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Company Presentation - Florens Container Services

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About <strong>Florens</strong><br />

A leading worldwide intermodal<br />

container leasing company<br />

– Established in 1996<br />

– One of the fastest growing buyers of new<br />

containers over the past 12 years<br />

• The youngest company to achieve the top<br />

among the leading leasing companies<br />

Fleet detail as of June 30, 2013<br />

– 1,874,826 teu<br />

– 95% of revenue from long term leases<br />

– 12% market share<br />

– Dry containers comprise 96% of fleet<br />

– Utilization @ 94.03%<br />

– Average age of fleet: 6.54 yrs


About <strong>Florens</strong><br />

• Scope of expertise<br />

– 113 employees worldwide with longstanding<br />

industry relationships<br />

– Executive team with extensive experience in<br />

transportation and equipment leasing<br />

management<br />

– Experienced and collaborative in<br />

manufacturing and operational engineering<br />

– <strong>Container</strong> leasing Industry leader in creating<br />

innovative business & IT solutions


About <strong>Florens</strong><br />

• Valuing our Stakeholders<br />

– <strong>Florens</strong> employees are our strongest asset<br />

– Business partner relationships that are<br />

industry benchmarks<br />

• Providing value<br />

– Flexible lease structures<br />

– Fleet size/type diversity to satisfy demand<br />

– Operational standards designed to reduce<br />

customer overhead<br />

– Vendor relationships that drive efficiencies<br />

– IT solutions to ease customer transactions


<strong>Florens</strong> International Offices and Depots<br />

Depot Network exceeding 218 active locations<br />

13 Offices Worldwide<br />

Hong Kong (HQ)<br />

San Francisco<br />

New Jersey<br />

Santos<br />

Genoa<br />

Tianjin<br />

London Shanghai Macau<br />

Hamburg<br />

Shenzhen Tokyo<br />

Sydney<br />

As of 31 December, 2012


Customer Integration by <strong>Florens</strong><br />

100% of the market leaders are <strong>Florens</strong> clients<br />

Chart source: Alphaliner - Operated fleets as per 17 September 2013


Competitive Presence<br />

<strong>Florens</strong> proudly partners with all of the<br />

world’s most prominent steamship lines!


<strong>Florens</strong> Technology<br />

• Industry Leading IT <strong>Services</strong><br />

– Designed to facilitate business<br />

– Anytime! Anywhere!<br />

• Mobile App capabilities on Apple’s iOS and<br />

Google’s Android platforms<br />

– Innovative / Best in class<br />

– Real-time transactional and decision assisting tools<br />

to support our customers and business partners<br />

• Web based portal services<br />

– Transactional design to facilitate<br />

» Bookings, redeliveries, inventory inquiries, M&R<br />

processing, specifications, unit status, replacement<br />

valuation, technical resources, and various industry<br />

links


<strong>Florens</strong> Technology<br />

Mobile App capabilities on Apple’s iOS and Google’s<br />

Android platforms<br />

– First to market innovation<br />

– “Free”<br />

– <strong>Florens</strong> mobile App allows users to process nearly all of<br />

the functions allowed on the www.<strong>Florens</strong>.com web-site


<strong>Florens</strong> Operations & Maintenance<br />

• Customer centric production, operations,<br />

and maintenance<br />

– Engineered <strong>Container</strong> Equipment<br />

• <strong>Florens</strong> design team continuously works with our<br />

clients & vendors to build containers at market<br />

demand standards<br />

• <strong>Florens</strong> maintains strict quality control standards<br />

• New production readily available<br />

– When, Where, Type, Size, Price Competitive<br />

• Build-to-suit client specifications


<strong>Florens</strong> Operations & Maintenance<br />

• Global Depot Network<br />

– In excess of 220 service locations worldwide<br />

• Broad range provides flexibility for our clients<br />

• Electronic reporting and repair transactions<br />

– CIC repair criteria mirrors the repair criteria of<br />

our shipping line customers<br />

• Proven repair cost savings when using <strong>Florens</strong><br />

equipment<br />

– DPP solutions available to expedite and ease<br />

the interchange and repair process<br />

• Eliminates burdensome administration<br />

– cost reduction<br />

• Various DPP structures to suit client demand


Fleet Diversification<br />

Dry Freight <strong>Container</strong>s<br />

20’, 40’, 40’ high cube, and 45’ high cube<br />

Ideal for carrying all types of dry freight<br />

including bulk commodities<br />

Refrigerated <strong>Container</strong>s<br />

20’, 40’, and 40’ high cube<br />

Utilized with our customers frozen, chill,<br />

and keep-from-freeze products<br />

Specialized <strong>Container</strong>s<br />

20’ & 40’ open tops and<br />

20’ & 40’ flatracks<br />

For out-of-gauge construction materials<br />

with end, side, and overhead load<br />

capability/requirements


Strategic Planning<br />

• Expand <strong>Florens</strong> Market Share<br />

– Organic growth through new production<br />

purchases<br />

• Designed to retain a fleet that is one of the youngest in<br />

the industry<br />

– Boost Managed <strong>Container</strong> Portfolios<br />

– Acquire container and other transportation assets<br />

• Leverage existing personnel<br />

• Aligned with existing fleet interests<br />

– Creative Marketing<br />

• Sale/leaseback, lease purchase, finance lease, and<br />

other growth programs<br />

– Resale expansion<br />

• Acquiring additional supply from existing clients<br />

• Reaching secondary markets and developing countries


<strong>Florens</strong> Growth Opportunities<br />

Sustained global GDP growth has translated<br />

into world container fleet expansion at a CAGR<br />

of about 7% since the start of the 2000’s<br />

World fleet growth source: Drewry <strong>Container</strong> census 2013<br />

Graph source: IHS Global Insight : Q3 2013


A History of Strategic Fleet Growth<br />

2012<br />

1,855,597 TEU<br />

2010<br />

2008<br />

2006<br />

2004<br />

2002<br />

2000<br />

As of 31 December, 2012


A History of Performance<br />

100%<br />

95%<br />

90%<br />

85%<br />

<strong>Florens</strong><br />

Utilization<br />

Industry<br />

Utilization<br />

80%<br />

75%<br />

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012<br />

<strong>Florens</strong> International fleet has proudly<br />

outpaced industry average utilization


Managed Asset Prominence<br />

• Our financial partnerships are among the<br />

strongest in the industry<br />

- 5 investors/owners in our Managed <strong>Container</strong><br />

Program (MCP)<br />

- 34% of the <strong>Florens</strong> total fleet is under our MCP<br />

- <strong>Florens</strong> offers multiple management structures<br />

- <strong>Florens</strong> concluded the single largest MCP transaction<br />

in the industry<br />

• Prudence, Responsibility, and Success are the<br />

foundation of our MCP relationships<br />

- Utilizing business analytics<br />

- Net operating income (NOI) measurement reporting<br />

- Fully customizable reporting tools<br />

• Summary and detailed metrics<br />

• Fingertip access to data that is easily delivered to our<br />

customers and investors


<strong>Florens</strong> Resale Assent<br />

Driving growth in remarketing marine assets!!<br />

Double sales volume in 2012<br />

* Projecting 50%+ growth in 2013 (y/y)<br />

60000<br />

50000<br />

40000<br />

30000<br />

20000<br />

TEU<br />

Unit<br />

10000<br />

0<br />

2007 2008 2009 2010 2011 2012 2013 *


<strong>Florens</strong> Mission Statement<br />

Committed to leading the container<br />

leasing industry through continuous<br />

investment in our business<br />

and<br />

by surpassing the expectations<br />

of our customers, investors<br />

and employees.

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