How to Use A/B Testing To Enhance Your UX Design

Visual Website Optimizer: This exciting split testing platform offers a number of case-studies,
how-tos, and intro guides for A/B testing. The features page provides information on A/B test
integration. It also enlightens about tracking statistics on user dashboard. You can also check
performance o designs based on your custom metrics.
Optimizely: Though this platform doesn't really specialize in A/B split testing, you can track
analytics from any website or application to view the areas which attracted highest user
attention or interaction. You may also test the duration of time visitors stay on each page and
see if different interfaces could change these results. Optimzely offers free plan but with limited
testing functionalities.
Unbounce: Used usually by marketing professionals and webmasters, with little technical
knowledge, this platform is also helpful in launching websites and customized templates.
Without any coding knowledge it allows you to create a simple landing page and measure user
reactions. Their A/B testing page will give you more information about the working of the
Unbounce platform.
Google Experiments: This is the most affordable solution for free testing. It runs via Google's
Analytics platform. However, you need to be experienced with Google Analytics prior to shifting
onto Content Experiments. Those of you who are amateurs to this platform may go through any
tutorial which explains Google's Experiments platform from the scratch.
Web designers, in a way, serve as web developers and are now their role is extending towards
the marketing niche as well. However, with A/B techniques they can hone their designing skills.
Following the tips and tools, in this blog post, will make you an expert at performing split tests.