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Confidential

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<strong>Confidential</strong>


In recent years, the United Arab Emirates has risen to play<br />

a significant role on the international scene. The country’s<br />

steady economic growth and stable political structure have<br />

attracted numerous global investors, businesses and a<br />

competent workforce looking for a better quality of life.<br />

Furthermore, the UAE’s wise policy to open up to global<br />

markets and apply best practices in good governance has<br />

also contributed to this growth. The visionary leadership<br />

of the late Sheikh Zayed Bin Sultan Al Nahyan (may his<br />

soul rest in peace) and his successors, UAE President,<br />

His Highness Sheikh Khalifa Bin Zayed Al Nahyan, and<br />

His Highness General Sheikh Mohammed Bin Zayed Al<br />

Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme<br />

Commander of the UAE Armed Forces, has ensured the<br />

UAE’s ongoing and remarkable development in various<br />

domains today.<br />

Our group of companies has stayed abreast of this<br />

economic and industrial surge by investing in many key<br />

growth sectors. Furthermore, we are dedicated to diversify<br />

our investments locally, regionally and internationally, while<br />

maintaining the highest professional and ethical standards,<br />

and giving back to the communities we live and work in.<br />

These accomplishments have provided our group with a<br />

solid foundation for growth, and given us an incentive to<br />

continue raising our productivity levels. We also take pride<br />

in our contribution to our country’s progress by innovating<br />

opportunities for local investment and creating local<br />

employment.<br />

We have a strong belief in the potential and future of our<br />

group and we look forward to achieving greater success in<br />

the future.<br />

Yours sincerely,<br />

Jawaan Awaidha Al Khaili<br />

Chairman<br />

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ABOUT<br />

SCOPE<br />

Scope Investment LLC is a leading privately owned<br />

company in the UAE and is closely affiliated with National<br />

Holding. Scope’s activities have been predominantly<br />

focused on investing in public equities in the MENA region.<br />

The Company’s shareholders have a strategic view for<br />

Scope to build a well-diversified portfolio of investments<br />

spread across asset classes, geographies and sectors.<br />

Scope enjoys exclusive synergies with National Holding<br />

group of companies across multiple businesses.<br />

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Investing in carefully selected assets where we bring superior<br />

value through proactive ownership<br />

Creating and making companies regional leaders in their industry<br />

Establishing the highest standards of professionalism, promoting<br />

highly-focused execution and growing a distinctive business<br />

network<br />

TO BUILD A BEST-IN-CLASS INVESTMENT<br />

GROUP THAT TARGETS COMPELLING<br />

BUSINESS OPPORTUNITIES IN THE MENA<br />

REGION AND EMERGING MARKETS.<br />

Maintaining a culture that attracts, rewards and retains top local<br />

and international talent<br />

Developing a comprehensive corporate social responsibility<br />

programe that contributes to the local community<br />

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National Holding & Scope Investment Projects<br />

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Strategic investments<br />

Financial investments<br />

Real estate and lifestyle development<br />

Retail Development<br />

Our track record has been earned through its<br />

ability to make informed decisions and capitalise<br />

on potential business opportunities. With a<br />

distinct focus on creating mutually beneficial<br />

solutions, the group has established long-term<br />

relationships based on honesty, trust, respect<br />

and achievement within all its business entities.<br />

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SCOPE INVESTMENT<br />

ACTIVITIES<br />

Scope Investment is committed to build a well-diversified<br />

portfolio of investments and has identified retail as a<br />

focus sector. Through extensive research, Scope identified<br />

best-in-class retail companies in the region for potential<br />

acquisition and has selected Al Boom Marine, given its<br />

successful track record, brand portfolio, team experience<br />

and growth potential.<br />

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SCOPE INVESTMENT IS AFFILIATED WITH<br />

NATIONAL HOLDING, ABU DHABI’S LEADING<br />

PRIVATELY OWNED INVESTMENT COMPANY<br />

AND MAINTAINS A MULTI- BILLION DOLLAR<br />

INVESTMENT PORTFOLIO OF COMPANIES<br />

OPERATING IN KEY GROWTH SECTORS AND<br />

CONTRIBUTING DIRECTLY TO ABU DHABI’S<br />

ECONOMIC GROWTH.<br />

Major synergy with the Abu Dhabi Government gives<br />

National Holding a unique combination of unrivaled<br />

corporate strength and niche industry positioning,<br />

enabling it to play a vital role in fulfilling the emirate’s<br />

economic and strategic plans, in line with The Abu Dhabi<br />

Economic Vision 2030.<br />

For almost two decades, National Holding has been<br />

investing in diverse growth sectors in the United Arab<br />

Emirates, in the Middle East and North Africa (MENA)<br />

region, and in emerging markets through its subsidiaries<br />

Emirates International Investment Company (EIIC), Exeed<br />

Industries, Bloom, Petromal, and Rise General Trading.<br />

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SINCE THE EARLY 1990S, EMIRATES<br />

INTERNATIONAL INVESTMENT COMPANY<br />

(EIIC) HAS SUCCESSFULLY INVESTED<br />

IN FINANCIAL SERVICES LOCALLY,<br />

INTERNATIONALLY AND GLOBALLY. ITS<br />

PRIMARY FOCUS IS ON THE GCC AND WIDER<br />

MENA REGION, THOUGH IT ALSO MANAGES<br />

ASSETS ACROSS EUROPE, USA AND ASIA.<br />

EIIC has a clear strategy: To become the leader in<br />

uncovering untapped markets in the GCC and MENA<br />

regions. In the short-term this will be achieved by<br />

adopting an opportunistic approach, while in the long-term<br />

the focus will be on sectors containing great promise.<br />

Strategic Investments<br />

Private Equity<br />

Capital Markets & Alternative Investments<br />

Abu Dhabi Islamic Bank<br />

Abu Dhabi Commercial Bank<br />

Abu Dhabi Investment House<br />

National Bank for Development<br />

Abu Dhabi National Hotels<br />

Citadel Capital<br />

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EXEED INDUSTRIES IS AN INDUSTRIAL<br />

COMPANY ENCOMPASSING FIFTEEN ENTITIES<br />

WHOSE INTERESTS SPAN AGRICULTURAL<br />

INDUSTRY (AGRI), BUILDING MATERIALS &<br />

FIBERS, AND INTERNATIONAL INVESTMENTS,<br />

VIGOROUSLY EXPANDING ITS MANUFACTURING<br />

BASE AND FACILITATING FUTURE STRATEGIC<br />

GROWTH AND EXPANSION.<br />

Exeed Precast<br />

Exeed Aswar<br />

Exeed Litecrete<br />

Exeed Premium Plaster<br />

Exeed Geotextile<br />

Exeed Glasswool<br />

Emirates Filaments Factory<br />

The company gives priority to all key growth sectors<br />

identified as essential for economic vitality by forging<br />

partnerships with international players, particularly in the<br />

value-added manufacturing sector.<br />

Exeed Farms<br />

National Feed & Flour<br />

Production & Marketing (NFFPM)<br />

Coast Flour Mills<br />

National Integrated Industries Complex<br />

Cablet El Djazair Factory<br />

National Bags Factory<br />

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Property Development<br />

Property & Facilities Management<br />

Education<br />

Hospitality<br />

Interior Design<br />

Bloom is committed to taking an integrated approach to<br />

building communities through value-added offerings in<br />

property development, education, hospitality, property<br />

services, interior design, and contracting & landscaping.<br />

This commitment is born out in the projects the company<br />

has successfully delivered.<br />

Bloom’s is primarily focused on identifying and developing<br />

strategically located large-scale communities across the<br />

MENA region and in emerging markets.<br />

Bloom Gardens<br />

Brighton College Abu Dhabi<br />

Abu Dhabi Marriott Hotel & Marriott Executive Apartments<br />

Abu Dhabi Marina<br />

Bloom Central<br />

Stella Maris Dubai<br />

Park View Saadiyat Island<br />

Park Dounya<br />

United Arab Emirates<br />

USA<br />

Romania<br />

Jordan<br />

Iraq<br />

Algeria<br />

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National Holding established Rise General Trading in 2009<br />

to become one of UAE’s dominant trading and retailing<br />

companies. Rise is actively creating initiatives and<br />

business opportunities with many major global franchisors<br />

and brand holders, with ambitions to become the partner<br />

of choice for global brands in the MENA region.<br />

Rise owned and under management portfolio covers<br />

the food service, telecommunications, security, and<br />

automotive sectors.<br />

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Petromal is divided into four distinct business units:<br />

Upstream (oil and gas exploration & production),<br />

Downstream (distribution, refining and petrochemicals),<br />

Petroleum Services (oil field services, engineering,<br />

construction and fabrication) and Minerals.<br />

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investment portfolios, initially as US Technologies Portfolio<br />

Manager in Silicon Valley, and later as Senior Fund Manager<br />

in Japan. Mr. Al Kudsi has a CFA from the CFA Institute,<br />

Charlottesville VA, an MBA from Brigham Young University,<br />

Provo Utah and a BSBA Finance from the American<br />

University, Washington DC.<br />

Board of Directors<br />

Jawaan Awaidha Al Khaili, Chairman of the Board<br />

Mr. Jawaan Awaidha Suhail Al Khaili is the Chairman of<br />

National Holding. He also serves as the Chairman of Abu<br />

Dhabi Islamic Bank and plays a leading role in various<br />

organizations.<br />

Hisham Abd Ahmid Ahmid, Vice Chairman<br />

Mr. Abd Ahmid is the Vice Chairman of National Holding and<br />

its Subsidiaries. Mr. Abd Ahmid managed National Holding<br />

since foundation in 1993, and has since grown the business<br />

by establishing several subsidiaries across multiple sectors.<br />

Mr. Ragheed Shanti, Director<br />

Mr. Shanti is advisor to the board of National Holding and<br />

chairman of its Investment Committee. He is also member<br />

of the Board of Abu Dhabi Islamic Bank. Mr. Shanti was<br />

earlier Managing Director, Head of Investment Banking,<br />

Middle East and Africa at ABN Amro Bank, after working<br />

many years at the bank’s offices in London and New York<br />

overseeing various operations in Latin America, Central and<br />

Eastern Europe and Middle East and Africa. Prior to that,<br />

Mr. Shanti held leadership roles at Merrill Lynch in London<br />

and Citicorp Investment Bank and Sumitomo Trust and<br />

Banking Corporation in New York. Mr. Shanti holds an MBA<br />

in Finance and an MS in Construction Management from the<br />

University of Texas at Austin.<br />

Mr. Nazem Al Kudsi, Director<br />

Mr. Al Kudsi is CEO of National Holding’s investment arm<br />

EIIC. Mr. Al Kudsi was earlier the Chief Executive Officer<br />

of Invest AD (Abu Dhabi Investment Company). A CFA<br />

charter-holder, Mr. Al Kudsi has a distinguished investment<br />

track record in the Middle East, United States, North<br />

Africa and Far East. Prior to Invest Ad, Mr. Al Kudsi was<br />

invited by the National Bank of Abu Dhabi to be Group<br />

Chief Investment Officer. For almost two decades Mr. Al<br />

Kudsi, worked in the Sovereign Wealth Fund arena, in<br />

leading roles at the Abu Dhabi Investment Authority (ADIA)<br />

where he was responsible for a number of international<br />

Fareed Bilbeisi, Director<br />

Mr. Bilbeisi is Group Chief Financial Officer of National<br />

Holding since 2010. He has over 19 years of experience in<br />

manufacturing, emerging markets development, real estate<br />

management & sales, hospitality, investment management<br />

and business leadership. Prior to joining National Holding,<br />

he worked at Emaar Industries & Investments and Kingdom<br />

Hotel Investments. Mr. Bilbeisi is a CPA and MBA holder<br />

from the USA and holds a Bachelor’s degree in Accounting<br />

from Jordan.<br />

Leadership Team- Retail<br />

Ghassan Kassabji, CEO - Rise General Trading<br />

Mr. Kassabji has more than 25 years› experience in the<br />

retail, automotive, food & beverage, entertainment and<br />

marketing communications industries, across the United<br />

States and the Middle East. Prior to joining Rise, he<br />

held various positions in sales and marketing, business<br />

development and general management at Micro Electronics<br />

Inc., Safelite Glass Corp, Jeraisy Group and TBWA\RAAD.<br />

Mr. Kassabji holds an MBA in Marketing and a Bachelor’s<br />

Degree in Mathematics from the Ohio State University.<br />

Robert Wages, Head of Private Equity - EIIC<br />

Prior to joining EIIC in 2010, Mr. Wages was Executive<br />

Director of Private Equity at the Abu Dhabi Investment<br />

Company and was a partner in the New York City based<br />

private equity firm of Castle Harlan, Inc. Mr. Wages has<br />

over 25 years’ experience in private equity investments<br />

in North America, Europe, Middle East and Asia, across<br />

consumer, financial and industrial sectors. He holds a<br />

bachelor’s degree from Princeton University and is a<br />

Chartered Financial Analyst (CFA) and Chartered Alternative<br />

Investment Analyst (CAIA).<br />

Steven Holbrook, CEO - Al Boom Marine<br />

Born in England, Steven graduated from Oxford Brooks<br />

University in Law and Business Administration and<br />

Management. With considerable senior management<br />

successes at Debenhams (UK), Al Hokair (KSA) and Retailcorp<br />

(UAE), he has lead the transformation of Al Boom Marine for<br />

the past 5.5 years, during which time the business has grown<br />

by over %700 and the retail platform has more than doubled.<br />

He has also brought several key brands into the Al Boom<br />

Marine portfolio, such as Go Pro, Sea Folly, Canterbury, New<br />

Era, Fox, Superga, Stance and Animal.<br />

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Emaar Boulevard Plaza<br />

Tower 2 (next to Burj Khalifa)<br />

24th Floor, Office No. 2404<br />

P.O.Box 555598<br />

Dubai, United Arab Emirates<br />

T: +971 4 270 1111<br />

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