Download Presentation - Franchise India

Deploying Trust
Drive Business Up, Drive Fear Away
Sarabjeet Khurana
Director – Website Security Solutions (SE ASIA/INDIA & SAARC)
1

VeriSign, Symantec and Norton
Together, Symantec, Norton, and VeriSign Authentication
form the leading source of trust online.
The VeriSign check mark is the most
Symantec recognized has trust supercharged mark on the the Internet.
brand
value When of it is the automatically check mark:
updated, the
Norton Secured Seal will be displayed:
• Symantec Norton protects over a billion
• systems Over 500 and million users views worldwide.
a day.
• Norton In over 170 products countries are used worldwide.
by 135 million
people worldwide and ship on 60% of
• In search results on enabled browsers
Windows-based consumer PCs.
as well as partner shopping sites.
Most recognized trust mark in the world
2

“ Work hard, but make time for
yourself, your love, family &
friends... Nobody remembers
Powerpoint presentations on
your funeral ”
3

What should be the ultimate Dream and Vision of
any Business ?
Customer Success & Delight

信 仰 的 信 任
la foi de confiance
вера доверия
ра доверие
Glauben vertrauen
___________ _________ ___ ___ 6

What are the key Goals/Challenges of any online
business ?
Drive More
Customers To
their Site and
Increase
Transactions
From the Site
Protect
Customers Data
and Corporate
Data
Reduce Risk
Exposure

What Stops online businesses to achieve goals ?
Spyware
Viruses
Scams
Pharming
Fraud
Phishing
Identity Theft
Trojan Horses
8

Why people would hack a website ?
•Links back to their website
•Links to another website (paid for links)
•Hijacking your websites traffic
•Inject content onto your website
•Gain access to paid for items
•Gain all registered users email
addresses/data
9

What may happen if the problem is not solved ?
BUSINESS LOSS
10

“
IT TAKES20 YEARS
TO BUILD A REPUTATION
AND
5 MINUTES
TO RUIN IT.
”
– WARREN BUFFETT
Leveraging The Symantec Brand
11

The Key to Online Success
It’s all about
12

Lack of Trust Erodes Your ROI
• A lack of trust further “up the
funnel” reduces the amount of
convertible visitors to your website
• An untrustworthy purchase
page drives greater shopping
cart abandonment
• A website that appears
untrustworthy may deter a
visitor from following a call to
action
• Lack of trust in search may
prevent a customer from
visiting your website
Symantec Website Security Solutions – Driving Trust
13

SSL is to websites today, what
anti-virus was to desktop
computers 5 years ago….
It’s the foundation
But we need more!!

Symantec Website Security Solutions : Bringing Trust
to Businesses Online
Trust from start to finish - Trust the link | Trust the site | Trust the transaction

Trust the Link: Seal-in-Search
Links stand out = more clicks
More clicks = more traffic
More traffic = more business

Trust the Site - Malware Scan and Vulnerability
Assessment
Consumer: Is this Web site safe to visit? Give visitors peace of
mind that they can safely navigate the site.
Web site owner: Protects Web sites from being blacklisted and
blocked by search engines and antivirus software

Trust the transaction - The EV (Extended Validation) SSL
Address bar turns green
assuring they have reached
the right site
Security status bar indicates
the company you are
talking to
Organization name is
highlighted in green
• Over 70% of browsers used today can
display the green address bar
• Includes: Internet Explorer 7 and
higher, Firefox 3.0 and higher, Safari
3.2 and higher, Opera 9.X and higher,
Chrome, and the iPhone
18

World Hosting Days 20

World Hosting Days 21

World Hosting Days 22

World Hosting Days 23

World Hosting Days 24

World Hosting Days 25

SSL Multi Brand Strategy
PREMIUM
Comprehensive Website
Security Solution
HIGH VALUE SSL
COMMODITY SSL

Brand profile: Product scope, customers and usage
Product Scope Customer Type Usage Scenario
Premium product with
enhanced product
features
Banking, financial,
insurance,
e-commerce,
healthcare
Sites needing to establish trust,
login pages, e-commerce,
multiple servers and Web sites,
sites with sensitive information
High-quality,
better-thanbasic
SSL
Education, public
sector, non-profits,
retail, open source
Basic Web sites, login pages,
e-commerce, multiple servers
and Web sites
Best-of-basic SSL
Education, public
sector, healthcare,
manufacturing
Initial and basic Web sites, login
pages, e-commerce, multiple
servers . eMail servers
Basic SSL
Web developers
Internal Web sites, intranets,
testing and staging servers

Bottom-line…
The customer who trusts your site …
• Stays on your site
• Interacts with your site
• Clicks connect, continue, create, enroll,
login, confirm, purchase and completes
transactions
• Behaves loyally or
builds business uplift,
or both
… is good for business
Symantec Website Security Solutions – Deploying Trust 28

“ Security for Internet is like
locking your house or car – it
doesn't stop the bad guys, but if
it's Good Enough they may move
on to an easier target ... ”
29

Sarabjeet_Khurana1@symantec.com
+91 9811766400