HEAVEN HAS HEELS | Summer Issue 2015

BEJEWELED
THE RISE OF NEW YORK’S LELE SADOUGHI.
L
ele Sadoughi launched
her eponymous line of
jewelry in September
2012. Even she, a
seasoned industry professional,
couldn’t have predicted the brand’s
meteoric rise. “I was fortunate
to have garnered a decade of
experience at big corporations,
including J. Crew and Tory Burch,”
explains Sadoughi. “I started my
own line right after I got married
because I wanted a more flexible
schedule when starting a family. Of
course, I work more now than ever
before—isn’t that always the case—
but it’s enormously rewarding to
build something on my own.”
Her coveted line of
statement jewelry has graced the
pages of Vogue, ELLE, Harper’s
BAZAAR, WSJ Magazine, The New
York Times and been worn by
everyone from Naomi Campbell to
Nicole Kidman. The brand launched
with retailers Moda Operandi
and Neimanmarcus.com and soon
everyone from Net-a-Porter to
Harvey were stocking her unique,
colorful creations. “I feel fortunate
to have built such a wonderful
team that is truly excited for the
growth OF Lele Sadoughi,” says
Sadoughi. “At first, we were calling
press and retailers, and now we
have them perusing us. That’s the
best compliment!”
Sadoughi likes to
experiment with different cuts
of genuine stones in her jewelry
working with marble, sandstone,
hematite and milky glass stones as
well as gold=plated brass. Her goal
is to create conversation pieces
that can express our mood of the
day. “When you look good, you feel
good,” says Sadoughi. “Personally,
I’m drawn to statement pieces, and
like to think the women who wear
my jewels with pride stand taller
and feel confident.”
Now in its third year, this
tireless designer—and now mother
of two—is busy working on a home
collection. She plans to evolve Lele
Sadoughi into a lifestyle brand
with many more products on offer.
Whether you’re already a fan or
are yet to discover her bold and
beautiful creations, keep an eye out
for more Sadoughi magic in stores
very soon. LeleSadoughi.com — A.G.
HEAVEN HAS HEELS summer 2015 | @HHHEELS