Prime Pair - Brand Book
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ime<br />
air<br />
<strong>Brand</strong> <strong>Book</strong>
About <strong>Prime</strong><strong>Pair</strong><br />
<strong>Prime</strong><strong>Pair</strong> is a dedicated forex portal providing in-depth coverage of the<br />
latest events shaping the global marketplace.<br />
Up to date market reviews, technical analysis and news exposés provide<br />
<strong>Prime</strong><strong>Pair</strong> visitors with a comprehensive overview of the information they<br />
need to know to further their trading.<br />
Additionally, a complete set of educational guides allows traders of all<br />
levels to increase their forex knowledge on a variety of topics ranging from<br />
technical chart patterns and fundamental analysis, to risk management<br />
and social trading.<br />
1
Table of contents<br />
LOGO<br />
ICON<br />
TYPOGRAPHY<br />
COLORS<br />
IMAGES<br />
BROKER STYLE GUIDE<br />
3<br />
5<br />
6<br />
8<br />
9<br />
10<br />
2
Logo<br />
The <strong>Prime</strong><strong>Pair</strong> logo is a core element of the <strong>Prime</strong><strong>Pair</strong> identity.<br />
It is important to apply the logo sensibly and with a cretain creative<br />
intelligence.<br />
On dark background<br />
On light background<br />
rime air rime air<br />
3
Logo<br />
On dark background + slogan<br />
On light background + slogan<br />
rime<br />
A pip above the rest<br />
air<br />
rime<br />
A pip above the rest<br />
air<br />
You can also use the logo as shown in the examples below:<br />
rime<br />
A pip above the rest<br />
air<br />
rime<br />
A pip above the rest<br />
air<br />
rime<br />
A pip above the rest<br />
air<br />
rime<br />
A pip above the rest<br />
air<br />
DO NOT USE THIS LOGO IN ANY OTHER COLORS OR SHAPES!<br />
4
Icon<br />
<strong>Prime</strong><strong>Pair</strong>’s icon representes the correlation between two currencies.<br />
It is made of two Ps equal to the two Ps in <strong>Prime</strong><strong>Pair</strong>’s logo.<br />
We use our icon separately from the logo when we want <strong>Prime</strong><strong>Pair</strong><br />
represented in just one character.<br />
DO NOT USE THIS ICON IN ANY OTHER COLORS OR SHAPES!<br />
5
Typography<br />
Logo Typography<br />
Slogan Typography<br />
Bauhaus Regular<br />
Aa<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
(/.,?!@#$%^&*)0123456789<br />
Avant Garde Gothic book<br />
Aa<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
(/.,?!@#$%^&*)0123456789<br />
6
Typography<br />
Site Typography<br />
Roboto Thin<br />
Aa<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
(/.,?!@#$%^&*)0123456789<br />
Roboto Light<br />
Aa<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
(/.,?!@#$%^&*)0123456789<br />
Roboto Regular<br />
Aa<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
(/.,?!@#$%^&*)0123456789<br />
Roboto Medium<br />
Aa<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
(/.,?!@#$%^&*)0123456789<br />
Roboto Bold<br />
Aa<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
(/.,?!@#$%^&*)0123456789<br />
Roboto Black<br />
Aa<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
(/.,?!@#$%^&*)0123456789<br />
7
Colors<br />
Primary Colors<br />
#000000 #ffffff #38bcad<br />
Other Colors to use<br />
#d75d54 #e3ba5a #3c505e #dbd7d6 #535353<br />
DO NOT USE ANY OTHER COLORS!<br />
8
Images<br />
Our images represent our content, which include;<br />
Forex News, Technical Analysis, Global Outlook, Forex Education<br />
and the Trading Magazine.<br />
Images size: 1920px X 1080px 72dpi<br />
9
Broker Style Guide<br />
Broker’s logos should be designed in two sizes.<br />
680px<br />
180px<br />
Broker’s LOGO<br />
500px<br />
For homepage<br />
and broker’s page<br />
For the brokers review page<br />
and comparison page<br />
408px<br />
Broker’s<br />
LOGO<br />
10
ime<br />
air<br />
12
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