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Brand Proposal-Why Wait and Vegas

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<strong>Br<strong>and</strong></strong> <strong>Proposal</strong>-<strong>Why</strong> <strong>Wait</strong> <strong>and</strong><br />

<strong>Vegas</strong><br />

Life Essentials Personal Care Pvt. Ltd.


Content<br />

• Who are we?<br />

• What do we do?<br />

• Where are we?<br />

• Where would we want to be?<br />

• How would we want to be there?<br />

• Our Range


Who are we?<br />

• Life Essentials Personal Care Pvt. Ltd. is an organization<br />

with vision <strong>and</strong> belief to become pioneers in the<br />

wellness category. We boast of having a strong retail<br />

<strong>and</strong> distribution network supported by best sales<br />

professionals in FMCG domain.<br />

• Our endeavor is to bring innovative products (In-house<br />

& Alliances) that cover a broad array of problems <strong>and</strong><br />

issues. We work with some of the best manufacturing<br />

facilities available in India <strong>and</strong> that too supported by<br />

attractive <strong>and</strong> useful packaging options


What do we do?<br />

We are currently Marketing <strong>and</strong> distributing our two Flagship<br />

br<strong>and</strong>s<br />

• <strong>Why</strong> <strong>Wait</strong> (W2)<br />

• <strong>Vegas</strong> Perfumes <strong>and</strong> Deodorants


About <strong>Why</strong> <strong>Wait</strong><br />

• A range of superlative body <strong>and</strong><br />

skincare products, W2 isn’t just a<br />

br<strong>and</strong>, it’s a philosophy.<br />

• Combining the pristine goodness of<br />

natural ingredients, with state-ofthe-art<br />

technology offered by<br />

modern science, our products are a<br />

quest in the field of preventive<br />

cosmetology. Prevention is better<br />

than cure, <strong>and</strong> our belief is why<br />

wait for tomorrow, when you can<br />

act today


About <strong>Vegas</strong> Perfumes<br />

• <strong>Vegas</strong> aspires to add a new dimension to the Indian Fragrance industry in<br />

the mid segment. <strong>Vegas</strong> Perfumes <strong>and</strong> deodorants are indigenously<br />

developed with a carefully crafted range of products. Fragrances are<br />

sourced from France after extensive research taking into consideration the<br />

tastes <strong>and</strong> preferences of the Indian market.<br />

• <strong>Vegas</strong> is all about FEELING GOOD <strong>and</strong> SMELLING GOOD !!


Where are we?<br />

Distribution Strength (Current) FY 2014-15<br />

Sales Team 130<br />

Mother Depots 4<br />

Super Stockiest 35<br />

Distributors 187<br />

Retail Outlets 10000<br />

BA Outlets 750<br />

Online Partners 12


Distribution Model<br />

Manufacturing Unit<br />

Life Essentials Warehouse<br />

Zonal Mother Depots<br />

State wise Super Stockiest<br />

Regional Distributors<br />

Retail Outlets


Our Retail Strength –<br />

Modern Trade <strong>and</strong> Traditional Trade<br />

• 105 Stores<br />

• 27 stores<br />

• 40 Stores<br />

• 1000+ Stores<br />

• 48 Stores<br />

• 3 Stores<br />

Traditional Trade:<br />

9000+ Outlets


Our Retail Strength –<br />

E Commerce


Where would we want to be?<br />

Current Forecast<br />

Distribution Strength FY 2014-15 FY 2015-16<br />

Sales Team 130 200<br />

Mother Depots 4 6<br />

Super Stockiest 35 45<br />

Distributors 187 400<br />

Retail Outlets 10000 20000<br />

BA Outlets 750 2000<br />

Online Partners 11 25


How do we want to reach there?<br />

Key Strategic Drivers:<br />

1. Core Focus –<br />

Beauty Advisors<br />

(BA outlets)<br />

2. Generate<br />

Awareness <strong>and</strong><br />

Trials<br />

3. Satisfied customer<br />

at BA <strong>and</strong> General<br />

Trade Outlets


Our Beauty Advisor – A strategic tool for enhancing business<br />

opportunities<br />

BA (Beauty<br />

Advisors) STORES<br />

NON BA STORES<br />

•Creates <strong>Br<strong>and</strong></strong> awareness<br />

• Immediate <strong>Br<strong>and</strong></strong> retail<br />

pull at customer level<br />

•Higher conversion rate<br />

•Better br<strong>and</strong> visibility at<br />

store level<br />

•Opportunity to convert<br />

Non BA stores to BA Stores<br />

•Higher penetration at low<br />

investment<br />

•Better customer reach<br />

•Identity<br />

•<strong>Br<strong>and</strong></strong> pull from BA stores


BA counter pictures


Product training<br />

• We follow intensive training module for our Cosmetic Consultants (Beauty<br />

Advisors) so that they can identify <strong>and</strong> solve most of customer related<br />

matters without any doubts<br />

• We train them on various beauty related matters <strong>and</strong> also right product<br />

knowledge, information about ingredient <strong>and</strong> the usage for end customers


Retail Presence -Product Display Pictures


Our BTL Activities - Magazines


In-store Activities (Point of Purchase)


Our Range<br />

A range of superlative body <strong>and</strong> skincare<br />

products,<br />

W2 isn’t just a br<strong>and</strong>, it’s a philosophy.<br />

Everywhere around us pollution,sunrays,harmful effects of technology are all playing havoc on our skin <strong>and</strong> hair. We are<br />

not working to fight these hazardous effects inturn leading to unhealthy looks <strong>and</strong> persona.<br />

But W2 believes that if we act now, in the present, we can prevent these ravages <strong>and</strong> stop them from causing damage to<br />

our skin/hair or the overall health in the future.<br />

So we have come out with a Superlative Range of Body <strong>and</strong> Skincare products with the goodness of all natural ingredients<br />

(Fruit/Fruit Juices/Fruit extracts), with state-of-the-art technology offered by modern science, our products are unique, all<br />

forming an entire range in “PREVENTIVE COSMETOLOGY” .<br />

Prevention is always better than cure, specially when it comes to the health of our Skin <strong>and</strong> Hair <strong>and</strong> so our belief <strong>and</strong><br />

concept of<br />

<strong>Why</strong> <strong>Wait</strong><br />

For Tomorrow,<br />

When You Can Act Today


LEMON FACE SPA<br />

(Oily Skin)<br />

• Foaming action<br />

• Perfect Ageless<br />

• De Pigmentation Agent<br />

• Improves Skin Elasticity<br />

• With goodness of Lemon & Tricholoma Matsutake<br />

MRP. 200-<br />

50 ml<br />

MRP. 500/-<br />

150 ml


Brightens <strong>and</strong> Lightens<br />

Lemon acts as a natural bleach, reduces excess oiliness<br />

Helps fight Acne/ Scars/ Freckles/ Pimples<br />

Doubly acts as a skin astringent <strong>and</strong> closes pores.<br />

Tricholoma Matsutake that has Natural Whitening & De-Pigmentation Properties help s impart a<br />

soft/ clean/ glowing & smooth complexion. Both Lemon & Tricholoma Matsutake are great antioxidants<br />

(Due to the presence of phenolics & flavonoids) <strong>and</strong> so help fight the harmful<br />

environmental effects of UV/ Pollution etc <strong>and</strong> retards the ageing process of skin.<br />

Directions for Use: Moisten face, apply a small quantity of Lemon Foaming face wash & gently<br />

workup a lather using circular motion. Wash off & pat dry Use thrice daily. For best result apply W2<br />

Peach Moisturizer after wards.


APRICOT FACE SPA<br />

(Sensitive Skin)<br />

• Foaming action<br />

• Perfect Ageless<br />

• De Pigmentation Agent<br />

• Improves Skin Elasticity<br />

• With benefits of Apricot <strong>and</strong> Tricholoma Matsutake<br />

• Softens <strong>and</strong> Brightens<br />

MRP. 200/-<br />

50 ml<br />

MRP. 500/-<br />

150 ml


With goodness of Apricot extracts & Juices that soften the skin. The Vitamin C/ Vitamin A in Apricot along<br />

with linoliec & Oleic acid along with apricot treats the damaged skin, cleansing it of Oil/ traces of sebum.<br />

Good for sensitive skin. Heals skin as is anti- inflammatory <strong>and</strong> softens along with lending suppleness due<br />

to the emollient nature. Retains skin elasticity.<br />

The Tricholoma Matsutake also boosts up the skin clarity <strong>and</strong> lightens/ brightens up the skin improving skin<br />

Fairness. Due to the presence of Phenolics & flavonoids this acts as great anti- oxidant helping fight the<br />

harmful effects of free radicals, UV/ Pollution etc.<br />

The Apricot face spa helps fight Blemishes/ Blackheads/ Control premature ageing by reducing wrinkles &<br />

fine lines. Gives the skin clarity/ smoothness/ suppleness <strong>and</strong> improves the overall skin-tone.<br />

Directions for Use: Moisten face, apply a small quantity of Apricot Foaming face wash & gently workup a<br />

lather using circular motion. Wash off & pet dry Use thrice daily. For best result apply W2 Peach Moisturizer<br />

after wards


ORANGE FACE SPA<br />

(All Skin Types)<br />

• Foaming action<br />

• Perfect Ageless<br />

• De Pigmentation Agent<br />

• Improves Skin Elasticity<br />

MRP. 200/-<br />

50 ml<br />

MRP. 500/-<br />

150 ml


A complete face spa for all skin types with the goodness of Orange <strong>and</strong> Tricholoma Matsutake.<br />

Natural Oil present in Orange moisturize <strong>and</strong> maintains the oil balance so it is good for all skin types. Treats<br />

dark spots/ blemishes/ acne/ blackheads. It also has skin whitening properties.<br />

The vitamin C present has anti ageing benefits <strong>and</strong> helps in fighting wrinkles & fine lines; improves skin<br />

texture <strong>and</strong> colour.<br />

The anti-oxidants present in orange & Tricholoma Matsutake help fight the free radicals & prevents faster<br />

ageing.<br />

The flavonoids/ Polyphenols/ Phenolics help fight infections harmful effects of pollution etc.<br />

Tones up <strong>and</strong> regenerates the skin lending it a glow, fairness <strong>and</strong> radiance.<br />

Directions for Use: Moisten face, apply a small quantity of Orange Foaming face wash & gently workup a<br />

lather using circular motion. Wash off & pet dry Use thrice daily. For best result apply W2 Peach Moisturizer<br />

after wards


APPLE REVITALISING<br />

SHAMPOO<br />

(All Hair Types)<br />

• Revitalizing Shampoo<br />

• Strengthens & Smoothens Hair<br />

• Controls Split Ends<br />

• Maintains PH Balance<br />

MRP. 160/-<br />

100 ml<br />

MRP. 300/-<br />

200 ml


A shampoo with the goodness of Red Apple is what we need in this age of pollution to protect our hair. Also<br />

comes with the goodness of coconut oil fats & water soluble derivatives of guar gum that helps condition<br />

the hair.<br />

W2 Apple Shampoo is great for all hair types as it helps maintain the PH Balance <strong>and</strong> removes any buildup.<br />

Procyanidin in Apple h<strong>and</strong>les proteins in a unique way that promotes new hair growth. The shampoo<br />

removes any kind of oil & dirt <strong>and</strong> prevents d<strong>and</strong>ruff formation. Infused with the goodness of Vitamin A, C,<br />

B- complex, the shampoo helps hold moisture.<br />

Closes the cuticle scales that cover <strong>and</strong> protect the surface of each hair shaft, gives strength & shine<br />

making the hair strong & clean. Stops breakage or further damage.<br />

Directions for Use: Put few drops on your h<strong>and</strong> apply on wet hair, work into a rich lather & rinse. Use<br />

adequate water to rinse all the shampoo completely


APPLE REVITALISING<br />

CONDITIONER<br />

(All Hair Types)<br />

• Protective Conditioner<br />

• Strengthens & Smoothens Hair<br />

• Controls Split Ends<br />

MRP. 165/-<br />

50 ml<br />

MRP. 300/-<br />

100 ml


The W2 Apple conditioner further helps to keep hair healthy manageable <strong>and</strong> lustrous, without making it<br />

limp.<br />

With all the natural goodness of Apple Juice, castor oil, Soja oil & sunflower oil, this natural conditioner<br />

controls split ends, <strong>and</strong> acts as a PH Balancer.<br />

The sunflower oil rich in Oleic acid <strong>and</strong> a high content of Vitamin A, D & E nourishes <strong>and</strong> conditions the hair<br />

due to its emollient properties.<br />

The Apple juice provides 2x more moisture content without weighing down your hair with excess build up<br />

<strong>and</strong> the smooth surface reflects more light. Stops any further breakage/ Damage to the hair. Your hair looks<br />

shiny, smooth & easy to manage.<br />

Directions for Use: Wash your hair with W2 Apple shampoo, rinse properly. Take few drops of W2 Apple<br />

conditioner on your palm <strong>and</strong> massage the entire hair deeply <strong>and</strong> wait for 2 minutes/ Rinse to get silky<br />

conditioned hair.


STRAWBERRY<br />

HYDRATING<br />

BODY SPA<br />

• Antioxidant<br />

• Perfect Ageless<br />

• Improves Skin Elasticity<br />

• Natural Sebum Level Controller<br />

• Natural Skin Whitening<br />

MRP.<br />

165/-<br />

100 ml<br />

MRP. 300/-<br />

200 ml


A wonderful all in one body spa with the natural goodness of Strawberries <strong>and</strong> Tricholoma Matsutake<br />

An excellent skin cleanser containing Vitamin C, Salicylic acid, antioxidants <strong>and</strong> exfoliants. Cleanses fights<br />

<strong>and</strong> repairs damage, softens <strong>and</strong> smoothens the skin. Strawberries have alpha hydroxyl acid that removes<br />

dead skin cells & reveals new skin <strong>and</strong> maintains the skin elasticity <strong>and</strong> suppleness. The Tricholoma<br />

Matsutake along with the flavanoids <strong>and</strong> phenolics protect the skin from all harmful effects <strong>and</strong> imparts from<br />

natural whitening effect to the skin. This is a wonderful body spa away from chemicals of a soap making the<br />

Skin feel, cleansed, healthy, fairer, toned <strong>and</strong> lively. Controls premature ageing of skin.<br />

Directions for Use: Pump a little quantity of Strawberry body wash on your h<strong>and</strong> <strong>and</strong> gently massage the<br />

whole body for few minutes, Rinse off with cold or warm water shower <strong>and</strong> enjoy the Natural fragrance for<br />

the whole day.


GREEN APPLE<br />

HYDRATING<br />

BODY SPA<br />

• Antioxidant & Natural Green Apple Extract<br />

• Improves Skin Elasticity<br />

• Natural Sebum Level Controller<br />

• Natural Skin Whitening<br />

MRP. 165/-<br />

100 ml MRP.<br />

300/-<br />

200 ml


Formulated out of the healthiest fruit i.e. the Green Apple <strong>and</strong> Tricholoma Matsutake. This spa is rich in<br />

nutrients, Proteins, Vitamins, Minerals <strong>and</strong> very good for an overall healthy skin rich in antioxidants <strong>and</strong><br />

therefore protects the skin from all the harmful effects of free radicals keeping it safe <strong>and</strong> protected.<br />

Maintains the skin shine <strong>and</strong> glow, the Tricholoma Matsutake lending fairness to the skin.<br />

Improves skin texture, moisturizes deeply <strong>and</strong> prevents premature aging <strong>and</strong> dryness of skin. Has great<br />

whitening & nourishing effect, leaving the skin fairer, clean, glowing <strong>and</strong> nourished.<br />

Directions for Use: Pump a little quantity of Green Apple body wash on your h<strong>and</strong> <strong>and</strong> gently massage the<br />

whole body for few minutes, Rinse off with cold or warm water shower <strong>and</strong> enjoy the Natural fragrance for<br />

the whole day.


CRANBERRY<br />

HYDRATING<br />

BODY SPA<br />

• Antioxidant<br />

• Improves Skin Elasticity<br />

• Natural Sebum Level Controller<br />

• Natural Skin Whitening<br />

MRP.<br />

165/-<br />

100 ml<br />

MRP.<br />

300/-<br />

200 ml


Cranberries are wonderful antioxidants- containing anthocyanin, Flavonoids, Sianidin, Peonidin, salicylic<br />

acid <strong>and</strong> Vitamin C. The natural extract <strong>and</strong> juice of cranberries make the spa antiseptic in nature. Helps to<br />

cure boils/ rashes on the skin.<br />

Brightens up the skin making the skin look fresh <strong>and</strong> light. It is anti-inflammatory <strong>and</strong> controls the sebum<br />

levels.<br />

The Tricholoma Matsutake which is a natural whitening agent makes the skin look fairer. The Phenolics<br />

help to ward off the ill effect of pollution, UV etc. <strong>and</strong> retards the ageing process of the skin. The Cranberry<br />

Body Spa gives elasticity, brightness <strong>and</strong> freshness to the skin, making it cleaner, brighter <strong>and</strong> fairer.<br />

Directions for Use: Pump a little quantity of Cranberry body wash on your h<strong>and</strong> <strong>and</strong> gently massage the<br />

whole body for few minutes, Rinse off with cold or warm water shower <strong>and</strong> enjoy the Natural fragrance for<br />

the whole day.


IVORY PEACH<br />

MOISTURISER<br />

• Natural Whitening<br />

• Oil-balancing<br />

• Removes Dark Circles <strong>and</strong> spots<br />

• Anti Ageing<br />

MRP. 180/-<br />

50 ml<br />

MRP. 350/-<br />

100 ml


With the goodness of kokum butter, prunus persica, Tricholoma & enzymes. The W2 Ivory Peach<br />

moisturiser rich in vitamins A,C,K & Mg provides a complete solution to beauty related problems.<br />

Peach helps to remove dark circles, spots & wrinkles. The Tricholoma matsutake is a natural whitening<br />

agent <strong>and</strong> brings in natural glow & fairness to the skin. Both Peach & Tricholoma are Anti-oxidant in nature<br />

& hence help in fighting age lines & retards the ageing process.<br />

Fights Acne, lends smoothness & suppleness to the skin. Suitable for the whole body.


W2 SPF-30 PA+++<br />

WITH RED<br />

SEAWEED<br />

• UVA/ UVB Protection<br />

• Protection against Acne<br />

• Anti aging<br />

• Oil Balancing<br />

• Unique Sun block<br />

MRP. 250/-<br />

50 ml


A perfect Sun block booster with the goodness of Red Seaweed- protecting against UVA <strong>and</strong> UVB.<br />

Excessive exposure to sunlight harms the Skin causing Sunburns, Wrinkles <strong>and</strong> Sagging Skin. Regular use<br />

of W2 SPF-30 with Red seaweed slows down or prevents such developments.<br />

Red seaweed provides an antibacterial <strong>and</strong> balancing effect on the skin. Its antioxidant nature helps fight<br />

premature aging.<br />

The Red seaweed with natural vitamins, minerals, amino acids provide nourishment, regulate enzymes/ the<br />

oil levels <strong>and</strong> prevents premature aging due to its antioxidant nature.<br />

W2 SPF- 30 with Red Seaweed filters 97 percent of UVB.<br />

Regular use results in a fresh healthy complexion that leaves skin with a velvety matte appearance.<br />

Directions for Use: Rinse off the face with W2 face wash, gently apply W2 SPF 30 minimum 15 minutes<br />

before going out in the SUN.


NEEM TURMERIC<br />

FACE WASH<br />

• Skin Toning<br />

• De Pigmentation<br />

• Improves Elasticity<br />

• Anti Aging<br />

• Glow & Fairness<br />

MRP. 175/-<br />

100 ml


Loaded with the goodness of Neem & Turmeric. The Neem Turmeric Face Wash is anti bacterial, anti<br />

fungus, anti inflammatory <strong>and</strong> helps get rid of common beauty problems.<br />

Neem: The Vitamin C in Neem helps fight blackheads/ Pigmentation/ dullness <strong>and</strong> aging.<br />

Lends a youthful glow, cleans acne, dark pigmentation. Treats pimples, dryness <strong>and</strong> soothes the Skin.<br />

Delays signs of aging due to the immune stimulating compounds in Neem & regenerative properties that<br />

helps the Skin to fight pathogens below the Skin Surface.<br />

Turmeric is again antibacterial <strong>and</strong> antiseptic. It exfoliates, manages wrinkles, inflammations, control oil<br />

secretion.<br />

As Turmeric is an excellent exfoliater, it removes dead cells <strong>and</strong> eliminates signs of aging/ reduces<br />

pigmentation & tanning.<br />

Regular use gives suppleness to Skin making it clean, clear & flawless.<br />

Directions for Use: Moisten face, apply a small quantity of Neem & Turmeric face wash & gently workup a<br />

lather using in circular motion. Wash off & Pat dry Use thrice daily. For best result apply on face W2 Ivory<br />

Moisturiser afterwards.


STRAWBERRY<br />

MOISTURISER<br />

• Works on All Skins<br />

• Regenerative Action<br />

• Maintains Oil Balance<br />

• Anti Oxidant & Astringent action<br />

MRP. 110/-<br />

100 ml


Feel the goodness of fresh Strawberry extract work on your face to reveal a younger, smoother, cleaner<br />

skin.<br />

Helps remove dark circles <strong>and</strong> puffiness.<br />

The alpha hydroxyl acid removes dead cells <strong>and</strong> cleanses.<br />

The vitamin C, Salicylic acid, antioxidants <strong>and</strong> exfoliants in Strawberry together also helps tighten pores,<br />

fights <strong>and</strong> repairs skin damage softens <strong>and</strong> soothes the skin. It is wonderful skin toner too. Imparts a<br />

wonderful glow <strong>and</strong> fairness to the skin.<br />

The vitamin A, C, K <strong>and</strong> Magnesium along with antioxidants protects from harmful rays, free radicals etc<br />

<strong>and</strong> prevents premature aging.<br />

Directions for Use: After cleansing your face apply a small quantity of Moisturizing Lotion on your face <strong>and</strong><br />

body <strong>and</strong> massage in a circular motion. For best result, Use after every wash.


STRAWBERRY<br />

FACEWASH<br />

• De Pigmentation<br />

• Improves Elasticity<br />

• Anti Aging<br />

• Glow & Fairness<br />

• Regenerative Action<br />

• Maintains Oil Balance<br />

• Anti Oxidant & Astringent action<br />

MRP. 110/-<br />

100 ml


Loaded with the goodness of fresh Strawberries this face Wash helps in getting rid of acne/ excess Oil/ dirt/<br />

under eye circles/ blemishes/ age spots.<br />

Strawberry is rich in alpha hydroxyl acid that removes dirt <strong>and</strong> dead cells.<br />

Cleanses, exfoliates, tightens pores, fights <strong>and</strong> repairs skin damage.<br />

Has antioxidant properties making face free of wrinkles <strong>and</strong> lines.<br />

Tones up the skin along with softening <strong>and</strong> soothing.


CRANBERRY<br />

SCRUB<br />

• Antioxidant<br />

• Improves Skin Elasticity<br />

• Natural Sebum Level Controller<br />

• Natural Skin Whitening<br />

MRP. 175-<br />

50 ml


Infused with the goodness of mountain cranberries rich in Vitamin A & C.<br />

An energizing facial scrub that helps collagen production, removes dead skin cells, balances oil levels.<br />

Soothes inflammation, fixes any kind of damage to skin/ infections, brightens the skin, fighting wrinkles <strong>and</strong><br />

fine lines (anti oxidant in nature).<br />

Leaves a fresh looking skin, radiant, fairer <strong>and</strong> toned. Also protects against harsh weather conditions.


POMEGRANATE<br />

FACE PACK<br />

• Moisturizes<br />

• Hydrates<br />

• Tightens Skin<br />

• Improves Elasticity<br />

• Anti Aging Benefits<br />

MRP. 150/-<br />

50 ml


W2 Pomegranate Face Pack with the goodness of kaolin & fresh Pomegranate extract.<br />

The Pack slows down the aging by reducing wrinkles <strong>and</strong> fine lines. The Kaolin draws out impurities <strong>and</strong><br />

toxin, cleansing the skin of excess oil, dirt <strong>and</strong> pollution effects. It also remineralizes.<br />

Pomegranates help in regeneration of skin cells. Prevents hyper pigmentation, dark spots.<br />

Suited for all Skin types the pomegranate extract due to the smaller molecular structure penetrates deeper<br />

to provide moisturisation <strong>and</strong> hydration to the face.<br />

The Punic acid <strong>and</strong> Omega3 fatty acid keeps skin hydrated sealing in the moisture.<br />

Heals scars, tightens pores, improves production of collagens & elastin in turn tightening the skin<br />

preventing wrinkles <strong>and</strong> fine lines.<br />

The W2 Pomegranate Face Pack cleanses thoroughly leaving a fresh, cleaner, toned, wrinkle free younger<br />

looking skin.<br />

Directions for Use: After scrubbing your face with W2 cranberry scrub. Rinse off the face with fresh water,<br />

pat dry. Apply W2 pomegranate face pack evenly all over the face, leaving eyes <strong>and</strong> mouth .let it dry, leave<br />

it for 15 minutes <strong>and</strong> wash with fresh water & apply W2 Ivory Moisturiser.


NOVEAU HAIR<br />

THERAPY<br />

FOR WOMEN / MEN<br />

Perfect nourishment & natural vitamins, minerals, proteins<br />

<strong>and</strong> a clean, d<strong>and</strong>ruff free scalp is the mantra to good<br />

healthy hair.<br />

MRP. 550/-<br />

100 ml<br />

MRP. 550/-<br />

100 ml


W2 Noveau Hair Therapy assures overall health to your tresses. A combination of Sapindus Mukorossi oil,<br />

Olive Oil, Sesame Oil, Wheat- germ Oil <strong>and</strong> Almond Oil. This is a complete a care regimen for your hair<br />

problems<br />

Wheat- germ Oil lends moisture, adds shine, gives strength <strong>and</strong> softness together, keeps the hair cuticle<br />

closed <strong>and</strong> so free from breakage.<br />

The Sesame Oil nourishes, heals <strong>and</strong> lubricates.<br />

The Olive Oil helps in getting rid of d<strong>and</strong>ruff, tames frizziness <strong>and</strong> adds to the softness <strong>and</strong> shine of the<br />

hair.<br />

The Almond Oil helps growth/ regrowth, makes it healthy, helps in riddance from split- ends, treats d<strong>and</strong>ruff,<br />

making the hair Soft & Shiny.<br />

To top it all we have the goodness of Sapindus Mukorossi/ Soap nut Oil which helps remove d<strong>and</strong>ruff, gives<br />

more body, cures infections <strong>and</strong> reduces hair loss.<br />

Enriched with Vitamin E, B complex, magnesium, Calcium, Phosphorus & Proteins strengthen the hair from<br />

roots, prevents <strong>and</strong> treats premature graying. Highly penetrative properties help in regrowth <strong>and</strong> makes hair<br />

healthy, free of d<strong>and</strong>ruff, soft & shiny.<br />

Directions for Use: Apply few drops of Noveau Hair Therapy onto your scalp <strong>and</strong> hair. Massage in round,<br />

circular motion with the tips of your finger. Leave overnight <strong>and</strong> wash in the morning. For best results, use<br />

three times a week.


MIRACLE THERAPY<br />

-SAY NO TO PAIN-<br />

Paining joints- No you don’t need to sit at home resting.<br />

W2 Miracle Therapy says<br />

- No to Pain –<br />

MRP. 550/-<br />

100 ml


Enriched with the goodness of Olive Oil, flaxseed Oil, Wheat- germ Oil, Castor Oil, Grapeseed Oil, Almond<br />

Oil <strong>and</strong> Sapindus Mukorossi Oil. This Oil provides relief from all pains, particularly joint pains.<br />

Sesame helps in detoxifying, the deep layer of the skin muscles, improving circulation <strong>and</strong> loosing muscles.<br />

Castor Oil lubricates <strong>and</strong> gives a poultice effect, relieving pain/ joint pain.<br />

Grape seed Oil repairs capillaries, blood vessels, is anti inflammatory Flaxseed is high in alpha linoleic<br />

acid, a type of Omega 3 fatty acid, <strong>and</strong> eases symptoms of arthritis.<br />

All these oils rich in Vitamin E <strong>and</strong> mineral etc. together fight inflammation, lubricate joints, lessen stiffness<br />

of joints, ease out muscular <strong>and</strong> joint pains, <strong>and</strong> nourish connective tissues. The Sapindus Mukorossi &<br />

Sesame helps in deep penetration of the oil. Sapindus contains Sebum flow technology that drives in all the<br />

medicinal properties to the deepest layers keeping the joints lubricated <strong>and</strong> nourished, easing out any pain<br />

or inflammation in the process <strong>and</strong> taking care of wear & tear of the muscles.<br />

Shows immediate relief over a period of 4-5 days, even provides relief in Rheumatoid Arthritis.<br />

Directions for Use: Wash your skin with warm water. Apply W2 Miracle Therapy <strong>and</strong> massage gently on<br />

joints, muscles <strong>and</strong> affected area(s), if any. For best results use daily.


ANTI AGING/ ANTI<br />

WRINKLE FACIAL<br />

KIT<br />

• Anti aging<br />

• Anti Wrinkle<br />

• Skin Repair<br />

• Stops Actinic aging<br />

25 ml X4<br />

MRP. 249/-<br />

5 APPLICATION PACK


W2 Anti aging/ Anti Wrinkle Kit with the goodness of Olive oil, Coconut Oil, Olea europea leaf (Olive leaf)<br />

extract & Saccharina longicruris extract, a kind of brown algae (kelp).<br />

Saccharina longicruris improves the skin barrier repair <strong>and</strong> hydration, increases elasticity <strong>and</strong> reduces<br />

appearance of wrinkles.<br />

(Skin barrier prevents excessive water loss, physical trauma, forign particles, toxic chemicals, radiation)<br />

The kit is a wonderful face care option showing immediate results. Is anti aging, fights wrinkles <strong>and</strong><br />

prevents occurrence of wrinkles. Protects <strong>and</strong> repairs from environmental damages. Protects from free<br />

radicals, stops actinic aging. Holds moisture <strong>and</strong> hydrates the skin.<br />

Directions for use<br />

Step 1: Moisten face, apply small quantity of face wash & gently massage the face in circular motion. Wash<br />

off <strong>and</strong> pat dry.<br />

Step 2: Moisten face, apply a few drops of scrub <strong>and</strong> gently massage the face in circular motion for 2<br />

minutes. Wash & pat dry.<br />

Step 3: Apply a small drop of the gel <strong>and</strong> massage the face in circular motion for at least 5 minutes. Clean<br />

the face with damp cloth or moist cotton.<br />

Step4: Take a few drops of the serum & massage the face in circular motion & let it stay on to give you a<br />

glowing, smooth skin complexion, free of wrinkles <strong>and</strong> fine lines.<br />

.


FAIRNESS FACIAL<br />

KIT<br />

• Natural Skin Whitening<br />

• Inhibits Skin aging<br />

• No dark Spots<br />

• Improves skin elasticity<br />

25 ml X4<br />

MRP. 249/-<br />

5 APPLICATION PACK


The W2 Fairness Facial Kit is packed with the goodness of Tricholoma Matsutake, Olive Oil derivatives,<br />

Coconut Oil derivatives <strong>and</strong> Morus Alba root extract. This kit is the solution to all you complexion woes.<br />

This kit works wonders for your complexion. The Morus Alba (White Mulberry) helps in slowing down the<br />

aging process of skin- Thereby removing the lines, wrinkles <strong>and</strong> giving a smooth, delicate, silky fair looking<br />

skin. It is a natural skin bleaching agent <strong>and</strong> along with Tricholoma Matsutake helps fight age spots, uneven<br />

skin tone <strong>and</strong> lightens the skin. Both together reduces & inhibit the melanin formation. The flavonoids &<br />

phenolics in the Tricholoma Matsutake also act as anti-oxidants <strong>and</strong> tighten/ firm up the skin.<br />

Directions for use:<br />

Step 1: Moisten face, apply small quantity of face wash <strong>and</strong> gently massage the face in circular motion.<br />

Wash <strong>and</strong> pat dry.<br />

Step2: Moisten face, apply few drops of scrub <strong>and</strong> gently massage the face in circular motion for two<br />

minutes. Wash off <strong>and</strong> pat dry.<br />

Step3: Apply small drop of gel <strong>and</strong> massage the face in circular motion for at least 5 minutes. Clean the<br />

face with moistened cotton.<br />

Step4: Take few drops of serum <strong>and</strong> massage the face in circular motion & let it remain to give a glowing<br />

<strong>and</strong> fair complexion.


HAIR SPA<br />

KIT<br />

• Restores Shine<br />

• Stops Hair Fall<br />

• Removes Split ends<br />

• Promotes Hair Growth<br />

25 ml X4<br />

MRP. 249/-<br />

5 APPLICATION PACK


With the goodness of sesame oil, Coconut Oil derivatives, Ginsenoside (Ginseng) Ro Carbohydrate, W2<br />

Hair Spa Kit is a complete Hair Care Routine.<br />

This Hair Spa brings back life to dull lifeless hair, stops hair fall <strong>and</strong> maintains the shine. This stimulates the<br />

hair follicles <strong>and</strong> promotes new hair growth.<br />

Directions for use:<br />

Step 1: Put a few drops of shampoo in your h<strong>and</strong> <strong>and</strong> apply on wet hair, working into a rich lather, rinse<br />

thoroughly.<br />

Step2: Mix a small quantity of deep conditioning cream with E-Oil.<br />

Step3: Apply the mix of E-Oil <strong>and</strong> conditioner onto your hair, massage the entire hair & wait for 20- 25<br />

minutes. Rinse thoroughly.<br />

Step4: Take few drops of radiance serum <strong>and</strong> apply gently. Let it remain to give smooth, shiny & silky hair.


INSTA GLOW FACIAL<br />

KIT<br />

• Contains Natural AHA<br />

• Four problems one solution<br />

• Removes Fine Lines<br />

• Anti aging<br />

• Removes Blackheads<br />

• Fights Sunburns <strong>and</strong> Age Spots<br />

25 ml X4<br />

MRP. 249/-<br />

5 APPLICATION PACK


The W2 Insta Glow kit comes with all the goodness of Olive leaf extract, derivatives of olive oil <strong>and</strong> fatty<br />

acids from coconut oil.<br />

This is a complete skin care for treating fine lines, signs of premature aging, acne, blackheads, blemishes,<br />

patchy skin <strong>and</strong> dryness. Controls excess oiliness. Is a great exfoliator removing all dull <strong>and</strong> dead cells,<br />

lightning any discoloration, especially age spots, sunburns etc. <strong>and</strong> restores the PH balance of the skin.<br />

Directions for use:<br />

Step 1: Moisten Face, apply a small quantity of face wash, gently massage the face in circular motion,<br />

wash off pat dry.<br />

Step 2: Moisten face, Apply few drops of scrub & gently massage the face in circular motion for 2 minutes,<br />

Wash <strong>and</strong> pat dry.<br />

Step3: Apply a little gel on the face with your finger tips in circular motion for at least 5 minutes. Clean the<br />

face with a damp cloth or moist cotton.<br />

Step 4: Take few drops of the serum & massage the face in circular motion & leave it on to give a glowing<br />

complexion.


SKIN REPAIR FRUIT<br />

KIT<br />

• Skin Repair<br />

• Prevents <strong>and</strong> treats Acne<br />

• Prevents Aging<br />

25 ml X4<br />

MRP. 249/-<br />

5 APPLICATION PACK


Loaded with the goodness of Pomegranate extract, Pomegranate seed extract, Olive Oil <strong>and</strong> Coconut Oil<br />

derivatives, this is a complete skin repair system.<br />

Stimulates the production of collagen. Helps in prevention <strong>and</strong> treatment of acne, blemishes, scars, patchy<br />

skin <strong>and</strong> pigmentation.<br />

Improves the texture of skin, gives instant glow <strong>and</strong> fairness, tightens the skin <strong>and</strong> removes wrinkles <strong>and</strong><br />

fine lines.<br />

Directions for use:<br />

Step 1: Moisten face, apply a little face wash, gently massage the face in circular motion, wash & pat dry.<br />

Step2: Moisten face, apply a few drops of the scrub, gently massage the face in a circular motion for 2<br />

minutes. Wash off <strong>and</strong> pat dry.<br />

Step3: Massage a small amount of gel on the face in circular motion, for at least 5 minutes. Clean the face<br />

with a damp cloth/ moist cotton.<br />

Step4: Take few drops of radiance serum <strong>and</strong> massage the face in circular motion. Leave it on for instant<br />

glowing <strong>and</strong> fairer face.


CRYSTAL RADIANCE<br />

FOR DRY SKIN<br />

•Cleanses Tightens<br />

•Lightens Brightens<br />

•Fights wrinkles<br />

•Maintains Oil balance<br />

•Fights Acne/freckles/pimples<br />

•Anti oxidant Rejuvenating<br />

•Removes blemishes/pigmentation<br />

•Improves skin elasticity <strong>and</strong> texture<br />

•Natural whitening Astringent effect<br />

Set of 2<br />

MRP. 799/-


CRYSTAL RADIANCE FOR<br />

NORMAL SKIN-APRICOT<br />

•Cleanses Tightens<br />

•Lightens Brightens<br />

•Fights wrinkles<br />

•Maintains Oil balance<br />

•Fights Acne/freckles/pimples<br />

•Anti oxidant Rejuvenating<br />

•Removes blemishes/pigmentation<br />

•Improves skin elasticity <strong>and</strong> texture<br />

•Natural whitening Astringent effect<br />

Set of 2<br />

MRP. 799/-


W2 RASBERRY SKIN<br />

TONER 100ML<br />

•Anti Oxidant<br />

•Prevents pre-mature ageing<br />

•De-pigments<br />

•Detoxifying<br />

•Anti-acne & Pimples<br />

•Skin Toning<br />

•Deep Cleansing<br />

•Pores Cleansing<br />

•Marks & Spots Removal<br />

•Conditioning<br />

MRP. 315/-


W2 LEMON PEEL<br />

CLEANSING MILK 100ML<br />

•Anti-Ageing<br />

•Anti-oxidant<br />

•Natural Lemon Peel Oil<br />

•Removes dead skin cells<br />

MRP. 255/-


W2 MULBERRY FAIRNESS<br />

DAY CREAM 50G<br />

•Natural Whitening Agent<br />

•Moisturizing<br />

•Natural Mulberry Extracts<br />

•Reduces Spots<br />

MRP. 455/-


W2 MULBERRY FAIRNESS<br />

NIGHT CREAM 50G<br />

•Natural Whitening Agent<br />

•Moisturizing<br />

•Natural Mulberry Extracts<br />

•Reduces Spots<br />

MRP. 495/-


OUR PERFUMES - VEGAS


COOL VEGAS<br />

For Him<br />

MRP. 249/-<br />

1.7 fl.oz. e 50 ml<br />

A Sexy, Fresh, Aromatic Marine Scent with Spicy <strong>and</strong> Woody notes.<br />

• Top Notes: Mint, Lavender, Cori<strong>and</strong>er, Rosemary<br />

• Heart : Geranium, S<strong>and</strong>alwood, Jasmine, Neroli<br />

• Dry-down : S<strong>and</strong>alwood, Musk, Amber, Tobacco


BOLD VEGAS<br />

For Him<br />

MRP. 249/-<br />

1.7 fl.oz. e 50 ml<br />

A Fresh, Spicy, Aromatic, Woody Sizzling Fragrance for Him.<br />

A Must for the young Male with a Strong, Masculinity, Keeping Him Fresh <strong>and</strong> Energetic<br />

• Top Notes: Bergamot, Galbanum, Lemon, Green Notes<br />

• Heart : Cori<strong>and</strong>er, Cyclamen, Lavender<br />

• Dry-down :Amber, Cedar Oak moss, Musk, Balsam Fir


BLACK VEGAS<br />

For Him<br />

MRP. 249/-<br />

1.7 fl.oz. e 50 ml<br />

An Aromatic Fougere for Him.<br />

Aromatic, Woody, Spicy, Earthy, Balsamic accords with a Whiff of Citrus<br />

• Top Notes: Rosemary, Artemisia, Lavender, Basil, Lemon Verbena Bergamot, Lemon<br />

• Heart : Cori<strong>and</strong>er, Carnation, Cinnamon Juniper, Jasmine<br />

• Dry-down : Leather, S<strong>and</strong>alwood, Vetiver, Fir, Amber, Patchouli, Oak moss, Cedar


FLOWER VEGAS<br />

For Her<br />

MRP. 249/-<br />

1.7 fl.oz. e 50 ml<br />

A Floral, Fresh, Feminine Fragrance for Her.<br />

A Sweet Floral, but Strong Scent Making Her Feel Like a Traditional Beauty<br />

• Top Notes: Orange, Blossom, Hyacinth<br />

• Heart : White Lily, Jasmine<br />

• Dry-down : Amber, S<strong>and</strong>alwood, Incense


BLUE VEGAS<br />

For Him & Her<br />

MRP. 249/-<br />

1.7 fl.oz. e 50 ml<br />

A Floral Woody, Animatic, Sweet Fragrance with Balsamic <strong>and</strong> Tuberose Notes<br />

Ideal for young people who enjoy life. Perfect for wearing at night<br />

• Top Notes: Violet Leaf, Ylang Ylang, Tuberose, Orange Blossom<br />

• Heart : Peach, Plum, Narcissus, Jasmine<br />

• Dry-down : S<strong>and</strong>alwood, Vetiver, Vanilla, Amber, Musk


POP VEGAS<br />

For Her<br />

MRP. 249/-<br />

1.7 fl.oz. e 50 ml<br />

Feel the rush of the Delicate Floral, Woody Fragrance with Whiffs of Fresh Rose<br />

A luxurious Fragrance Exploding like a floral bomb with fresh, Crispy Notes<br />

• Top Notes: Peony, Black Currant, Ylang Ylang, Green Lily, Cassis<br />

• Heart : Lily, Tiare Flower, Jasmine, Moroccan Rose<br />

• Dry-down : Maple, Vanilla Styrax Benzoin


SHERRY VEGAS<br />

For Her<br />

MRP. 249/-<br />

1.7 fl.oz. e 50 ml<br />

A Fruity, Citrusy, Aromatic Fragrances with Sweet Notes of Vanilla And Rose<br />

A youthful, Sweet, Cozy wear Both for Young Girls & Women, Imparting a Cheerful <strong>and</strong> Sexy<br />

Attitude.<br />

• Top Notes: Pink Grapefruit, M<strong>and</strong>arin, Blood Orange<br />

• Heart : Melati Jasmine, Lily of the Valley<br />

• Dry-down : White Musk, S<strong>and</strong>alwood


TRANCE VEGAS<br />

For Her<br />

MRP. 249/-<br />

1.7 fl.oz. e 50 ml<br />

A Chypre Floral Fragrance for Her with Citrus, Musky Accords<br />

A Sensual, Spicy Fragrance. Immensely Fresh <strong>and</strong> Flowery Notes.<br />

• Top Notes: Pink Pepper, Lemon, Pineapple<br />

• Heart : Hyacinth, Jasmine, Iris<br />

• Dry-down : Amber, Patchouli, Vetiver, White Musk


RED VEGAS<br />

For Her<br />

MRP. 249/-<br />

1.7 fl.oz. e 50 ml<br />

An Intense, Sensual Fragrance for Her having Powdery, Nutty, Musky Accords of Almond, Vanilla<br />

<strong>and</strong> Flowers.<br />

A Flowery Sweet Fragrance Linking Nature <strong>and</strong> City Both, Bringing in a Sweet Sophistication<br />

• Top Notes : Opoponax Resin<br />

• Heart : Almonds, Violet, Bulgarian Rose<br />

• Dry-down : Amber, Vanilla, White Musk


OUR DEODORANTS - VEGAS


Bingo<br />

A Fruity , Floral intense sensual fragrance for creative men<br />

TOP NOTES: Neroli, Raspberry, Bitter Orange,<br />

Jasmine, Green<br />

Apple Peel, Green notes.<br />

HEART: Jasmine, Gardenia, Violet, Musk, Rose.<br />

BASE NOTES: Patchouli, Amber,<br />

Honey.<br />

MRP. 249/-<br />

10.2 fl.oz. e 300 ml


Super Six<br />

An Exotic Woody , Musky, Zesty fragrance adding<br />

up to the Energetic feel.<br />

TOP NOTES: Lemon, Lime, Grapefruit.<br />

HEART: Grapefruit, Lily , S<strong>and</strong>alwood.<br />

BASE NOTES: Musk, S<strong>and</strong>alwood, Amber, Hay.<br />

MRP. 249/-<br />

10.2 fl.oz. e 300 ml


Roullete<br />

Ooze out a “Natural Freshness” with Sweet ,Citrusy,<br />

Airy <strong>and</strong> Aqua Marine notes.<br />

TOP NOTES: Neroli, Grape fruit, M<strong>and</strong>arin<br />

orange, Petitgrain.<br />

HEART: Rosemary, Posidonia Oceanica<br />

Seaweed, Water Notes.<br />

MRP. 249/-<br />

10.2 fl.oz. e 300 ml<br />

BASE NOTES: Virginia Cedar, Mineral Amber,<br />

Musk.


Poker<br />

Feel fresh the entire day with a Spicy, Sensual<br />

yet Soothing<br />

fresh fragrance (the UNISEX fragrance).<br />

TOP NOTES: Lemon, Verbena Lemon.<br />

HEART: Lily, Lilacs, Hay, Cinnamon, Spices.<br />

BASE NOTES: Musk, Amber, S<strong>and</strong>alwood, Vanilla.<br />

MRP. 249/-<br />

10.2 fl.oz. e 300 ml


Black Jack<br />

Fresh Aromatic Masculine fragrance enhancing the<br />

personality of the modern men.<br />

TOP NOTES: Bergamot, Lemon, Lemon<br />

Verbena, Basil,<br />

Artemisia, Rosemary, Lavender.<br />

HEART: Juniper, Carnation, Jasmine,<br />

Cori<strong>and</strong>er, Cinnamon.<br />

MRP. 249/-<br />

10.2 fl.oz. e 300 ml<br />

BASE NOTES: S<strong>and</strong>alwood, Fir, Vetiver,<br />

Amber, Patchouli,<br />

Oakmoss, Cedar & Leather.


Baccarat<br />

A Fresh, Sparkling, Woody, Musk cent for men<br />

combined with<br />

the smell of flowers.<br />

TOP NOTES: Bergamot, Melon, Galbanum, Sea<br />

notes.<br />

HEART: Violet, Lavender, Rose, Jasmine.<br />

BASE NOTES: Amber, Patchouli, Cedar,<br />

S<strong>and</strong>alwood, Musk.<br />

MRP. 249/-<br />

10.2 fl.oz. e 300 ml


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