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SPINAL NETWORK NEWS

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Survey<br />

RESULTS<br />

Results of the 2013<br />

Readers’ Survey – What You<br />

Told Us…<br />

A fantastic response to our readers’ survey provides a<br />

goldmine of ideas about how to improve the content<br />

of the Spinal Network News<br />

We received an incredible response to our Spinal Network<br />

News readers’ survey which we sent out with the August 2013<br />

issue, so a huge thank you to all those who took the time to<br />

send us your feedback. We now have a wealth of information<br />

to help us put together a magazine that truly reflects what<br />

you – the readers – want to see. Starting in 2014, we aim to<br />

include regular articles that address the areas you requested<br />

and suggested in the survey.<br />

We were very interested to know who is reading the SNN,<br />

and the majority of survey respondents are people living<br />

with a SCI (70%). One (31.8%) or two (50.9%) was the most<br />

common number of readers per household. We were also<br />

very interested in what people do with their copy of the SNN<br />

after they have read it and a massive 54.5% of respondents<br />

said they keep the SNN, with 20% lending it to others, and<br />

19% disposing of it. In this last category, people also remarked<br />

that they gave their copy of the SNN away to doctors’ clinics,<br />

medical centres, and a volunteer-run library. We were also<br />

curious to know, in what format people preferred to receive<br />

the SNN; the most requested option – a whopping 76.9% –<br />

said they want a printed hardcopy. A total of 15.4% requested<br />

an electronic copy, and 7.7% selected both. We hope to explore<br />

options regarding accessing the SNN online next year. We’ll<br />

keep you posted.<br />

We were very interested to know what you thought about<br />

the stories/articles we have in the SNN, and whether you find<br />

them interesting and relevant. A total of 60.5% respondents<br />

said they always find them interesting and, another 37.6% said<br />

they were sometimes interesting. Only 1.8% reported that<br />

stories/articles were hardly ever interesting. In terms of their<br />

relevance, nearly 40% said they found them relevant all the<br />

time, 57% said they were relevant sometimes, and only 4.7%<br />

said they were never relevant.<br />

An important part of this survey was to find out what topics<br />

you, the readers, want to see in the SNN (respondents could<br />

list more than one thing). Almost 70% of respondents said that<br />

they would like to see more articles on health issues, 63.6%<br />

said they would like to see more stories on technology and,<br />

49.1% more on travel issues. Also, 22.7% of readers would like<br />

Question 1<br />

Please select a category that best describes you<br />

Question 2<br />

On average, how many people in your household would<br />

read your copy of the SNN?<br />

I live with SCI 70%<br />

A partner of someone<br />

with SCI 3.6%<br />

A family member of someone<br />

with SCI 5.5%<br />

A carer of someone with<br />

SCI 0%<br />

A supporter of the NZST<br />

13.6%<br />

Other 7.3%<br />

1 31.8%<br />

2 50.9%<br />

3 10.0%<br />

4 2.7%<br />

5 1.8%<br />

More 2.7%<br />

10

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