CONFERENCE AGENDA - Persona Global

CONFERENCE AGENDA 

35 th 

INTERNATIONAL 

CONFERENCE 

2013 Persona GLOBAL 

35 th International Conference 

August 29 th - September 3 rd , 2013 

Hilton Zurich Airport Hotel 

Hohenbuehlstrasse 10, Opfikon 8152, Switzerland 

• Alerion Case Study: “Leadership Screening Process in a Hospital” 

• Astra Honda Motor Success Story: The Persuasive Communicator and 

Leadership Profile Case Study 

• Breakthrough Account Analysis (BAA) 

• Container 

• Cracking the Sales Management Code (CSMC) 

• Customer Value Survey (CVS) 

• Innovative Decision Making (IDM) 

• Inspiring Leader Breakthrough (ILB) 

• Leadership (LE) 

• Mentoring and Coaching (MC) 

• Organizational Alignment Survey 

• PC-Blended Learning Application 

• Playbook Platforms 

• PRIDE 

• Professional Presentation ‘Live’ (PPL) 

• Sales Project Pilot 

• The Persuasive Communicator (PC) 

• The Persuasive Salesperson (PS)

CONFERENCE AGENDA * 

Pre-Conference 

Thursday, August 29 th 

SPEAKER TIME EVENT 

Jon Gornstein 

2:45pm - 4:45pm 

Customer Value Survey (CVS) Certification 

An easy-to-use, multi-rater assessment tool that answers 

a universal business question: what do we need to do to 

retain our customers? CVS measures whether a company 

is effectively creating customer value, and provides 

specific recommendations for improving the brand 

experience. 

4:45pm - 5:00pm 

Coffee Break 

Jon Gornstein 

5:00pm - 7:00pm 

Customer Value Survey (CVS) Certification 

(continued) 

Dinner on your own 

2013 Persona GLOBAL 35th International Conference


Friday, August 30 th 


Jon Gornstein 

& 

Jürg P. Schwerzmann 

Elva Ainsworth 

& 

Kim Black-Totham 

Dr. Martin Wikoff 

Bruno Schulze 

& 

Ueli Haldimann 

Casey Collins 

9:00am - 9:45am 

9:45am - 10:30am 

10:30am - 10:45am 

10:45am - 11:45am 

11:45am - 12:45pm 

12:45pm - 2:15pm 

2:15pm - 3:15pm 

3:15pm - 3:30pm 

Welcome and Introductions 

New! Inspiring Leader Breakthrough (ILB): 

Introduction 

This instrument covers all aspects of management 

behavior that will lead to inspiring leadership and service 

excellence in your organization. 

Coffee Break 

Breakthrough Account Analysis (BAA) and 

PRIDE’s role in Performance Development 

How PRIDE and BAA changed the corporate culture 

at Krueger International, Inc. a half billion dollar office 

furniture company based in Green Bay, Wisconsin. 

New! Alerion Case Study: “Leadership 

Screening Process in a Hospital” 

Hear how integrating Management Action Profile 

(MAP) as an assessment tool helped a hospital reach their 

goals, quickly and efficiently. 

Lunch: Hosted by Persona GLOBAL 

Playbook Platforms: New! Mine, Audible, 

and Orbit: Introduction 

A suite of mobile learning technology solutions that 

are multi-platform, easily translated into 24 different 

languages, and requires no certification for Persona 

GLOBAL partners to sell, market and distribute. 

Coffee Break 

Jason Jordan 

3:30pm - 4:30pm 

Cracking the Sales Management 

Code (CSMC): Teleconference 

A New Perspective on Sales Management: Learn how 

Cracking the Sales Management Code, researched-based, 

is better than the traditional methods of solving the 

problematic trends of sales management. 

Nani Dwi Lestarini 

Bermawi 

4:30pm - 5:00pm 

6:30pm - 8:30pm 

Astra Honda Motor Success Story: The 

Persuasive Communicator and Leadership 

Profile Case Study 

500 managers trained in both! 

Welcome Reception: Hosted by Persona GLOBAL 

Salon Berne in the Hilton Zurich Airport Hotel 



Saturday, August 31 st 


Jon Gornstein 

9:00am - 9:45am 

The Persuasive Communicator (PC) Introduction 

Become Certified in lifelong skills that will enable you to 

communicate effectively, become more influential and 

ultimately become a successful persuasive communicator! 

The Persuasive Communicator has been proven over the 

past 30 years to be one of the world's most effective 

interpersonal communication skills training programs. 

More than 1.4 million people in 71 countries have 

attended this communications skill building workshop in 

their own language. 

& 

The Persuasive Salesperson (PS) Introduction 

A skills training methodology, which gives participants 

a lifelong tool for communicating more powerfully and 

persuasively in any type of business situation. PS is easy 

to learn and immediately applicable to real-life work 

challenges. Participants will acquire Persona’s exclusive 

online Gameplanning Software. 

Jon Gornstein 

9:45am - 10:30am 

10:30am - 10:45am 

Leadership (LE) Introduction 

A comprehensive assessment, feedback, and workshop 

methodology that focuses on performance-based 

leadership. Unlike most leadership programs that focus 

on the individual’s personality traits, LE centers on the 

business needs of the company and the work needs of 

the individual manager. 

Coffee Break 

Jens Wiesner 

10:45am - 11:45am 

New! Container 

A web-based platform that makes creating e-learning 

programs readily available to the individual trainer. Fast, 

easy, and cost effective! 

Jens Wiesner 

Jens Wiesner 

11:45am - 12:45pm 

12:45pm - 2:15pm 

2:15pm - 3:15pm 

New! PC-Blended Learning Application 

An out of the box e-Learing tool available for PG Partners 

to license. Reduces face-to-face training time by focusing 

on discussions and role plays within the workshop. 

*Requires The Persuasive Communicator (PC) Certification 


New! Sales Project Pilot 

For sales people confronting complicated sales and/or 

multiple sales projects or products. This software was 

created on Container and leads the salesperson through 

understanding what they do and do not know and what 

they need to know. 



José Luis Cascallar 


Saturday, August 31 st (Continued) 

3:15pm - 4:15pm 

Innovative Decision Making (IDM): 

Introduction 

An individualized, self-assessment, and workshop-based 

methodology, which addresses the universal need of 

business people: how to arrive at the best decisions. 

Dr. János Serényi 

4:15pm - 4:30pm 

4:30pm - 6:00pm 

Coffee Break 

Professional Presentation ‘Live’ (PPL): 

Introduction 

This proven profit engine now uses virtual goggles, the 

same heads up technology used in NASA space helmets. 

PPL's integrated biofeedback analyzes an individual's 

presentation performance in a virtual reality setting. 

Breakthrough technologies and innovations will put you 

ahead of the competition. 




Sunday, September 1 st 


Jon Gornstein 

9:00am - 10:00am 

The Persuasive Communicator (PC) Certification 

& 

The Persuasive Salesperson (PS) Certification 

& 

The Persuasive Communicator (PC) Master 

Certification 

or 

José Luis Cascallar 

10:00am - 10:15am 

Innovative Decision Making (IDM) Certification 

Coffee Break 

10:15am - 12:00pm 

PC/PS and IDM Certifications (Continued) 

12:00pm - 1:30pm 


1:30pm - 2:30pm 

PC/PS and IDM Certifications (Continued) 

2:30pm - 2:45pm 

Break (Inspiring Leader Breakthrough set up) 


2:45pm - 4:45pm 

Inspiring Leader Breakthrough (ILB) Certification 


4:45pm - 5:00pm 

Coffee Break 


& 


5:00pm - 7:00pm 


(Continued) 

7:30pm - 8:30pm 

Zurich City Tour Hosted by Alerion CONSULT AG 

8:30pm - 10:30pm 

Group Dinner, Hosted by Persona GLOBAL 

Zunfthaus zur Zimmerleuten Restaurant 

Limmatquai 40 

8001 Zurich, Switzerland 

+41 44 250 53 65 



Monday, September 2 nd 



9:00am - 10:00am 


(Continued) 


10:00am -10:15am 

10:15am - 12:00pm 

Coffee Break 


(Continued) 

12:00pm - 1:30pm 

1:30pm - 2:30pm 

2:30pm - 2:45pm 



(Continued) 

Coffee Break 

Jon Gornstein 

2:45pm - 6:45pm 

Leadership (LE) Certification 

or 

Dr. János Serényi 

Professional Presentation ‘Live’ (PPL) 

Certification 



CONFERENCE AGENDA * 

Post Conference 

Tuesday, September 3 rd 


Jon Gornstein 

10:00am - 12:00pm 

12:00pm - 1:45pm 

Mentoring and Coaching (MC) Certification 

*Requires The Persuasive Communicator (PC) 

Certification 


Jon Gornstein 

1:45pm - 3:45pm 

Organizational Alignment Survey (OAS) 

Certification 

3:45pm - 4:00pm 

Coffee Break 

Jon Gornstein 

4:00pm - 6:00pm 

Organizational Alignment Survey (OAS) 

Certification 

(continued) 


CLOSE OF CONFERENCE

CONFERENCE AGENDA - Persona Global

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