Brand Proposal-Why Wait and Vegas
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<strong>Br<strong>and</strong></strong> <strong>Proposal</strong>-<strong>Why</strong> <strong>Wait</strong> <strong>and</strong><br />
<strong>Vegas</strong><br />
Life Essentials Personal Care Pvt. Ltd.
Content<br />
• Who are we?<br />
• What do we do?<br />
• Where are we?<br />
• Where would we want to be?<br />
• How would we want to be there?<br />
• Our Range
Who are we?<br />
• Life Essentials Personal Care Pvt. Ltd. is an organization<br />
with vision <strong>and</strong> belief to become pioneers in the<br />
wellness category. We boast of having a strong retail<br />
<strong>and</strong> distribution network supported by best sales<br />
professionals in FMCG domain.<br />
• Our endeavor is to bring innovative products (In-house<br />
& Alliances) that cover a broad array of problems <strong>and</strong><br />
issues. We work with some of the best manufacturing<br />
facilities available in India <strong>and</strong> that too supported by<br />
attractive <strong>and</strong> useful packaging options
What do we do?<br />
We are currently Marketing <strong>and</strong> distributing our two Flagship<br />
br<strong>and</strong>s<br />
• <strong>Why</strong> <strong>Wait</strong> (W2)<br />
• <strong>Vegas</strong> Perfumes <strong>and</strong> Deodorants
About <strong>Why</strong> <strong>Wait</strong><br />
• A range of superlative body <strong>and</strong><br />
skincare products, W2 isn’t just a<br />
br<strong>and</strong>, it’s a philosophy.<br />
• Combining the pristine goodness of<br />
natural ingredients, with state-ofthe-art<br />
technology offered by<br />
modern science, our products are a<br />
quest in the field of preventive<br />
cosmetology. Prevention is better<br />
than cure, <strong>and</strong> our belief is why<br />
wait for tomorrow, when you can<br />
act today
About <strong>Vegas</strong> Perfumes<br />
• <strong>Vegas</strong> aspires to add a new dimension to the Indian Fragrance industry in<br />
the mid segment. <strong>Vegas</strong> Perfumes <strong>and</strong> deodorants are indigenously<br />
developed with a carefully crafted range of products. Fragrances are<br />
sourced from France after extensive research taking into consideration the<br />
tastes <strong>and</strong> preferences of the Indian market.<br />
• <strong>Vegas</strong> is all about FEELING GOOD <strong>and</strong> SMELLING GOOD !!
Where are we?<br />
Distribution Strength (Current) FY 2014-15<br />
Sales Team 130<br />
Mother Depots 4<br />
Super Stockiest 35<br />
Distributors 187<br />
Retail Outlets 10000<br />
BA Outlets 750<br />
Online Partners 12
Distribution Model<br />
Manufacturing Unit<br />
Life Essentials Warehouse<br />
Zonal Mother Depots<br />
State wise Super Stockiest<br />
Regional Distributors<br />
Retail Outlets
Our Retail Strength –<br />
Modern Trade <strong>and</strong> Traditional Trade<br />
• 105 Stores<br />
• 27 stores<br />
• 40 Stores<br />
• 1000+ Stores<br />
• 48 Stores<br />
• 3 Stores<br />
Traditional Trade:<br />
9000+ Outlets
Our Retail Strength –<br />
E Commerce
Where would we want to be?<br />
Current Forecast<br />
Distribution Strength FY 2014-15 FY 2015-16<br />
Sales Team 130 200<br />
Mother Depots 4 6<br />
Super Stockiest 35 45<br />
Distributors 187 400<br />
Retail Outlets 10000 20000<br />
BA Outlets 750 2000<br />
Online Partners 11 25
How do we want to reach there?<br />
Key Strategic Drivers:<br />
1. Core Focus –<br />
Beauty Advisors<br />
(BA outlets)<br />
2. Generate<br />
Awareness <strong>and</strong><br />
Trials<br />
3. Satisfied customer<br />
at BA <strong>and</strong> General<br />
Trade Outlets
Our Beauty Advisor – A strategic tool for enhancing business<br />
opportunities<br />
BA (Beauty<br />
Advisors) STORES<br />
NON BA STORES<br />
•Creates <strong>Br<strong>and</strong></strong> awareness<br />
• Immediate <strong>Br<strong>and</strong></strong> retail<br />
pull at customer level<br />
•Higher conversion rate<br />
•Better br<strong>and</strong> visibility at<br />
store level<br />
•Opportunity to convert<br />
Non BA stores to BA Stores<br />
•Higher penetration at low<br />
investment<br />
•Better customer reach<br />
•Identity<br />
•<strong>Br<strong>and</strong></strong> pull from BA stores
BA counter pictures
Product training<br />
• We follow intensive training module for our Cosmetic Consultants (Beauty<br />
Advisors) so that they can identify <strong>and</strong> solve most of customer related<br />
matters without any doubts<br />
• We train them on various beauty related matters <strong>and</strong> also right product<br />
knowledge, information about ingredient <strong>and</strong> the usage for end customers
Retail Presence -Product Display Pictures
Our BTL Activities - Magazines
In-store Activities (Point of Purchase)
Our Range<br />
A range of superlative body <strong>and</strong> skincare<br />
products,<br />
W2 isn’t just a br<strong>and</strong>, it’s a philosophy.<br />
Everywhere around us pollution,sunrays,harmful effects of technology are all playing havoc on our skin <strong>and</strong> hair. We are<br />
not working to fight these hazardous effects inturn leading to unhealthy looks <strong>and</strong> persona.<br />
But W2 believes that if we act now, in the present, we can prevent these ravages <strong>and</strong> stop them from causing damage to<br />
our skin/hair or the overall health in the future.<br />
So we have come out with a Superlative Range of Body <strong>and</strong> Skincare products with the goodness of all natural ingredients<br />
(Fruit/Fruit Juices/Fruit extracts), with state-of-the-art technology offered by modern science, our products are unique, all<br />
forming an entire range in “PREVENTIVE COSMETOLOGY” .<br />
Prevention is always better than cure, specially when it comes to the health of our Skin <strong>and</strong> Hair <strong>and</strong> so our belief <strong>and</strong><br />
concept of<br />
<strong>Why</strong> <strong>Wait</strong><br />
For Tomorrow,<br />
When You Can Act Today
LEMON FACE SPA<br />
(Oily Skin)<br />
• Foaming action<br />
• Perfect Ageless<br />
• De Pigmentation Agent<br />
• Improves Skin Elasticity<br />
• With goodness of Lemon & Tricholoma Matsutake<br />
MRP. 200-<br />
50 ml<br />
MRP. 500/-<br />
150 ml
Brightens <strong>and</strong> Lightens<br />
Lemon acts as a natural bleach, reduces excess oiliness<br />
Helps fight Acne/ Scars/ Freckles/ Pimples<br />
Doubly acts as a skin astringent <strong>and</strong> closes pores.<br />
Tricholoma Matsutake that has Natural Whitening & De-Pigmentation Properties help s impart a<br />
soft/ clean/ glowing & smooth complexion. Both Lemon & Tricholoma Matsutake are great antioxidants<br />
(Due to the presence of phenolics & flavonoids) <strong>and</strong> so help fight the harmful<br />
environmental effects of UV/ Pollution etc <strong>and</strong> retards the ageing process of skin.<br />
Directions for Use: Moisten face, apply a small quantity of Lemon Foaming face wash & gently<br />
workup a lather using circular motion. Wash off & pat dry Use thrice daily. For best result apply W2<br />
Peach Moisturizer after wards.
APRICOT FACE SPA<br />
(Sensitive Skin)<br />
• Foaming action<br />
• Perfect Ageless<br />
• De Pigmentation Agent<br />
• Improves Skin Elasticity<br />
• With benefits of Apricot <strong>and</strong> Tricholoma Matsutake<br />
• Softens <strong>and</strong> Brightens<br />
MRP. 200/-<br />
50 ml<br />
MRP. 500/-<br />
150 ml
With goodness of Apricot extracts & Juices that soften the skin. The Vitamin C/ Vitamin A in Apricot along<br />
with linoliec & Oleic acid along with apricot treats the damaged skin, cleansing it of Oil/ traces of sebum.<br />
Good for sensitive skin. Heals skin as is anti- inflammatory <strong>and</strong> softens along with lending suppleness due<br />
to the emollient nature. Retains skin elasticity.<br />
The Tricholoma Matsutake also boosts up the skin clarity <strong>and</strong> lightens/ brightens up the skin improving skin<br />
Fairness. Due to the presence of Phenolics & flavonoids this acts as great anti- oxidant helping fight the<br />
harmful effects of free radicals, UV/ Pollution etc.<br />
The Apricot face spa helps fight Blemishes/ Blackheads/ Control premature ageing by reducing wrinkles &<br />
fine lines. Gives the skin clarity/ smoothness/ suppleness <strong>and</strong> improves the overall skin-tone.<br />
Directions for Use: Moisten face, apply a small quantity of Apricot Foaming face wash & gently workup a<br />
lather using circular motion. Wash off & pet dry Use thrice daily. For best result apply W2 Peach Moisturizer<br />
after wards
ORANGE FACE SPA<br />
(All Skin Types)<br />
• Foaming action<br />
• Perfect Ageless<br />
• De Pigmentation Agent<br />
• Improves Skin Elasticity<br />
MRP. 200/-<br />
50 ml<br />
MRP. 500/-<br />
150 ml
A complete face spa for all skin types with the goodness of Orange <strong>and</strong> Tricholoma Matsutake.<br />
Natural Oil present in Orange moisturize <strong>and</strong> maintains the oil balance so it is good for all skin types. Treats<br />
dark spots/ blemishes/ acne/ blackheads. It also has skin whitening properties.<br />
The vitamin C present has anti ageing benefits <strong>and</strong> helps in fighting wrinkles & fine lines; improves skin<br />
texture <strong>and</strong> colour.<br />
The anti-oxidants present in orange & Tricholoma Matsutake help fight the free radicals & prevents faster<br />
ageing.<br />
The flavonoids/ Polyphenols/ Phenolics help fight infections harmful effects of pollution etc.<br />
Tones up <strong>and</strong> regenerates the skin lending it a glow, fairness <strong>and</strong> radiance.<br />
Directions for Use: Moisten face, apply a small quantity of Orange Foaming face wash & gently workup a<br />
lather using circular motion. Wash off & pet dry Use thrice daily. For best result apply W2 Peach Moisturizer<br />
after wards
APPLE REVITALISING<br />
SHAMPOO<br />
(All Hair Types)<br />
• Revitalizing Shampoo<br />
• Strengthens & Smoothens Hair<br />
• Controls Split Ends<br />
• Maintains PH Balance<br />
MRP. 160/-<br />
100 ml<br />
MRP. 300/-<br />
200 ml
A shampoo with the goodness of Red Apple is what we need in this age of pollution to protect our hair. Also<br />
comes with the goodness of coconut oil fats & water soluble derivatives of guar gum that helps condition<br />
the hair.<br />
W2 Apple Shampoo is great for all hair types as it helps maintain the PH Balance <strong>and</strong> removes any buildup.<br />
Procyanidin in Apple h<strong>and</strong>les proteins in a unique way that promotes new hair growth. The shampoo<br />
removes any kind of oil & dirt <strong>and</strong> prevents d<strong>and</strong>ruff formation. Infused with the goodness of Vitamin A, C,<br />
B- complex, the shampoo helps hold moisture.<br />
Closes the cuticle scales that cover <strong>and</strong> protect the surface of each hair shaft, gives strength & shine<br />
making the hair strong & clean. Stops breakage or further damage.<br />
Directions for Use: Put few drops on your h<strong>and</strong> apply on wet hair, work into a rich lather & rinse. Use<br />
adequate water to rinse all the shampoo completely
APPLE REVITALISING<br />
CONDITIONER<br />
(All Hair Types)<br />
• Protective Conditioner<br />
• Strengthens & Smoothens Hair<br />
• Controls Split Ends<br />
MRP. 165/-<br />
50 ml<br />
MRP. 300/-<br />
100 ml
The W2 Apple conditioner further helps to keep hair healthy manageable <strong>and</strong> lustrous, without making it<br />
limp.<br />
With all the natural goodness of Apple Juice, castor oil, Soja oil & sunflower oil, this natural conditioner<br />
controls split ends, <strong>and</strong> acts as a PH Balancer.<br />
The sunflower oil rich in Oleic acid <strong>and</strong> a high content of Vitamin A, D & E nourishes <strong>and</strong> conditions the hair<br />
due to its emollient properties.<br />
The Apple juice provides 2x more moisture content without weighing down your hair with excess build up<br />
<strong>and</strong> the smooth surface reflects more light. Stops any further breakage/ Damage to the hair. Your hair looks<br />
shiny, smooth & easy to manage.<br />
Directions for Use: Wash your hair with W2 Apple shampoo, rinse properly. Take few drops of W2 Apple<br />
conditioner on your palm <strong>and</strong> massage the entire hair deeply <strong>and</strong> wait for 2 minutes/ Rinse to get silky<br />
conditioned hair.
STRAWBERRY<br />
HYDRATING<br />
BODY SPA<br />
• Antioxidant<br />
• Perfect Ageless<br />
• Improves Skin Elasticity<br />
• Natural Sebum Level Controller<br />
• Natural Skin Whitening<br />
MRP.<br />
165/-<br />
100 ml<br />
MRP. 300/-<br />
200 ml
A wonderful all in one body spa with the natural goodness of Strawberries <strong>and</strong> Tricholoma Matsutake<br />
An excellent skin cleanser containing Vitamin C, Salicylic acid, antioxidants <strong>and</strong> exfoliants. Cleanses fights<br />
<strong>and</strong> repairs damage, softens <strong>and</strong> smoothens the skin. Strawberries have alpha hydroxyl acid that removes<br />
dead skin cells & reveals new skin <strong>and</strong> maintains the skin elasticity <strong>and</strong> suppleness. The Tricholoma<br />
Matsutake along with the flavanoids <strong>and</strong> phenolics protect the skin from all harmful effects <strong>and</strong> imparts from<br />
natural whitening effect to the skin. This is a wonderful body spa away from chemicals of a soap making the<br />
Skin feel, cleansed, healthy, fairer, toned <strong>and</strong> lively. Controls premature ageing of skin.<br />
Directions for Use: Pump a little quantity of Strawberry body wash on your h<strong>and</strong> <strong>and</strong> gently massage the<br />
whole body for few minutes, Rinse off with cold or warm water shower <strong>and</strong> enjoy the Natural fragrance for<br />
the whole day.
GREEN APPLE<br />
HYDRATING<br />
BODY SPA<br />
• Antioxidant & Natural Green Apple Extract<br />
• Improves Skin Elasticity<br />
• Natural Sebum Level Controller<br />
• Natural Skin Whitening<br />
MRP. 165/-<br />
100 ml MRP.<br />
300/-<br />
200 ml
Formulated out of the healthiest fruit i.e. the Green Apple <strong>and</strong> Tricholoma Matsutake. This spa is rich in<br />
nutrients, Proteins, Vitamins, Minerals <strong>and</strong> very good for an overall healthy skin rich in antioxidants <strong>and</strong><br />
therefore protects the skin from all the harmful effects of free radicals keeping it safe <strong>and</strong> protected.<br />
Maintains the skin shine <strong>and</strong> glow, the Tricholoma Matsutake lending fairness to the skin.<br />
Improves skin texture, moisturizes deeply <strong>and</strong> prevents premature aging <strong>and</strong> dryness of skin. Has great<br />
whitening & nourishing effect, leaving the skin fairer, clean, glowing <strong>and</strong> nourished.<br />
Directions for Use: Pump a little quantity of Green Apple body wash on your h<strong>and</strong> <strong>and</strong> gently massage the<br />
whole body for few minutes, Rinse off with cold or warm water shower <strong>and</strong> enjoy the Natural fragrance for<br />
the whole day.
CRANBERRY<br />
HYDRATING<br />
BODY SPA<br />
• Antioxidant<br />
• Improves Skin Elasticity<br />
• Natural Sebum Level Controller<br />
• Natural Skin Whitening<br />
MRP.<br />
165/-<br />
100 ml<br />
MRP.<br />
300/-<br />
200 ml
Cranberries are wonderful antioxidants- containing anthocyanin, Flavonoids, Sianidin, Peonidin, salicylic<br />
acid <strong>and</strong> Vitamin C. The natural extract <strong>and</strong> juice of cranberries make the spa antiseptic in nature. Helps to<br />
cure boils/ rashes on the skin.<br />
Brightens up the skin making the skin look fresh <strong>and</strong> light. It is anti-inflammatory <strong>and</strong> controls the sebum<br />
levels.<br />
The Tricholoma Matsutake which is a natural whitening agent makes the skin look fairer. The Phenolics<br />
help to ward off the ill effect of pollution, UV etc. <strong>and</strong> retards the ageing process of the skin. The Cranberry<br />
Body Spa gives elasticity, brightness <strong>and</strong> freshness to the skin, making it cleaner, brighter <strong>and</strong> fairer.<br />
Directions for Use: Pump a little quantity of Cranberry body wash on your h<strong>and</strong> <strong>and</strong> gently massage the<br />
whole body for few minutes, Rinse off with cold or warm water shower <strong>and</strong> enjoy the Natural fragrance for<br />
the whole day.
IVORY PEACH<br />
MOISTURISER<br />
• Natural Whitening<br />
• Oil-balancing<br />
• Removes Dark Circles <strong>and</strong> spots<br />
• Anti Ageing<br />
MRP. 180/-<br />
50 ml<br />
MRP. 350/-<br />
100 ml
With the goodness of kokum butter, prunus persica, Tricholoma & enzymes. The W2 Ivory Peach<br />
moisturiser rich in vitamins A,C,K & Mg provides a complete solution to beauty related problems.<br />
Peach helps to remove dark circles, spots & wrinkles. The Tricholoma matsutake is a natural whitening<br />
agent <strong>and</strong> brings in natural glow & fairness to the skin. Both Peach & Tricholoma are Anti-oxidant in nature<br />
& hence help in fighting age lines & retards the ageing process.<br />
Fights Acne, lends smoothness & suppleness to the skin. Suitable for the whole body.
W2 SPF-30 PA+++<br />
WITH RED<br />
SEAWEED<br />
• UVA/ UVB Protection<br />
• Protection against Acne<br />
• Anti aging<br />
• Oil Balancing<br />
• Unique Sun block<br />
MRP. 250/-<br />
50 ml
A perfect Sun block booster with the goodness of Red Seaweed- protecting against UVA <strong>and</strong> UVB.<br />
Excessive exposure to sunlight harms the Skin causing Sunburns, Wrinkles <strong>and</strong> Sagging Skin. Regular use<br />
of W2 SPF-30 with Red seaweed slows down or prevents such developments.<br />
Red seaweed provides an antibacterial <strong>and</strong> balancing effect on the skin. Its antioxidant nature helps fight<br />
premature aging.<br />
The Red seaweed with natural vitamins, minerals, amino acids provide nourishment, regulate enzymes/ the<br />
oil levels <strong>and</strong> prevents premature aging due to its antioxidant nature.<br />
W2 SPF- 30 with Red Seaweed filters 97 percent of UVB.<br />
Regular use results in a fresh healthy complexion that leaves skin with a velvety matte appearance.<br />
Directions for Use: Rinse off the face with W2 face wash, gently apply W2 SPF 30 minimum 15 minutes<br />
before going out in the SUN.
NEEM TURMERIC<br />
FACE WASH<br />
• Skin Toning<br />
• De Pigmentation<br />
• Improves Elasticity<br />
• Anti Aging<br />
• Glow & Fairness<br />
MRP. 175/-<br />
100 ml
Loaded with the goodness of Neem & Turmeric. The Neem Turmeric Face Wash is anti bacterial, anti<br />
fungus, anti inflammatory <strong>and</strong> helps get rid of common beauty problems.<br />
Neem: The Vitamin C in Neem helps fight blackheads/ Pigmentation/ dullness <strong>and</strong> aging.<br />
Lends a youthful glow, cleans acne, dark pigmentation. Treats pimples, dryness <strong>and</strong> soothes the Skin.<br />
Delays signs of aging due to the immune stimulating compounds in Neem & regenerative properties that<br />
helps the Skin to fight pathogens below the Skin Surface.<br />
Turmeric is again antibacterial <strong>and</strong> antiseptic. It exfoliates, manages wrinkles, inflammations, control oil<br />
secretion.<br />
As Turmeric is an excellent exfoliater, it removes dead cells <strong>and</strong> eliminates signs of aging/ reduces<br />
pigmentation & tanning.<br />
Regular use gives suppleness to Skin making it clean, clear & flawless.<br />
Directions for Use: Moisten face, apply a small quantity of Neem & Turmeric face wash & gently workup a<br />
lather using in circular motion. Wash off & Pat dry Use thrice daily. For best result apply on face W2 Ivory<br />
Moisturiser afterwards.
STRAWBERRY<br />
MOISTURISER<br />
• Works on All Skins<br />
• Regenerative Action<br />
• Maintains Oil Balance<br />
• Anti Oxidant & Astringent action<br />
MRP. 110/-<br />
100 ml
Feel the goodness of fresh Strawberry extract work on your face to reveal a younger, smoother, cleaner<br />
skin.<br />
Helps remove dark circles <strong>and</strong> puffiness.<br />
The alpha hydroxyl acid removes dead cells <strong>and</strong> cleanses.<br />
The vitamin C, Salicylic acid, antioxidants <strong>and</strong> exfoliants in Strawberry together also helps tighten pores,<br />
fights <strong>and</strong> repairs skin damage softens <strong>and</strong> soothes the skin. It is wonderful skin toner too. Imparts a<br />
wonderful glow <strong>and</strong> fairness to the skin.<br />
The vitamin A, C, K <strong>and</strong> Magnesium along with antioxidants protects from harmful rays, free radicals etc<br />
<strong>and</strong> prevents premature aging.<br />
Directions for Use: After cleansing your face apply a small quantity of Moisturizing Lotion on your face <strong>and</strong><br />
body <strong>and</strong> massage in a circular motion. For best result, Use after every wash.
STRAWBERRY<br />
FACEWASH<br />
• De Pigmentation<br />
• Improves Elasticity<br />
• Anti Aging<br />
• Glow & Fairness<br />
• Regenerative Action<br />
• Maintains Oil Balance<br />
• Anti Oxidant & Astringent action<br />
MRP. 110/-<br />
100 ml
Loaded with the goodness of fresh Strawberries this face Wash helps in getting rid of acne/ excess Oil/ dirt/<br />
under eye circles/ blemishes/ age spots.<br />
Strawberry is rich in alpha hydroxyl acid that removes dirt <strong>and</strong> dead cells.<br />
Cleanses, exfoliates, tightens pores, fights <strong>and</strong> repairs skin damage.<br />
Has antioxidant properties making face free of wrinkles <strong>and</strong> lines.<br />
Tones up the skin along with softening <strong>and</strong> soothing.
CRANBERRY<br />
SCRUB<br />
• Antioxidant<br />
• Improves Skin Elasticity<br />
• Natural Sebum Level Controller<br />
• Natural Skin Whitening<br />
MRP. 175-<br />
50 ml
Infused with the goodness of mountain cranberries rich in Vitamin A & C.<br />
An energizing facial scrub that helps collagen production, removes dead skin cells, balances oil levels.<br />
Soothes inflammation, fixes any kind of damage to skin/ infections, brightens the skin, fighting wrinkles <strong>and</strong><br />
fine lines (anti oxidant in nature).<br />
Leaves a fresh looking skin, radiant, fairer <strong>and</strong> toned. Also protects against harsh weather conditions.
POMEGRANATE<br />
FACE PACK<br />
• Moisturizes<br />
• Hydrates<br />
• Tightens Skin<br />
• Improves Elasticity<br />
• Anti Aging Benefits<br />
MRP. 150/-<br />
50 ml
W2 Pomegranate Face Pack with the goodness of kaolin & fresh Pomegranate extract.<br />
The Pack slows down the aging by reducing wrinkles <strong>and</strong> fine lines. The Kaolin draws out impurities <strong>and</strong><br />
toxin, cleansing the skin of excess oil, dirt <strong>and</strong> pollution effects. It also remineralizes.<br />
Pomegranates help in regeneration of skin cells. Prevents hyper pigmentation, dark spots.<br />
Suited for all Skin types the pomegranate extract due to the smaller molecular structure penetrates deeper<br />
to provide moisturisation <strong>and</strong> hydration to the face.<br />
The Punic acid <strong>and</strong> Omega3 fatty acid keeps skin hydrated sealing in the moisture.<br />
Heals scars, tightens pores, improves production of collagens & elastin in turn tightening the skin<br />
preventing wrinkles <strong>and</strong> fine lines.<br />
The W2 Pomegranate Face Pack cleanses thoroughly leaving a fresh, cleaner, toned, wrinkle free younger<br />
looking skin.<br />
Directions for Use: After scrubbing your face with W2 cranberry scrub. Rinse off the face with fresh water,<br />
pat dry. Apply W2 pomegranate face pack evenly all over the face, leaving eyes <strong>and</strong> mouth .let it dry, leave<br />
it for 15 minutes <strong>and</strong> wash with fresh water & apply W2 Ivory Moisturiser.
NOVEAU HAIR<br />
THERAPY<br />
FOR WOMEN / MEN<br />
Perfect nourishment & natural vitamins, minerals, proteins<br />
<strong>and</strong> a clean, d<strong>and</strong>ruff free scalp is the mantra to good<br />
healthy hair.<br />
MRP. 550/-<br />
100 ml<br />
MRP. 550/-<br />
100 ml
W2 Noveau Hair Therapy assures overall health to your tresses. A combination of Sapindus Mukorossi oil,<br />
Olive Oil, Sesame Oil, Wheat- germ Oil <strong>and</strong> Almond Oil. This is a complete a care regimen for your hair<br />
problems<br />
Wheat- germ Oil lends moisture, adds shine, gives strength <strong>and</strong> softness together, keeps the hair cuticle<br />
closed <strong>and</strong> so free from breakage.<br />
The Sesame Oil nourishes, heals <strong>and</strong> lubricates.<br />
The Olive Oil helps in getting rid of d<strong>and</strong>ruff, tames frizziness <strong>and</strong> adds to the softness <strong>and</strong> shine of the<br />
hair.<br />
The Almond Oil helps growth/ regrowth, makes it healthy, helps in riddance from split- ends, treats d<strong>and</strong>ruff,<br />
making the hair Soft & Shiny.<br />
To top it all we have the goodness of Sapindus Mukorossi/ Soap nut Oil which helps remove d<strong>and</strong>ruff, gives<br />
more body, cures infections <strong>and</strong> reduces hair loss.<br />
Enriched with Vitamin E, B complex, magnesium, Calcium, Phosphorus & Proteins strengthen the hair from<br />
roots, prevents <strong>and</strong> treats premature graying. Highly penetrative properties help in regrowth <strong>and</strong> makes hair<br />
healthy, free of d<strong>and</strong>ruff, soft & shiny.<br />
Directions for Use: Apply few drops of Noveau Hair Therapy onto your scalp <strong>and</strong> hair. Massage in round,<br />
circular motion with the tips of your finger. Leave overnight <strong>and</strong> wash in the morning. For best results, use<br />
three times a week.
MIRACLE THERAPY<br />
-SAY NO TO PAIN-<br />
Paining joints- No you don’t need to sit at home resting.<br />
W2 Miracle Therapy says<br />
- No to Pain –<br />
MRP. 550/-<br />
100 ml
Enriched with the goodness of Olive Oil, flaxseed Oil, Wheat- germ Oil, Castor Oil, Grapeseed Oil, Almond<br />
Oil <strong>and</strong> Sapindus Mukorossi Oil. This Oil provides relief from all pains, particularly joint pains.<br />
Sesame helps in detoxifying, the deep layer of the skin muscles, improving circulation <strong>and</strong> loosing muscles.<br />
Castor Oil lubricates <strong>and</strong> gives a poultice effect, relieving pain/ joint pain.<br />
Grape seed Oil repairs capillaries, blood vessels, is anti inflammatory Flaxseed is high in alpha linoleic<br />
acid, a type of Omega 3 fatty acid, <strong>and</strong> eases symptoms of arthritis.<br />
All these oils rich in Vitamin E <strong>and</strong> mineral etc. together fight inflammation, lubricate joints, lessen stiffness<br />
of joints, ease out muscular <strong>and</strong> joint pains, <strong>and</strong> nourish connective tissues. The Sapindus Mukorossi &<br />
Sesame helps in deep penetration of the oil. Sapindus contains Sebum flow technology that drives in all the<br />
medicinal properties to the deepest layers keeping the joints lubricated <strong>and</strong> nourished, easing out any pain<br />
or inflammation in the process <strong>and</strong> taking care of wear & tear of the muscles.<br />
Shows immediate relief over a period of 4-5 days, even provides relief in Rheumatoid Arthritis.<br />
Directions for Use: Wash your skin with warm water. Apply W2 Miracle Therapy <strong>and</strong> massage gently on<br />
joints, muscles <strong>and</strong> affected area(s), if any. For best results use daily.
ANTI AGING/ ANTI<br />
WRINKLE FACIAL<br />
KIT<br />
• Anti aging<br />
• Anti Wrinkle<br />
• Skin Repair<br />
• Stops Actinic aging<br />
25 ml X4<br />
MRP. 249/-<br />
5 APPLICATION PACK
W2 Anti aging/ Anti Wrinkle Kit with the goodness of Olive oil, Coconut Oil, Olea europea leaf (Olive leaf)<br />
extract & Saccharina longicruris extract, a kind of brown algae (kelp).<br />
Saccharina longicruris improves the skin barrier repair <strong>and</strong> hydration, increases elasticity <strong>and</strong> reduces<br />
appearance of wrinkles.<br />
(Skin barrier prevents excessive water loss, physical trauma, forign particles, toxic chemicals, radiation)<br />
The kit is a wonderful face care option showing immediate results. Is anti aging, fights wrinkles <strong>and</strong><br />
prevents occurrence of wrinkles. Protects <strong>and</strong> repairs from environmental damages. Protects from free<br />
radicals, stops actinic aging. Holds moisture <strong>and</strong> hydrates the skin.<br />
Directions for use<br />
Step 1: Moisten face, apply small quantity of face wash & gently massage the face in circular motion. Wash<br />
off <strong>and</strong> pat dry.<br />
Step 2: Moisten face, apply a few drops of scrub <strong>and</strong> gently massage the face in circular motion for 2<br />
minutes. Wash & pat dry.<br />
Step 3: Apply a small drop of the gel <strong>and</strong> massage the face in circular motion for at least 5 minutes. Clean<br />
the face with damp cloth or moist cotton.<br />
Step4: Take a few drops of the serum & massage the face in circular motion & let it stay on to give you a<br />
glowing, smooth skin complexion, free of wrinkles <strong>and</strong> fine lines.<br />
.
FAIRNESS FACIAL<br />
KIT<br />
• Natural Skin Whitening<br />
• Inhibits Skin aging<br />
• No dark Spots<br />
• Improves skin elasticity<br />
25 ml X4<br />
MRP. 249/-<br />
5 APPLICATION PACK
The W2 Fairness Facial Kit is packed with the goodness of Tricholoma Matsutake, Olive Oil derivatives,<br />
Coconut Oil derivatives <strong>and</strong> Morus Alba root extract. This kit is the solution to all you complexion woes.<br />
This kit works wonders for your complexion. The Morus Alba (White Mulberry) helps in slowing down the<br />
aging process of skin- Thereby removing the lines, wrinkles <strong>and</strong> giving a smooth, delicate, silky fair looking<br />
skin. It is a natural skin bleaching agent <strong>and</strong> along with Tricholoma Matsutake helps fight age spots, uneven<br />
skin tone <strong>and</strong> lightens the skin. Both together reduces & inhibit the melanin formation. The flavonoids &<br />
phenolics in the Tricholoma Matsutake also act as anti-oxidants <strong>and</strong> tighten/ firm up the skin.<br />
Directions for use:<br />
Step 1: Moisten face, apply small quantity of face wash <strong>and</strong> gently massage the face in circular motion.<br />
Wash <strong>and</strong> pat dry.<br />
Step2: Moisten face, apply few drops of scrub <strong>and</strong> gently massage the face in circular motion for two<br />
minutes. Wash off <strong>and</strong> pat dry.<br />
Step3: Apply small drop of gel <strong>and</strong> massage the face in circular motion for at least 5 minutes. Clean the<br />
face with moistened cotton.<br />
Step4: Take few drops of serum <strong>and</strong> massage the face in circular motion & let it remain to give a glowing<br />
<strong>and</strong> fair complexion.
HAIR SPA<br />
KIT<br />
• Restores Shine<br />
• Stops Hair Fall<br />
• Removes Split ends<br />
• Promotes Hair Growth<br />
25 ml X4<br />
MRP. 249/-<br />
5 APPLICATION PACK
With the goodness of sesame oil, Coconut Oil derivatives, Ginsenoside (Ginseng) Ro Carbohydrate, W2<br />
Hair Spa Kit is a complete Hair Care Routine.<br />
This Hair Spa brings back life to dull lifeless hair, stops hair fall <strong>and</strong> maintains the shine. This stimulates the<br />
hair follicles <strong>and</strong> promotes new hair growth.<br />
Directions for use:<br />
Step 1: Put a few drops of shampoo in your h<strong>and</strong> <strong>and</strong> apply on wet hair, working into a rich lather, rinse<br />
thoroughly.<br />
Step2: Mix a small quantity of deep conditioning cream with E-Oil.<br />
Step3: Apply the mix of E-Oil <strong>and</strong> conditioner onto your hair, massage the entire hair & wait for 20- 25<br />
minutes. Rinse thoroughly.<br />
Step4: Take few drops of radiance serum <strong>and</strong> apply gently. Let it remain to give smooth, shiny & silky hair.
INSTA GLOW FACIAL<br />
KIT<br />
• Contains Natural AHA<br />
• Four problems one solution<br />
• Removes Fine Lines<br />
• Anti aging<br />
• Removes Blackheads<br />
• Fights Sunburns <strong>and</strong> Age Spots<br />
25 ml X4<br />
MRP. 249/-<br />
5 APPLICATION PACK
The W2 Insta Glow kit comes with all the goodness of Olive leaf extract, derivatives of olive oil <strong>and</strong> fatty<br />
acids from coconut oil.<br />
This is a complete skin care for treating fine lines, signs of premature aging, acne, blackheads, blemishes,<br />
patchy skin <strong>and</strong> dryness. Controls excess oiliness. Is a great exfoliator removing all dull <strong>and</strong> dead cells,<br />
lightning any discoloration, especially age spots, sunburns etc. <strong>and</strong> restores the PH balance of the skin.<br />
Directions for use:<br />
Step 1: Moisten Face, apply a small quantity of face wash, gently massage the face in circular motion,<br />
wash off pat dry.<br />
Step 2: Moisten face, Apply few drops of scrub & gently massage the face in circular motion for 2 minutes,<br />
Wash <strong>and</strong> pat dry.<br />
Step3: Apply a little gel on the face with your finger tips in circular motion for at least 5 minutes. Clean the<br />
face with a damp cloth or moist cotton.<br />
Step 4: Take few drops of the serum & massage the face in circular motion & leave it on to give a glowing<br />
complexion.
SKIN REPAIR FRUIT<br />
KIT<br />
• Skin Repair<br />
• Prevents <strong>and</strong> treats Acne<br />
• Prevents Aging<br />
25 ml X4<br />
MRP. 249/-<br />
5 APPLICATION PACK
Loaded with the goodness of Pomegranate extract, Pomegranate seed extract, Olive Oil <strong>and</strong> Coconut Oil<br />
derivatives, this is a complete skin repair system.<br />
Stimulates the production of collagen. Helps in prevention <strong>and</strong> treatment of acne, blemishes, scars, patchy<br />
skin <strong>and</strong> pigmentation.<br />
Improves the texture of skin, gives instant glow <strong>and</strong> fairness, tightens the skin <strong>and</strong> removes wrinkles <strong>and</strong><br />
fine lines.<br />
Directions for use:<br />
Step 1: Moisten face, apply a little face wash, gently massage the face in circular motion, wash & pat dry.<br />
Step2: Moisten face, apply a few drops of the scrub, gently massage the face in a circular motion for 2<br />
minutes. Wash off <strong>and</strong> pat dry.<br />
Step3: Massage a small amount of gel on the face in circular motion, for at least 5 minutes. Clean the face<br />
with a damp cloth/ moist cotton.<br />
Step4: Take few drops of radiance serum <strong>and</strong> massage the face in circular motion. Leave it on for instant<br />
glowing <strong>and</strong> fairer face.
CRYSTAL RADIANCE<br />
FOR DRY SKIN<br />
•Cleanses Tightens<br />
•Lightens Brightens<br />
•Fights wrinkles<br />
•Maintains Oil balance<br />
•Fights Acne/freckles/pimples<br />
•Anti oxidant Rejuvenating<br />
•Removes blemishes/pigmentation<br />
•Improves skin elasticity <strong>and</strong> texture<br />
•Natural whitening Astringent effect<br />
Set of 2<br />
MRP. 799/-
CRYSTAL RADIANCE FOR<br />
NORMAL SKIN-APRICOT<br />
•Cleanses Tightens<br />
•Lightens Brightens<br />
•Fights wrinkles<br />
•Maintains Oil balance<br />
•Fights Acne/freckles/pimples<br />
•Anti oxidant Rejuvenating<br />
•Removes blemishes/pigmentation<br />
•Improves skin elasticity <strong>and</strong> texture<br />
•Natural whitening Astringent effect<br />
Set of 2<br />
MRP. 799/-
W2 RASBERRY SKIN<br />
TONER 100ML<br />
•Anti Oxidant<br />
•Prevents pre-mature ageing<br />
•De-pigments<br />
•Detoxifying<br />
•Anti-acne & Pimples<br />
•Skin Toning<br />
•Deep Cleansing<br />
•Pores Cleansing<br />
•Marks & Spots Removal<br />
•Conditioning<br />
MRP. 315/-
W2 LEMON PEEL<br />
CLEANSING MILK 100ML<br />
•Anti-Ageing<br />
•Anti-oxidant<br />
•Natural Lemon Peel Oil<br />
•Removes dead skin cells<br />
MRP. 255/-
W2 MULBERRY FAIRNESS<br />
DAY CREAM 50G<br />
•Natural Whitening Agent<br />
•Moisturizing<br />
•Natural Mulberry Extracts<br />
•Reduces Spots<br />
MRP. 455/-
W2 MULBERRY FAIRNESS<br />
NIGHT CREAM 50G<br />
•Natural Whitening Agent<br />
•Moisturizing<br />
•Natural Mulberry Extracts<br />
•Reduces Spots<br />
MRP. 495/-
OUR PERFUMES - VEGAS
COOL VEGAS<br />
For Him<br />
MRP. 249/-<br />
1.7 fl.oz. e 50 ml<br />
A Sexy, Fresh, Aromatic Marine Scent with Spicy <strong>and</strong> Woody notes.<br />
• Top Notes: Mint, Lavender, Cori<strong>and</strong>er, Rosemary<br />
• Heart : Geranium, S<strong>and</strong>alwood, Jasmine, Neroli<br />
• Dry-down : S<strong>and</strong>alwood, Musk, Amber, Tobacco
BOLD VEGAS<br />
For Him<br />
MRP. 249/-<br />
1.7 fl.oz. e 50 ml<br />
A Fresh, Spicy, Aromatic, Woody Sizzling Fragrance for Him.<br />
A Must for the young Male with a Strong, Masculinity, Keeping Him Fresh <strong>and</strong> Energetic<br />
• Top Notes: Bergamot, Galbanum, Lemon, Green Notes<br />
• Heart : Cori<strong>and</strong>er, Cyclamen, Lavender<br />
• Dry-down :Amber, Cedar Oak moss, Musk, Balsam Fir
BLACK VEGAS<br />
For Him<br />
MRP. 249/-<br />
1.7 fl.oz. e 50 ml<br />
An Aromatic Fougere for Him.<br />
Aromatic, Woody, Spicy, Earthy, Balsamic accords with a Whiff of Citrus<br />
• Top Notes: Rosemary, Artemisia, Lavender, Basil, Lemon Verbena Bergamot, Lemon<br />
• Heart : Cori<strong>and</strong>er, Carnation, Cinnamon Juniper, Jasmine<br />
• Dry-down : Leather, S<strong>and</strong>alwood, Vetiver, Fir, Amber, Patchouli, Oak moss, Cedar
FLOWER VEGAS<br />
For Her<br />
MRP. 249/-<br />
1.7 fl.oz. e 50 ml<br />
A Floral, Fresh, Feminine Fragrance for Her.<br />
A Sweet Floral, but Strong Scent Making Her Feel Like a Traditional Beauty<br />
• Top Notes: Orange, Blossom, Hyacinth<br />
• Heart : White Lily, Jasmine<br />
• Dry-down : Amber, S<strong>and</strong>alwood, Incense
BLUE VEGAS<br />
For Him & Her<br />
MRP. 249/-<br />
1.7 fl.oz. e 50 ml<br />
A Floral Woody, Animatic, Sweet Fragrance with Balsamic <strong>and</strong> Tuberose Notes<br />
Ideal for young people who enjoy life. Perfect for wearing at night<br />
• Top Notes: Violet Leaf, Ylang Ylang, Tuberose, Orange Blossom<br />
• Heart : Peach, Plum, Narcissus, Jasmine<br />
• Dry-down : S<strong>and</strong>alwood, Vetiver, Vanilla, Amber, Musk
POP VEGAS<br />
For Her<br />
MRP. 249/-<br />
1.7 fl.oz. e 50 ml<br />
Feel the rush of the Delicate Floral, Woody Fragrance with Whiffs of Fresh Rose<br />
A luxurious Fragrance Exploding like a floral bomb with fresh, Crispy Notes<br />
• Top Notes: Peony, Black Currant, Ylang Ylang, Green Lily, Cassis<br />
• Heart : Lily, Tiare Flower, Jasmine, Moroccan Rose<br />
• Dry-down : Maple, Vanilla Styrax Benzoin
SHERRY VEGAS<br />
For Her<br />
MRP. 249/-<br />
1.7 fl.oz. e 50 ml<br />
A Fruity, Citrusy, Aromatic Fragrances with Sweet Notes of Vanilla And Rose<br />
A youthful, Sweet, Cozy wear Both for Young Girls & Women, Imparting a Cheerful <strong>and</strong> Sexy<br />
Attitude.<br />
• Top Notes: Pink Grapefruit, M<strong>and</strong>arin, Blood Orange<br />
• Heart : Melati Jasmine, Lily of the Valley<br />
• Dry-down : White Musk, S<strong>and</strong>alwood
TRANCE VEGAS<br />
For Her<br />
MRP. 249/-<br />
1.7 fl.oz. e 50 ml<br />
A Chypre Floral Fragrance for Her with Citrus, Musky Accords<br />
A Sensual, Spicy Fragrance. Immensely Fresh <strong>and</strong> Flowery Notes.<br />
• Top Notes: Pink Pepper, Lemon, Pineapple<br />
• Heart : Hyacinth, Jasmine, Iris<br />
• Dry-down : Amber, Patchouli, Vetiver, White Musk
RED VEGAS<br />
For Her<br />
MRP. 249/-<br />
1.7 fl.oz. e 50 ml<br />
An Intense, Sensual Fragrance for Her having Powdery, Nutty, Musky Accords of Almond, Vanilla<br />
<strong>and</strong> Flowers.<br />
A Flowery Sweet Fragrance Linking Nature <strong>and</strong> City Both, Bringing in a Sweet Sophistication<br />
• Top Notes : Opoponax Resin<br />
• Heart : Almonds, Violet, Bulgarian Rose<br />
• Dry-down : Amber, Vanilla, White Musk
OUR DEODORANTS - VEGAS
Bingo<br />
A Fruity , Floral intense sensual fragrance for creative men<br />
TOP NOTES: Neroli, Raspberry, Bitter Orange,<br />
Jasmine, Green<br />
Apple Peel, Green notes.<br />
HEART: Jasmine, Gardenia, Violet, Musk, Rose.<br />
BASE NOTES: Patchouli, Amber,<br />
Honey.<br />
MRP. 249/-<br />
10.2 fl.oz. e 300 ml
Super Six<br />
An Exotic Woody , Musky, Zesty fragrance adding<br />
up to the Energetic feel.<br />
TOP NOTES: Lemon, Lime, Grapefruit.<br />
HEART: Grapefruit, Lily , S<strong>and</strong>alwood.<br />
BASE NOTES: Musk, S<strong>and</strong>alwood, Amber, Hay.<br />
MRP. 249/-<br />
10.2 fl.oz. e 300 ml
Roullete<br />
Ooze out a “Natural Freshness” with Sweet ,Citrusy,<br />
Airy <strong>and</strong> Aqua Marine notes.<br />
TOP NOTES: Neroli, Grape fruit, M<strong>and</strong>arin<br />
orange, Petitgrain.<br />
HEART: Rosemary, Posidonia Oceanica<br />
Seaweed, Water Notes.<br />
MRP. 249/-<br />
10.2 fl.oz. e 300 ml<br />
BASE NOTES: Virginia Cedar, Mineral Amber,<br />
Musk.
Poker<br />
Feel fresh the entire day with a Spicy, Sensual<br />
yet Soothing<br />
fresh fragrance (the UNISEX fragrance).<br />
TOP NOTES: Lemon, Verbena Lemon.<br />
HEART: Lily, Lilacs, Hay, Cinnamon, Spices.<br />
BASE NOTES: Musk, Amber, S<strong>and</strong>alwood, Vanilla.<br />
MRP. 249/-<br />
10.2 fl.oz. e 300 ml
Black Jack<br />
Fresh Aromatic Masculine fragrance enhancing the<br />
personality of the modern men.<br />
TOP NOTES: Bergamot, Lemon, Lemon<br />
Verbena, Basil,<br />
Artemisia, Rosemary, Lavender.<br />
HEART: Juniper, Carnation, Jasmine,<br />
Cori<strong>and</strong>er, Cinnamon.<br />
MRP. 249/-<br />
10.2 fl.oz. e 300 ml<br />
BASE NOTES: S<strong>and</strong>alwood, Fir, Vetiver,<br />
Amber, Patchouli,<br />
Oakmoss, Cedar & Leather.
Baccarat<br />
A Fresh, Sparkling, Woody, Musk cent for men<br />
combined with<br />
the smell of flowers.<br />
TOP NOTES: Bergamot, Melon, Galbanum, Sea<br />
notes.<br />
HEART: Violet, Lavender, Rose, Jasmine.<br />
BASE NOTES: Amber, Patchouli, Cedar,<br />
S<strong>and</strong>alwood, Musk.<br />
MRP. 249/-<br />
10.2 fl.oz. e 300 ml
Thank You