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What is it?<br />
On the 21 st of April, 2015, Google<br />
launched one of the biggest<br />
algorithm changes in its history.<br />
Dubbed Mobilegeddon, the<br />
updated algorithm is actively<br />
seeking out websites that aren't<br />
mobile ready.<br />
This shouldn't come as much of<br />
a surprise to website managers<br />
and designers who have<br />
been keeping up with mobile<br />
readiness/responsive design<br />
trends, but could impact those<br />
who didn't know it was coming.<br />
Reports state that the majority<br />
of web surfers will be using<br />
mobile devices by 2017, right<br />
now it's in the 40-something<br />
percent. Google, as the most<br />
widely used search engine<br />
almost has no choice but to<br />
force each and every website<br />
to go mobile or go home.<br />
If you want to keep your users,<br />
then you'd better keep up with<br />
the times...<br />
How does it effect<br />
me & my business?<br />
If your website doesn't display<br />
well on mobile devices, your<br />
search engine optimisation<br />
SEO ranking may plummet<br />
and Google even warned<br />
of manual penalties for the<br />
worst offenders, according to<br />
SearchEngineWatch.<br />
The company announced on its<br />
official blog that the change<br />
will affect mobile searches in<br />
all languages worldwide and will<br />
have a significant impact on<br />
search results.<br />
What can i do?<br />
If you needed a little<br />
encouragement to optimise your<br />
website and embrace mobile<br />
readiness, this is it. To find out<br />
how mobile friendly your site is<br />
right now, Google offers a free<br />
mobile-friendly test. Hopefully<br />
you get the ''Awesome! This<br />
page is mobile-friendly'' result...<br />
But there's only one way to<br />
find out. No matter what your<br />
grade, make sure to visit<br />
Google's official mobile SEO<br />
guide, because this tells you<br />
exactly what Google wants. It's<br />
like getting a teacher-approved<br />
cheat sheet for the big test.<br />
If you've put it off, get<br />
someone who knows responsive<br />
design on your side immediately,<br />
and get your website up to<br />
scratch!<br />
Remember...<br />
Google isn't out to get you. As<br />
a matter of fact, you should<br />
be highly motivated to follow<br />
along with this update. If you<br />
do, it means a better user<br />
experience for customers, and a<br />
greater likelihood they will help<br />
you make money by buying<br />
your product or reading your<br />
content. If you've struggled to<br />
beat competitors in the past,<br />
this could be the chance you've<br />
been waiting for to make a<br />
move and grow your brand.
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