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Share Your Key - Share Your Costs - wibu-systems ag

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BILLBOARD<br />

Briefly Presented<br />

CodeMeter<br />

– Ready for Windows CE<br />

Verband Deutscher Maschinen- und Anl<strong>ag</strong>enbau<br />

e.V. (VDMA), the German association of mechanical<br />

and plant manufacturing companies,<br />

published a new study concluding that 60%<br />

of this German industry will be the target of<br />

counterfeiting complete machines. On the other<br />

hand, manufacturer of devices, machines and<br />

plants support standard operating <strong>systems</strong> for<br />

the software in their products. And the part of<br />

the functionality which is realized in software<br />

is getting larger and larger.<br />

The CodeMeter System is now available for<br />

Windows Embedded CE 5.0 and 6.0 on Intel<br />

x86 and ARM processors. Other processors can<br />

be supported in a short time on demand. If a<br />

developer specializes in embedded programs,<br />

he can use CodeMeter in the ARM environment<br />

via the Microsoft ARM device emulator, even<br />

without having the fi nal hardware available.<br />

“As a new Windows Embedded Partner WIBU-<br />

SYSTEMS supports building the International<br />

market for embedded products by eng<strong>ag</strong>ement<br />

and know-how” said Manjo Rami, Senior Marketing<br />

Man<strong>ag</strong>er of the<br />

Windows Embedded<br />

Business Group of<br />

Microsoft Corp. “By<br />

supporting Windows<br />

Embedded CE, CodeMeter will gain a lead because<br />

of fl exibility, security and reliability.“<br />

“According to a study from BITKOM and Roland<br />

Berger (a well-known German consultant company),<br />

the embedded market is one of the largest<br />

areas for potential growth. By using embedded<br />

Picture: Protection for Embedded Systems (e.g ZSK)<br />

racy. The value of a machine will be determined<br />

more and more by the implemented Embedded<br />

Software.”, explained Oliver Winzenried, CEO<br />

and co-founder of WIBU-SYSTEMS AG. “Today,<br />

more than 30% of our customers are already<br />

in the industrial area. With enhanced solutions<br />

in the Embedded Area, we will support these<br />

customers even better”.<br />

Expanding in China<br />

In the middle of July, Wibu-Systems (Shanghai)<br />

Co. Ltd., a wholly owned subsidiary of WIBU-<br />

SYSTEMS, AG, moved to new offi ces located<br />

in Shanghai’s Yangpu district, close to Fudan<br />

and Tongji Universities, both known for their<br />

academic excellence. The new offi ce has more<br />

than triple the space of the former facility and<br />

will allow for consolidating sales, support, and<br />

operations and provide larger inventories for<br />

“just-in-time” deliveries. The increasing demand<br />

for sophisticated software protection solutions<br />

to meet the needs of both Chinese companies<br />

and International companies with offi ces in<br />

Picture: WIBU-SYSTEMS Offi ce in Shanghai<br />

China was one of the reasons Wibu-Systems<br />

needed to expand. Another reason was the<br />

desire to provide a powerful center of antipiracy<br />

excellence.<br />

Oliver Winzenried, C.E.O. of Wibu-Systems AG,<br />

explained, “In addition to the high quality of<br />

our security solutions, our customers also rely<br />

on us for competent consultation regarding<br />

the complex nature of the different protection<br />

concepts. That is why qualifi ed employees are<br />

an important part of our growth policy. Another<br />

element of our expansion strategy is to locate<br />

close to colleges and universities. Not only do<br />

we have a resource that can help us understand<br />

local requirements and restrictions, but we also<br />

have a ready pool of well qualifi ed potential employees.<br />

Therefore, the location of our new offi ce<br />

is perfect and it provides us with plenty of space<br />

operating <strong>systems</strong> like Windows Embedded CE,<br />

manufacturers of industrial plant controls and<br />

machines can protect their products <strong>ag</strong>ainst pifor<br />

additional personnel and inventory.“<br />

“Shanghai is one of the biggest economic centers<br />

in China, as well as an important technology<br />

site for IT”, explained Hailiang Li, Man<strong>ag</strong>ing<br />

Director of Wibu-Systems (Shanghai) Co. Ltd.<br />

“For this reason many national and International<br />

companies are often located in Shanghai. The<br />

Study: Protection <strong>ag</strong>ainst Piracy in<br />

Machine Industry<br />

By supporting Windows CE, we have a first<br />

solution available for Embedded Systems.<br />

We are conducting a study and we want to<br />

hear from you about your individual requirements<br />

for protecting <strong>ag</strong>ainst piracy. Please<br />

download the questionnaire file and complete<br />

the form online (www.<strong>wibu</strong>.com).<br />

As thank you, you will receive a copy of the<br />

results of the study.<br />

protection of intellectual property as well as<br />

license man<strong>ag</strong>ement of software and other<br />

digital content are important requirements for<br />

many of these companies. We now have on staff<br />

an employee who will concentrate all his efforts<br />

in meeting these important requirements.”<br />

CeBIT asia 2007<br />

At CeBIT Asia 2007, WIBU-SYS-<br />

TEMS will <strong>ag</strong>ain have a booth<br />

presenting its solutions in the<br />

Shanghai New International Expo<br />

Centre. As an added bonus attendees of the PTC<br />

and CeMAT shows will also be able to attend<br />

CeBIT. WIBU-SYSTEMS will <strong>ag</strong>ain organize its<br />

popular workshop “IT security and protection<br />

of software, documents, media and access”.<br />

Prof. Cao Zhaomin from the Jiaotong University,<br />

specializing in information security, will be the<br />

keynote speaker. In addition to speeches from<br />

WIBU-SYSTEMS, we will also have a presentation<br />

from Jörg Heil, CEO of Hartung Consult<br />

in Shanghai, about information security in the<br />

SAP world.<br />

11

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