Alpina Geneve debuts New Extreme Diver ... - Alpina Watches

Alpina Geneve debuts New Extreme Diver Collection with actor William Baldwin
as Face of 2012 Advertising Campaign
ALPINA is pleased to announce actor, producer, and writer William Baldwin as the
new face of its 2012 advertising campaign unveiling the latest model of the Diver
Watches collection.
“ We are very happy to have William Baldwin as our Brand Ambassador; William
not only represents the face of Alpina, he carries the spirit of the brand – cool,
bold and strong.” Peter Stas, CEO of Alpina Watch International SA.
“Associating myself with brands founded on solid corporate ethics with ambitious
programs in place is paramount,” says Baldwin. “Alpina is exactly that brand and
I’ve enjoyed working with them every step of the way.”
As Baldwin describes, “The new Alpina Extreme Diver is that ideal accessory which
combats the elements of diving while delivering a bold, athletic, cool-factor that’s
unmatched at this price level.” The collection makes its debut at Baselworld in
Switzerland March 8-15, 2012.
About William Baldwin
William Baldwin is an American actor, producer, and writer best known for his
starring roles in Flatliners, Backdraft, Fair Game alongside Cindy Crawford, and
Forgetting Sarah Marshall. Most recently, Baldwin appeared as Senator Patrick
Darling in the TV drama Dirty Sexy Money and as a regular guest on the massively
popular teen drama Gossip Girl. Baldwin is the brother of actors Alec, Daniel, and
Stephen Baldwin, collectively known as The Baldwin Brothers.

Alpina Extreme Diver Collection
Keeping time while diving requires very robust professional watches. There is a
kind of beauty to the professional diver's watch that comes from the pure
pleasure of engineering excellence. There is nothing superfluous about divers'
watches, except of course the fact that they are engineered beyond the point of
mere utility. After all, no human being is ever going to dive to depths beyond 300
meters. There is, however, a marvelous draw to the idea that you can go that
deep, if you wanted, with the proper equipment.
To fully appreciate the Alpina Extreme Diver, the first thing to do is understand
the requirements that define the professional diver's watch. In this regard, it is
possible to define clear parameters and, without resorting to hyperbole, make the
case for the true professional diver's watch. As a general rule, for any regular
activities from snorkeling to scuba diving, a diver should always choose a watch
with a water resistance rating of at least 200 meters. For the occasional swim, a
watch resistant to 100 meters will do. The rationale behind the exceptional water
resistance we recommend is that, in general, watches tend to perform differently
in real-world situations than they do in the laboratories where they receive their
certifications.
The Alpina Extreme Diver’s case is made of anti-corrosive materials, has a nonscratch
crystal, and is outfitted with extendable wrist straps that can fit over a wet
suit.
Unidirectional, the bezel of the Alpina Extreme Diver is graduated each minute
until 20, then each ten minutes, with a luminous engraving. It is used to measure
the elapsed time: by placing the triangle in front of the minutes hand, you can
read the time spent under the water, or the time you spent at a decompressing
stop. As it's unidirectional, the bezel can only be rotated in one direction: this
means that even in case of accidental unsetting, the measured underwater time
can only be increased, but not shortened. Fluted, the bezel is easy to operate,
even with wetsuit gloves, and thus make it the perfect tool for divers.
For more information, please contact Mrs Yasmina Pedrini via pedrini@alpinawatches.com