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Rock On! - the Heckscher Museum of Art

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PRE- and POST-VISIT ACTIVITIES<br />

Musical Debate: Marketing v. Fine <strong>Art</strong><br />

Grade Level: Middle through High School (adjust as needed)<br />

Motivation:<br />

The first music video was created and aired on MTV in 1981. This was a benchmark<br />

in music history; Music was no longer just an auditory experience, but a multi-sensory<br />

experience that enabled musicians to reach millions <strong>of</strong> viewers.<br />

Look carefully at select works <strong>of</strong> art on view in <strong>Rock</strong> <strong>On</strong>! Masterworks <strong>of</strong> <strong>Rock</strong> Photography.<br />

Then view several music videos by <strong>the</strong>se same musicians.<br />

Procedure:<br />

1. Present <strong>the</strong> following issues to <strong>the</strong> class (if you would like, brainstorm more):<br />

• Is <strong>the</strong> music video a new art form?<br />

• Is still photography an effective method <strong>of</strong> portraying a musician?<br />

• Are music videos and still photographs <strong>of</strong> musicians created as marketing tools,<br />

fine art expressions, or both?<br />

• Is <strong>the</strong> music video now outdated with <strong>the</strong> advent <strong>of</strong> iTunes and iPods?<br />

2. Divide <strong>the</strong> class into two groups per issue. Assign set <strong>of</strong> groups an issue to debate.<br />

3. Students present <strong>the</strong>ir arguments to <strong>the</strong> class.<br />

17

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