Company Presentation - Florens Container Services
Company Presentation - Florens Container Services
Company Presentation - Florens Container Services
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About <strong>Florens</strong><br />
A leading worldwide intermodal<br />
container leasing company<br />
– Established in 1996<br />
– One of the fastest growing buyers of new<br />
containers over the past 12 years<br />
• The youngest company to achieve the top<br />
among the leading leasing companies<br />
Fleet detail as of June 30, 2013<br />
– 1,874,826 teu<br />
– 95% of revenue from long term leases<br />
– 12% market share<br />
– Dry containers comprise 96% of fleet<br />
– Utilization @ 94.03%<br />
– Average age of fleet: 6.54 yrs
About <strong>Florens</strong><br />
• Scope of expertise<br />
– 113 employees worldwide with longstanding<br />
industry relationships<br />
– Executive team with extensive experience in<br />
transportation and equipment leasing<br />
management<br />
– Experienced and collaborative in<br />
manufacturing and operational engineering<br />
– <strong>Container</strong> leasing Industry leader in creating<br />
innovative business & IT solutions
About <strong>Florens</strong><br />
• Valuing our Stakeholders<br />
– <strong>Florens</strong> employees are our strongest asset<br />
– Business partner relationships that are<br />
industry benchmarks<br />
• Providing value<br />
– Flexible lease structures<br />
– Fleet size/type diversity to satisfy demand<br />
– Operational standards designed to reduce<br />
customer overhead<br />
– Vendor relationships that drive efficiencies<br />
– IT solutions to ease customer transactions
<strong>Florens</strong> International Offices and Depots<br />
Depot Network exceeding 218 active locations<br />
13 Offices Worldwide<br />
Hong Kong (HQ)<br />
San Francisco<br />
New Jersey<br />
Santos<br />
Genoa<br />
Tianjin<br />
London Shanghai Macau<br />
Hamburg<br />
Shenzhen Tokyo<br />
Sydney<br />
As of 31 December, 2012
Customer Integration by <strong>Florens</strong><br />
100% of the market leaders are <strong>Florens</strong> clients<br />
Chart source: Alphaliner - Operated fleets as per 17 September 2013
Competitive Presence<br />
<strong>Florens</strong> proudly partners with all of the<br />
world’s most prominent steamship lines!
<strong>Florens</strong> Technology<br />
• Industry Leading IT <strong>Services</strong><br />
– Designed to facilitate business<br />
– Anytime! Anywhere!<br />
• Mobile App capabilities on Apple’s iOS and<br />
Google’s Android platforms<br />
– Innovative / Best in class<br />
– Real-time transactional and decision assisting tools<br />
to support our customers and business partners<br />
• Web based portal services<br />
– Transactional design to facilitate<br />
» Bookings, redeliveries, inventory inquiries, M&R<br />
processing, specifications, unit status, replacement<br />
valuation, technical resources, and various industry<br />
links
<strong>Florens</strong> Technology<br />
Mobile App capabilities on Apple’s iOS and Google’s<br />
Android platforms<br />
– First to market innovation<br />
– “Free”<br />
– <strong>Florens</strong> mobile App allows users to process nearly all of<br />
the functions allowed on the www.<strong>Florens</strong>.com web-site
<strong>Florens</strong> Operations & Maintenance<br />
• Customer centric production, operations,<br />
and maintenance<br />
– Engineered <strong>Container</strong> Equipment<br />
• <strong>Florens</strong> design team continuously works with our<br />
clients & vendors to build containers at market<br />
demand standards<br />
• <strong>Florens</strong> maintains strict quality control standards<br />
• New production readily available<br />
– When, Where, Type, Size, Price Competitive<br />
• Build-to-suit client specifications
<strong>Florens</strong> Operations & Maintenance<br />
• Global Depot Network<br />
– In excess of 220 service locations worldwide<br />
• Broad range provides flexibility for our clients<br />
• Electronic reporting and repair transactions<br />
– CIC repair criteria mirrors the repair criteria of<br />
our shipping line customers<br />
• Proven repair cost savings when using <strong>Florens</strong><br />
equipment<br />
– DPP solutions available to expedite and ease<br />
the interchange and repair process<br />
• Eliminates burdensome administration<br />
– cost reduction<br />
• Various DPP structures to suit client demand
Fleet Diversification<br />
Dry Freight <strong>Container</strong>s<br />
20’, 40’, 40’ high cube, and 45’ high cube<br />
Ideal for carrying all types of dry freight<br />
including bulk commodities<br />
Refrigerated <strong>Container</strong>s<br />
20’, 40’, and 40’ high cube<br />
Utilized with our customers frozen, chill,<br />
and keep-from-freeze products<br />
Specialized <strong>Container</strong>s<br />
20’ & 40’ open tops and<br />
20’ & 40’ flatracks<br />
For out-of-gauge construction materials<br />
with end, side, and overhead load<br />
capability/requirements
Strategic Planning<br />
• Expand <strong>Florens</strong> Market Share<br />
– Organic growth through new production<br />
purchases<br />
• Designed to retain a fleet that is one of the youngest in<br />
the industry<br />
– Boost Managed <strong>Container</strong> Portfolios<br />
– Acquire container and other transportation assets<br />
• Leverage existing personnel<br />
• Aligned with existing fleet interests<br />
– Creative Marketing<br />
• Sale/leaseback, lease purchase, finance lease, and<br />
other growth programs<br />
– Resale expansion<br />
• Acquiring additional supply from existing clients<br />
• Reaching secondary markets and developing countries
<strong>Florens</strong> Growth Opportunities<br />
Sustained global GDP growth has translated<br />
into world container fleet expansion at a CAGR<br />
of about 7% since the start of the 2000’s<br />
World fleet growth source: Drewry <strong>Container</strong> census 2013<br />
Graph source: IHS Global Insight : Q3 2013
A History of Strategic Fleet Growth<br />
2012<br />
1,855,597 TEU<br />
2010<br />
2008<br />
2006<br />
2004<br />
2002<br />
2000<br />
As of 31 December, 2012
A History of Performance<br />
100%<br />
95%<br />
90%<br />
85%<br />
<strong>Florens</strong><br />
Utilization<br />
Industry<br />
Utilization<br />
80%<br />
75%<br />
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012<br />
<strong>Florens</strong> International fleet has proudly<br />
outpaced industry average utilization
Managed Asset Prominence<br />
• Our financial partnerships are among the<br />
strongest in the industry<br />
- 5 investors/owners in our Managed <strong>Container</strong><br />
Program (MCP)<br />
- 34% of the <strong>Florens</strong> total fleet is under our MCP<br />
- <strong>Florens</strong> offers multiple management structures<br />
- <strong>Florens</strong> concluded the single largest MCP transaction<br />
in the industry<br />
• Prudence, Responsibility, and Success are the<br />
foundation of our MCP relationships<br />
- Utilizing business analytics<br />
- Net operating income (NOI) measurement reporting<br />
- Fully customizable reporting tools<br />
• Summary and detailed metrics<br />
• Fingertip access to data that is easily delivered to our<br />
customers and investors
<strong>Florens</strong> Resale Assent<br />
Driving growth in remarketing marine assets!!<br />
Double sales volume in 2012<br />
* Projecting 50%+ growth in 2013 (y/y)<br />
60000<br />
50000<br />
40000<br />
30000<br />
20000<br />
TEU<br />
Unit<br />
10000<br />
0<br />
2007 2008 2009 2010 2011 2012 2013 *
<strong>Florens</strong> Mission Statement<br />
Committed to leading the container<br />
leasing industry through continuous<br />
investment in our business<br />
and<br />
by surpassing the expectations<br />
of our customers, investors<br />
and employees.