Read more about the Hallingdal 65 exhibition

Kvadrat celebrates their first and most iconic
fabric, Hallingdal 65, during the Salone del Mobile,
Milan 2012
In celebration of its first and most iconic textile, Hallingdal 65, Kvadrat
has invited seven international curators to select design talents from
seven key regions. The open brief presented each curator with the task
of selecting designers that would reinterpret the classic textile, developed
more than 45 years ago, in a modern context. The installation will
be presented at the Jil Sander showroom in Milan during the Salone del
Mobile, April 17 – 22, 2012.
Hallingdal 65, Kvadrat’s first textile, has become the archetype of
woollen textiles. The durable upholstery fabric was originally designed
in 1965 by Nanna Ditzel. Hallingdal 65 is made of wool and viscose,
which are the perfect complement to each other: the wool provides
excellent durability and flexibility, whilst the viscose adds brilliance
and depth to the colour. Both materials are dyed before they are spun,
which highlights the rich texture of the fabric. The fabric comes in 58
colourways and the versatile palette includes neutral and strong as
well as vibrant primary colours. To this day, it remains one of the bestselling
textiles of the Kvadrat collection.
Over the years, the textile has been used in a wide variety of interiors
including landmark architecture, private homes, hospitals, airports
and trains. The curators and designers selected to reinterpret the
iconic textile include:
– For the United Kingdom, Tord Boontje:
Fredrikson Stallard, Simon Hasan, Glithero
– For The Netherlands and Belgium, Ilse Crawford:
Philippe Malouin, delangeléon
– For Southern Europe, Constance Rubini:
Pauline Deltour, Benjamin Graindorge, Constance Guisset,
Jean-Baptiste Fastrez, François Mangeol, Ionna Vautrin, Martín AzÚa
Studio, Martí Guixé, Mermeladaestudio, Miguel Vieira Baptista
– For Scandinavia, Søren Rose:
Henrik Tjærby, David Taylor, Sofie BrÜnner, Mads Hjort,
Studio Greiling, Front
– For Asia, Andre Fu:
smallprojects, Ministry of Design
– For Germany, Austria and Switzerland, Hans Maier-Aichen:
mischer’traxler studio, Adrien Rovero, Katrin Sonnleitner, Bless
– For the USA, Jeffrey Bernett:
Jonah Takagi, Jonathan Olivares, Todd Bracher, Stephen Burks
Patrizia Moroso and Giulio Ridolfo have been responsible for the
executive curation of the pieces that will be exhibited in Milan.
‘Special projects such as Kvadrat’s celebration of Hallingdal 65
create an important platform for emerging designers to confront
and test innovative ideas with a realistic feasibility for a prospective
market. The textile is deployed like a body skin, a covering cloth, a
wrap or a simple decoration; in any case like a tactile element with
its physical output revealing new intrepretations and surprising ideas
to revalue this material.’
Hans Maier-Aichen, designer, curator, founder of Authentics,
professor Karlsruhe University of Arts and Design.
‘Hallingdal 65 is the founding textile of Kvadrat and has become the
archetype of woollen fabrics. The aim of this project is to show new
ways of looking at the material, by pushing the boundaries of textile
application and giving design talent all over the world a chance to
showcase their work at the most important industry fair in the world.
It has been great working together with the curators and the group
of designers. The curators have selected a varied and convincing
group of emerging talent, and the designers have been very creative
in applying Hallingdal in their installations and design pieces, giving
the exhibition an interesting depth.’
Anders Byriel, CEO of Kvadrat.
Kvadrat will also present a new textile collection by Argentine-
Swiss designer Alfredo Häberli in their showroom in Corso Monforte.
Further, Häberli will unveil his updates to the showroom he originally
designed in 2007.
In addition, Kvadrat will showcase a new rug with Danskina during
the Salone del Mobile. For its 25th anniversary Spanish designer
Cristian Zuzunaga has re-coloured, Bravoure, one of Danskina’s
oldest designs and most successful rugs. The four new colour ways
have been inspired by the bright colours that are exposed during the
beautiful Barcelona Autumns, the new home base of the designer.
The rugs will be shown as part of Zuzunaga’s exhibition Outside In
in Ventura Lambrate.

Kvadrat Celebrates Hallingdal 65
Jil Sander Showroom
via Luca Beltrami 5, 20121 Milano
Opening Times: 17 April – 22 April 2012
Tuesday 17 April, 3–9pm
Wednesday 18 April, 11am–3pm
Thursday 19 & Friday 20 April, 11am–9pm
Saturday 21 & Sunday 22 April, 12–6pm
Press Preview: Wednesday 18 April, 3–6.30pm
Alfredo Häberli for Kvadrat
Kvadrat Showroom
Corso Monforte 15, Milano
Opening times: 17 April–20 April 2012, 10am–9pm
Press Preview: Monday 16 April, 2–6pm
Cristian Zuzunaga for Danskina: Outside In
Ventura Lambrate
Light Space Industrial Hall
Via Privata Oslavia
Opening Times: 17–22 April 2012, 10am–8pm
About Kvadrat
Kvadrat was established in Denmark in 1968 and has deep roots in
Scandinavia’s world famous design tradition. Kvadrat continuously
works to expand the aesthetic, technological and artistic boundaries
of the use of textiles through a long series of collaborations with
some of the world’s best designers, architects and artists, among
others Ronan & Erwan Bouroullec, Akira Minagawa, Tord Boontje,
Alfredo Häberli, Peter Saville, David Adjaye, Thomas Demand and
Olafur Eliasson.
www.kvadrat.dk