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After seeing first-hand how most marketing agencies can deliver great creativity but lack<br />
a genuine commercial understanding around selling, we set up Mesh.<br />
As a result it means we’re focused on combining creative excellence with a commercial<br />
edge to drive sales – and talk a language more akin to yours than agencies.<br />
And using our Bricks+Clicks Path2Purchase framework, we ensure driving brand<br />
personality at all touchpoints is at the heart of all we do.<br />
AGENCY BASICS<br />
LOTS OF CLIENT SIDE<br />
KNOW-HOW<br />
INDEPENDENT &<br />
YEARS<br />
8 STRONG<br />
AGENCY CORE CCE TEAM<br />
2<br />
STUDIO<br />
CREATIVE<br />
HUBS<br />
AND FAST TRACK<br />
TEAM OF<br />
60 +<br />
LEEDS<br />
LONDON<br />
ADRIAN THOMAS<br />
Client Director<br />
CHRIS MASTERSON<br />
Strategy Director<br />
LAURA AUCHTERLONIE<br />
Exec Creative Director<br />
Home Team<br />
Cold Team<br />
ANDY REGAN<br />
Creative Director<br />
LONDON<br />
LONDON<br />
KARINA SOBCZYK<br />
Senior Account Director<br />
CHLOE BRAITHWAITE<br />
Senior Account Director<br />
Traffic<br />
LEEDS<br />
LONDON<br />
LAUREN BARBER<br />
Senior Account Manager<br />
IAIN LINDSAY<br />
Senior Account Manager<br />
Concepts, Copy & Design<br />
LONDON<br />
LONDON<br />
LEEDS<br />
LONDON<br />
SHIRIN GURM<br />
Senior Account Manager<br />
HOLLY HUNTER<br />
Senior Account Manager<br />
Design &<br />
Artwork<br />
Design &<br />
Artwork<br />
LEEDS<br />
LONDON<br />
LEEDS<br />
LONDON<br />
JENNIE WESTOE<br />
Account Executive<br />
KATIE HEALEY<br />
Account Executive<br />
Production<br />
Production<br />
London<br />
The Lightwell, 12-16 Laystall Street, London, EC1R 4PF<br />
Tel: 08700 600 347<br />
Leeds<br />
5 The Old Brewery, High Court, The Calls, Leeds, LS2 7ES<br />
Tel: 0113 859 1830<br />
meshmarketing.co.uk
After seeing first-hand how most marketing agencies can deliver great creativity but lack<br />
a genuine commercial understanding around selling, we set up Mesh.<br />
As a result it means we’re focused on combining creative excellence with a commercial<br />
edge to drive sales – and talk a language more akin to yours than agencies.<br />
And using our Bricks+Clicks Path2Purchase framework, we ensure driving brand<br />
personality at all touchpoints is at the heart of all we do.<br />
WHAT WE DO<br />
Help increase your<br />
brand<br />
volumes<br />
& VALUE<br />
by using our core skills...<br />
campaigns, using shopper,<br />
trading & retail insights<br />
ENGAGING THE<br />
CONNECTED<br />
SHOPPER<br />
Brand<br />
PERSONALITY<br />
ROI<br />
Experiential<br />
& commercial<br />
sampling<br />
Best in class<br />
sales promotion &<br />
packaging innovation<br />
WHAT WE’RE ALL ABOUT<br />
Internal<br />
Working to your<br />
AGENDA<br />
Creating an action plan to engage<br />
ALL stakeholders<br />
Consumers<br />
Shopper<br />
HOW WE DO THINGS<br />
Retailers<br />
insights + commercial creatives<br />
+ unique understanding<br />
RetailAnalysis<br />
CATEGORY<br />
DEVELOPMENT<br />
CONSUMER<br />
MARKETING<br />
CUSTOMER<br />
MARKETING<br />
Business<br />
Relationship & support<br />
Personnel<br />
Logistics &<br />
supply chain<br />
Customer<br />
service<br />
London<br />
The Lightwell, 12-16 Laystall Street, London, EC1R 4PF<br />
Tel: 08700 600 347<br />
Leeds<br />
5 The Old Brewery, High Court, The Calls, Leeds, LS2 7ES<br />
Tel: 0113 859 1830<br />
meshmarketing.co.uk
After seeing first-hand how most marketing agencies can deliver great creativity but lack<br />
a genuine commercial understanding around selling, we set up Mesh.<br />
As a result it means we’re focused on combining creative excellence with a commercial<br />
edge to drive sales – and talk a language more akin to yours than agencies.<br />
And using our Bricks+Clicks Path2Purchase framework, we ensure driving brand<br />
personality at all touchpoints is at the heart of all we do.<br />
USING SHOPPER SMART THINKING<br />
Using BRICKS+CLICKS PATH2PURCHASE to deliver best in class JBP’s<br />
Unlocking incremental opportunity – in all channels (including.com)<br />
THE BRICKS+CLICKS PATH2PURCHASE<br />
DELIVERING BRAND PERSONALITY ACROSS THE FULL SHOPPER JOURNEY<br />
THE REASON FOR<br />
BEING<br />
Creative brand building and sales driving activation plans via;<br />
1. Right place of impact 3. Right comms blend<br />
2. Right shopper message 4. Right investment levels<br />
ATTRACT<br />
SOCIAL<br />
INTERACT<br />
ACT<br />
BRICKS<br />
ShopPer<br />
Journey<br />
CLICKS<br />
ShopPer<br />
Journey<br />
SOURCING<br />
SELLING<br />
INTERROGATION<br />
INFORMING<br />
CREATIVITY<br />
1. The granular dynamics of retail trading<br />
2. Channel and customer sweetspot opportunities<br />
3. The integrated shopper decision making process<br />
4. All the touchpoints that influence purchase<br />
London<br />
The Lightwell, 12-16 Laystall Street, London, EC1R 4PF<br />
Tel: 08700 600 347<br />
Leeds<br />
5 The Old Brewery, High Court, The Calls, Leeds, LS2 7ES<br />
Tel: 0113 859 1830<br />
meshmarketing.co.uk
After seeing first-hand how most marketing agencies can deliver great creativity but lack<br />
a genuine commercial understanding around selling, we set up Mesh.<br />
As a result it means we’re focused on combining creative excellence with a commercial<br />
edge to drive sales – and talk a language more akin to yours than agencies.<br />
And using our Bricks+Clicks Path2Purchase framework, we ensure driving brand<br />
personality at all touchpoints is at the heart of all we do.<br />
BUDWEISER<br />
Budweiser and food partnerships<br />
LURPAK<br />
Shopper touchpoint toolkit<br />
EXPERIMENT<br />
ADD A PINCH OF THIS AND A DASH OF THAT<br />
WALL’S<br />
Pan-European brand activation<br />
M&M’s<br />
Loyalty building<br />
CORONA<br />
Driving long term brand preference<br />
SKITTLES<br />
Leveraging social currency<br />
LANSON<br />
Creating a new occasion<br />
London<br />
The Lightwell, 12-16 Laystall Street, London, EC1R 4PF<br />
Tel: 08700 600 347<br />
Leeds<br />
5 The Old Brewery, High Court, The Calls, Leeds, LS2 7ES<br />
Tel: 0113 859 1830<br />
meshmarketing.co.uk
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