A Scout Earns His Own Way

a scout
earns
his own
way
a lesson for a lifetime

At Trail’s End, we are proud to have
served Scouting for 30 years, and our mission
has always been the same: to help Scout packs,
troops and councils raise the money needed to fund their program and activities
throughout the year. Your participation in the popcorn fundraiser helps to pay for the
activities Scouts do, for the camps they attend, and for the equipment they need, like
canoes and tents.
Across America, Scout and leaders have increased their popcorn sales each year,
and at the same time they have watched their Scouting program expand. Helping
Scouting grow stronger is our goal at Trail’s End and we hope to serve Scouting for
another 30 years.
a letter from trail’s end

etter than ever
Better Product Value
Trail’s End has added an average
of 20% MORE product.
Made with Canola Oil. NEW Butter Burst Flavor.
% More Product
Chocolate Lover’s Collection +28%
Sweet & Savory Collection +27%
Cheese Lover’s Collection +14%
Chocolatey Caramel Crunch +8%
Caramel Corn with Almonds,
+13%
Cashews & Pecans
Butter Toffee Light +11%
Caramel Corn +37%
Popping Corn +20%
Unbelievable Butter TM
18 Pack
PER BAG POPPED
• 0g trans fat
• 2g saturated fat
• 260 calories
butter light
18 Pack
PER BAG POPPED
• 0g trans fat
• 1g saturated fat
• 210 calories
better flavor. better
for you.
Better for Scouts in
your community.
Trail’s End is Committed to
Bringing You the Most Flavorful
and Healthiest Snacks.
• Our caramel corn products are naturally sweetened
with tapioca syrup and molasses.
• Our microwave popcorn and cheese corn are made
with canola oil, which has 0g trans fat and low
saturated fat.
• Canola oil replaces bad saturated fats with good
unsaturated fats.
• Canola oil is sourced from North America and
does not contribute to deforestation.
• Our chocolate products contain no hydrogenated
oils.
• Trail’s End and Scouting strive to protect the
environment by using as little packaging material
as possible.
3

2010 benefits to scout & family
2010
the benefits to your scout and family
from the popcorn fundraiser
Help your Scout build self confidence and learn the life lesson of
earning his own way in his Scouting program.
Provides an opportunity to pay for
your entire Scouting Program with
1One Fundraiser.
Your Scout will learn
6Team Building.
Reduce or eliminate your out of
2pocket expenses.
Your Scout can Earn his
7way to Camp.
Your Scout can earn Advancements
3& Merit Badges.
Your Scout can earn a
8Scholarship.
Your Scout will learn How to Set
4and Achieve Goals.
Your Scout can earn
9cool Rewards.
Your Scout will improve his
5Communication Skills.
Can pay for Uniform, Dues,
10Boys Life & Insurance.
4
A Scout Earns His Way...
...turn the page!

popcorn is a win-win-win!
It supports all 3 levels of our
Scouting program:
• Reduce the out of pocket expense for Scout families.
• Money for packs and troops to carry out their
activities
• Income to the council to serve our packs and troops.
No other fundraiser supports the
entire Council.
The popcorn sale helps the council pay for needed
camp equipment and resources, programs for Scouts,
training for leaders and much more.
Support the entire program in
2010. Sell popcorn!!
• Boys learn teamwork, goal-setting and grow in
confidence.
• Your Pack and Troop adventures will multiply.
• Scouts will be able to do more, and advance
farther in Scouting.
The highest profit
to Scouting!
Trail’s End Popcorn
products are the
highest quality.
To councils
for camps,
programs,
leader training
To units to fund
their scouting
programs
Cost of the popcorn
5

scout achievements
that can be earned through popcorn sales
Merit Badges
Popcorn sales help meet
many scouting objectives
More and more Scouting Units utilize
popcorn sales to raise funds for
equipment, activities and other needs.
Just last year Units from more than 300
Councils profited by selling Trail’s
End products. But, that’s not all!
Boys can earn much more
than money
Few activities demonstrate to Scouts
the value of planning, organization,
and commitment more clearly than a
Unit’s combined efforts in a
popcorn sale.
Scouts develop and practice new skills,
learn about sales and marketing, and
reach new levels of personal success.
And, once again, Scouts who participate
in the sale may accomplish requirements
for Achievements, Activity Badges, and
Merit Badges. Because many of the
activities involved in popcorn sales are
similar to requirements for Scouting
accomplishments, many Councils
approve these activities as formally
counting towards awards.
For example, some Councils have
designed special programs that allow
a Scout to apply their work during
a popcorn sale to the fulfillment of
requirements for a Salesmanship
Merit Badge.
Your own Council may have other
special programs designed to help
Scouts accomplish requirements
during your popcorn sale. Ask your
Council Popcorn Chairperson for details.
6
Boy Scout Merit Badges
Consider the following popcorn activities as
counting toward Boy Scout Merit Badges... before
proceeding with your work, make sure your Merit
Badge Counselor has approved your idea.
Art: For requirements 2, 5, and 6, produce an
“America’s Popcorn Sale” poster for local display, using
pen and ink, watercolor, pencil, pastel, oil, tempera,
acrylic paint or marker.
Communications: For requirement 1, show
your counselor how you would teach others to sell
popcorn. Then, play the roles of customer and Scout,
practicing selling techniques. For requirement 2,
make a popcorn sales presentation to your counselor.
Computers: For requirements 2, 3, 4, and 5,
design a personal sales spreadsheet to keep track of
your popcorn sales, prizes won, and money made for
the Troop.
Entrepreneurship: With Council permission,
use your own management of the Trail’s End
Popcorn sale to meet many of the requirements for
this badge such as 3, 4b, 4d and 6.
Graphic Arts: For requirements 2, 3, and 4,
design a poster for use during the popcorn sale, and
follow the various steps described for ONE of the
printing methods to produce copies of the poster.
Journalism: For requirements 2a or 2b, create
a newspaper story or radio news announcement
reporting on your Troop’s participation in the Trail’s
End popcorn sale.
Cinematography: For requirements 1 and 2,
create a storyboard for a video designed to show Cub
Scouts how to sell Trail’s End popcorn.
Photography: For requirements 2b, take
photographs of Trail’s End products, of Scouts selling,
and of other activities related to the sale, and
arrange the prints, with captions, to tell a story of
the sale.
Plant Science: With Council permission,
use Trail’s End educational materials to show
how popcorn hybrids are grown and processed.
(Requirements 8a and 8b -Corn Option).

Public Speaking: For requirement 1, prepare
and give a speech to a Cub Unit describing the
benefits of popcorn sales to the Troop. For
requirement 2, prepare and give a speech to a Cub
Unit describing the steps to a successful popcorn sale.
Salesmanship: With Council permission, use
the meetings, practices and procedures of the annual
Trail’s End popcorn sale to meet many, or all, of the
requirements for this badge.
Truck Transportation: For requirement 10,
describe what kind of truck would be needed to ship
popcorn from the factory to your Council, tell how
the popcorn would be packed, estimate the time for
the trip, and explain what would be the best way to
unload the shipment.
Cub Scout Merit Badges
With special Council permission, popcorn sales can
be used to meet requirements for:
“Take Care of Your Planet” Achievement:
As one of the three requirements, explain how
Trail’s End Popcorn is better for the environment
because it is packaged in recycled cartons, and
because soy inks are used to print the cartons.
“What’s Cooking” Achievement:
As one of the four requirements, show how to pop
popcorn, explain what happens when popcorn “pops,”
and explain why popcorn’s nutritional analysis is
important to health.
“Information Please” Achievement:
As one of the requirements, show how the Trail’s
End promotional materials (television or radio
commercials, posters and billboards) help increase
your Unit’s popcorn sales.
“Jot it Down” Achjevement: As one of the
requirements, keep a record of the number of people you
speak with when selling popcorn, and record something
about each person and whether a sale is made or not.
“Be a Leader” Achievement: Demonstrate to
a new Pack member how to sell popcorn, based on your
experiences.popcorn sales.
Arrow Points
Trail Electives
Art Elective: As one
of the requirements, make
a poster to announce your
Unit’s popcorn sale.
Photography Elective:
To fulfill requirements, make
photos showing the best ways
for Cubs to look and act when
they sell popcorn. Explain
your photos to the Den.
Sales Elective: A
popcorn sale fulfills all the
requirements for this Elective.
Webelos
Activity Badges
Artist Badge: As one of
the five requirements, design
a popcorn sale advertising
poster for display in your local
supermarket.
Showman Badge: As a
requirement, demonstrate the
“right” and “wrong” ways to
sell popcorn.
Communicator
Badge: As a requirement,
explain to a group of Cubs the
proper way to conduct a
popcorn sale.
7

your orders
Send Popcorn to our Troops.
Start Selling
Online
TODAY!
Step 1
Go to
scouts.trails-end.com
to sign in or create an
account.
Step 2
Choose your email
template—and create your
own Scout Image— to send
emails to friends and family.
Don’t forget to follow up!
Step 3
Go to Track My Online
Sales to see who has
made a purchase.
8

Learn about our bonus giveaways, too!
Go to facebook.com/trailsendpopcorn
to find out more.
When
Selling
Face to
Face
ALWAYS sell with another
Scout or with an adult.
NEVER enter anyone’s home.
NEVER sell after dark
unless you’re with an adult.
DON’T carry large
amounts of cash.
ALWAYS walk on the
sidewalk and driveway.
ALWAYS wear your uniform.
ALWAYS smile and
introduce yourself.
ALWAYS tell your
customers why you
are selling popcorn.
ALWAYS know the
different kinds of
popcorn you’re selling.
ALWAYS say “Thank you!”
ALWAYS make a copy
of your order form for
next year.
• Sell throughout your
neighborhood
• Ask friends and family
to support you
• Ask your parents to take
the order form to work
9

® ®
•WM10 Walmart ® $10 Gift Card
• 10-2A Bottle Carabiner
• 10-2B MultiFunction Knife
• 10-2C LED Torch
• WM15 Walmart
®
$15 Gift Card
• 10-3A LEDFlashlight
MultiTool
• 10-3B MultiToolKit
• 10-3C 7in1
Changeable
LCD game
Sell one item,
earnapatch
or pin. Sell $250 Sell $350
10
Guidelines
1) Rewards earned are based on individual sales. NO combining of sales with other Scouts.(2) Each Scoutmay selectone reward from the
sales level reached, plusapatch or pin.(3) Turn in your reward order when youturnin your popcornorder.All ordersand additions must be
submitted through the council. (4) All rewards, $600 Club and $1,500 Club bonus rewardswill shiptoyour unit leader. (5) Rewards are
subjectto demand and availability.Ifareward is no longer available, Trail’s End reservesthe right to substituteareward or gift card of
equalorgreater value. (6) Scouts need Whittling-ChiporTotin-Chip and parent’s permissionto choose a knife.(7) Marshmallows not
includedwith the crossbow.
*Scouts who sell $2,500of popcorn in one calendar year will receiveaTrail’s End college scholarship.See detailsat scouts.trails-end.com.
Amazon.com is notasponsor of this promotion. See full details on the back page of this guide.

what a scout can win!
Think of the possibilities!
Earn valuable gift cards. Get what you want.
BONUS
REWARD
from Trail’s End!
Earnamarshmallow
crossbow and patch in
addition to your other
rewards.
Sell $600
Extra Bonus
from Trail’s End!
Your choice ofa
$50 Amazon.com
or Walmart ®
gift card
6% of your
total
sales each
year is
invested into
your own
Extra Bonus
fromTrail’s End!
Sell $1,500 college
Sell $2,500
®
scholarship
account.
OR
OR
OR
OR
OR
OR
OR
®
®
®
®
®
®
®
Sell $450 Sell $650 Sell $850 Sell $1,100 Sell $1,300 Sell $1,800 Sell $2,300
+ =
My GoalIs
Combine online andface-to-face sales for even biggerrewards.
$

a scout earns
his own
way