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Millstone Performing Arts Center MPAC - Millstone Township Schools

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MILLSTONE PERFORMING<br />

ARTS CENTER<br />

<strong>MPAC</strong><br />

Scott Feder


The Good News<br />

Student Opportunities<br />

Community Service/Opportunities<br />

<strong>Millstone</strong> <strong>Township</strong> on the Map<br />

Beautiful Facility<br />

Usage<br />

Profitable<br />

Endless Possibilities


Current Revenue Stream<br />

Hard to Predict (AVG $32,000/yr)<br />

Personnel Dependent<br />

Inconsistent<br />

Ticketing<br />

Concessions<br />

Limited<br />

Profitable<br />

Off-sets tax burden


Current Usage<br />

School<br />

Rentals<br />

Performances/Shows<br />

Community Education<br />

Community


Personnel (Multiple Hats)<br />

<strong>MPAC</strong> Rentals<br />

•Scheduling<br />

•Contracts<br />

•Communication<br />

<strong>MPAC</strong> Performances/Shows<br />

•Community Education Productions<br />

•Outside Vendor Productions<br />

•School Productions


Personnel (I<strong>MPAC</strong>T)<br />

A great deal of production<br />

Lots of irons in the fire<br />

Where to focus?<br />

What can’t get accomplished<br />

Expansion?<br />

Limits!


Personnel (Dynamic Tension)<br />

Director of Community Education (<strong>Millstone</strong>)<br />

Director of Community Education (Upper<br />

Freehold)<br />

<strong>MPAC</strong> Rental Coordinator<br />

Summer Program Coordinator<br />

Costume Designer<br />

On Site Support<br />

Sound & Lighting Coordinator


<strong>MPAC</strong> Rentals<br />

Bread and Butter<br />

“Branding”<br />

Getting out the word<br />

Expansion<br />

Education Seminars<br />

Business Seminars<br />

More of what we do already<br />

Personnel


<strong>MPAC</strong> Performances<br />

In-House<br />

School<br />

Community Education<br />

Fundraising<br />

Outside Vendors<br />

Professional Acts<br />

Variety Shows<br />

Personnel


<strong>MPAC</strong> Facility<br />

1200 seats<br />

Professional Attributes<br />

Cost of Operation<br />

Sound and Light<br />

Technology<br />

Restrooms<br />

“Green” Room<br />

Availability<br />

Limited…


New (Not “One”) Direction<br />

Compartmentalize<br />

Grow Existing<br />

Expand to new territories<br />

“Branding”<br />

Facility Upgrades<br />

Immediate<br />

Long Range<br />

Personnel


Compartmentalize<br />

<strong>MPAC</strong> Rentals<br />

<strong>MPAC</strong> Performances/Shows<br />

Community Education<br />

Facilities/Technology<br />

Ambassador<br />

Back Office<br />

Concessions/Ticketing


Growing<br />

Existing<br />

Rentals<br />

Shows/Performances<br />

Summer Programming<br />

Expanding to new territories<br />

Educational Seminars<br />

Business Seminars<br />

Education Opportunities for Students


Facility Upgrades<br />

Short Term<br />

Technology<br />

Sound/Audio<br />

Long Term Questions<br />

Restrooms<br />

“Green” Room<br />

Entrance<br />

Concession


Personnel<br />

Outsource Professional Acts<br />

Create Coordination Opportunities<br />

Community Education?<br />

Office Support<br />

Restructure Internally<br />

Allowing Focus


Outlook - Potential<br />

Budgeting<br />

Defined, Consistent, Increased Revenue<br />

Student Opportunities<br />

Increased<br />

Summer<br />

Community Benefit<br />

Consistent Performances/Shows<br />

Availability


Considerations<br />

Immediate Technology Purchase<br />

Identify a Production Company<br />

Create Coordination Opportunities<br />

Expanding School <strong>Performing</strong> <strong>Arts</strong> Options<br />

Split Community Education and <strong>MPAC</strong><br />

Shift <strong>MPAC</strong> Council Direction<br />

Long Range Facilities Planning

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