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What is lur ® ? lur ® is beautiful. We believe clothing is a personal expression of the wearer and as such, it is our aim to create pieces that are as beautiful as the women who wear them. Our styles are figure-flattering, comfortable, and made to be worn with casual ease season after season, year after year. lur ® is eco-friendly. The furious pace of fast-fashion takes a toll on the environment. The drain of raw materials, combined with the waste generated by here-today, gone-tomorrow fashion, has wreaked havoc on Mother Earth. We strive to break that cycle with our sustainable process that uses recycled plastic bottles and recycled cotton fiber to make our one-of-a-kind Reparel fabric. lur ® is socially-conscious. For clothing to be truly beautiful, it needs to benefit more than just the wearer. That’s why our cutting and sewing facilities in Guatemala adhere to strict health and safety standards and pay fair wages. It also means, among other things, we do not employ children, and employees are treated with dignity and respect. We dedicate a portion of our profits back into the regions in which our products are made via the non-profit organizations we support. 1
lur ® Helps You Sell 6 ways we go above and beyond other brands 1. Ethical, eco-friendly fashion 2. 100% commitment to customer satisfaction 3. Easy ordering and filler reorders 4. Customized product recommendations 5. Retail marketing tools and support 6. Industry high fill rates 2
Page 1: Fall/Winter 2015 24
Page 5 and 6: Tops Easy-going styles with eye-cat
Page 7 and 8: Petunia Tunic Style: 1503-01 Sizes:
Page 9 and 10: Lotus Tunic Style: 1417-01 Sizes: S
Page 11 and 12: Salvia Top Style: 1422-01 Sizes: S
Page 13 and 14: Strawflower Tunic Style: 1429-01 Si
Page 15 and 16: Peony 3/4 V-Neck Top Style: 1408-01
Page 17 and 18: Amaryllis Top Style: 1310-01 Sizes:
Page 19 and 20: Orchid V-Neck Top Style: 1305-01 Si
Page 21 and 22: Daisy Fitted Top Style: 1315-01 Siz
Page 23 and 24: Merlot/Tide Tide/Ash Tide/Ash Tide
Page 25 and 26: Jackets Layer these great pieces ov
Page 27 and 28: Stargazer Cardigan Style: 1507-02 S
Page 29 and 30: Pants Keep your Just legs warm In!
Page 31 and 32: Mimosa Capri Style: 1304-03 Sizes:
Page 33 and 34: Laurel Tunic Dress Style: 1301-04 S
Page 35 and 36: Aphrodite Rope Scarf Style: 1414-05
Page 37 and 38: Juniper Skirt Style: 1412-06 Sizes:
Page 39 and 40: V-Neck Pocket Tee Style: 1104-08 Si

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