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Fleetwood RV Launches “Build Your Own” Mobile Tablet Apps
Decatur, Ind. – (April 29, 2013) – Fleetwood RV, Inc. recently released a “Build Your
Own” mobile tablet application that allows users to configure a Fleetwood motorhome to
their own personal specifications. The app is free and available for download at the
Apple App Store and Google Play.
The new Fleetwood RV app allows users to design the motorhome of their dreams by
choosing their preferred Fleetwood model and the floor plan that best fits their lifestyle.
The app offers a selection of inviting exterior graphics, interior décor and cabinetry
options to choose from. Allowing an even greater level of customization, the app
provides a multitude of additional optional features in categories such as the galley and
appliances, living room and furniture, electronics, bedroom and exterior.
“The mobile tablet application provides our customers the ability to explore our full range
of amenities and options while they build their own unique motorhome,” commented
John Draheim, President & CEO of Fleetwood RV. “The app is an ideal example of how
our brands continue to employ innovative marketing techniques that engage our owners
and dealers.”
After users have designed their customized motorhome, they can compare the
suggested retail price of the vehicle to the price as it’s been configured. They also have
the option to email the configured motorhome to themselves or share it with friends.
A “Build Your Own” mobile tablet application is also available for the American Coach
brand. The American Coach version of the app displays rich product décor and features
and actively updates the floor plan as the user makes his or her specific selections.
“These apps provide a significant benefit to dealers and customers, who are now able to
explore the endless possibilities, floor plans and options, all from the convenience of a
mobile device,” added Draheim.
About Fleetwood RV, Inc.
Fleetwood RV, Inc. (“Fleetwood RV” or the “Company”) is a leading manufacturer of
Class A and Class C recreational vehicles. The Company has one of the best and
longest standing distribution networks in the industry and boasts some of the industry’s
most recognized and iconic brand names such as American Coach and Bounder.
Fleetwood RV is headquartered in Decatur, Ind., which is also its principal manufacturing
location.
Media Contact: Laurie Perolio-Bullinger / (260) 497.3005 / lbullinger@labov.com

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