Det Norske Veritas - CBI

可持续发展的新挑战 - 道德供应链管理 

New element of Sustainability--Ethical Supply Chain Management 

2012-06-29 

王学柱 -DNV 可持续发展风险管理经理 

CONFIDENTIAL

Det Norske Veritas 挪威船级社 (Established in 1864) 

目标 (OBJECTIVE) 

保护生命、财产及环境安全 

Safeguarding life, property, and 

the environment 

愿景 (VISION) 

为全球的安全和可持续发展做 

出贡献 

Global impact for a safe and 

sustainable future 

CONFIDENTIAL 

© Det Norske Veritas AS. All rights reserved. 

2

主要内容 Content 

• 可持续发展的由来 

• 全球可持续发展的风险 

和应对 

• PEFC-CoC 和道德供 

应链管理 

• History of “Sustainability” 

• Global Sustainability risks 

and responses 

• PEFC-CoC and Ethical 

Supply Chain 

Management(ESCM) 

CONFIDENTIAL 

© Det Norske Veritas AS. All rights reserved 30 June 2012 

Slide 3 


3

可持续发展的由来 

History of “Sustainability” 

CONFIDENTIAL 

© Det Norske Veritas AS. All rights reserved.

可持续经营 Sustainable business 

营业收入和收益 : 

• 是不是财务可持续发展的衡量尺度 ? 猜下公司的名字 ? 

美国雷曼兄弟公司 : 北京时间 

2008 年 9 月 15 日 , 在次级抵押 

贷款市场 ( 次贷危机 ) 危机加 

剧的形势下 , 美国第四大投行 

雷曼兄弟最终丢盔弃甲 , 宣 

布破产。 

CONFIDENTIAL 


5

“It is not the strongest of the species that 

survives…. 

nor the most intelligent that survives. 

It is the one that is the most adaptable to 

change.” 

Charles Darwin 

“ 它不是最强大物种 , 而生存下来 …… 

它也不是最聪明的物种 , 而生存下来 …… 

它是一个最适应变化的物种。” 

查尔斯达尔文 

CONFIDENTIAL 


6

可持续性 Sustainability 

一种不过度损耗或永久破坏资源 

的收获或取用资源的方法 

以上概念由 C. v. Carlowitz. 在其 1713 年发 

表的森林著作 “Sylvicultura 

Oeconomica” 中首次提出 

A method of harvesting or 

using a resource so that the 

resource is not depleted or 

permanently damaged. 

Note: First mentioned in 1713: in the 

forestry book “Sylvicultura Oeconomica” 

by C. v. Carlowitz. 

CONFIDENTIAL 


7

可持续发展 Sustainable Development 

世界环境和发展委员会 (WCED 

1987): 

“ 可持续发展既满足当代人的需求 , 

又不破坏子孙后代的需求 ” 

基本特征 : 

- 生态可持续 

- 开发 

- 当代人和子孙后代之 

间的平衡 

- 一代人之间的平衡 

Our Common Future 

(Brundtland Report) 

World Commission on 

Environment and Development 

(WCED 1987): 

“Development that meets the needs 

of the present without compromising 

the ability of future generations to 

meet their own needs” 

Basic key characteristics: 

- ecological sustainability 

- development 

- equity between generations 

- equity within the same generation 

CONFIDENTIAL 


8

里约 +20 企业可持续发展论坛 

CONFIDENTIAL 


9

企业责任是一种承诺 Corporate Social Responsibility 

企业责任是 : 

对可持续经济发展贡献的承诺、并和员工及其他们的家庭、当地 

社区、社会一起 , 最大限度的改善生活质量。 

Corporate Social Responsibility is: 

Business' commitment to contribute to sustainable economic 

development, working with employees, their families, the local 

community, and society at large to improve their quality of life. 

[ 全球可持续发展工商理事会 ] 

CONFIDENTIAL 


10

企业责任概念的三个关键点 3 Key elements of SR 

• 在环境、社会和经济三方面 

绩效和影响的平衡 

Balance among economic, 

environmental and social performance 

and impacts. 

Economic performance 

Sustainability 

Environmental 

performance 

Social 

performance 

• 透明 

Transparency 

• 利益相关方对话 

Stakeholder engagement 

CONFIDENTIAL 


11

DNV 定义 : 作为一种商业方法 CR as a business approach 

• 企业如何将承诺变成实践 ? 

• 著名的企业越来越重视将企业 

责任做为企业管理的一种途 

径。 

• But how can business move 

from commitment to 

practice? 

• Leading companies 

increasingly see CR as a 

business approach. 

CONFIDENTIAL 


12

企业责任这把大雨伞下都有什么 CR: What’s under the big umbrella? 

CONFIDENTIAL 

人权 

Human rights 

工作环境 

Working conditions 

产品安全 

Product safety 

市场和客户 

Market place and 

customers 

物种多样性 

Bio-diversity 

产品设计 

Product design 

废物管理 

Waste management 

慈善事业 

Philantrophy 

自然资源的利用 

Use of nature resources 

公司治理 

Corporate governance 

诈骗 

Fraud 

气候变化 

Climate change 

商业道德 

Business ethics 

排放 

Emissions 

劳工权益 

Labour rights 

供应链 

Supply chain 

社会和社区 

Society and community 

多元性 

Diversity 

招聘 

Recruitment 

利益相关方关系 

Stakeholder relations 

and more… 等等 


13

趋势一 : 企业责任的概念变得愈加宽泛 

Trend 1: CR concept getting broader 

• 企业责任概念涵盖的范围 

- 从狭义的理解为慈善事业 , 到现在广义的定义为无形 

资产管理 

- 从合规到超越合规 

- 从花钱到赚钱 ( 创造价值 ) 

• 无形资产管理是很多公司和投资者理解企业责任和创造价 

值的中心框架 

• The concept of CR is broadening in scope: 

- from narrow philanthropy to broader management of 

intangible assets 

- from compliance to ‘beyond compliance’ 

- from spending money to making money (value creation) 

• Management of intangible assets is a central framework for many 

companies and investors to understand CR and value creation 

“It takes 20 years to build 

a reputation, and five 

minutes to ruin it” 

建立声誉需要 20 年来建立自 

己的信誉 , 并可将其在 5 分钟 

内毁于一旦。 

Warren Buffet, Chairman, 

Berkshire Hathaway 

CONFIDENTIAL 

巴菲特 


14

趋势二 : 企业责任成为战略资产 

Trend 2: CR becoming a strategic asset 

“ 企业社会责任并不仅仅是一件必须要做的正确之事 , 它还是一项 

战略性资产 , 通过以下方面促成我们未来在财务上的成功 : 

- 使我们的品牌脱颖而出 , 并得以巩固 ; 

- 支持创新新产品和服务的开发 ; 

- 提升新的经营效率 

- 吸引并留住客户、伙伴及投资者 ; 

- 并减少商业风险。” 

CONFIDENTIAL 

“Corporate responsibility is not just the right thing to do. It is a strategic asset that 

contributes to our future financial success by: 

- differentiating and enhancing our brand; 

supporting the development of innovative new products and services; 

- promoting new operational efficiencies; 

- attracting and retaining customers, associates and investors; 

- and mitigating business risks.” 

(Staples, Corporate Responsibility Report) 


15

趋势三 : 企业责任成为风险管理的一部分 

Trend 3: CR becoming part of risk management 

• 企业责任已被大型企业、投资者、保险公司纳为风险管理议程的重要组成部分 , 同 

时在金融市场中也扮演重要的角色。 

• CR is becoming an integral part of the risk management agenda for large 

companies, investors, insurers and other financial market participants etc. 

CONFIDENTIAL 

Source: Economist Intelligence Unit and Oracle Corp., 2005 


16

趋势四 : 企业责任成为治理问题 

Trend 4: CR becoming a governance issue 

• 公司董事会已经逐步将企业责任视为一种 

需要由董事会层管理的战略措施 

• 我们的希望是 , 十年后 , 企业责任可以像 

董事层关注公司治理和公司的规范一样得 

到管理。 

• 基于企业责任绩效的投资 / 资产指数需要得 

到董事会和法人投资者等相关部门的重 

视。 

• 政府和行业机构正在引介企业责任绩效和 

报告的要求和 / 或激励机制。 

• 董事会越来越需要寻求帮助来理解他们的 

责任和潜在义务。 

• Company boards are increasingly addressing CR as 

a strategic issue that requires board-level 

governance 

• The governance of CR is expected to equal the 

current board-level focus on corporate governance, 

ethics and compliance by the end of the decade 

• Investment/equity indexes based on CR 

performance demand more attention from boards 

and corporate investor relations departments 

• Governments and industry bodies are introducing 

requirements and/or incentive schemes for CR 

performance and reporting 

• Boards are increasingly looking for help in 

understanding their responsibilities and potential 

liabilities 

CONFIDENTIAL 


17

趋势五 : 企业责任报告正在成为一种规范 

Trend 5: Sustainability reporting becoming the norm 

• 公司对于报告企业责任风险 

管理的需要正在逐渐的增加 ; 

同时 , 对企业责任报告的 

范围和质量需求也在逐步提 

高。 

• 十年后 , 领先的企业将会 

期望将财务和非财务报告合 

并。 

• The demand for reporting on 

Sustainability risk management is 

increasing, as is the demand for 

increased scope and quality of 

Sustainability reporting. 

• A convergence of financial and 

‘non-financial’ reporting is 

expected from leading companies. 

CONFIDENTIAL 


18

中国 CSR 报告现状 

CSR Report in China 

Source from:《价值发现之旅》商道纵横 

CONFIDENTIAL 


Slide 19

全球可持续发展的风险和应对 

Global Sustainability risks and 

responses 

CONFIDENTIAL 


环境问题 Environmental concerns 

CONFIDENTIAL 


气候变化 Climate Change 

CONFIDENTIAL 


IT 漏洞更多 Increased IT Vulnerability 

CONFIDENTIAL 


全球化的市场 - 供应链风险 Global value chains 

CONFIDENTIAL 


24

社会契约 The social contract 

半正式 

Semiformal 

正式 

问题会随期望的变化而变化 

As expectations change 

Issues may shift 

业务 

BUSINESS 

Formal 

社会契约 

Social Contract 

边界期望 

Frontier 

Expectations 

问题 

Issue 

社会 

Society 

CONFIDENTIAL 

Source: When social issues become strategic, McKinsey quarterly, 2006 


25

PEFC CoC 和道德供应链管理 

PEFC CoC and Ethical Supply 

Chain Management (ESCM) 

CONFIDENTIAL 


道德供应链的管理是 PEFC CoC 的延伸 

ESCM—Extension of PEFC CoC 

• 管理来源 

Control source 

• 管理原材料来源 + 过程 

Control source and 

process 

• 可追溯 

Traceability 

• 承担责任 Accountability 

• 风险管理 —— 合法性控 

制 

Risk management— 

legal compliance 

management 

• 风险管理 —— 社会责任 

风险 

Risk management— 

SR risk management 


Slide 27

ESCM 模型 ESCM Model 

Policies 

Objectives Targets 

Plan 

Management 

Review 

Act 

Continuous 

improvement 

Do 

Implementation 

Training 

Awareness promotion 

Communication 

Check 

Management Monitoring 

Audit 


Slide 28

ESCM 的途径 ESCM Aapproaches 

• 可持续供应链管理 : 

“ 改进已经明确的社会和环 

境影响 ” 

• 采购风险管理 

作为广义的 , 考虑供货中断 

风险、质量和安全风险及金 

融和物流风险的采购风险管 

理的组成部分 

• Sustainable Supply Chain 

Management: 

“improvement of the social and 

environmental impacts explicitly 

considered”. 

• Procurement Risk Management 

As part of a greater 

procurement risk management 

approach considering risks of 

interruptions, quality and safety 

and related risks with financial 

and logistical consequences. 


Slide 29

ESCM 的途径 ESCM Aapproaches 

• 道德供应链管理 : 

- 国际劳工组织 (ILO) 公约 ; 

- 联合国 (UN) 世界人权宣言 ; 

- 可选 : 环境影响 , 行业特殊 

问题 ( 例如 : 钻石 , 石油与 

天然气 , 木材等 ) 

• Ethical Supply Chain 

Management: 

-International Labour 

Organisation (ILO) Conventions 

and 

-United Nations (UN) Universal 

Declaration of Human Rights 

-Optional: environmental 

impact; sector specific issues 

(diamonds, oil & gas, timber) 


Slide 30

其他体系 Other Systems 


Slide 31

符合性评估 Conformity assessment 

• 第一方评估 : 供应商自行完成针对某一标准或准则的符合 

性评估 ( 自我评估 )。 

• First-party assessment: Conformity assessment to a 

standard or code is carried out by the supplier itself (selfassessment). 

供应商 

Supplier 

供应商 

Supplier 

• 第二方评估 : 客户 ( 或客户委托的其他机构 ) 对供应商进 

行的符合性评估。 

• Second-party assessment: Customer of the supplier 

carries out the conformity assessment itself (or a 

subcontracted body on behalf of the customer). 

客户 

Company 

供应商 

Supplier 

顾问公司 

Consultant 

• 第三方评估 : 由独立于供应商和客户的认证机构进行符合 

性评估。 

• Third-party assessment: The conformity assessment is 

performed by a certification body that is independent 

of both supplier and customer organisations. 

独立机构 

Independent 

Body 

供应商 

Supplier 


Slide 32

定制系统 Tailor-made system 

• 与风险管理相融合 

• 符合性认证评级 

• Integrated into risk management 

• Rating rather than compliance 

certification 


Slide 33

Safeguarding life, property 

and the environment 

www.dnv.com 

CONFIDENTIAL 


34

Det Norske Veritas - CBI

Create successful ePaper yourself

Delete template?

Save as template?