Read the 2012 Sponsorship Prospectus here. - Society for New ...

Introduction 

Thank you for your interest in the Society for New Communications 

Research (SNCR) and our Annual Symposium and Awards Gala. 

SNCR is actively seeking sponsoring partners for the upcoming 

Annual Symposium and Awards Gala to be held November 8th-9th at 

the Stanford Park Hotel in Palo Alto, California. 

By sponsoring this event, partnering organizations have the 

opportunity to bolster their positions as leaders in the field of new 

communications, benefitting from SNCR’s unparalleled reputation 

for leading edge research and analysis. To help evaluate SNCR’s 

sponsorship opportunities, this Prospectus covers the following: 

About SNCR 

A High-Level Overview of the Global Nonprofit Research and 

Education Foundation and Think Tank 

SNCR’s Fellows 

A Sample of SNCR’s Leading Edge Thinkers 

About SNCR’s Symposium & Awards Gala 

An Overview of the Event Structure, Including Awards, the Audience 

and the Value of Sponsorship 

Sponsorship Benefit Grid 

A Summary of SNCR’s Six Sponsorship Levels and Corresponding 

Benefits 

Detailed Description of Sponsorship Benefits 

A Breakdown of Each Benefit and Its Value 

Appendix A 

A Sampling of SNCR Fellows’ In-depth Research 

While we’ve tried to include all relevant information, please be in 

touch if you have any questions. If you are interested in exploring 

sponsorship options, please contact Season Korchin at info@sncr.org 

or at (510) 531-9090. 

Visit Us Online: http://www.sncr.org | By Email: info@sncr.org | By Phone: Season Korchin | 510-531-9090

About SNCR 

Overview of a Global Nonprofit Research and Education Foundation and Think Tank 

The Society for New Communications Research (SNCR) launched in 2005 just as social media began 

its ascent as a predominant communications tool in all areas of our lives. Founded by forward thinkers 

in communications and media, SNCR is a unique institution bringing together a diverse array of sectors 

and disciplines to examine current best practices in emerging communications, to understand the farreaching 

impact of new communications and to explore what current communication trends indicate for 

the future. Importantly, SNCR is the only related organization that brings both academic and ‘real-world’ 

research and analysis to bear on communications trends and best practices across all sectors. 

Structure – Think Tank, Research Institute, Fellowship Program 

Serving as both a think tank and research institute driven by a highly competitive Fellowship Program, 

SNCR consist of more than 100 leading business leaders, scholars, professional communicators, 

members of the media, futurists and technologists from around the globe. Following a rigorous 

evaluation and selection process, SNCR Fellows collaborate on research, educational offerings, and 

the establishment of standards and best practices focused on emerging trends and developments in 

media and communications, and effects on business, media, culture and society. 

Publications – Advancing the Field through Research and Analysis 

SNCR facilitates the publication of SNCR Fellow research and analysis through a variety of 

publications, all available at SNCR.org. Publications include: SNCR Best Practice Tip Sheets, 

SNCR monthly e-Newsletters, Journal of New Communication Research (JNCR) and SNCR Fellow 

Research Reports. 

Events – Recognizing Leaders in the Field, Spreading Awareness 

SNCR’s Annual Symposium and Awards Gala – Attended by a diverse group of thought leaders 

and influencers, this exclusive event features presentations from SNCR Fellows on their leading 

edge research as well as from the SNCR Annual Fellows Choice Award Winners, individuals and 

organizations honored for notable impact on business, media, culture and society through new 

communications and social media tools and technologies. 

The Awards Gala also recognizes SNCR’s Annual Excellence in New Communications Award winners 

through a juried process. Nominees submit comprehensive case studies for judging by SNCR 

Fellows who grant awards based on impact, as with the Fellows Choice Awards. In addition to its 

own events, SNCR makes a wide variety of complementary events available to members through its 

many partnerships with organizations in the field. 


Partnerships and Programs – Communications for Good 

SNCR brings the experience and intellectual power of its Fellows to bear on pressing social challenges. For 

several years, SNCR has been involved in helping use new media to produce better health outcomes for 

lower-income people in Connecticut through HealthJusticeCT.org and has also been involved in optimizing 

social media impact with the UN Population Funds 7billionactions.org project and with the Iraqi and 

Afghanistan Veterans of America (IAVA). 

Membership and Audience – 10,000 strong 

SNCR regularly communicates with its audience of over 10,000 social media, marketing, communications, 

public relations and business professionals from all over the world. 

SNCR Fellows 

Leading Thinkers in New Communications and Social Media from Across the Globe 

SNCR Fellows come from diverse of backgrounds but are all leaders in their respective fields pursuing 

in-depth research in the SNCR Fellowship that helps shape the new communications and social media 

landscape. Sample Fellows include: 

Elizabeth Albrycht - SNCR Founding Fellow and Lecturer at the Paris School of Business 

Dr. Nora Ganim Barnes - SNCR Senior Fellow & Research Co-Chair and Chancellor Professor of 

Marketing and Director of the Center for Marketing Research at the University of Massachusetts 

Dartmouth 

John Cass - SNCR Founding Fellow and Author of Strategies and Tolls for Corporate Blogging 

Tom Foremski - SNCR Founding Fellow and Editor & Publisher of Silicon Valley Watcher 

Paul Gillin - SNCR Senior Fellow and Award & Best Practice Chair and Principal of Paul Gillin 

Communications and Author of The New Influencers and Secrets of Social Media Marketing 

Phil Gomes - SNCR Founding Fellow and Senior Vice President of Edelman 

Shel Israel - SNCR Senior Fellow and Consultant and Co-Author of Naked Conversations, How 

Blogs are Changing the Way Businesses Talk with Customers and Author of Twitterville: How 

Businesses Can Thrive in the New Global Neighborhoods 


Dr. Dean Kruckeberg - SNCR Senior Fellow & Chair of the Journal of New Communications 

Research and Professor in the Department of Communication Studies at the University of North 

Carolina at Charlotte and coauthor of the book, Public Relations and Community: A Reconstructed 

Theory 

Jen McClure - SNCR Founder & President and Social Strategist of Thomson Reuters 

Katie Delahaye Paine - SNCR Senior Fellow and Industry Standards Chair and Founder of KDPaine 

& Partners LLC and Author of Measure What Matters, Online Tools for Understanding Customers, 

Social Media, Engagement, and Key Relationships 

About SNCR’s Symposium & Awards Gala 

Overview of One of the Year’s Most Informative & Thought Provoking 

Communications Events 

The 7th Annual SNCR Symposium and Awards Gala will be held November 8-9, at the Stanford Park 

Hotel in Menlo Park, CA. The longest-standing social media event, SNCR’s annual Symposium and 

Awards Gala bridges academic, theoretical and practical pursuits in new communications. Alternating 

coasts each year, the conference brings together an influential group of insiders from various sectors 

to hear about the latest research, developments, trends, and best practices in new media and 

communications from SNCR’s Fellows, themselves all leading practitioners in academia, business, and 

communications. All Access passes are $495 per attendee and include participation in all aspects of the 

two-day event. 

Attendance 

Historically the conference has hosted approximately 100 social media, marketing, communications, 

public relations and business professionals in academia, corporations, government, nonprofit 

organizations, educational institutions, and media outlets. 

Program 

The Awards Gala is preceded by a two-day symposium. While programming is centered on Fellows’ 

presentations of their research, unlike other conferences, because of the caliber of attendees, 

programming is very interactive, feeling more like a round table discussion than lectures. Confirmed 

presentations this year will include: 

• Wikipedia: Corporate Representatives for Ethnical Wikipedia Entry 

• The Social Mind – Understanding the Importance and Relevance of the Content Being Shared Online 

• Standards in Social Media Measurement - Where We Are and Where We Need to Be 

• Innovation in the Arts – The Future of Arts, Media, Entertainment and Transmedia 


Potential additional presentations cover a broad range of topics including: Social Workplace Trust, 

mobile payments, gaming technology in the classroom; social media and public policy, the use of social 

media to address health issues in developing countries, using social networks to help enterprises better 

understand the level of intimacy of their social relationships, millennial students’ use of social media 

and their expectations for social media in the workplace; the effects of social media on Regulation Fair 

Disclosure, the value of multi-channel communications, and changes in journalism and media. 

Awards 

At the Awards Gala, an evening-long event featuring a three course meal, SNCR presents two sets of 

awards: 

Juried Entries – SNCR Fellows award three levels of recognition (Excellence in New Communications, 

Certificate of Excellence in New Communications and Certificate of Merit in New Communications) 

across six divisions (corporate, education/academic, government, media, nonprofit and technology/ 

vendor). 

To be considered, organizations submit comprehensive case studies of their communications efforts 

which are judged by SNCR Fellows and then made available to the public via SNCR’s website. In 

aggregate, these case studies create a unique asset as they present a broad and deep overview of 

current best practices in the field of new communications. 

Fellows Choice Awards – Through internal research and discussion, SNCR Fellows award five honors 

based on new communications excellence: Organization/Brand of the Year, Innovation of the Year, 

Humanitarian of the Year and Visionary of the Year. 

Sponsorship Opportunities 

Because of SNCR’s longevity, the caliber and breadth of its fellows and the diversity of topics 

researched, few if any other organizations in the field share SNCR’s level of prestige and credibility. As a 

sponsoring partner, organizations benefit from SNCR’s excellent reputation and show themselves to be 

thought leaders in their own right by supporting one of the field’s leading-edge organizations. 

SNCR is actively looking for sponsoring partners for its Annual Symposium. As detailed in the following 

pages, sponsorships are available at differing levels to fit varying organizational budgets. We welcome 

the opportunity to discuss sponsorship with your organization. 


Publications 

1. SNCR monthly e-newsletter 

2. Online Access to SNCR Best Practices Tip Sheets 

3. Biannual Journal of New Communications Research 

(JNCR) 

4. SNCR Fellow Research Reports 

Events 

5. Invitations and Discounts to Leading Social Media and 

Communications Events 

Promotion 

6. Company Logo on SNCR e-Newsletter 

7. Year-long Partner Profile on SNCR.org 

8. Table for eight (8) at SNCR Awards Gala Dinner 

(Value: $1,200) 

9. Logo and 100-word company description listed in SNCR 

Symposium and Awards Gala program 

10. Logo and/or name inclusion in event marketing and 

public relations 

11. Inclusion of logo and/or name and other select 

materials in Symposium attendee kit 

12. Inclusion of logo and link to your companies website in 

post-conference email newsletter 

13. Complimentary All Access Passes to SNCR 7th Annual 

Symposium and Awards Gala. 

14. Acknowledgements and mentions from the stage at 

SNCR Symposium & at the Gala 

15. Consultation with SNCR Fellow of sponsor’s chosen 

topic 

16. SNCR logo and testimonial for sponsor’s promotional 

use 

17. 10% discount code to share with friends, colleagues 

and clients on their All Access Passes or 

Two-Day Symposium Only Pass 

18. Press release announcement stating that your company 

is Premier or Awards Presenting Sponsor of SNCR 7th 

Annual Symposium and Awards Gala 

19. Introduction to Award Emcees at the SNCR Awards 

Gala and Dinner 

20. Awards Presentation, photo-op and tribute photo 

21. Right to publish award nominee case studies on Awards 

Sponsor’s Website(s) 

22. Three-year exclusive corporate awards presentation 

rights (with right of first refusal on renewal) 

*Asterisk in columns indicates sponsors with fewer than 8 

attendees will be seated at tables with other guests 


Detailed Description of Sponsorship Benefits 

Publications 

1. SNCR’s Monthly e-Newsletter 

Distributed to SNCR’s 10,000+ audience, SNCR’s newsletter regularly features valuable perspectives 

to help best utilize social media in your business or organization. Newsletters include commentary 

and analysis from industry professionals on social media and communications research, case studies, 

webinars and best practices as well as preliminary findings of SNCR Fellows’ research projects. 

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2. Online Access to SNCR Best Practices Tip Sheets 

Published periodically throughout the year based on Fellows’ research, these Tip Sheets identify and 

promote best practices surrounding the development, adoption, usage, monitoring and measurement 

of new media and communications tools, technologies and practices. Topics include: Best Practices 

for Online Video, Best Practices for Developing a Social Media Policy, Best Practices for Using 

Twitter and more. 

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3. Biannual Journal of New Communications Research (JNCR) 

Published twice a year, JNCR features an array of in-depth scholarly and practical examinations of the 

latest developments in new media and communications and their effects on business, media, culture and 

society. The publication creates a bridge between the academic/theoretical pursuit of these topics and 

their pragmatic implementation, with an emphasis on the establishment and promotion of best practices 

(a $120 value). 

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4. SNCR Fellow Research Reports 

Resulting from months or sometimes years of research and analysis, these reports provide deep 

exploration of a single issue or topic. Given their caliber and value, reports are priced at $125 each. 

Hard copies can be ordered online at SNCR.org. Sample past reports include: The Social Mind, 

Measuring the ROI of Online Press Releases, The New Symbiosis of Professional Networks and Social 

Media and the 2008 U.S. Presidential Election. Appendix A offers a sampling of recent research reports. 

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Events 

5. Invitations and Discounts for Leading Social Media and Communications Events 

Based on SNCR’s partnerships with a wide array of organizations, SNCR regularly offers invitations and 

discounts to public relations, marketing and social media events attended by leading experts and senior 

executives in social media, marketing, communications, public relations and business. Past discounted 

events included: PRSA Digital Impact Summit, eMetrics Chicago, eMetrics San Francisco, eMetrics 

Boston, Brand Couture Signapore, C3: Center For Conscious Creativity State of the Arts, Social Media 

Today Social Media Masters Events and Corporate Social Media Summit West. 

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Promotion 

6. Company Logo on SNCR e-Newsletter 

Sponsors’ logos will be prominently featured on SNCR’s monthly e-newsletter distributed to over 10,000 

social media, marketing, communications, public relations and business professionals. 

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7. Year-Long Partner Profile on SNCR.org 

With its rich content, SNCR.org is a destination site for a broad range of professionals working with 

social and new media. SNCR will provide your company or organization with access to this desirable 

audience by featuring your organization’s logo and providing a detailed customize profile page 

highlighting your organization’s latest Tweets, blog posts, newsletter sign-up and more. 

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8. Table for eight (8) at SNCR Awards Gala Dinner 

Table for eight (8) at SNCR Awards Gala Dinner (Value: $1,200). ** Please note: If your organization has 

fewer than 8 registrants at the Gala, everyone in the same company will be seated at the same table 

along with registered guests from other organizations. 

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9. Logo and 100-word company description in Symposium & Awards Gala program 

SNCR’s multi-page program guide is distributed to attendees, all social media, marketing, 

communications, public relations and business professionals from academia, corporations, government, 

nonprofit organizations, educational institutions, and media outlets. 

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10. Logo and/or name inclusion in event marketing and public relations 

SNCR markets its annual event through several channels including: SNCR’s e-newsletter (as above 

distributed to over 10,000 social media, marketing, communications, public relations and business 

professionals), press releases via PR Web, via SNCR’s social media channels (Facebook, Twitter, 

Google+ and LinkedIn and local newspapers. SNCR also cross promotes with other conferences and 

organizations such Social Media Today and the Social Media Club. 

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11. Inclusion of logo and/or name and select materials in Symposium attendee kit 

In addition to the event program, including speakers’ bios, SNCR provides attendees with an attendee 

list and an overview of membership benefits. SNCR will gladly recognize sponsors on these materials 

and will also include any marketing materials sent by the sponsor prior to the Symposium. 

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12. Inclusion of logo/name and organizational website link in post-Symposium email 

Shortly after the Symposium, SNCR sends out a newsletter providing synopses of research presented, 

and overviews of award winners. This newsletter is sent to all attendees as well as to SNCR’s 10,000+ 

email audience of social media, marketing, communications, public relations and business professionals. 

SNCR also distributes a press release naming the Award winners and an announcement when case 

studies are made available online. Sponsors will be recognized in all communications. 

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13. All-Access Passes to SNCR 7th Annual Symposium and Awards Gala. 

Passes provide access to the two-day Symposium and Awards Gala. The number of complimentary 

passes available depends on sponsorship level. 

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14. Acknowledgements and mentions from the stage at the SNCR Symposium & Awards Gala 

Throughout the program of both events, SNCR presenters will be pleased to acknowledge sponsors 

from the stage and mention short information or updates provided to SNCR in advance. 

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15. Consultation with SNCR Fellow on Sponsor’s chosen topic 

As thought leaders in their respective fields with extensive expertise and prodigious research 

backgrounds, Fellows can provide sponsors with meaningful insights into pertinent trends and emerging 

issues in new communications. SNCR will schedule a call or an in-person meeting at the SNCR 

Symposium with a Fellow who can provide expertise on the sponsor’s chosen topic. 

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16. SNCR logo and testimonial for sponsor’s promotional use 

To help the sponsor demonstrate its leadership in the field, SNCR will be pleased to provide its logo 

and a quote from either SNCR’s Executive Director or Board Chair thanking the sponsor for their vital 

contribution to supporting SNCR’s work. 

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17. 10% discount code to share with friends, colleagues and clients on their All Access Passes or 

Two-Day Symposium Only Pass 

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18. Press release announcement stating that your company is Premier or Awards Sponsor of 

SNCR 7th Annual Symposium and Awards Gala. 

In advance of the Symposium, SNCR will distribute multiple press releases through PR web, SNCR’s 

social media channels, and SNCR’s 10,000+ highly targeted email list. 

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19. Introduction to Award Emcees at the SNCR Awards Gala and Dinner 

As SNCR’s Awards Sponsor, a representative from your organization will have the opportunity to make 

introductory remarks before the awards ceremony and will introduce award emcees. 

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20. Awards presentation, photo-op and tribute photo recognition 

A sponsor representative will have the opportunity to present awards to winners on stage and have their 

photo taken with winners. Photos will be available online and digital copies will be sent to sponsor. 

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21. Right to publish Case Studies on Awards Sponsor’s website(s) 

SNCR’s Awards Presenting Sponsor will have the exclusive opportunity to feature all award nomination 

case-studies at the sponsor’s website(s), further cementing the Award Sponsor’s position as a leader in 

the field. 

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22. Three-year (with right of first refusal on renewal) exclusive corporate awards presentation 

rights 

SNCR’s Awards Presenting Sponsor will lock in this exclusive sponsorship level and all corresponding 

benefits for three years. The Awards Presenting Sponsor will have right of first refusal on renewal. 

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Appendix A ~ SNCR Fellow Research Reports 

In Progress - Completed EOY 2012 

• Effects of Social Media on RegFD, By SNCR 2011 Fellow Alicia Nieva-Woodgate 

• Millennials Use of Social Media & Expectations for Social Media in the Workplace, By SNCR 

2011 Fellow Jennifer Edwards 

• Mobile Money for the Unbanked, By SNCR 2011 Fellow Ingrid Sturgis 

• Project Citizen, By SNCR 2011 Fellow Dr. Eglè Kvieskaitè 

• Social Workplace Trust Study, By SNCR Fellow and Board Member Francois Gossieaux 

• Use of Social Media in Rural Health in Developing Countries, By SNCR 2011 Fellow Atanu Garai 

In Progress – Completed EOY 2013 

• Collision: The Growing Agency Convergence on Digital & Social, By SNCR 2012 SNCR Fellow 

Kevin Briody 

• Content Curation, Aggregation, and Implications for Media and Journalism Models, By SNCR 

2012 Fellow Silvia Montaña 

• Content Discovery, Distribution and Monetization in a Post-Journalistic era , By SNCR 2012 

Fellow Anne Weiskopf 

• Moldovan Society - New Virtual Education Models, By 2012 SNCR Fellow Botnaru Petru 

• The Emerging “Social Enterprise”, By 2012 SNCR Fellow Alex Dea 

• Persistent Digital Engagement, By 2012 SNCR Fellow Ted Shelton 

Completed 

• Marketing 2.0 Study - Marketing in the Digital Age; Winning with Data & Analytics, By SNCR 

Senior Fellow and Board Member Francois Gossieaux 

• The Missing Link In Social Media Use Among Top MBA Programs: Tracking Prospects, By 

SNCR Senior Fellow and Research Co-Chair Nora Barnes 

• The 2011 Inc. 500 Social Media Update, By SNCR Senior Fellow and Research Co-Chair Nora 

Barnes 

• The Social Mind, By SNCR Senior Fellows Vanessa DiMaura, Peter Auditore and Don Bulmer

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