BRANDSTORM LANCÔME PASSIONATE BRANDERS SWITZERLAND
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<strong>BRANDSTORM</strong> <strong>LANCÔME</strong><br />
<strong>PASSIONATE</strong> <strong>BRANDERS</strong>
<strong>PASSIONATE</strong> <strong>BRANDERS</strong> FROM <strong>SWITZERLAND</strong><br />
ANNE CAROLINE FAHRNI HUGO FONTANEL MICHELLE RICKENBACH
A GENDA<br />
1. Retail Design<br />
2. Retail Animation<br />
3. Retail Education<br />
4. Digital Strategy
ANALYSE OUR CHALLENGES<br />
Did you know….
ANALYSE OUR CHALLENGES<br />
Did you know….<br />
• 6 Billion
ANALYSE OUR CHALLENGES<br />
Did you know….<br />
• 6 Billion<br />
• One third
ANALYSE OUR CHALLENGES<br />
Did you know….<br />
• 6 Billion<br />
• One third<br />
• Twice the potential
ANALYSE OUR CHALLENGES<br />
Did you know….<br />
• 6 Billion<br />
• One third<br />
• Twice the potential<br />
• 15%
GLOBAL SHOPPERS DIFFERENT EXPECTATIONS<br />
?
GLOBAL SHOPPERS DIFFERENT EXPECTATIONS<br />
ORIGINS<br />
AND THEIR NEEDS
GLOBAL SHOPPERS DIFFERENT EXPECTATIONS<br />
ORIGINS<br />
AND THEIR NEEDS<br />
AVAILABLE<br />
TIME<br />
SHORT MEDIUM LONG
GLOBAL SHOPPERS DIFFERENT EXPECTATIONS<br />
ORIGINS<br />
AND THEIR NEEDS<br />
AVAILABLE<br />
TIME<br />
SHORT MEDIUM LONG<br />
?
ANALYSE OUR CHALLENGES<br />
More…<br />
• Design differentiation<br />
• Personalized products<br />
• Shop flexibility<br />
• Service<br />
• Story-telling
CHAPTER 1: RETAIL DESIGN<br />
“WHAT IF…?”
RETAIL DESIGN AROUND THE COSTUMER<br />
THE CAROUSEL<br />
A New Lancôme Universe…
RETAIL DESIGN AROUND THE COSTUMER<br />
THE CAROUSEL<br />
A New Lancôme Universe…<br />
• Unique design
RETAIL DESIGN AROUND THE COSTUMER<br />
THE CAROUSEL<br />
A New Lancôme Universe…<br />
Medium<br />
• Unique design<br />
• Customer’s available time<br />
Long<br />
• Shop flexibility & adaptability<br />
Short
THE CAROUSEL<br />
GRAB AND GO CORNER<br />
short
THE CAROUSEL<br />
GRAB AND GO & FRAGRANCES CORNER<br />
short
THE CAROUSEL<br />
SKIN CARE & ABSOLU CORNER<br />
medium
THE CAROUSEL<br />
ABSOLU & COSMETIC CORNER<br />
medium
THE CAROUSEL<br />
COSMETIC CORNER<br />
medium
THE CAROUSEL<br />
THE GOLDEN MIDDLE: BEAUTY TREATMENT CABINE<br />
long
RETAIL DESIGN AROUND THE COSTUMER<br />
THE CAROUSEL<br />
Absolu<br />
We are missing something…<br />
Cosmetic<br />
Skin Care<br />
Cabine<br />
Fragrances<br />
Grab & Go
RETAIL DESIGN AROUND THE COSTUMER<br />
THE CAROUSEL<br />
Absolu<br />
We are missing something…<br />
Cosmetic<br />
Skin Care<br />
Cabine<br />
?<br />
Fragrances<br />
Grab & Go
RETAIL DESIGN AROUND THE COSTUMER<br />
THE CAROUSEL<br />
We are missing something…<br />
• Personalized products<br />
• Story-telling<br />
Cosmetic<br />
Absolu<br />
Cabine<br />
Skin Care<br />
?<br />
Fragrances<br />
Grab & Go
CHAPTER 2: RETAIL ANIMATION<br />
“WHAT IF…?”
A NEW ANIMATION CONCEPT<br />
REINVENTING TRAVELING<br />
15 - 60min
“Simplicity is the ultimate sophistication.”<br />
- CLARE BOOTHE LUCE-<br />
15 - 60min<br />
small, light, handy<br />
freedom of choice<br />
organized in two parts
RÔSE DES VENTS<br />
THE FIRST CUSTOMIZABLE BEAUTY CLUTCH<br />
15 - 60min
THE CAROUSEL<br />
RÔSE DES VENTS CORNER<br />
short
THE CAROUSEL<br />
RÔSE DES VENTS FEATURES
THE CAROUSEL<br />
RÔSE DES VENTS FEATURES<br />
• Flexible commercials
THE CAROUSEL<br />
RÔSE DES VENTS FEATURES<br />
• Flexible commercials<br />
• Cosmetic bar
THE CAROUSEL<br />
RÔSE DES VENTS FEATURES<br />
• Flexible commercials<br />
• Cosmetic bar<br />
• Interactive screen
CAROUSEL ANIMATION
CHAPTER 3: RETAIL EDUCATION<br />
“WHAT IF…?”
RETAIL EDUCATION<br />
EXCLUSIVE RÔSE DES VENTS<br />
LAUNCH<br />
1. Day<br />
• Golden Rules of Hospitality<br />
• BA Engagement<br />
• BA Education<br />
2. Day (Additional)<br />
Public Relations/ Influencers/ Bloggers
RETAIL EDUCATION<br />
INTERCULTERAL EXCHANGE<br />
1. Language Courses<br />
2. Intercultural Education and Exchange
CHAPTER 4: DIGITAL STRATEGY<br />
“WHAT IF…?”
RÔSE DES VENTS<br />
RÔSE DES VENTS<br />
TRAVEL & LIFESTYLE BLOG<br />
• Promote a lifestyle<br />
• Indirect product promotion<br />
• Beauty and travel blog<br />
• Integrated social media
RÔSE DES VENTS<br />
EXCLUSIVE COMMUNITY<br />
• Product information<br />
• Interactive design<br />
• Product reordering
COSTUMER TOUCH POINTS<br />
ALL ALONG THE JOURNEY<br />
Seeking Inspiration<br />
After - Journey<br />
Online Booking<br />
In-Flight<br />
Airport<br />
Duty-free Shop<br />
Blog: lifestyle/travel<br />
approach<br />
Rose des Vents e-mail<br />
Rose des Vents on<br />
every e-ticket<br />
Rose des Vents ads<br />
everywhere<br />
Articles of<br />
destination<br />
Rose des Vents e-shop
DIGITAL STRATEGY<br />
TWO YEARS PLAN<br />
LAUNCH YEAR 1 YEAR 2<br />
Sept Dec March June Sept Dec March June Sept<br />
Launch<br />
Rose des Vents ads<br />
everywhere
DIGITAL STRATEGY<br />
TWO YEARS PLAN<br />
LAUNCH YEAR 1 YEAR 2<br />
Sept Dec March June Sept Dec March June Sept<br />
Launch<br />
Recruit<br />
Rose des Vents ads<br />
everywhere<br />
Friends to friends
DIGITAL STRATEGY<br />
TWO YEARS PLAN<br />
LAUNCH YEAR 1 YEAR 2<br />
Sept Dec March June Sept Dec March June Sept<br />
Launch<br />
Recruit<br />
Fidelize<br />
Rose des Vents ads<br />
everywhere<br />
Friends to friends<br />
Address needs of<br />
existing costumers
DIGITAL STRATEGY<br />
TWO YEARS PLAN<br />
LAUNCH YEAR 1 YEAR 2<br />
Sept Dec March June Sept Dec March June Sept<br />
Launch<br />
Recruit<br />
Fidelize<br />
Animate<br />
Rose des Vents ads<br />
everywhere<br />
Friends to friends<br />
Address needs of<br />
existing costumers<br />
Special’s, colours &<br />
collaborations<br />
Special’s :<br />
Brazil Summer Chinese New Year Spring Feelings Christmas Valentin's Day
WE DID IT:<br />
DO YOU REMEMBER OUR FIVE CHALLENGES?<br />
More….
WE DID IT:<br />
DO YOU REMEMBER OUR FIVE CHALLENGES?<br />
More….<br />
✓ Design differentiation
WE DID IT:<br />
DO YOU REMEMBER OUR FIVE CHALLENGES?<br />
More….<br />
✓ Design differentiation<br />
✓ Personalized products
WE DID IT:<br />
DO YOU REMEMBER OUR FIVE CHALLENGES?<br />
More….<br />
✓ Design differentiation<br />
✓ Personalized products<br />
✓ Shop flexibility
WE DID IT:<br />
DO YOU REMEMBER OUR FIVE CHALLENGES?<br />
More….<br />
✓ Design differentiation<br />
✓ Personalized products<br />
✓ Shop flexibility<br />
✓ Service
WE DID IT:<br />
DO YOU REMEMBER OUR FIVE CHALLENGES?<br />
More….<br />
✓ Design differentiation<br />
✓ Personalized products<br />
✓ Shop flexibility<br />
✓ Service<br />
✓ Story-telling
THANK YOU FOR YOUR ATTENTION<br />
RÔSE DES VENTS
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