NEW YORK FASHION WEEK - A-List Communications

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ABOUT STYLE360 Each season during New York Fashion Week, STYLE360 becomes a high-end, full service property strategically executed to create an unprecedented amount of media buzz and daily traffic. Located at the SOUTH side of the Metropolitan Pavilion (125 West 18 th Street), STYLE360 is easily accessible from Lincoln Center and offers a viable and cost-saving venue for designers, fashion labels and international media. STYLE360 FASHION SHOWS Fashion Shows held for 2-3 days at Metropolitan Pavilion featuring: •Brand integration and brand experiences integrated into fashion pavilion and designer fashion shows •Dedicated VIP area for sponsors •VIP Gift bags and gifting •Product placement/sampling/brand displays in venue •Integration into all event ads, publicity materials and event collateral materials STYLE360 FASHION WEEK AFTER-PARTIES Celebrity and VIP parties include: •Red carpet, private guest list to VIP events •Dedicated VIP areas for designers and celebrities •Live performances by top musical talent and DJ’s •Gift bags •Exclusive product integrations, branding and displays Friday, April 20, 12
STYLE360 PAST SEASONS In the past, STYLE360 has hosted incredible emerging and recognizable brands including Walter by Walter Baker, Abbey Dawn by Avril Lavigne, Geren Ford, Rebecca Minkoff, Malan Breton (Project Runway), Susan G Komen Pink Dress Show, Bebe- Kardashian, Pete Wentz’s Clandestine Industries, Rodarte, Costello Tagliapietra, Patricia Fields, Zaldy, David Rodriguez, bebe Black, Daniel Franco (Project Runway) and many more. STYLE360 2009 - 2012 has hosted fabulous nighttime design celebrations such as: • Abbey Dawn by Avril Lavigne After-Party hosted at The Gates • Susan G. Komen Pink Dress Fashion Show • Closing night party with host Mischa Barton at What Goes Around Comes Around in SoHo • Daisy Fuentes Fashion Show • Boy Meets Girl by Stacey Igel with performance by Natasha Beddingfield • Pete Wentz’s Clandestine Industries after party at the brand new Andaz Wall Street • Beach Bunny for Kardashian’s Swimwear presentation hosted by Kourtney Kardashian • Sebastian 25th Anniversary celebration at The Griffin • Sports & Style Party hosted by NBA Star, Dwight Howard and USTA Tennis star, Victoria Azarenka Friday, April 20, 12
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Page 5 and 6: BRANDING HIGHLIGHTS At Style360 our
Page 7 and 8: STYLE360 AFTER PARTIES Each season,
Page 9 and 10: STYLE360 PRESS: The September 2011
Page 11 and 12: STYLE360 SPONSORSHIP OFFER CATEGORY

NEW YORK FASHION WEEK - A-List Communications

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