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Elo U.S. Touchmonitor Catalog - Tek Solutions

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Desktop or Built-in<br />

Which Kiosk Type Is Right for Your Application?<br />

<strong>Elo</strong> Entuitive 1725L desktop touchmonitor<br />

Advantages of desktop<br />

interactive displays<br />

• Mobile and versatile<br />

• One-quarter to one-half the footprint of a<br />

freestanding enclosure, frees valuable<br />

floor space<br />

• Less than one-third of the cost of a<br />

freestanding enclosure solution<br />

• Can be incorporated into existing<br />

product displays or retail fixtures<br />

Mobility, Security, and Space<br />

A freestanding enclosure is ideal for unsupervised public use, providing<br />

all the benefits of the application while ensuring security of the equipment.<br />

Freestanding enclosures are usually fixed and occupy a dedicated<br />

amount of floor space. They lack the mobility of the more compact,<br />

space-saving desktop interactive displays. Desktop interactive displays<br />

can fit into 25 to 50% of the footprint of a freestanding enclosure and<br />

can easily be moved around to meet changes in floor space layout. They<br />

come packaged in different form factors designed to be placed on existing<br />

retail display fixtures, such as shelving, countertops, a customer<br />

service desk, or aisle end cap displays, or incorporated into other product<br />

merchandising displays to expand interactive opportunities. Desktop<br />

interactive displays are limited to areas that are at least semisupervised,<br />

while a freestanding kiosk can be left unattended to operate 24 hours a<br />

day, 7 days a week as an information or selling tool.<br />

Branding and Cost<br />

The fixed nature and size of a freestanding enclosure provides the<br />

opportunity to use kiosk graphics and design to incorporate and customize<br />

product/company branding. Both the freestanding enclosure and<br />

the desktop interactive display assist in attracting customers and aiding<br />

sales. Depending upon the application, a desktop display can be as little<br />

as one-third the cost of its sturdier, more secure, and more resilient<br />

counterpart.<br />

31<br />

<strong>Elo</strong> TouchSystems (800) ELO-TOUCH or (650) 361-4800 • Fax (650) 361-4722 • www.elotouch.com

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