Video Conferencing Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020
The global market for video conferencing equipment and services, in terms of revenue, was valued at US$ 3.31 Bn in 2013 and is forecast to grow at a CAGR of 9.36% during the period 2014 to 2020
The global market for video conferencing equipment and services, in terms of revenue, was valued at US$ 3.31 Bn in 2013 and is forecast to grow at a CAGR of 9.36% during the period 2014 to 2020
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Research<br />
<strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> - <strong>Global</strong> <strong>Industry</strong> <strong>Analysis</strong>, <strong>Size</strong>,<br />
<strong>Share</strong>, <strong>Growth</strong>, <strong>Trends</strong> <strong>and</strong> <strong>Forecast</strong> <strong>2014</strong> - <strong>2020</strong><br />
Published Date<br />
08-Jan-2015<br />
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<strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong><br />
REPORT DESCRIPTION<br />
<strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> - <strong>Global</strong> <strong>Industry</strong> <strong>Analysis</strong>, <strong>Size</strong>, <strong>Share</strong>, <strong>Growth</strong>, <strong>Trends</strong> <strong>and</strong><br />
<strong>Forecast</strong> <strong>2014</strong> - <strong>2020</strong><br />
This report aims to provide a comprehensive strategic analysis of the global video conferencing market<br />
along with the market size <strong>and</strong> growth forecast for the period from 2012 – <strong>2020</strong>. The key factors driving<br />
the growth of video conferencing market include: increasing globalization of businesses, <strong>and</strong> rising costs of<br />
international operations. With the increase in costs of managing <strong>and</strong> maintaining the global supply chain,<br />
the need for efficient <strong>and</strong> cost-effective means of communication has increased. <strong>Video</strong> conferencing is a<br />
viable solution for multinational organizations to easily establish communication facilities between the<br />
headquarters <strong>and</strong> various offices scattered across the globe.<br />
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Another factor driving the growth of video conferencing market is the rise in applications of video<br />
conferencing in the healthcare <strong>and</strong> education sectors. Healthcare organizations are able to increase the<br />
reach of healthcare services through managed video conferencing services <strong>and</strong> cloud-based video<br />
conferencing solutions. Remote patient monitoring <strong>and</strong> tele-consultation have been widely implemented<br />
across the world. In the education sector, video conferencing has found numerous applications in distance<br />
learning <strong>and</strong> web seminars. Educational institutes are able to offer tutorial <strong>and</strong> training services to<br />
numerous students in different parts of the world using video conferencing solutions.<br />
This research study on the global video conferencing market offers a detailed analysis of the various<br />
deployment models of video conferencing solutions <strong>and</strong> aims to explain the driving forces behind the rising<br />
dem<strong>and</strong> for these models in different industries. The report also provides an analysis of the various factors<br />
affecting the market dynamics such as market drivers, restraints, <strong>and</strong> growth opportunities. These factors<br />
help in analyzing various trends that would impact the market during the forecast period from <strong>2014</strong> - <strong>2020</strong>.<br />
The report includes a comprehensive coverage of underlying economic <strong>and</strong> technological factors<br />
influencing the video conferencing market. Furthermore, the report aims to provide strategic insights into<br />
the supply chain of the video conferencing market by deploying Porter’s Five Forces analysis <strong>and</strong> value<br />
chain analysis. The market share analysis of key players in the video conferencing market throws light on<br />
the prevalent competition in this market.<br />
Based on the deployment model, the video conferencing market is segmented into: on-premise video<br />
conferencing, managed video conferencing services, <strong>and</strong> cloud-based video conferencing. Based on factors<br />
such as budget, scalability, availability, <strong>and</strong> security, customers identify a best-fit solution out of all the<br />
models in order to cater to their requirements. Cost plays a crucial role in the decision-making process for<br />
various video conferencing solutions. Another factor that plays a crucial role in the selection of deployment<br />
model for video conferencing is security. <strong>Video</strong> conferencing solutions are deployed in various industries<br />
including: corporate enterprises, government <strong>and</strong> defense, healthcare, education, manufacturing, retail,<br />
<strong>and</strong> media <strong>and</strong> entertainment. Factors that affect the growth of video conferencing solutions in these<br />
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<strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong><br />
industries have been identified in this report. The study provides a comprehensive assessment of various<br />
end-use industries <strong>and</strong> deployment models in the global video conferencing market. The report aims to<br />
provide a comprehensive cross-sectional analysis of the video conferencing market across geographies<br />
including North America, Europe, Asia Pacific, <strong>and</strong> the Rest of the World (RoW).<br />
In addition, the report provides a competitive l<strong>and</strong>scape of the video conferencing industry <strong>and</strong> identifies<br />
various business strategies adopted by the leading players. Under the company profiles section, the report<br />
provides an overview of the companies operating in the market, strategies deployed by them to gain<br />
competitive advantage, annual revenue generated by them in the past two/three years, <strong>and</strong> recent<br />
developments. The companies profiled in this report include Polycom, Inc., Avaya, Inc., Cisco Systems, Inc.,<br />
Microsoft Corporation, Vidyo, Inc., Lifesize (Division of Logitech International S.A.), ZTE Corporation, Huawei<br />
Technologies Co., Ltd., Adobe Systems, Inc., <strong>and</strong> InterCall (West Corporation).<br />
The global video conferencing market is categorized into the following segments:<br />
<strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong>, by Deployment Type<br />
• On-premise <strong>Video</strong> <strong>Conferencing</strong><br />
• Managed <strong>Video</strong> <strong>Conferencing</strong><br />
• Cloud-based <strong>Video</strong> <strong>Conferencing</strong><br />
<strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong>, by End-use <strong>Industry</strong><br />
• Corporate Enterprise<br />
• Healthcare<br />
• Government <strong>and</strong> Defense<br />
• Education<br />
• Others (Manufacturing, Retail, Media <strong>and</strong> Entertainment)<br />
<strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong>, by Geography<br />
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<strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong><br />
• North America<br />
• Europe<br />
• Asia Pacific<br />
• Rest of the World<br />
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TABLE OF CONTENT<br />
Chapter 1 Preface 11<br />
1.1 Report Scope <strong>and</strong> Description 11<br />
1.2 Report Scope <strong>and</strong> <strong>Market</strong> Segmentation 12<br />
1.3 Research Methodology 14<br />
Chapter 2 Executive Summary 16<br />
2.1 <strong>Market</strong> Snapshot: <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> (2013 <strong>and</strong> <strong>2020</strong>) 16<br />
2.2 <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong>, 2012 – <strong>2020</strong>, Revenue (US$ Bn) <strong>and</strong> Y-o-Y <strong>Growth</strong> (%) 17<br />
2.3 <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong>, by Deployment Type, 2013 (US$ Bn) 18<br />
2.4 <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong>, by End-use <strong>Industry</strong>, 2013 (US$ Bn) 19<br />
2.5 <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong>, by Geography, 2013 (US$ Bn) 20<br />
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Chapter 3 <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Overview 21<br />
3.1 Introduction 21<br />
3.2 <strong>Market</strong> Dynamics 21<br />
3.2.1 <strong>Market</strong> Drivers 21<br />
3.2.1.1 Managing Business in a <strong>Global</strong> Context 21<br />
3.2.1.2 Increasing <strong>Global</strong> Telemedicine Expenditure 22<br />
3.2.1.3 Government Initiatives Leading to Increasing Adoption of <strong>Video</strong> <strong>Conferencing</strong> 23<br />
3.2.2 <strong>Market</strong> Restraints 25<br />
3.2.2.1 High Initial Investments <strong>and</strong> Information Security Issues 25<br />
3.2.3 <strong>Market</strong> Opportunities 26<br />
(SMEs) 26<br />
3.2.3.1 Increasing Adoption of <strong>Video</strong> <strong>Conferencing</strong> Solutions by Small <strong>and</strong> Medium Enterprises<br />
3.3 Value Chain <strong>Analysis</strong> for <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> 27<br />
3.4 Porter’s Five Forces <strong>Analysis</strong>: <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> 30<br />
3.4.1 Bargaining Power of Suppliers 30<br />
3.4.2 Bargaining Power of Buyers 31<br />
3.4.3 Threat of New Entrants 31<br />
3.4.4 Threat of Substitutes 32<br />
3.4.5 Competitive Rivalry 32<br />
3.5 <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> <strong>Share</strong> <strong>Analysis</strong>, 2013 (% Revenue) 33<br />
3.6 <strong>Trends</strong> in <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> 34<br />
3.7 Attractiveness <strong>Analysis</strong> for <strong>Video</strong> <strong>Conferencing</strong> market 35<br />
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Chapter 4 <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong>, by Deployment Type 38<br />
4.1 Overview 38<br />
4.1.1 Comparative <strong>Analysis</strong>: <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Revenue, by Deployment Type, 2013 &<br />
<strong>2020</strong> (Value %) 39<br />
4.2 <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong>, <strong>Market</strong> Revenue <strong>and</strong> <strong>Forecast</strong>, by Deployment Type 2012 – <strong>2020</strong> (US$ Bn)<br />
40<br />
4.3 On-premise <strong>Video</strong> <strong>Conferencing</strong> 40<br />
4.4 Managed <strong>Video</strong> <strong>Conferencing</strong> 41<br />
4.5 Cloud-based <strong>Video</strong> <strong>Conferencing</strong> 41<br />
Chapter 5 <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong>, by End-use <strong>Industry</strong> 42<br />
5.1 Overview 42<br />
5.1.1 Comparative <strong>Analysis</strong>: <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Revenue, by End-use <strong>Industry</strong>, 2013 &<br />
<strong>2020</strong> (Value %) 42<br />
5.1.2 <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Revenue <strong>and</strong> <strong>Forecast</strong>, By End-use <strong>Industry</strong>, 2012 – <strong>2020</strong> (US$<br />
Bn) 43<br />
5.2 Corporate Enterprise 43<br />
5.3 Healthcare 44<br />
5.4 Government <strong>and</strong> Defense 44<br />
5.5 Education 45<br />
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5.6 Others (Manufacturing, Retail, Media, <strong>and</strong> Entertainment) 45<br />
Chapter 6 <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong>, Revenue <strong>and</strong> <strong>Forecast</strong>, By Geography 47<br />
6.1 Overview 47<br />
6.1.1 Comparative <strong>Analysis</strong>: <strong>Global</strong> <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> <strong>Share</strong>s, by Region, 2013 <strong>and</strong> <strong>2020</strong> (%<br />
Revenue) 47<br />
6.2 North America 48<br />
6.2.1 North America <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Revenue <strong>and</strong> <strong>Forecast</strong>, 2012 – <strong>2020</strong> (US$ Bn) 48<br />
6.2.2 North America <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Revenue <strong>and</strong> <strong>Forecast</strong>, by Deployment Type, 2012 –<br />
<strong>2020</strong> (US$ Bn) 49<br />
6.2.3 North America <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Revenue <strong>and</strong> <strong>Forecast</strong>, by End-use <strong>Industry</strong>, 2012 –<br />
<strong>2020</strong> (US$ Bn) 50<br />
6.3 Europe 51<br />
6.3.1 Europe <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Revenue <strong>and</strong> <strong>Forecast</strong>, 2012 – <strong>2020</strong> (US$ Bn) 51<br />
6.3.2 Europe <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Revenue <strong>and</strong> <strong>Forecast</strong>, by Deployment Type, 2012 – <strong>2020</strong><br />
(US$ Bn) 52<br />
6.3.3 Europe <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Revenue <strong>and</strong> <strong>Forecast</strong>, by End-use <strong>Industry</strong>, 2012 – <strong>2020</strong><br />
(US$ Bn) 53<br />
6.4 Asia Pacific 54<br />
6.4.1 Asia Pacific <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Revenue <strong>and</strong> <strong>Forecast</strong>, 2012 – <strong>2020</strong> (US$ Bn) 54<br />
6.4.2 Asia Pacific <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Revenue <strong>and</strong> <strong>Forecast</strong>, by Deployment Type, 2012 – <strong>2020</strong><br />
(US$ Bn) 55<br />
6.4.3 Asia Pacific <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Revenue <strong>and</strong> <strong>Forecast</strong>, by End-use <strong>Industry</strong>, 2012 – <strong>2020</strong><br />
(US$ Bn) 56<br />
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6.5 Rest of the World (RoW) 57<br />
57<br />
6.5.1 Rest of the World (RoW) <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Revenue <strong>and</strong> <strong>Forecast</strong>, 2012 – <strong>2020</strong> (US$ Bn)<br />
6.5.2 Rest of the World (RoW) <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Revenue <strong>and</strong> <strong>Forecast</strong>, by Deployment Type,<br />
2012 – <strong>2020</strong> (US$ Bn) 58<br />
6.5.3 Rest of the World (RoW) <strong>Video</strong> <strong>Conferencing</strong> <strong>Market</strong> Revenue <strong>and</strong> <strong>Forecast</strong>, by End-use <strong>Industry</strong>,<br />
2012 – <strong>2020</strong> (US$ Bn) 58<br />
Chapter 7 Company Profiles 60<br />
7.1 Polycom, Inc. 60<br />
7.1.1 Company Overview 60<br />
7.1.2 Financial Overview 60<br />
7.1.3 Business Strategy 61<br />
7.1.4 Recent Developments 62<br />
7.2 Avaya, Inc. 63<br />
7.2.1 Company Overview 63<br />
7.2.2 Financial Overview 63<br />
7.2.3 Business Strategy 64<br />
7.2.4 Recent Developments 65<br />
7.3 Cisco Systems, Inc. 66<br />
7.3.1 Company Overview 66<br />
7.3.2 Financial Overview 66<br />
7.3.3 Business Strategy 67<br />
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7.3.4 Recent Developments 67<br />
7.4 Microsoft Corporation 68<br />
7.4.1 Company Overview 68<br />
7.4.2 Financial Overview 68<br />
7.4.3 Business Strategy 69<br />
7.4.4 Recent Developments 70<br />
7.5 Vidyo, Inc. 71<br />
7.5.1 Company Overview 71<br />
7.5.2 Financial Overview 71<br />
7.5.3 Business Strategy 71<br />
7.5.4 Recent Developments 72<br />
7.6 Lifesize (Division of Logitech International S.A.) 73<br />
7.6.1 Company Overview 73<br />
7.6.2 Financial Overview 73<br />
7.6.3 Business Strategy 74<br />
7.6.4 Recent Developments 75<br />
7.7 ZTE Corporation 76<br />
7.7.1 Company Overview 76<br />
7.7.2 Financial Overview 76<br />
7.7.3 Business Strategy 77<br />
7.7.4 Recent Developments 78<br />
7.8 Huawei Technologies Co., Ltd. 79<br />
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7.8.1 Company Overview 79<br />
7.8.2 Financial Overview 79<br />
7.8.3 Business Strategy 80<br />
7.8.4 Recent Developments 81<br />
7.9 Adobe Systems, Inc. 82<br />
7.9.1 Company Overview 82<br />
7.9.2 Financial Overview 82<br />
7.9.3 Business Strategy 83<br />
7.9.4 Recent Developments 84<br />
7.10 InterCall (West Corporation) 85<br />
7.10.1 Company Overview 85<br />
7.10.2 Financial Overview 85<br />
7.10.3 Business Strategy 86<br />
7.10.4 Recent Developments 86<br />
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