ANCHOR _
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Marques<br />
There are two levels of co-branding and endorsement<br />
and to ensure that this message is communicated clearly<br />
we have developed two graphic devices.<br />
<strong>ANCHOR</strong><br />
– Ingredient brand marque<br />
Used when branded products are made with Anchor threads,<br />
this marque sits away from the primary information in the bottom<br />
right area on the front of the packaging.<br />
– Endorsement brand marque<br />
Used when the products are part of the Anchor range but are using<br />
a licensed brand. This marque has more flexibility than the ingredient<br />
brand and can be placed anywhere on the front of the packaging in<br />
a area with high visibility.<br />
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