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Fall/Winter<br />
2015<br />
24
What is lur ® ?<br />
lur ® is beautiful.<br />
We believe clothing is a personal expression of the wearer and as such, it is our<br />
aim to create pieces that are as beautiful as the women who wear them. Our styles<br />
are figure-flattering, comfortable, and made to be worn with casual ease season<br />
after season, year after year.<br />
lur ® is eco-friendly.<br />
The furious pace of fast-fashion takes a toll on the environment. The drain of raw<br />
materials, combined with the waste generated by here-today, gone-tomorrow<br />
fashion, has wreaked havoc on Mother Earth. We strive to break that cycle with our<br />
sustainable process that uses recycled plastic bottles and recycled cotton fiber to<br />
make our one-of-a-kind Reparel fabric.<br />
lur ® is socially-conscious.<br />
For clothing to be truly beautiful, it needs to benefit more than just the wearer.<br />
That’s why our cutting and sewing facilities in Guatemala adhere to strict health and<br />
safety standards and pay fair wages. It also means, among other things, we do not<br />
employ children, and employees are treated with dignity and respect. We dedicate<br />
a portion of our profits back into the regions in which our products are made via<br />
the non-profit organizations we support.<br />
1
lur ® Helps You Sell<br />
6 ways we go above and beyond other brands<br />
1. Ethical, eco-friendly fashion<br />
2. 100% commitment to customer satisfaction<br />
3. Easy ordering and filler reorders<br />
4. Customized product recommendations<br />
5. Retail marketing tools and support<br />
6. Industry high fill rates<br />
2
23<br />
Shown in Charcoal/Cloud<br />
with Charcoal Accent
Tops<br />
Easy-going styles with<br />
eye-catching details<br />
Tansy Tunic<br />
Style: 1504-01<br />
Sizes: XS – XXL Wholesale Price: $36.00<br />
Charcoal<br />
Tide<br />
Poppy<br />
Charcoal/<br />
Ocean<br />
Ash/Cloud<br />
Chamblue/<br />
Olive<br />
Charcoal/<br />
Cloud<br />
Sapphire/<br />
Tide<br />
244
Paradiso Tunic<br />
Style: 1501-01<br />
Sizes: S – XXL Wholesale Price: $36.00<br />
Zinnia Tunic<br />
Style: 1502-01<br />
Sizes: S – XXL Wholesale Price: $36.00<br />
Charcoal<br />
Charcoal/<br />
Turquoise<br />
Charcoal/<br />
Cloud<br />
Cinnamon<br />
Charcoal/<br />
Sapphire<br />
Charcoal/<br />
Cloud<br />
Charcoal/<br />
Ash<br />
Earth/Merlot<br />
Charcoal/<br />
Olive<br />
Charcoal/<br />
Chamblue<br />
Merlot/Tide<br />
Merlot/Tide<br />
Tide/Ash<br />
5
Petunia Tunic<br />
Style: 1503-01<br />
Sizes: XS – XXL Wholesale Price: $34.00<br />
Snowdrop Top<br />
Style: 1511-01<br />
Sizes: S – XXL Wholesale Price: $29.00<br />
Moss Earth Charcoal/ Charcoal/<br />
Maize Chamblue<br />
Charcoal/<br />
Cloud Micro<br />
Charcoal<br />
Charcoal/<br />
Turquoise<br />
Charcoal/<br />
Cloud Micro<br />
Charcoal/<br />
Sand<br />
Charcoal/<br />
Coral<br />
Sapphire/<br />
Tide<br />
Tide/Ash<br />
Charcoal/<br />
Sapphire<br />
Tide<br />
6
Queen Anne Tunic<br />
Style: 1418-01<br />
Sizes: S – XXL Wholesale Price: $34.00<br />
Magnolia Tunic<br />
Style: 1416-01<br />
Sizes: S – XXL Wholesale Price: $34.00<br />
Ash<br />
Charcoal/<br />
Cloud<br />
Charcoal/<br />
Turquoise<br />
Charcoal/<br />
Chamblue<br />
Charcoal/<br />
Sand<br />
Charcoal<br />
Lilac/Ash<br />
Ocean/<br />
Turquoise<br />
Charcoal/<br />
Sand<br />
Coral/Cloud<br />
Charcoal/<br />
Coral<br />
Ocean/Ash<br />
Coral/Cloud<br />
Ocean/Cloud<br />
7
Lotus Tunic<br />
Style: 1417-01<br />
Sizes: S – XXL Wholesale Price: $29.00<br />
Moon Flower Tunic<br />
Style: 1419-01<br />
Sizes: S – XXL Wholesale Price: $31.00<br />
Charcoal Earth Turquoise Coral<br />
Tide<br />
Charcoal Charcoal/ Earth/Merlot Charcoal/ Charcoal/<br />
Maize<br />
Lilac<br />
Olive<br />
Poppy<br />
Lilac/Ash<br />
Charcoal/<br />
Ocean<br />
Charcoal/<br />
Sapphire<br />
Charcoal/<br />
Chamblue<br />
Charcoal/<br />
Cloud Micro<br />
Coral/Cloud<br />
Micro<br />
8
Crocus Tunic<br />
Style: 1420-01<br />
Sizes: S – XXL Wholesale Price: $29.00<br />
Pansy Top<br />
Style: 1421-01<br />
Sizes: S – XXL Wholesale Price: $27.00<br />
Pomegranate<br />
Turquoise<br />
Coral<br />
Charcoal/<br />
Cloud Micro<br />
Charcoal/<br />
Sand<br />
Ash<br />
Lilac<br />
Turquoise<br />
Chamblue/<br />
Cloud<br />
Charcoal/<br />
Ash<br />
Coral/Ash<br />
Charcoal/<br />
Sand<br />
9
Salvia Top<br />
Style: 1422-01<br />
Sizes: S – XXL Wholesale Price: $29.00<br />
Freesia Top<br />
Style: 1424-01<br />
Sizes: S – XXL Wholesale Price: $28.00<br />
Cloud<br />
Turquoise<br />
Coral<br />
Poppy<br />
Sapphire<br />
Charcoal<br />
Turquoise<br />
Charcoal/<br />
Cloud Micro<br />
Charcoal/<br />
Sand<br />
Coral/Ash<br />
Charcoal/<br />
Cloud<br />
Charcoal/<br />
Lilac<br />
Charcoal/<br />
Olive<br />
Charcoal/<br />
Chamblue<br />
Charcoal/<br />
Sand<br />
Ocean/Cloud<br />
Chamblue/<br />
Olive<br />
Charcoal/<br />
Sapphire<br />
Sapphire/<br />
Tide<br />
10
Hibiscus Top<br />
Style: 1425-01<br />
Sizes: S – XXL Wholesale Price: $29.00<br />
Button Flower Top<br />
Style: 1426-02<br />
Sizes: S – XXL Wholesale Price: $34.00<br />
Chamblue Cantaloupe Lilac Charcoal/ Ocean/<br />
Charcoal Earth<br />
Cloud Turquoise<br />
Charcoal/<br />
Cloud<br />
Earth/Merlot<br />
Charcoal/<br />
Chamblue<br />
Coral/Cloud<br />
Ocean/<br />
Turquoise<br />
Charcoal/<br />
Sand<br />
Charcoal/<br />
Coral<br />
Ash/Cloud<br />
Tide/Ash<br />
11
Strawflower Tunic<br />
Style: 1429-01<br />
Sizes: S – XXL Wholesale Price: $30.00<br />
Sunflower Hooded Tunic<br />
Style: 1407-01<br />
Sizes: S – XXL Wholesale Price: $39.00<br />
Charcoal/<br />
Ash<br />
Charcoal/<br />
Turquoise<br />
Charcoal/<br />
Cloud Micro<br />
Charcoal/<br />
Sand<br />
Charcoal/<br />
Coral<br />
Charcoal Pomegranate Moss Earth<br />
Merlot/<br />
Cantaloupe<br />
Charcoal/<br />
Ocean<br />
Charcoal/<br />
Cloud<br />
Charcoal/<br />
Ash<br />
Charcoal/<br />
Olive<br />
Charcoal/<br />
Chamblue<br />
Charcoal/<br />
Cloud Micro<br />
12
Ivy Tunic<br />
Style: 1406-01<br />
Sizes: S – XXL Wholesale Price: $35.00<br />
Daffodil Top<br />
Style: 1405-01<br />
Sizes: S – XXL Wholesale Price: $30.00<br />
Moss Earth<br />
Ash Merlot Charcoal<br />
Charcoal Pomegranate Moss<br />
Charcoal/<br />
Cloud<br />
Charcoal/<br />
Maize<br />
Coral<br />
Ocean<br />
Charcoal/<br />
Cloud<br />
Charcoal/<br />
Olive<br />
Charcoal/<br />
Cloud Micro<br />
Earth/Merlot<br />
Charcoal/<br />
Chamblue<br />
Ocean/<br />
Turquoise<br />
Charcoal/<br />
Sand<br />
Coral/Cloud<br />
Micro<br />
13
Peony 3/4 V-Neck Top<br />
Style: 1408-01<br />
Sizes: S – XXL Wholesale Price: $19.00<br />
Aster Long Sleeve V-Neck Top<br />
Style: 1409-01<br />
Sizes: S – XXL Wholesale Price: $20.00<br />
Charcoal<br />
Pomegranate Cloud Moss Earth<br />
Charcoal<br />
Pomegranate<br />
Cloud<br />
Charcoal/<br />
Cloud<br />
Charcoal/<br />
Ash<br />
Turquoise<br />
Coral<br />
Ocean<br />
Tide<br />
Poppy<br />
Olive/Moss<br />
Sapphire<br />
Charcoal/<br />
Cloud<br />
Charcoal/<br />
Maize<br />
Charcoal/<br />
Turquoise<br />
Earth/Sand<br />
Charcoal/<br />
Lilac<br />
Charcoal/<br />
Olive<br />
Charcoal/<br />
Chamblue<br />
Maize/Olive<br />
Charcoal/<br />
Cloud Micro<br />
Ash/Cloud<br />
Cinnamon<br />
Charcoal/<br />
Sapphire<br />
Sapphire/<br />
Tide<br />
Merlot/Tide<br />
14
Myrtle Long Sleeve Top<br />
Style: 1410-01<br />
Sizes: S – XXL Wholesale Price: $19.00<br />
Snapdragon Top<br />
Style: 1314-01<br />
Sizes: S – XXL Wholesale Price: $29.00<br />
Charcoal Charcoal/ Earth/Merlot Charcoal/<br />
Charcoal Chamblue Ash<br />
Earth<br />
Lilac<br />
Cloud<br />
Cloud Micro<br />
Merlot<br />
Turquoise<br />
Coral<br />
Charcoal/<br />
Cloud<br />
Charcoal/<br />
Ash<br />
Charcoal/<br />
Maize<br />
Earth/Sand<br />
Olive/Moss<br />
Earth/Merlot<br />
Maize/Olive<br />
Charcoal/<br />
Cloud Micro<br />
Ocean/<br />
Turquoise<br />
Charcoal/<br />
Sand<br />
Ocean/Ash<br />
Coral/Cloud<br />
Ocean/Cloud<br />
Chamblue/<br />
Olive<br />
Cinnamon<br />
Charcoal/<br />
Sapphire<br />
Sapphire/<br />
Tide<br />
15<br />
Merlot/Tide
Amaryllis Top<br />
Style: 1310-01<br />
Sizes: S – XXL Wholesale Price: $27.50<br />
Laceflower Top<br />
Style: 1313-01<br />
Sizes: S – XXL Wholesale Price: $24.00<br />
Charcoal<br />
Chamblue Earth Lilac Sand<br />
Charcoal Chamblue Ash<br />
Moss Earth<br />
Charcoal/<br />
Cloud Micro<br />
Charcoal/<br />
Coral<br />
Charcoal/<br />
Ocean<br />
Coral/Cloud<br />
Maize<br />
Turquoise<br />
Charcoal/<br />
Ash<br />
Earth/Sand<br />
16
Cala Lily Top<br />
Style: 1308-01<br />
Sizes: S – XXL Wholesale Price: $26.00<br />
Tulip Top<br />
Style: 1306-01<br />
Sizes: S – XXL Wholesale Price: $26.00<br />
Charcoal<br />
Chamblue Pomegranate Ash Lilac/Ash<br />
Charcoal Chamblue Ash<br />
Earth<br />
Lilac<br />
Charcoal/<br />
Ash<br />
Merlot<br />
Chamblue/<br />
Cloud<br />
Charcoal/<br />
Cloud<br />
17
Orchid V-Neck Top<br />
Style: 1305-01<br />
Sizes: S – XXL Wholesale Price: $26.00<br />
Kalina Top<br />
Style: 1312-01<br />
Sizes: S – XXL Wholesale Price: $24.00<br />
Charcoal<br />
Chamblue<br />
Moss<br />
Earth<br />
Merlot<br />
Charcoal<br />
Chamblue<br />
Lilac<br />
Maize<br />
Sand<br />
Lilac/Ash Olive/Cloud Turquoise Earth/Merlot<br />
18
Morro Basic Tank<br />
Style: 1309-01<br />
Sizes: S – XXL Wholesale Price: $14.00<br />
Mesa Razor Back Tank<br />
Style: 1214-01<br />
Sizes: S – XL Wholesale Price: $13.00<br />
Charcoal Chamblue Pomegranate Ash<br />
Moss<br />
Charcoal Pomegranate<br />
Ash<br />
Lilac/Ash<br />
Chamblue/<br />
Cloud<br />
Earth<br />
Lilac<br />
Olive<br />
Turquoise<br />
Lilac/Ash<br />
Chamblue/<br />
Cloud<br />
19
Daisy Fitted Top<br />
Style: 1315-01<br />
Sizes: S – XXL Wholesale Price: $10.00<br />
Charcoal Chamblue Earth<br />
Maize<br />
Sand<br />
Turquoise<br />
Merlot/<br />
Cantaloupe<br />
Lilac/Ash<br />
Charcoal/<br />
Cloud<br />
Charcoal/<br />
Ash<br />
Charcoal/<br />
Maize<br />
Earth/Sand<br />
Charcoal/<br />
Lilac<br />
Charcoal/<br />
Olive<br />
Charcoal/<br />
Chamblue<br />
Maize/Olive<br />
Charcoal/<br />
Cloud Micro<br />
20
We offer our products in a diverse array<br />
of solids and stripes:<br />
Earth/Merlot<br />
Merlot<br />
Lilac/Ash<br />
Charcoal/Lilac<br />
Lilac<br />
Chamblue/Cloud<br />
Charcoal/Chamblue<br />
Chamblue<br />
Ocean/Ash<br />
Ocean/Cloud<br />
Sapphire/Tide<br />
Charcoal/Sapphire<br />
Sapphire<br />
Charcoal/Ocean<br />
Charcoal/Ocean Micro<br />
Ocean<br />
Ocean/Turquoise<br />
Charcoal/Turquoise<br />
Turquoise<br />
Charcoal/Ash<br />
Ash<br />
Ash/Cloud<br />
Charcoal/Cloud Micro<br />
Charcoal/Cloud<br />
Charcoal/Cloud<br />
Cloud<br />
Charcoal
Merlot/Tide<br />
Tide/Ash<br />
Tide/Ash<br />
Tide<br />
Moss<br />
Olive/Moss<br />
Olive/Cloud<br />
Charcoal/Olive<br />
Olive<br />
Maize/Olive<br />
Charcoal/Maize<br />
Maize<br />
Merlot/Cantaloupe<br />
Cantaloupe<br />
Coral/Cloud<br />
Coral/Cloud Micro<br />
Coral/Ash<br />
Charcoal/Coral<br />
Charcoal/Coral Micro<br />
Cinnamon<br />
Coral<br />
Poppy<br />
Pomegranate<br />
Earth<br />
Charcoal/Sand<br />
Earth/Sand<br />
Sand<br />
24
23<br />
Shown in Charcoal/Sapphire
Jackets<br />
Layer these great pieces over<br />
your favorite top<br />
Passion Flower Swing Jacket<br />
Style: 1207-02<br />
Sizes: XS – XXL Wholesale Price: $30.00<br />
Charcoal Chamblue† Cantaloupe† Pomegranate†<br />
Moss<br />
Earth<br />
Lilac†<br />
Merlot†<br />
Olive<br />
Coral<br />
Ocean<br />
Poppy<br />
Merlot/<br />
Cantaloupe<br />
Chamblue/<br />
Cloud<br />
Charcoal/<br />
Cloud<br />
Charcoal/<br />
Maize<br />
Charcoal/<br />
Turquoise<br />
Earth/Sand<br />
Charcoal/<br />
Lilac<br />
Charcoal/<br />
Olive<br />
Charcoal/<br />
Chamblue<br />
Maize/Olive<br />
Charcoal/<br />
Cloud Micro<br />
Ocean/<br />
Turquoise<br />
Charcoal/<br />
Sand<br />
Coral/Cloud<br />
Micro<br />
Charcoal/<br />
Coral<br />
Charcoal/<br />
Ocean Micro<br />
Charcoal/<br />
Ocean<br />
Coral/Ash<br />
Coral/Cloud<br />
Charcoal/<br />
Sapphire<br />
Sapphire/<br />
Tide<br />
Tide/Ash<br />
Merlot/Tide<br />
Tide/Ash<br />
†<br />
Available in XS<br />
24
Hawthorn Cardigan<br />
Style: 1505-02<br />
Sizes: S – XXL Wholesale Price: $39.00<br />
Cosmos Cardigan<br />
Style: 1506-02<br />
Sizes: S – XXL Wholesale Price: $41.00<br />
Tide<br />
Poppy<br />
Charcoal/<br />
Cloud Micro<br />
Charcoal/<br />
Sand<br />
Charcoal/<br />
Ocean<br />
Charcoal<br />
Merlot<br />
Charcoal/<br />
Ash<br />
Charcoal/<br />
Chamblue<br />
Merlot/Tide<br />
Ash/Cloud<br />
Cinnamon<br />
Merlot/Tide<br />
25
Stargazer Cardigan<br />
Style: 1507-02<br />
Sizes: XS – XXL Wholesale Price: $37.00<br />
Andes Zip Vest<br />
Style: 1427-02<br />
Sizes: S – XXL Wholesale Price: $36.00<br />
Ash Earth Tide Charcoal/ Charcoal/<br />
Charcoal/ Earth/Merlot Charcoal/<br />
Turquoise Olive<br />
Cloud<br />
Olive<br />
Charcoal/<br />
Cloud Micro<br />
Charcoal/<br />
Sand<br />
Charcoal/<br />
Cloud Micro<br />
Charcoal/<br />
Ocean Micro<br />
Merlot/Tide<br />
Coral/Cloud<br />
Micro<br />
Charcoal/<br />
Ocean<br />
26
Primrose Cardigan<br />
Style: 1401-02<br />
Sizes: S – XXL Wholesale Price: $45.00<br />
Mt. Hooded Vest<br />
Style: 1208-02<br />
Sizes: XS – XXL Wholesale Price: $25.00<br />
Charcoal/<br />
Merlot Charcoal Chamblue Moss<br />
Moss Earth Merlot/<br />
Ash<br />
Cantaloupe<br />
Lilac/Ash<br />
27
Pants<br />
Keep your Just legs warm In!<br />
with these versatile styles<br />
Willow Boot Cut Pant<br />
Style: 1402-03<br />
Sizes: S – XXL<br />
Wholesale Price: $28.00<br />
Charcoal<br />
Ash<br />
Earth<br />
Sunflower Hooded Tunic<br />
Style: 1407-01<br />
Sizes: S – XXL<br />
Wholesale Price: $39.00<br />
Solids: Charcoal, Earth, Moss, Pomegranate<br />
Stripes: Charcoal/Cloud, Charcoal/Ash,<br />
Charcoal/Cloud Micro Stripe<br />
Shown in Ash<br />
28
Aspen French Terry Pant<br />
Style: 1404-03<br />
Sizes: S – XXL Wholesale Price: $25.00<br />
Sequoia Legging<br />
Style: 1403-03<br />
Sizes: S – XXL Wholesale Price: $25.00<br />
Charcoal<br />
Ash<br />
Earth<br />
Charcoal<br />
Earth<br />
29
Mimosa Capri<br />
Style: 1304-03<br />
Sizes: S – XXL Wholesale Price: $20.00<br />
Birch Fashion Legging<br />
Style: 1210-03<br />
Sizes: S – XL Wholesale Price: $20.00<br />
Charcoal<br />
Chamblue<br />
Ash<br />
Earth<br />
Earth/<br />
Pomegranate<br />
Charcoal<br />
Charcoal/<br />
Ash<br />
Lilac/Ash<br />
Chamblue/<br />
Cloud<br />
30
Dresses<br />
Adorable styling to<br />
dress up or down<br />
Daphne Dress<br />
Style: 1508-04<br />
Sizes: XS – XXL Wholesale Price: $33.00<br />
Charcoal<br />
Poppy<br />
Sapphire<br />
Charcoal/<br />
Ash<br />
Earth/Merlot<br />
Charcoal/<br />
Cloud<br />
Charcoal/<br />
Sapphire<br />
Tide/Ash<br />
23<br />
Shown in Charcoal/Cloud<br />
with Charcoal
Laurel Tunic Dress<br />
Style: 1301-04<br />
Sizes: S – XXL Wholesale Price: $29.00<br />
Charcoal<br />
Ash<br />
Maize<br />
Sand<br />
Turquoise<br />
Earth/Sand<br />
Olive/Moss<br />
24
33<br />
Accessories<br />
Add some flair to your<br />
favorite styles!
Aphrodite Rope Scarf<br />
Style: 1414-05<br />
Sizes: OS Wholesale Price: $12.50<br />
Colors: Assorted<br />
Luna Flower Pin<br />
Style: 1423-05<br />
Sizes: OS Wholesale Price: $4.25<br />
Colors: Assorted<br />
34
Skirts<br />
Flirty fun and<br />
superior styling<br />
all in one<br />
Shown in Charcoal<br />
23
Juniper Skirt<br />
Style: 1412-06<br />
Sizes: S – XXL Wholesale Price: $25.00<br />
Anise Skirt<br />
Style: 1413-06<br />
Sizes: S – XXL Wholesale Price: $24.00<br />
Charcoal<br />
Earth<br />
Charcoal<br />
Earth<br />
Charcoal/<br />
Ash<br />
Charcoal/<br />
Cloud Micro<br />
Charcoal/<br />
Sand<br />
Charcoal/<br />
Ocean Micro<br />
24 36
Casual<br />
Comfortable styles<br />
to play and live in<br />
Fitted Zip Hoodie<br />
Style: 1107-02<br />
Sizes: XS – XXL Wholesale Price: $22.00<br />
Charcoal Chamblue Cantaloupe Pomegranate<br />
Camel<br />
Cloud<br />
Cotton<br />
Candy<br />
Moss Earth Royal Blue<br />
Lilac<br />
Olive
V-Neck Pocket Tee<br />
Style: 1104-08<br />
Sizes: S – XL Wholesale Price: $9.00<br />
Full Zip Hoodie<br />
Style: 1106-02<br />
Sizes: S – XXL Wholesale Price: $22.00<br />
Charcoal<br />
Chamblue<br />
Pomegranate<br />
Ash<br />
Camel<br />
Charcoal<br />
Chamblue<br />
Pistachio<br />
Pomegranate<br />
Ash<br />
Cloud<br />
Cotton<br />
Candy<br />
Moss<br />
Earth<br />
Royal Blue<br />
Camel<br />
Moss<br />
Earth<br />
Royal Blue<br />
24
Cover: Model shown in the<br />
Hawthorn Cardigan in Poppy<br />
www.lurapparel.com<br />
1646 Hoffner St.<br />
Cincinnati, OH 45223<br />
513.873.5657
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