THE WEEK'S NEWS IN BRIEF - Freedom Intranet

FreedomWeek
T H E W E E K ’ S N E W S I N B R I E F
Freedom associates remember Sept. 11 by
staying close to their communities with local,
day-long news coverage and commemorative
issues from coast to coast
This week’s issue takes a look at how Freedom
associates recognized and reported on Sept.11’s
Patriot Day around their communities.
Week of September 15, 2003
Freedom news associates reporting about Sept. 11,
2003, now remembered as Patriot Day, is certainly
different than that terrible day in 2001. But, as all
news reporters know, the stories are still compelling
two years later.
How does it feel to be a Freedom associate
reporting on Sept. 11 in 2003?
WLNE anchorwoman Wendy Cicchetti reported
from ground zero in 2001, 2002 and this year.
Pictured above: On the front page of The Orange County Register , a
relative of a victim of the 9-11 terrorist attacks searches a flag with
names of the dead at the World Trade Center site, Thursday Sept. 11.
Thursday as they worked weeks and days in
advance to cover and deliver the emotional and
courageous stories that are woven in their
communities, evolving 24 months later in the
aftermath of Sept. 11, 2001.
“The first time I was here it was all such a blur,”
said Cicchetti, “but now, emotionally I think it’s
settling in as the city continues to heal. This year it
was particularly emotional to hear the children
reading the names of the
victims, but, they are the
hope of the future. The
ground seems to become
more sacred every time I
go back.”
WRGB’s graphics department
created a special tribute to air
throughout the day of Sept.11.
Associates around
Freedom had serious
reporting detail last
Freedom We e k is a weekly electronic publication for Freedom associates. It is
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y e a r. Please send news, successes, challenges and innovative ideas and products at
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F r e e d o m We e kS t a ff: Stephanie Miclot — Director, Corporate Communications &
Marketing. Nicola Harrison — Communications Specialist
F r e e d o m Week and Freedom Family publications are created and distributed by the
Corporate Communications and Marketing Department. © 2003 Freedom
Communications, Inc., All Rights Reserved.
WRGB and WLNE associates deliver
Just 150 miles north of Manhattan, and in the capital
of New York State, WRGB viewers were very
interested in stories related to the two-year
Continued on page 2
INDUSTRY NEWS NOT E S
9-11 ANNIVERSARY FINDS MEDIA
ADVERTISING ON THE UPTURN...Two years
after the attacks that knocked advertisers'
confidence and prolonged a recession across the
industry, media owners are now detecting a slight
return in ad spending.
(Source: Media Week)
ON THE FREEDOM FRONT... Relative to
Freedom’s business on the second anniversary of
9-11, notes CEO Alan Bell, "All three divisions are
operating ahead of budget in a tough advertising
environment.”

Special edition continued...
anniversary of the terrorist attacks on the World
Trade Center.
Two Freedom associates, Mary Beth Wenger and
Ken Screven, both Channel 6 News reporters,
covered stories close to the heart of those in these
communities.
While Wenger reported on Port Authority of New
York employee, Pablo Ortiz, who died when the
north tower collapsed on him as he ushered
dozens of others to safety, Screven was on-site at
the state Capitol, reporting on the 43 who also died
that day at the same place.
Neighboring associates at WLNE in Providence,
R.I., paid a special tribute by sending lead anchor
Wendy Cicchetti and photographer Tara Baxter to
cover the memorial at ground zero. This piece ran
throughout the day on Sept. 11 and featured Rhode
Island firefighters and police officers who traveled
to New York to honor their fallen brothers and
sisters.
In addition WLNE’s ABC6 Noon Newscast and 6
p.m. News aired an interview with the family of
Lynn Goodchild, who was on United Flight 175.
Goodchild’s mother said during the interview, “You
wake up in the morning and she's the first thing you
think about, and the last thing you think about at
night and everything in between and some days
are worse than others.”
The Monitor honors the day
with special advertising
Freedom associates in the
marketing department at The
Monitor in McAllen, Texas,
designed and published a
special advertisement to
remember 9-11.
The advertisement ran in the
newspaper last Thursday.
The Sun reports on how its community is coping
two years after the tragedy
The Sun in Yuma, Ariz., ran a story to gauge how
locals have coped two years after the tragic event.
The front page headline read “9.11.01 Two years
later America still feels the pain." One local, Maggie
Gilchrist, a senior travel consultant for Tour West
Travel, said in the article, “I think people are more
logical than we give them credit for and have more
faith than we give them credit for. Most people have
just said they are not going to live their lives being
afraid. They just have gone on with their day-to-day
living."
The Sun also held a blood drive in the building on
September 10.
Freedom New Mexico newspapers covered
formal 9-11 remembrances
At Eastern New Mexico University (ENMU) senior
Hiram Perry said 9-11 inspired him to seek a career
in counseling.
“The day of 9-11 changed my life,” said Perry,
sporting blue jeans and a cowboy hat. “I just shed a
tear and realized what it is to be a patriot. I’m a little
old to join the (military) but I sure would have gone if
they would have taken me.”
Freedom New
Mexico newspapers
covered formal 9-
11 remembrances
at Eastern New
Mexico University
and Cannon Air
Force Base.
Community info page on emergency
preparedness at the Appeal-Democrat
The Appeal-Democrat , in Marysville, Calif., put
together an emergency preparedness page for
readers listing emergency numbers and how to
contact agencies that offer assistance in the case of
a disaster. The newspaper also featured "Reader
Remembers" on the opinion page.