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DESIGN EQUATION Film elements with a Texan feel taking influence from the Public Enemy era. BRAND TRUTH Unisex t-shirt brand that embraces personal style with a rebelious edge. VALUES Culture inspired apparel that embraces individuality for the millennials. Customisable clothing for ‘the selfish years’. ATTRIBUTES Casual, wearable clothing which you can customise, at an affordable price. PERSONALITY A free spirited, individual and youthful brand for the modern outlaw. PROMISE Unique clothing with a standard unisex fit made from high quality cotton.