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baltimore county - Mason Dixon Arrive Magazine

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local business<br />

<br />

<br />

By Vicki Franz<br />

Aimee Smith, the solo owner of 5 Wacky Women, is<br />

always asked about the clever name of her shop. Her<br />

answer is simple: “It’s a name based on friendship.” For<br />

her customers, it’s a name that conjures giggles as they<br />

find that the merchandise carried in the shop is also<br />

inspired by the name.<br />

How long have you owned the shop?<br />

We’re having our 5th Anniversary! We opened in April<br />

2006 in a location just a mile north of our current location.<br />

We moved to Scott Adams Shopping Center two<br />

years ago, which provides easy parking and accessibility.<br />

How would you describe your unique approach<br />

to the shop?<br />

We have created a gathering place for women. We love<br />

to hear people laughing as they wander through the various<br />

vignettes in the store. Our merchandise is carefully<br />

selected, always unique, with an eye for fun, functional<br />

items with personality.<br />

You mention vignettes, what types of things will<br />

people find here?<br />

We carry Trollbeads, which continue to be extremely<br />

popular with women and an easy gift for men to select<br />

from as there are so many beads that reflect hobbies,<br />

personality and life. We have women’s fashion, like handbags,<br />

sweaters and shoes, a baby/children’s section, teens,<br />

kitchen, hostess gifts and of course, lots and lots of fun<br />

jewelry and accessories.<br />

Where do you find your “wacky” inspired gifts?<br />

I travel to Atlanta and Chicago looking for unusual<br />

items that have a “WOW” or “fun” factor. I love the hunt<br />

for something new and different that will fit into our<br />

theme. But I also have some fantastic mainstream lines,<br />

like Trollbeads, Switch Flops and Scout bags; these are<br />

just perfect for our customer.<br />

What are your most recent additions?<br />

Two new shoe lines, one called Monkey Toes, hand<br />

painted children’s sneakers, and OKA b, a sandal that<br />

incorporates reflexology with fashion. Both are so cute.<br />

And, we have two really unique candle lines. One is a<br />

build-your-own candle, like sand art. Our newest addition<br />

is an aromatherapy soy candle line, Charmbiance. Each<br />

jar is hand painted with a saying perfect for gift giving,<br />

and the lid is decorated with charms and beads. They are<br />

really fun.<br />

How do you keep customers coming back?<br />

We are constantly refreshing the store and our merchandise.<br />

There is always something new, from day to day.<br />

We also have a Rewards Program that is tracked through<br />

our register and provides discounts based on a customer’s<br />

purchases.<br />

Tell us about how you connect to the community?<br />

We work with non-profits and schools allowing them<br />

to host an in-store event, after hours. They invite the people,<br />

generate the excitement and attendance, and 5 Wacky<br />

Women donates 20 percent back to the non-profit on all<br />

purchases during the event. This is a significant way for<br />

us to contribute to the community as we sometimes host<br />

two or three in a month.<br />

You describe the store as a “gathering place for<br />

women.” How do you accomplish that?<br />

Women need a place to relax and disconnect from<br />

daily stresses. We talk to our customers ... we know them.<br />

There is no pressure to buy anything. We just want them<br />

to have a better day for having come into our store.<br />

5 Wacky Women is located at 10255 York Road in<br />

Cockeysville and is open every day. To schedule an in-store<br />

event, call 410-683-8333. To find out more, visit<br />

5wackywomen.com.<br />

By Vicki Franz<br />

T<br />

The Clearing House is Baltimore’s<br />

original consignment gallery, started<br />

30 years ago by Jan Wittenbach.<br />

Daughters Lisa Hudson and Cara<br />

Derr worked during summers and<br />

weekends; it’s always been a part of<br />

their life. They didn’t plan to take<br />

over their mother’s business. Hudson<br />

spent many years as a pre-school<br />

special education teacher; Derr was a<br />

prosecuting attorney. But, life takes its<br />

twists and turns and they bought the<br />

business seven years ago. Now, they<br />

alternate days in the shop, allowing<br />

the other to make house calls on large<br />

estates, run kids and busy houses of<br />

their own.<br />

You’ve been involved with<br />

this business for so long, what<br />

excites you?<br />

Every day is different. You just<br />

never know what’s going to be in<br />

the next box, or when you’ll have an<br />

“Antiques Road Show” moment with a<br />

client. I’ve learned to never judge a box<br />

by its owner! Often they don’t know<br />

what an item is worth … it may just<br />

have sentimental value or a value that<br />

could be life-changing.<br />

How has consigning changed<br />

over the past few years?<br />

We’re seeing more people downsizing<br />

due to lifestyle changes, illness,<br />

foreclosure or estate sales. Some are<br />

selling items to generate necessary<br />

income. But, people have always<br />

moved, and as a result, need to sell or<br />

buy to furnish a new space. We have<br />

always been the affordable option to<br />

buying new. Having said that, we have<br />

a brand new red sofa with tags still on<br />

it! It was ordered with the end piece<br />

on the wrong end. There is absolutely<br />

nothing wrong with it; it’s a great<br />

value.<br />

CLEARING<br />

HOUSE LTD.<br />

The Auction Alternative<br />

Owners and sisters, Cara Derr, left, with<br />

Lisa Hudson.<br />

How do you decide how to<br />

price an item?<br />

When something is brand new,<br />

we generally start at 50 percent below<br />

retail. The pricing has to be realistic,<br />

priced to move. We want it to create a<br />

sense of urgency, to sell it quickly for<br />

the highest price. People who wait for<br />

a mark down are often disappointed<br />

that it’s gone when they come back.<br />

I certainly know that feeling!<br />

I’ve been on both sides of the<br />

transaction – as a seller and a<br />

buyer. Your system really seems<br />

to work! I love getting that<br />

check in the mail! Have you<br />

ever had a fight in the store?<br />

Once we had an antique hutch<br />

that three people wanted … one was<br />

on the phone, one was at the door and<br />

one was in the store. We cater to who<br />

is in the store. It’s not unusual to sell<br />

right off the delivery truck!<br />

Do you accept all items?<br />

We have a “look” that people<br />

have come to expect … we tend<br />

toward “traditional.” The National<br />

Association of Resale advises that if<br />

you can’t sell it with confidence, don’t<br />

take it. Our space is limited, so we<br />

accept items we feel confident we can<br />

sell, especially original artwork, estate<br />

jewelry, popular or seasonal décor.<br />

For instance, we would take outdoor<br />

furniture now.<br />

Aren’t some items hard to<br />

price?<br />

Antiques require a learning curve,<br />

which is part of the fun. It’s challenging<br />

to research and learn. It is<br />

certainly easier today using the web,<br />

and we have a variety of books listing<br />

values.<br />

What are a few most memorable<br />

sales?<br />

We once had diamond stud earrings<br />

that sold for $10,000 in one<br />

week, a $12,000 Gaines McHale dining<br />

table and chairs, lots of original<br />

oils in gorgeous frames, and high-end<br />

jewelry from estate liquidations.<br />

Tell me about the Sidewalk Sale<br />

for Charity…<br />

On the Wednesday after Labor<br />

Day we have our annual sidewalk<br />

sale and the proceeds are donated to<br />

a charity that benefits women and<br />

children. For the last six years, we’ve<br />

donated to House of Ruth. We could<br />

keep the proceeds as profit, but we<br />

feel very strongly about our commitment<br />

to community. This tradition of<br />

giving goes back over 20 years, with<br />

over $100,000 donated to charity.<br />

The Clearing House is located at<br />

200 W. Padonia Road in Timonium.<br />

To schedule a consignment appointment,<br />

call 410-561-4546. Allow two weeks<br />

for furniture and at least a month for<br />

smalls.<br />

70 <strong>Mason</strong>-<strong>Dixon</strong> ARRIVE | APRIL 2011 <strong>Mason</strong>-<strong>Dixon</strong> ARRIVE | APRIL 2011 71

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