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80 81<br />

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Shigeru Ban<br />

Artek Pavilion, 2007<br />

Wood-plastic composite<br />

20ft x 15ft x 134ft<br />

Pho<strong>to</strong>graphy courtesy of Artek<br />

Sustainability<br />

as an Attitude ⁄<br />

Artek<br />

Selected works by<br />

Shigeru Ban ⁄ Alvar Aal<strong>to</strong> ⁄<br />

Artek Pavilion ‘Space of Silence’<br />

is designed by internationally<br />

renowned Japanese architect<br />

Shigeru Ban, a remarkable trailblazer<br />

in applying ecological thinking <strong>to</strong><br />

architectural design.The Artek Pavilion<br />

is an unconventional combination of<br />

elegance and ecological innovation,<br />

built out of UPM-developed woodplastic<br />

composite made from surplus<br />

self-adhesive label material.<br />

————————————————————————————————<br />

Since its establishment in 1935,<br />

Artek has enacted a product<br />

development strategy that<br />

incorporates ethics, aesthetics and<br />

ecology. The Pavilion symbolizes<br />

Artek's legacy of commitment <strong>to</strong><br />

humane and innovative design and<br />

art, which combines the heritage<br />

of Alvar Aal<strong>to</strong> with ambitious<br />

product research.<br />

The Pavilion will contain an<br />

installation of one hundred chairs<br />

from Artek’s 2nd Cycle initiative,<br />

which reclaims and reissues iconic<br />

Aal<strong>to</strong> pieces from shipyards,<br />

schools, asylums and beyond.<br />

Each chair's provenance is coded<br />

and embedded in<strong>to</strong> RFID ⁄ NFC tags,<br />

readable via mobile phones.

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