Table_of_Contents_8142
Table_of_Contents_8142
Table_of_Contents_8142
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Forget all the rules you ever learned about graphic design. Including the ones in this book.<br />
By Bob Gill.<br />
Watson-Guptill Publications/New York
<strong>Contents</strong><br />
The problem is the problem. 7<br />
Interesting words need boring graphics. 13<br />
Think first. Then draw. 21<br />
Stealing is good. 41<br />
Boring words need interesting graphics. 57<br />
Less is more. 89<br />
More is more. 109<br />
"I was only following orders." 115<br />
Index, dates, collaborators, notes. 161
Index, dates, collaborators, notes.<br />
Page Description<br />
9 Television title:<br />
"Private Secretary"<br />
11 Loao:TA<br />
14 Pogter: cricket<br />
15 Party invitation<br />
16 Trade ad: blah, blah<br />
17 Booklet cover: small print<br />
18 Booklet cover: results<br />
19 Announcement: Gill Bold<br />
22 Poster: The House <strong>of</strong><br />
Bernarda Alba<br />
23 Children's book:<br />
I keep changing<br />
24 Magazine illustration:<br />
old people<br />
25 Magazine illustration:<br />
young boy<br />
26 Mailer: gumball machine<br />
27 Mailer: printing press<br />
28 Announcement: I Musici<br />
29 Illustration: shoemaker<br />
30 Poster: Milky bar<br />
31 Booklet cover: paper<br />
32 Illustration: traffic<br />
33 Poster: 3 photographers<br />
34/35 Posters: rock concerts<br />
36 Illustration: energy<br />
37 Illustration: Beatlemania<br />
38 Poster: In-Laws<br />
39 Poster: The Mattei Affair<br />
42/43 Trade ad campaign<br />
44 Letterhead: post card<br />
45 Moving announcement<br />
46 Poster: Let 's Get a Divorce<br />
47 Announcement: Gill/Kynoch<br />
48 Announcement: exhibition<br />
49 Poster: Them/Us<br />
50 Cover: Bach to Gershwin<br />
51 Poster: Christmas<br />
52 Logo<br />
53 Logo: baggage<br />
54 Mailer: playing card<br />
55 Poster: sold, let, filled<br />
58 Logo:BCM<br />
59 Logo: Anti-apartheid News<br />
60 Logo<br />
61 Logos<br />
62 Logo: Almost Free Theatre<br />
63 Logo: Times Square Fair<br />
64 Logo: H<br />
65 Letterhead<br />
CBS Television<br />
Television Automation Ltd.<br />
Anti-apartheid Movement<br />
John Cole<br />
Cammell/Hudson/Brownjohn<br />
Martins RentaCar<br />
Girls Clubs <strong>of</strong> America, Inc.<br />
Society <strong>of</strong> Typographic Designers<br />
Greatneck Theater<br />
Emme Edizioni<br />
Queen<br />
Design<br />
Langen & Wind Inc.<br />
Record Printing<br />
Concert Associates Inc.<br />
I. Miller<br />
Nestle's Ltd.<br />
ALP Paper, Ltd.<br />
English) Sunday Times<br />
!? hotographers Gallery<br />
The Rainbow Theatre<br />
Architectural Forum<br />
Leber & Krebs<br />
Warner Communications*<br />
The Gate Cinema<br />
Designers & Art Directors Club<br />
Dateline Productions Ltd.<br />
Gill<br />
Mermaid Theatre Trust<br />
Kynoch Press Ltd.<br />
Designers & Art Directors Club<br />
Angel Action Group<br />
Cystic Fibrosis Foundation<br />
Curwen Gallery<br />
Songwriters Hall <strong>of</strong> Fame<br />
Steve Baum<br />
Langen & Wind Ltd.<br />
Evening Standard Ltd.<br />
Bath Cabinet Makers<br />
Anti-apartheid Movement<br />
Harlech Television<br />
Mears/Caldwell/Hacker<br />
Interaction Trust<br />
Alex Parker<br />
Brian Harvey<br />
David Cammell<br />
Collaborators Date<br />
1956<br />
1954<br />
1958<br />
Peter Pallazzo, art director 1958<br />
1960<br />
1980<br />
1963<br />
1972<br />
1970<br />
1955<br />
1976<br />
1979<br />
1974<br />
1968<br />
1976<br />
1968<br />
1969<br />
1970<br />
1968<br />
1974<br />
1977<br />
1970<br />
1979<br />
1977<br />
1965<br />
1962<br />
Lettering: George Hoy 1964<br />
1963<br />
Designed with 1968<br />
Robert Brownjohn<br />
Lettering: George Hoy 1966<br />
1970 -. . .<br />
Photo: Ken Haas 1976<br />
1968<br />
1969
Page Description Client/publisher Collaborators Date<br />
66 Logo Papermania<br />
67 Logo The Happy Store<br />
68 Logo Locationstudios<br />
69 Trade ad: messy rinting Planet Displays<br />
70 Ad: 20 percent o 8 Martins RentaCar<br />
71 Poster: c<strong>of</strong>fee pot Troubadour C<strong>of</strong>fee House<br />
72 Logo:C6 Cinema Six<br />
73 Letterhead Piers Jessop Pictures Ltd.<br />
74/75 Posters Rainbow Theatre<br />
76 Logo: maven Robert Rabinowitz<br />
77 Logo: Horowitx Joel Schenker*<br />
78 Cover: vitamins Parker's Naturals<br />
79 Logo: Casey's Shadow Columbia Pictures<br />
80 Logo Kynoch Graphic Design<br />
81 Announcement: Gill/Gordon Robert Gordon Associates<br />
82 Logo: Yes Rainbow Theatre<br />
83 Logo Lyrics Inc.<br />
84 Logo Trevor Bond Associates<br />
85 Logo George Hoy<br />
86 Logo: 55 Avenue du Maine Victor Herbert<br />
87 Logo: 92 in the Shade Elliott Kastner<br />
90 Logo: American Capitalism Penguin Books Ltd.<br />
91 Logo: British packaged goods Board <strong>of</strong> Trade (UK)<br />
92 Ad: Better Red than Dead. El AI Israel Airlines<br />
93 Ad: This is a winter coat. El A1 Israel Airlines<br />
94 Poster: baby show Nestle's Ltd.<br />
95 Magazine cover: cop The Lawyer<br />
96 Logo: Julius Caesar Commonwealth United Prod.<br />
97 Image: Roman statue El A1 Israel Airlines<br />
98 Poster: Dogg's Hamlet Interaction Trust*<br />
99 Poster: Louis Malle Elliott Kastner<br />
100 Logo: Jam Seven Scenes Prod.<br />
101 Logo Fucci/Stone Productions<br />
102 Moving announcement Will Hayett Inc.<br />
103 Magazine cover: bad signs Design<br />
104 Logo John Page, sound<br />
105 Title page: Bob Gill 'S portfolio Lund Humphries<br />
106 Announcement: color/colour Lan~en & Wind Ltd.<br />
Logo: lunch<br />
~nitYed Nations Association (U<br />
Business card<br />
Field Planning Corporation<br />
Logo: Broadway<br />
Alex Parker<br />
Trade ad: plumbing Langen & Wind Ltd.<br />
Magazine illustration: Nova<br />
businessman<br />
Magazine illustrations: Town<br />
ipe smoker<br />
h agazine cover:<br />
Idea<br />
yncil sharpener<br />
oster: Dorian Gray Greenwich Theatre<br />
Calendar: hair<br />
Robert Norton Assoc.<br />
Cover: Raquel Welch Commonwealth United Prod.<br />
Magazine illustration: Time *<br />
student<br />
Posters: Magic Christian Commonwealth United Prod.<br />
Book jacket: Some <strong>of</strong> My Best ORT*<br />
Recipes Are Jewish.<br />
Cover: cake/ bread Invest,ors Overseas Services*<br />
Mailer: 74 colors Record Offset<br />
Posters: Columbia Pictures*<br />
': . . and justice for all:'<br />
Magazine illustration: Qzteen<br />
Montgomery<br />
Record sleeve: Wonderwall Apple Corps Ltd.<br />
Children's book: Emme Edizioni<br />
Ups & Downs<br />
Magazine cover: High Tinzes<br />
Cheech & Chong<br />
Letterhead: cigar Wylton Dickson Prod.<br />
Photo: John Summerhayes<br />
Lettering: Roger Hudson<br />
Lettering: George Hoy<br />
Lettering: Ozzie Greif<br />
Lettering: George Hoy<br />
Lettering: George Hoy<br />
Photo: Bob Brooks<br />
Photo: Bob Brooks<br />
Photo: John Summerhayes<br />
Photo: John Cole<br />
Photo: John Summerhayes<br />
Drawing: Bobby Gill<br />
Photo: John Summerhayes<br />
Photo: John Summerhayes<br />
Haircutting: Bobby Gill<br />
Photo: Terry O'Neil<br />
Photo: Marty Jacobs<br />
Photo: Marty Jacobs<br />
Photos: Marty Jacobs<br />
Photo: Tony Costa<br />
Photo: John Summerhayes
Page Description Client/publisher<br />
136 Poster: The Night <strong>of</strong> the Universal Pictures<br />
Following Day<br />
137 The Blank Signature by Ren6 Magritte.<br />
138 Poster: Go-between ATV<br />
139 Logo: Freestyle Wells/ Rich/Greene<br />
140 Record sleeve: Magic Man Atlantic Records<br />
141 Poster: Midnight Express Columbia Pictures*<br />
142/143 Slipper display Pirelli Ltd.<br />
144 Logo: Dancin' Jules Fisher Assoc.<br />
145 Magazine illustration: Queen<br />
leftfeet<br />
146 Record sleeve: Colin Bates Troubadour Records<br />
Book jacket: scale<br />
Magazine illustration: jazz<br />
Magazine illustration:<br />
psychiatrist<br />
Poster: Mother's Day<br />
Logo<br />
Ad campaign: cigarettes<br />
Children's book: A to Z<br />
Magazine illustration:<br />
impossible figure<br />
Letterhead: portrait<br />
Calendar page: eleven<br />
Dance program cover<br />
Portra~t<br />
Business card<br />
Magazine cover: Thonet chair<br />
Book jacket: Rickey<br />
Mailer: sweater<br />
Serigraph: Brighton<br />
Children's book: What colour<br />
is the world?<br />
Book: Graphic Design<br />
Lund Humphries<br />
Queen<br />
Queen<br />
Abraham & Straus<br />
AGM<br />
Name withheld bv reauest*<br />
Little, Brown & Co.<br />
High Times<br />
Carol Cutner<br />
Interaction Trust<br />
Daniel Nagrin<br />
Uncle Lou<br />
Gill<br />
Interiors<br />
Scribners<br />
Gill<br />
Portal Gallery<br />
Anthony Blond Ltd.<br />
Studio Vista Ltd.<br />
167 Book: Bob Gill's portfolio Lund Humphries<br />
Peace monument: model Alex Parker<br />
168 Poster: Beatlemania Leber & Krebs*<br />
*Solution rejected.<br />
Collaborators Date<br />
Photo: Louis Bloch-Laine 1970<br />
Retouching: Roger Hudson<br />
Courtesy Private Collection.<br />
Photo: John Summerhayes 1968<br />
Photo: Marty Jacobs 1978<br />
Photo: Robin Robin 1979<br />
Retouching: Bernard Wolsk<br />
Photo: Robin Robin 1978<br />
Photos: Marty Jacobs 1965<br />
Photo: Jack Mitchell 1977<br />
Retouching: Bernard Wolsk 1965<br />
Photo: John Summerhayes 1970<br />
Retouching: Roger Hudson<br />
Photo: John Summerhayes 1968<br />
1962<br />
1962<br />
Photo: Ken Haas 1976<br />
Photo: John Summerhayes 1969<br />
1978<br />
Photo: Carol Cutner 1970<br />
1977<br />
Photo: John Summerhayes 1974<br />
1936<br />
1947<br />
1951<br />
1951<br />
1954<br />
1961 ,<br />
1962<br />
Written & designed with 1964<br />
Alan Fletcher&ColinForbes 1968<br />
1975<br />
Photos: Marty Jacobs 1976<br />
l
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