RRCSA Identity Guide - Red River College Students
RRCSA Identity Guide - Red River College Students
RRCSA Identity Guide - Red River College Students
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Logo Mark<br />
PRIMARY LOGO & IDENTITY GUIDELINES<br />
CLIENT: RED RIVER COLLEGE STUDENTS’ ASSOCIATION<br />
Logo Mark<br />
Concept<br />
This image may like it is not based on any concept at all, but the exact<br />
opposite is true. This design incorporates the letter “S” to represent the<br />
word “<strong>Students</strong>’”. The letter “A” to represent “Association” and together they<br />
make the internationally recognized symbol for infinity, which is widely<br />
seen as a symbol of never ending possibility. Also, the bottom two points<br />
of this design resemble a bridge. This is a very relevant design application<br />
because the <strong>Students</strong>’ Association works hard to bridge the gap between<br />
the college and the students that attend, through the use of SA services.<br />
Logo Type<br />
Plantagenet Cherokee<br />
RED RIVER COLLEGE<br />
Custom Logo Type<br />
Plantagenet Cherokee Regular<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890<br />
Custom Typeface<br />
This tightly kerned custom typeface is tall in stature. It communicates<br />
strength in numbers. The interior of each letter is made with sharpe 90˚<br />
angles. The exterior utilizes rounded corners to soften itsf appearence. By<br />
combining both, this custom typeface conveys professionalism as well as<br />
playfulness. This blended message is a healthy balance of work and play<br />
creating an equilibrium within the message it imparts on the viewer.<br />
03
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