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Consumers in the U.S. and the UK are increasingly adopting mobile and online banking, according to a<br />
2014 survey by Cognitive Biometrics Firm BioCatch.<br />
In both countries, the survey reveals that more users are performing banking transactions over the web<br />
and through a mobile device, at 36 per cent and 29 per cent respectively, which shows an over take<br />
from traditional means such as telephone and branch banking.<br />
“We’ve seen an uptick in online and mobile adoption rates among banking customers over the past few<br />
years and expect this trend to continue at a rapid pace as banks continue to improve their functionality,”<br />
BioCatch VP of Products Oren Kedem said.<br />
But while this is a positive development in the online banking space, the study also shows that a number<br />
of consumers who have not yet delved into online banking are experiencing a number of pain points in<br />
using such services. 46 per cent cited limited functionality and 36 per cent listed inconvenient login and<br />
authentication processes.
A lack of security is also an issue and is considered as one of the greatest obstacles to adoption: 61 per<br />
cent indicated that fear of hacking was their main reason for avoiding online banking.<br />
“The main thing that banks need to contend with when adding functionality is the increased chance for<br />
security breaches that comes along with it,” Kedem adds.<br />
BioCatch conducted the survey with 600 banking customers from the top five banks in both the U.S. and<br />
the UK.