IM ACTION

JUNE 2015 IM ACTION

IM ACTION
JUNE 2015
Intel® - The New Intel Compute Stick
Feature - 10 things from the world of Tech.
Microsoft - New Wireless Display Adapter
Cisco - DC Drive Buy
Feature - Amazon takes to the sky!
Microsoft - Complement your desk
Lenovo - Bag a deal with Lenovo
Microsoft - Get your customers on track
Feature - Are you ready for Mobilegeddon?
Apple - All things Apple

10 THINGS
FROM THE TECH WORLD
1
Mobilegeddon is here!
Google has changed its search algorithm in the biggest update in
company history. The new algorithm will strongly favour mobile
friendly websites, so it may be time to get your site updated!
2
Amazon is testing Delivery Drones
Amazon have been granted a US patent along with permission to
test their unmanned delivery drones. Currently testing in USA, UK
and Israel, they have cut delivery times to 30 minutes.
3
Apple make GPS mapping acquisition
Apple have acquired GPS mapping company Coherent Navigation in
the hope to boost the accuracy of Apple maps. The new technology
has the ability to pinpoint a user’s location to within a few centimetres.
4
Facebook record
Facebook shares hit $85.31 (US).
This is a record high for the
social media company whose
shares have doubled since their
introduction in spring 2012.
5
Look out Spotify!
Apple is ready to launch an
ambitious attempt to tighten its
grip on the music industry with
a new music streaming service.
The company is expected to
launch Apple Music on stage at
its WWDC event this June.

10 THINGS
FROM THE TECH WORLD
6
GoPro are making their own drone
The news that GoPro are making their own quad-copter drone has
made its way to the stock market. The company saw a +7% stock
surge following this announcement.
7
Big changes coming to YouTube!
YouTube is rolling out a new feature called “TrueView” that will let
advertisers easily list goods that they are selling alongside or within
their video ads. Get ready to see Buy buttons on YouTube in the
very near future.
8
Apple is training its staff in fashion
Apple will start training staff members to help offer “personal fashion
and styling advice.” It’s hoping that the tips will help customers decide
on which Apple Watch model they want to buy.
9
Google mobile?
Google is working on a mobile
network that would allow the
company wholesale access to
T-Mobile and Sprint’s mobile voice
and data networks, allowing them
to sell their own mobile data plans.
10
Facebook Search
Facebook is testing its own
new search engine that will
help keep Internet users
within their ecosystem, and
far away from Google.

Amazon Prime Air Takes To The Sky...
For many, Amazon’s idea of delivery via drone
was seen as unrealistic and impractical, but
the details it provides in its patent application
suggest that the firm is taking the idea
seriously and working hard to overcome a
variety of technical obstacles.
According to the patent, the drones will be
able to track the location of the person it is
delivering to by pulling data from their smartphone.
The unmanned vehicles will also be
able to talk to each other about weather and
traffic conditions.
If this plan comes to life, Amazon could
drastically reduce delivery times down to just a
matter of minutes!
Q: Is this science fiction or is this real?
A: It looks like science fiction, but it’s real. One
day, seeing Prime Air vehicles will be as normal
as seeing mail trucks on the road.
Q: How are you going to ensure safety?
A: Safety is our top priority, and our vehicles will
be built with multiple redundancies.

What is it?
On the 21 st of April, 2015, Google
launched one of the biggest
algorithm changes in its history.
Dubbed Mobilegeddon, the
updated algorithm is actively
seeking out websites that aren't
mobile ready.
This shouldn't come as much of
a surprise to website managers
and designers who have
been keeping up with mobile
readiness/responsive design
trends, but could impact those
who didn't know it was coming.
Reports state that the majority
of web surfers will be using
mobile devices by 2017, right
now it's in the 40-something
percent. Google, as the most
widely used search engine
almost has no choice but to
force each and every website
to go mobile or go home.
If you want to keep your users,
then you'd better keep up with
the times...
How does it effect
me & my business?
If your website doesn't display
well on mobile devices, your
search engine optimisation
SEO ranking may plummet
and Google even warned
of manual penalties for the
worst offenders, according to
SearchEngineWatch.
The company announced on its
official blog that the change
will affect mobile searches in
all languages worldwide and will
have a significant impact on
search results.
What can i do?
If you needed a little
encouragement to optimise your
website and embrace mobile
readiness, this is it. To find out
how mobile friendly your site is
right now, Google offers a free
mobile-friendly test. Hopefully
you get the ''Awesome! This
page is mobile-friendly'' result...
But there's only one way to
find out. No matter what your
grade, make sure to visit
Google's official mobile SEO
guide, because this tells you
exactly what Google wants. It's
like getting a teacher-approved
cheat sheet for the big test.
If you've put it off, get
someone who knows responsive
design on your side immediately,
and get your website up to
scratch!
Remember...
Google isn't out to get you. As
a matter of fact, you should
be highly motivated to follow
along with this update. If you
do, it means a better user
experience for customers, and a
greater likelihood they will help
you make money by buying
your product or reading your
content. If you've struggled to
beat competitors in the past,
this could be the chance you've
been waiting for to make a
move and grow your brand.