Exhibitor Prospectus - ABC Kids Expo

EXHIBITOR PROSPECTUS
10th Annual
ABC Kids
Expo ®
October 14 - 17, 2012
Kentucky Exposition Center
Louisville, KY
The Premier Juvenile Products
Show in the World
Reserve Your Space Today!
www.theabcshow.com
Call the ABC Hotline: (210) 691-4848
If your company name begins with:
0-9 and A-K
Contact: Jonathan Walton - Ext.101
E-Mail: jonathan@theabcshow.com
L-Z
Contact: David Rice - Ext. 112
E-Mail: david@theabcshow.com

All the People.
All the Products.
All for 10 Years
and Counting.
Benefit from year-round ABC Kids Expo ®
exhibitor promotion:
• Extensive domestic and international direct mail campaign
by show management to drive show attendance.
• Frequent print and electronic communication between show
management and our large database of retailers that builds
relationships and drives attendance.
Call the ABC Hotline
at (210) 691-4848
or visit
www.theabcshow.com
for more information.
You can’t
afford to miss
the 10th Annual
ABC Kids Expo!
Register today.
Then get ready to write
orders and take home leads
that will help grow and
sustain your business for
months and years
to come.
Page 2 • ABC Hotline: (210) 691-4848 • www.theabcshow.com
Join us as we celebrate a decade of success at the 2012 ABC Kids Expo®, the premier
juvenile products show in the world. This gala event promises to be your best opportunity
yet to meet face-to-face with international buyers, media and fellow suppliers.
• The newest, most innovative products and services
in the industry
• More than 1,000 exhibitors and over 14,000 total attendees
• Over 800,000 square feet of exhibit space
• Three themed showcase areas
Virtually every significant manufacturer or distributor of products for infants and small
children will be at ABC Kids Expo® 2012, exhibiting their latest innovative products,
networking with established customers, and landing new accounts.
Work with a seasoned,
award-winning team:
TRADE SHOW NEWS
NETWORK (TSNN)
• First Annual Event Excellence Award for
Best Performance by a Trade Show (2010)
• Ranked 12th in Top 20 Fastest Growing
Trade Shows in Attendance (2010)
• Ranked 20th in Fastest Growing Trade
Shows in Net Square Footage (2010)
TRADE SHOW WEEK
• Fastest 50 Growing Trade Shows
in North America (2005 – 2009)
• Winner, Top Trade Show (2005 & 2009)
TRADE SHOW EXECUTIVE
• Ranked in “Gold 100” trade shows
(September 2008, 2009, 2010 & 2011).
Currently #38.
• Winner, Fastest & Most Dynamic
Growth of a Trade Show in America
(September 2008)
IAEE (INTERNATIONAL
ASSOCIATION OF
EXPOSITIONS & EVENTS):
• Winner, Outstanding Achievement
in Trade Show Sales & Marketing
(October 2008)
President/Show Manager Larry Schur, named “Show Manager
of the Year” by trade show industry peers (October 2008), leads
a team of highly trained show management professionals, many
of whom have either earned or are in the process of completing
their Certification in Exposition Management (CEM).

All the Right People in One Place
Buyers: 5,034
Sales Representatives: 499
Retail Stores: 2,102
Exhibitors: 987
Exhibit Booths: 3,528
Media: 457
Media Companies: 201
Government/Special Services/Other: 408
Total Attendance: 12,425
Buyer Countries Represented: 62
With Room for More
*2011 final attendance figures
First Time Exhibitors: 275
First Time Exhibitor Booths: 300
Benefits of Exhibiting at the Kentucky Exposition Center
ABC Kids Expo ® Show Profile*
1. 24-hour access to exhibit halls up until the show officially opens.
2. All exhibits in one hall on the ground level.
3. Groupings of exhibitors by product category to make finding and getting to you easier
for attendees.
4. A non-union facility, offering less cost and more flexibility for setup and teardown.
5. Convenient shipping options through North America’s largest UPS hub.
6. Attached arena that holds up to 20,000 people for our amazing receptions and special
events.
7. Located in one of the most affordable tradeshow destinations in the U.S.
8. Within minutes of an international airport that can be reached from many major cities
via direct or one-stop flights.
9. Within a day’s drive of half the U.S. population.
10. Close to area hotels, dining and attractions in an easy-to-navigate city.
ABOUT ABC KIDS EXPO ® : OUR MISSION
ABC (All Baby & Child) Kids Expo ® is a non-profit public benefit corporation that was founded in March 2003. It is
a partnership of juvenile products manufacturers and industry retailers whose primary objective and purpose is to
act as a business league that helps organize and produce trade shows and educational conferences for the benefit
of juvenile products manufacturers, industry retailers, distributors and manufacturers’ representatives of juvenile
products. The ABC Kids Expo ® is a private trade show for the juvenile products industry and is not open to the
general public. For more information about our organization and trade show, contact Larry Schur, Show Manager,
ABC Kids Expo ® , 12302 Hart Ranch, San Antonio, TX 78249 USA.
THERE’S POWER
IN THIS PARTNERSHIP
Take advantage of the tremendous
venue, convenient central location
and cost-effectiveness of the
Kentucky Exposition Center and our
host city, Louisville.
Final numbers for 2011 show
a diverse domestic and
international attendee base,
with a larger than ever
representation from the Eastern
and Midwest U.S.
www.theabcshow.com • ABC Hotline: (210) 691-4848 • Page 3

All the
Right
Products
in One
Place
Major Exhibitor
Product Categories
• Apparel/
Layette
• Baby Care/
Safety Products
• Baby Gear
• Furniture/
Bedding
• Gifts/
Room Decor
• Maternity Square ®
• Modern Child ®
• Naturally Kids ®
• Service Providers
• Nursing/Feeding
• Toys/Games/
Books/AV
Activity / Play Mats
Apparel
Audio / Video
Products
Back Packs /
Carriers
Banks
Bassinets / Baskets
Bath / Baby Care
Products
Bedding - Crib /
Cradle
Bibs / Burp Cloths
Bikes / Trikes /
Scooters
Birth
Announcements /
Shower Invitations
/ Stationary /
Photo Albums
Blankets
Books and Tapes
Bouncers / Walkers
Breast Feeding /
Nursing Products
“…although I was initially hesitant about having it in Louisville,
the overall experience of being there this year was so much better
than Vegas…The quality of the buyers was much higher. These
folks came to make purchase decisions, not just look around and
decide later. That, in turn, made it a much more successful show
for us. I am looking forward to going back next year!”
Sari Crevin —BooginHead LLC
Exhibitor Product Subcategories
Page 4 • ABC Hotline: (210) 691-4848 • www.theabcshow.com
Car Seat / Stroller
Accessories
Car Seats
Case Goods /
Dressers
Changing Tables
Computer
Software / Retailer
Automation
Cradles / Portable
Cribs
Cribs
Desks
Diaper Bags /
Travel Products
Diapers and Wipes
Educational
Products
Feeding Products
Footwear
Gates
Gift Sets
Glider Rockers
Head Supports /
Support Cushions
Headwear
High Chairs / Infant
Seats
Jewelry
Layette
Lighting / Lamps
Maternity Products
Mattresses
Mirrors
Mobiles
Night Lights
Nursing Pillows /
Shawls
Organic Products
Pads and Covers
Pictures / Picture
Frames / Wall
Hangings
Playards
Plush
Premie Items
Retail Store
Packaging
“Our experience in Louisville was spectacular. From the
flawless, friendly, easy set up and breakdown to the food, lodging
and southern hospitality we found all over the city…And from
a business perspective, it was our busiest and most productive
show ever.”
Karen Casson—Halo Innovations
Room Décor &
Accessories
Rugs
Safety Products
Service Provider
Skincare Products
Strollers / Carriages
Sun Protection
Swings
Table / Chair Sets
Toilet Training
Products
Toy Chests
Toys
Underwear /
Hoisery
Window / Wall
Décor
Youth / Teen
Bedding
Youth / Teen
Furniture

New Product Showcase
Located in the main lobby for maximum
exposure, our much-anticipated New
Product Showcase offers manufacturers
a platform to introduce their hottest new
products for the coming year to the industry.
We host a 2-hour reception in this pavilion
the evening before the show officially opens.
This event is open exclusively to independent
specialty retailers and members of the
media, allowing many of these products to
receive international online publicity before
the expo even begins.
Applications are available through our web
site under the Learn More/Exhibitor tab.
Submissions for this year’s showcase will
be accepted through September 15, 2012,
or until the showcase is filled, whichever
comes first. For more information, contact
Sarah at (210) 691-4848, extension 111, or
sarah@theabcshow.com.
Naturally Kids ® Pavilion
The Naturally Kids® exhibitor pavilion
showcases manufacturers of environmentally
friendly products that are healthy
for both families and young children and
demonstrate a responsibility to our planet
and its natural resources. This juried section
of the show includes a
comprehensive collection
of manufacturers from
a number of product
categories.
Get an application for this year’s pavilion
through our web site under the Learn
More/Exhibitor tab or by contacting
Jonathan at (210) 691-4848, ext. 101, or
jonathan@theabshow.com. The deadline
for submissions is April 30, 2012.
“The ABC Kids Expo has consistently been the prime vehicle for
[our] success…the traffic, interest, and resulting sales from retail
buyers has been nothing short of phenomenal. The ABC Kids
Expo is the easiest and most efficient way to get introduced and
to grow a product line.”
Barry Cik—Naturepedic
Savor the Spotlight
Modern Child ® Pavilion
Our Modern Child® Pavilion features
juvenile product manufacturers that focus
on contemporary design and high functionality.
This juried section of the show
represents the most innovative designs
within numerous product categories.
Emphasis is placed on originality, creativity,
innovation and authenticity, as well as
functionality in addressing and solving the
needs of today’s parent and child.
Get an application for this year’s pavilion
through our web site under the Learn
More/Exhibitor tab or by contacting
Sarah at (210) 691-4848, ext. 111, or
sarah@theabcshow.com. The deadline
for submissions is April 30, 2012.
“If you’re considering providing products or services into the
juvenile space then the ABC Kids Show is the trade fair you have
to attend. The show management group is friendly, approachable
and knowledgeable and have created a great environment for
vendors and buyers alike to meet and engage.”
Chet Hong—ZoLi Inc.
Maternity Square ®
Showcase & Runway
Maternity Square® features manufacturers
of maternity clothing & lingerie, as well as
fashion and accessory items such as diaper
bags, nursing slings and nursing covers.
Runway events are held within the showcase
area during show hours.
Get more information under the Learn
More/Exhibitor tab on our web site or by
contacting David at (210) 691-4848, ext. 112,
or david@theabcshow.com.
www.theabcshow.com • ABC Hotline: (210) 691-4848 • Page 5

2012
Show
Schedule
Exhibitor Setup*
Oct. 11 - 13
New Product
Showcase Reception
for Media and
Specialty Stores
Oct. 13
Trade Show
Oct. 14 - 17
10th Anniversary
Banquet Reception
(No charge to registered attendees)
Oct. 14 or 15
Dismantle*
Oct. 17 - 19
* Children under age 16 are not permitted in the
Kentucky Expo Center exhibit and concourse
areas during these times. Please plan to make
arrangements for childcare away from the
convention center.
Exhibit Space
RATES
Information on exhibit booth costs and configurations is available on our web site under the
Learn More/Exhibitor tab.
SPECIFICATIONS
Single Booth: 10’ X 10’
Back Drape: 8’ high
Side Drapes: 3’ high
Carpet: Included (No pad)
Page 6 • ABC Hotline: (210) 691-4848 • www.theabcshow.com
The general exposition area and each of the pavilions have their own color-coordinated
carpeting and drapes. These are subject to change from year to year and will be posted in the
Booth Specs/Pricing section under the Learn More/Exhibitor tab on our web site once they
are finalized.
Booth sizes do not apply to the New Product Showcase area where products are featured on
platforms, slat wall displays, mannequins, or in lighted display cases.
A black & white booth sign measuring 7” tall x 42” wide (must be ordered prior to the show)
and a carpet sticker with your booth number, along with the pipe, drape and carpet, are
included at no additional cost.
BOOTH ASSIGNMENTS
ABC Kids Expo® assigns booth space locations using a variety of predetermined factors.
Requests for placement on corners, end caps or other booth configurations, or to be near or
next to other exhibitors, will be considered but cannot be guaranteed. Prior participation at
ABC shows is not a factor in booth placement, and we do not use a point system in the booth
assignment process.
ABC Kids Expo® reserves the right to change the floor plan, including but not limited to aisle
space, and booth assignments without notice to provide a more satisfactory, attractive and
successful exposition.
Assignments will be made approximately 90 days prior to the show and are not confirmed until
payment is received in full.
The 2012 floor plan and exhibitor list will be available on July 1, 2012. To view the 2011
floorplan and get more information about reserving your exhibit space, look under the
Learn More/Exhibitor tab on our web site.

MEDIA CENTER
The Media Center is a private
press room where trade and
consumer media can access
material you provide about your
latest product offerings. It is open
during show hours and is a
free-of-charge service to all our
exhibiting manufacturers.
FOR MORE INFO
All advertising and sponsorship
opportunities are available on
a first-come first-served basis.
For contacts and details, click on
the Advertising and Sponsorships
links under the Learn More/
Exhibitor tab on our web site
or contact DeAnna at
(210) 691-4848, ext. 103, or
deanna@theabcshow.com.
Advertising & Sponsorship
Opportunities
Stand out from the crowd with these budget-friendly advertising opportunities. Save even
more by choosing at least three options to receive 15% off your total order. Available to our
exhibitors and media partners only.
SHOW DIRECTORY — For as little as $595, your 4-color ad will be placed in the hands
of every attendee who walks through the doors at the ABC Kids Expo®. Buyers tell us that they
save and use our Show Directory as a major vendor guide all year long, year after year.
DIRECTORY ADDENDUM — The exhibitor listing addendum accompanies our
directory and provides you with nearly exclusive exposure in a black and white environment.
Inside front cover spread, back cover and one 2-page ad available.
“THE VIRTUAL SHOW”
INTERACTIVE FLOOR PLAN,
AGENDA & SEARCH ENGINE —
Attendees use this popular online tool to get
comprehensive information about exhibitors
and products before, during and after the
show. Take advantage of several available
upgrades, like static images, rotating banners
and multimedia/video, to draw them to
your exhibit.
TARGETED EVENT ACTION MAILER (T.E.A.M.) — Act quickly if you wish
to purchase one of the 45 cards available in our phenomenally successful pre-show direct
mail program.
“THE CENTER” PREMIER MEDIA INFORMATION STATIONS — We have
two media carousels in prime locations at the expo centers. Each has 4 TV monitors and 96
literature pockets. Choose from a wide variety of advertising opportunities available to capture
buyers’ attention.
TOTE BAG INSERTS — Include a flyer with your product information in attendee
tote bags.
SHOW FLOOR LOGO STICKERS — Get larger-than-life brand recognition as
attendees travel through the exhibit hall.
LOGO WINDOW CLINGS — Take advantage of these attention-grabbers on Expo
Center entrance doors.
MAJOR SPONSORSHIPS — If you’re looking to make an even bigger splash, several
major sponsorship opportunities available throughout the expo center and on our web site,
shuttle buses and more.
www.theabcshow.com • ABC Hotline: (210) 691-4848 • Page 7

Celebrating
ABC Kids Expo ®
ABC Hotline: (210) 691-4848 • Fax: (210) 691-4849 • Email: info@theabcshow.com • Web: www.theabcshow.com