MyTV New England Magazine: GOING GREEN! ADVERTISER'S ...

MyTV New England Magazine: GOING GREEN!
ADVERTISER’S INFORMATION PACKAGE
Informative, LOCAL TV programming that reaches New England
consumers, increasing their awareness of today’s energy savings
opportunities and showing them how to take action ...
There are many innovations
viewers can employ to help
the environment AND save
money TODAY.
So far, news of currently
available innovations has
reached only a small
segment of the population,
making this program VITAL
as the MyTV audience
embraces the new, green,
economy.
MyTV Magazine:
New England’s NEW ERA of Energy
Reaching New Customers
Using the POWER of LOCAL
Television on MyTV New England
CONTACT: GREGG SIMONSEN (206) 236-5145
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MyTV Magazine highlights all aspects of living in New
England. In this edition the hosts focus on opportunities for
homeowners to help the environment and save money ...
Program Elements
SPONSORED PROGRAM FEATURE ... three-minute spotlight segment. These segments
combine “show and tell” with testimonials, demonstrations and tips and a summary
with concise information on how the viewer can take immediate action to benefit
from the featured technology.
“TUNE IN” ANNOUNCEMENTS ... Additional exposure as MyTV promotes the show.
INTERNET PROGRAM PRESENTATION ... 24/7/365 streaming of your program segment
on the www.MyTVstation.tv website.
Also Available:
- Program Title Sponsorship - Presenting Sponsorship - Commercial Spot
Here’s What’s Included
There is more to
conservation than
recycling and reusable
shopping bags.
MyTV New England
introduces the newest
technologies and the
economics of the new
green economy to an
interested audience in
the comfort of their own
homes!
ON-THE-AIR:
MyTV The New Era of Energy in New England is broadcast every day over a
two-month period. Air times rotate throughout the day.
Included in Two Month Package:
56 MyTV New England Magazine program presentations
200 Program “Tune In” cross-promotion announcements featuring brand
ID on Universal Sports
8 week Online program presentation at www.MyTVstation.tv website.
(Additionally, the feature will be available to you for presentation on
your website.)
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MyTV Brings Your Sales Message to the Entire Wide & Affluent
Boston/Manchester/Worcester Population Center
MyTV Reaching Over 2,700,000 Boston DMA Households ...
The Boston, Manchester, Worcester DMA
Total Population Estimate: 6,188,655
Estimated Households: 2,405,584
Estimated Total Retail Sales: $ 110.7 (billion)
Additionally, sister stations WPME-TV &
WPXT-TV can be added to reach Maine
and all of New Hampshire.
The MyTV New England Viewer ...
Sex:
Women: 47.3 %
Men: 52.7 %
Age:
18-34: 18.5 %
35-54: 38.3 %
55+: 43.1 %
Education:
HS or Less 37.7 %
Some College 21.9 %
College Degree 25.5 %
Advanced 9.8 %
Occupation:
Technical: 18.6 %
Proprietors &
Managers 9.2 %
White Collar 39.5 %
Business Owner: 2.7 %
Clerical & Sales 12.4 %
Household Income:
Under $25k 12.4 %
$25k - $50k 43.0 %
$50k - $100k 29.3 %
$100k 15.2 %
Media Audit, Dec. 2009/Jan. 2010
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MyTV New England: Going Green
PROGRAM CONTENT
Sponsor a Three Minute Segment Highlighting New Technologies to
Potential Customers Throughout New England on MyTV
Potential Segment Topics:
New England Homeowners and Business People Have Access to
Many New Energy Technology Options That Can Start Saving Them
Serious Money — TODAY!
MyTV New England Magazine presents programming
that informs viewers about new technologies that can
save them money and giving them clear steps to put
them to work — NOW!
Sample Topics:
- Photovoltaic - Geothermal
- Insulation - Water Conservation
- New Automotive Technologies
- New, Green Jobs
- Financing and Government Grants
- Green Groceries - Travelling Green
Now’s the time to schedule a consultation with a segment producer to
discuss the ways MyTV New England Magazine can bring your message
to potential customers and to show them how to save money — TODAY!
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SEGMENT TOPICS:
PROGRAM CONTENT SUGGESTIONS
Insulation
It is never too late to make a house
(or an apartment, or a place of
business) energy efficient with
insulation — including simple steps
like insulating windows and doors against
drafts to sophisticated retrofitting.
Green Jobs: The Green is in the Green
Show the difference workers
with “Green Jobs” are making
on the environment, the future
growth possibilities and an
introduction into ways for younger and even
older viewers to train for this fast-growing
employment category.
Energy Efficiency: What Does it All Mean?
Exploring what energy efficiency
means in real life.
Using Present Resources: Let’s Be Thankful for
What We Got.
Segment will explore steps that can
be taken to lower energy costs with
present energy resources.
LEED: Where Will This All LEED?
Introducing green building
LEED Energy Program.
Example: A profile of a
recently-built business that uses solar and
geo-thermal technologies to power lights
and display cases, that captures rain water
to supply toilets, etc.
Green is Beautiful: It IS SO Easy Being Green.
An introduction to the
environmentally friendly choices
the viewer can make in all
aspects of decorating. The
segment will center on everything from
picking paint colors to intelligent ways to use
plants to conserve energy and money.
The Greenhouse: How’d This Happen?
How greenhouse gasses
developed, how they’ll effect the
future and how it will continue if
we stay on this course. The
difficult nature of the solutions will be
discussed with suggestions of even the
smallest steps the viewers can take to
mitigate the problem.
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PROGRAMMING TOPICS (continued)
Green Cars: “You Can Have it in Any Color,
So Long as it’s Green.”
An introduction to Green
technologies that are available
today and how they are being
put to use in the automotive
industry. Green and hybrid cars of today will
be highlighted with a demonstration of how
they save resources and money for the
drivers.
Serious Green: Technology Gibberish.
Explaining the meaning and the
technologies behind the future of
energy. Segments will explain solar
energy, geo-thermal, co-generation, biofuel,
fuel cells, clean water, lighting
substitutes and other unfamiliar
terminologies.
Recycling: Revisiting Recycling
Being Green means more than
putting your empty bottles in a
recycling bin at the curb.
Segments will focus on less simple
and even more complicated solutions —
from recycling motor oil to salvaging building
supplies and other foreword solutions.
Gardens: Up on the Roof.
Exploring simple, yet innovative,
ideas can save money and be
good for the environment. Ideas
as simple as how your own food garden can
eliminate the need for your vegetables to be
trucked to you from far away to the ways
that roof gardens can have a cooling effect
on buildings.
Going Green: Taking it to the Bank.
Tax credits, rebates and financing
options
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The NEW ERA of Energy
in New England
Contact
Gregg Simonsen, Executive Producer
MyTV New England Magazine
WZMY-TV, Boston, Worcester, Manchester
35 New South Street, Northampton, Massachusetts
11 A Street, Derry, New Hampshire
(206) 236-5145
GREGG@CRNWEST.COM
Boston, Massachusetts ...
Portland, Maine ...
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MyTV NEW ENGLAND: ADVERTISING AGREEMENT
Total: $5,295 (gross)
Includes talent, pre-production, production, post-production, airtime, archival DVD copy
and WMV file for Internet distribution.
30 % premium for guaranteed placement in program
Payment:
40 % with contract
20 % at production
20 % at launch.
Accepted and agreed to:
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By: ____________________________________ Date: _________________
Print Name: ________________________ Title: ____________________________
Credit cards accepted for automatic payments:
Circle One: MC VISA AX DISC
Name On Card: _________________________________________
Signature: _______________________________________________
Card Number: ____________________________ Expiration Date: __________
Card ID Number: ___________
Thank you for your participation. We appreciate your business.
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THE TIPPING POINT
How Little Things Can Make a Big
Difference, by Malcolm Gladwell
Tipping points are "the levels at which the
momentum for change becomes unstoppable."
Gladwell defines a tipping point as a moment of
critical mass, a threshold, a boiling point … a
point where change is inevitable.
———-————————————————————
The “Green Movement” is at an important
Tipping Point. The masses are becoming aware
of energy and environmental issues — and
opportunities that go far beyond simple
conservation.
HOW’D WE GET TIPPED ???
Many Aggravating Factors
Many factors have aligned to make energy efficiency a key priority for
families as we get ready to enter a new decade. This means the station can
foster a conversation on these issues ... Making it a major opportunity to
generate incremental revenue.
Examples:
- High Gas Prices - High Fuel Oil Prices
- Difficult Economic Times - Global Political Uncertainties
- Global Warming Concerns - Increased News Coverage
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