to time. This update usually occurs in the month of May.
While Portfolio Optimization does not guarantee future performance or protect against market loss, it does
provide professionally managed, diversified models designed to balance risk and reward.
Longer
11

Asset Allocation Strategies
You can choose among an innovative suite of Asset Allocation Strategies to diversify your variable annuity. Each of
the Asset Allocation Strategies offers one-touch diversification, experienced money management, and flexibility.
One-touch Diversification
A broad range of asset classes are offered within each investment option.
Experienced Money Management
Well-known and highly respected money managers are carefully screened based on experience, performance,
and investment style.
VPS Balanced
Wealth Strategy
American Funds
Asset Allocation
Global Allocation
V.I. Fund
Franklin Templeton
VIP Founding Funds
Summary
Built for an exclusive client
market, the VPS Balanced Wealth
Strategy is an extensive portfolio
designed for investors who want
to balance principal safety and
growth opportunity.
The portfolio (Feeder Portfolio)
seeks high total return;
preservation of capital over
the long term is of secondary
importance. This Feeder Portfolio
of the Pacific Select Fund invests
its assets in the Asset Allocation
Fund (the Master Fund) of the
American Funds Insurance Series.
The Master Fund invests in
companies of all sizes to provide
growth, a blend of investmentgrade
and high-yield bonds
for income, and cash for asset
preservation.
Providing broad diversification
across stocks, bonds, and
cash and investing across the
globe, the Global Allocation V.I.
Fund seeks to provide a solid
foundation for investors’
long-term investment portfolios.
This fund utilizes a time-tested
combination to create a
diversified value portfolio across
multiple asset classes with the
potential for attractive, long-term
results.
Asset Mix
As of 1/31/09. As of 12/31/08. As of 12/31/08. As of 12/31/08.
12

Flexibility
Select one or a combination of the Asset Allocation Strategies, and switch among your existing allocation at any
time to fit your needs. An Asset Allocation Strategy can be exchanged for a Portfolio Optimization model or
you may create a Custom Model.
If you are and remain 100% allocated to one or more of the Asset Allocation Strategies, you can choose from
The Power of Choice options.
GE Investments
Total Return Fund
AIM V.I. PowerShares
ETF Allocation Fund
Pacific dynamix SM
Portfolios
Van Kampen LIT
Global Tactical Asset
Allocation Portfolio
As its name suggests, the GE
Investments Total Return
Fund is managed with a “total
return” objective—seeking a
combination of income and
capital appreciation.
The AIM V.I. PowerShares ETF
Allocation Fund is designed to
be a one-stop core portfolio
holding that invests primarily in
exchange-traded funds (ETFs)
from Invesco PowerShares
Capital Management LLC, home
to one of the largest ETF families
on the market today.
Offers a combination of simplicity,
the growth potential of the global
stock and bond markets, and the
lower costs associated with its
money management style that is
closely linked to broad-based U.S.
and non-U.S. indices.
This portfolio offers participation
in investment opportunities
worldwide. Significant
diversification is achieved
by investments across asset
classes, countries, industries, and
currencies.
By remaining tactical and
opportunistic, the portfolio is able
to respond to rapidly changing
global market conditions. The
experienced management team is
backed by a vast global investment
network.
Conservative Growth
As of 5/1/09.
Moderate Growth
As of 1/31/09. As of 10/31/08.
As of 10/31/08.
As of 5/1/09.
Growth
As of 5/1/09.
Equity
Fixed Income
13

Create a
Custom Model
If you want more flexibility and are comfortable selecting your own investments, you can create a Custom Model.
Using a blend of investment options, your model can be more heavily weighted in the asset class styles that best
complement your investment strategy, while focusing less on those that may not.
Any way you design it, you have the ability to allocate up to 75% of your contract value in equities with at least
25% in fixed income and cash equivalents.
The eligible investment options are divided among the following investment categories:
A
B
C
D
Fixed-income Portfolios
Domestic Equity Portfolios
International Equity and Sector Portfolios
Asset Allocation Strategies
As long as your Custom Model remains allocated within the required
categories based on the guidelines below, you have the ability to benefit
from The Power of Choice options.
Investment Categories
A, B, C D
Minimum Allocation 25% per category 0% per category
Maximum Allocation 15% per investment option 25% per investment option
Your financial professional can help you create a Custom Model based on your investment objectives and
risk tolerance. Your model will be rebalanced automatically on a quarterly basis to keep your model in line
with your elected allocations. As you move closer toward retirement or even if your individual circumstances
change, you may make tax-free transfers among investment options to adjust your Custom Model. As a
reminder, any transfers made need to comply with the investment guidelines.
14

Category A: Fixed-income Portfolios
Goldman Sachs
Short Duration Bond
Highland Capital
Floating Rate Loan
Pacific Asset Management
Money Market
Pacific Asset Management
High Yield Bond
PIMCO
Managed Bond
PIMCO
Inflation Managed
Western Asset Management
Diversified Bond
Category B: Domestic Equity Portfolios
Alger
Small-Cap Growth
Analytic Investors/JPMorgan
Long/Short Large-Cap
BlackRock
Equity Index
BlackRock
Mid-Cap Value
BlackRock
Small-Cap Index
Capital Guardian
Diversified Research
Capital Guardian
Equity
Capital Research and Management Company
American Funds ® Growth-Income
Capital Research and Management Company
American Funds ® Growth
ClearBridge
Large-Cap Value
Janus
Growth LT
Janus Focused 30
Lazard
Mid-Cap Equity
NFJ
Small-Cap Value
Oppenheimer
Multi-Strategy
Oppenheimer
Main Street ® Core
UBS
Large-Cap Growth
Van Kampen
Comstock
Van Kampen
Mid-Cap Growth
Vaughan Nelson
Small-Cap Equity
Category C: International Equity and Sector Portfolios
AllianceBernstein
International Value
Batterymarch
International Small-Cap
Columbia
Technology
Jennison
Health Sciences
MFS
International Large-Cap
Oppenheimer
Emerging Markets
Van Kampen
Real Estate
Category D: Asset Allocation Strategies
AllianceBernstein
VPS Balanced Wealth Strategy
BlackRock
Global Allocation V.I. Fund
Capital Research and Management Company
American Funds Asset Allocation
Franklin Templeton
Franklin Templeton VIP Founding Funds
GE Asset Management
GE Investments Total Return Fund
Invesco Aim
AIM V.I. PowerShares ETF Allocation Fund
PLFA
Pacific Dynamix–Conservative Growth
PLFA
Pacific Dynamix–Moderate Growth
PLFA
Pacific Dynamix–Growth
Van Kampen
Van Kampen LIT Global Tactical Asset Allocation Portfolio
As of May 2009.
15

The
of
Choice ®
Some investors are looking for
investment growth; others need
protected income. In either case,
shielding investments from market
downturns is critical. For that
reason, Pacific Life offers
The Power of Choice optional
benefits for an additional cost.
These options can allow you to
have control of your investment
with the assurance that, even in a
down market, protection is
in place.
Core options are available that
may provide a fundamental
level of protection for your
variable annuity, while our
expanded options can pursue
increased protection and lifetime
income amounts.
A Joint Life option also is
available for an additional cost
with some of the optional
benefits. With this option, you
and your spouse are eligible to
receive income that will last both
of your lifetimes. When elected,
the couple must be husband
and wife and be between the
ages of 59½ and 85. Changes
in marital status or the
beneficiary may adversely
affect the Joint Life option.
Consult your financial
professional before making
changes to beneficiary
provisions.
Any optional benefit may
be purchased at contract
issue or within 60 days after
contract issue or contract
anniversary. Your contract
must be and remain 100%
allocated appropriately to one
Our
Suite of
Optional
Benefits
of The Power of Diversification
investment options (please see
pages 10–15 for details).
What if your needs change in the
future? If your financial situation
changes, depending on which
optional benefit you choose, you
may be able to exchange it for
another optional benefit. You will
be subject to the price in effect
at the time the new optional
benefit is elected.
Based on your specific investment
objective, you and your financial
professional can determine if one
of The Power of Choice options
is right for you. He or she also
can provide you with more
details on the specific optional
benefits offered by Pacific Life.
See the prospectus for
more details. All options
are subject to availability
(including state availability).
16

Our Focus Is
on You
Pacific Life provides award-winning service and
support to help you achieve your investment goals.
Go Electronic
www.PacificLife.com or in New York www.PacificLifeandAnnuity.com
Go online and select “My Account” to view your account balance or make other transactions.
Get your statements, prospectuses, and other documents online at any time. You will receive a paper copy of
your annual statement.
18

Personal Customer Service
(800) 722-4448 or in New York (800) 748-6907
Call our toll-free number to access account information via our automated line or to speak directly with an annuity
information specialist.
Choose Telephone Authorization
You and your financial professional can elect step-ups, resets, and investment option transfers by phone.
Some restrictions may apply.
19

Getting Started
Discuss with your financial professional whether a variable annuity, optional benefits, and underlying investment
options are appropriate for you. Consider your age, annual income, financial situation and needs, investment
experience, investment objectives, intended use of the variable annuity, investment time horizon, existing
assets (including investment and life insurance holdings), liquidity needs, liquid net worth, risk tolerance, tax
status, and other information used or considered to be reasonable by your financial professional in making
recommendations to you.
Your investment in Pacific Value will begin working immediately. Follow three
simple steps to get started:
1. Choose your investment strategy.
2. Decide what type of money to invest and
the amount.
Type
You may contribute a lump sum or make systematic payments over
12 months by authorizing our automatic investment plan to transfer
money from your financial institution.
3. Purchase your variable annuity.
Investment Minimum
Nonqualified $10,000
Qualified $2,000
20

The Pacific Promise
Our written service commitment to you.

If you have any questions or comments about this printed piece, please call Marketing Communications at the number listed above.
This material is not intended to be used, nor can it be used by any taxpayer, for the purpose of avoiding U.S.
federal, state, or local tax penalties. This material is written to support the promotion or marketing of the
transaction(s) or matter(s) addressed by this material. Pacific Life, its distributor, and respective representatives
do not provide tax, accounting, or legal advice. Any taxpayer should seek advice based on the taxpayer’s
particular circumstances from an independent tax advisor.
This material must be preceded or accompanied by the product and underlying fund prospectuses.
These prospectuses contain more complete information about Pacific Life and a variable annuity’s
risks, charges, limitations, and expenses, as well as the risks, charges, expenses, and investment
objectives of the underlying investment options. Read them carefully before investing.
Variable annuities are long-term investments designed for retirement. The value of the variable investment options will fluctuate and, when
redeemed, may be worth more or less than the original cost. Withdrawals and other distributions of taxable amounts, including death
benefit payouts, will be subject to ordinary income tax. If withdrawals and other distributions are taken prior to age 59½, a 10% federal tax
penalty may apply. A withdrawal charge also may apply. Withdrawals will reduce the value of the death benefit and any optional benefits.
Ibbotson Associates, Inc., is a wholly owned subsidiary of Morningstar, Inc. American Funds is a registered trademark of American Funds
Distributors, Inc. Main Street is a registered trademark of OppenheimerFunds, Inc.
Branson, Fowlkes & Company, Inc., is the registered owner of the service mark, “D3 THE POWER OF DIVERSIFICATION.” Pacific Life uses
the mark, “The Power of Diversification, ” through an exclusive licensing agreement with Branson Fowlkes.
The federal and state income tax laws regarding variable annuities are complex and subject to change. Representations made herein are
neither complete nor necessarily up-to-date. For example, no attempt is made to describe the tax rules related to IRAs and qualified plans.
Contracts owned by entities, such as corporations, partnerships, and certain trusts, are not eligible for tax deferral. Pacific Life Insurance
Company and its affiliates do not provide administrative services for qualified plans and do not act in a fiduciary capacity. You should consult
your tax advisor and attorney regarding your specific situation.
Not all products are available at all firms.
Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued
by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and
features may vary by state. Each company is solely responsible for the financial obligations accruing under the products it issues. Product and
rider guarantees are backed by the financial strength and claims-paying ability of the issuing company and do not protect the value of the
variable investment options.
The Pacific Select Fund is advised by Pacific Life Fund Advisors, LLC, and subadvised by other unaffiliated subadvisors and its shares, and our
variable annuities, are distributed by Pacific Select Distributors, Inc. (member FINRA & SIPC), a subsidiary of Pacific Life Insurance Company,
and are available through licensed third-party broker/dealers. Shares of the AIM V.I. PowerShares ETF Allocation Fund are distributed by Invesco
Aim Distributors, Inc. Shares of the VPS Balanced Wealth Strategy are distributed by AllianceBernstein Investments, Inc. Shares of the
GE Investments Total Return Fund are distributed by GE Investment Distributors, Inc. Shares of the Global Allocation V.I. Fund are distributed
by BlackRock Distributors, Inc. Shares of the Franklin Templeton VIP Founding Funds are distributed by Franklin Templeton Distributors,
Inc. Shares of the Van Kampen LIT Global Tactical Asset Allocation Portfolio are distributed by Van Kampen Funds Inc.
Additional investments to Pacific Value in Alabama and Oregon may be made only in the first contract year.
Registered representative’s name & firm:
Mailing addresses:
Pacific Life Insurance Company
P.O. Box 2378 • Omaha, NE 68103-2378
(800) 722-4448 • www.PacificLife.com
Pacific Life & Annuity Company
P.O. Box 2829 • Omaha, NE 68103-2829
(800) 748-6907 • www.PacificLifeandAnnuity.com
State insurance license number:
Exp. 5/10
contract Form Series: 10-1108, 10-2100NY
a804209A