BARROW
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<strong>BARROW</strong><br />
EST.2015
THE BIG IDEA
DESIGN EQUATION<br />
Film elements with<br />
a Texan feel taking<br />
influence from the Public<br />
Enemy era.<br />
BRAND TRUTH<br />
Unisex t-shirt brand<br />
that embraces<br />
personal style with<br />
a rebelious edge.<br />
VALUES<br />
Culture inspired<br />
apparel that<br />
embraces individuality<br />
for the millennials.<br />
Customisable clothing<br />
for ‘the selfish years’.<br />
ATTRIBUTES<br />
Casual, wearable clothing<br />
which you can customise,<br />
at an affordable price.<br />
PERSONALITY<br />
A free spirited, individual<br />
and youthful brand for the<br />
modern outlaw.<br />
PROMISE<br />
Unique clothing with a<br />
standard unisex fit made<br />
from high quality cotton.
COMMERCIAL<br />
MISSGUIDED<br />
ASOS<br />
GUESS JEANS<br />
BRIDEWELL<br />
BREAKFAST<br />
WILD FANG<br />
OBEY<br />
URBAN OUTFITTERS<br />
HIGH STREET<br />
RAT & BOA<br />
BITCHING &<br />
JUNKFOOD<br />
MAISON LABICHE<br />
HIGH END<br />
ROCK<br />
BANDIT BRAND<br />
ARKA<br />
CONCEPTUAL<br />
LAST EXIT<br />
TO NOWHERE
COMMERCIAL<br />
MISSGUIDED<br />
ASOS<br />
GUESS JEANS<br />
BRIDEWELL<br />
BREAKFAST<br />
WILD FANG<br />
OBEY<br />
URBAN OUTFITTERS<br />
HIGH STREET<br />
RAT & BOA<br />
BITCHING &<br />
JUNKFOOD<br />
MAISON LABICHE<br />
HIGH END<br />
ROCK<br />
<strong>BARROW</strong><br />
BANDIT BRAND<br />
ARKA<br />
CONCEPTUAL<br />
LAST EXIT<br />
TO NOWHERE
CONSUMER PROFILES
LOVE IT<br />
+ LEAVE IT<br />
RIP IT<br />
+ TEAR IT<br />
PLAN IT<br />
+ POST IT
VISUAL CODES
INITIAL SKETCHES
CREATIVE CONCEPT
BEHIND THE SCENES
MODERN OUTLAWS<br />
A FILM BY <strong>BARROW</strong>
“SOCIAL MEDIA REPLACES<br />
NOTHING- BUT COMPLIMENTS<br />
EVERYTHING”<br />
NEAL SCHAFFER [2014], FORBES TOP 50 SOCIAL MEDIA<br />
POWER INFLUENCER + CREATOR OF BUSINESS BLOG<br />
‘MAXIMIZE SOCIAL BUSINESS’
<strong>BARROW</strong><br />
EST.2015
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