30263 – Organizing Entrepreneurship

Objectives and format
Department of Management and Technology Via Röntgen 1
I - 20136 Milan
30263 – Organizing Entrepreneurship
COURSE SYLLABUS - A.Y. 2012-2013
Teacher: Anna Grandori
Tutor: Laura Gaillard
The course provides concepts and tools for crafting entrepreneurial structures and strategies in modern
innovative economies, both by establishing new firms and by infusing it in established firms. It draws on
forefront research in organization theory, organizational economics, and strategic management.
.
The session format is based on presentations of analytic models and case studies
Evaluation
Students will be evaluated on the following bases.
Compulsory test and base grade:
- An individual written test consisting in a case analyses similar to those done in the wrap-up
sessions in the course (evaluated on the standard 30 point scale) – The case analysis in the final
session of the course will be evaluated in 30 points: if sufficient, that evaluation (integrated with the
points gained in the course) can be registered as final grade; if not sufficient, the test has to be
retaken in an official exam session.
Optional activities and integrative points:
- In the course, case analyses assignments to be done in teams in class will be given. If the
quality of team outputs (to be handed in bullet point written form during the session) is above
average it will be assigned a ‘plus’ contributing to gaining extra points over the test grade, according
to the following rule: 2 or 3 pluses = 1 extra point; 4 or 5 pluses= 2 extra points The plus will be
given to each team members. The overall number of pluses assigned in each wrap-up session will
be communicated immediately after; the points accumulated by each individual student will be
posted when all the wrap-up sessions will be completed.
- In the course, a Simulation of project formulation and firm founding will be run, and evaluated on
the quality of the entrepreneurial project produced. The best projects selected for presentation will
be assigned a plus worth 1 extra point over the test grade.
Hence, each student may gain a maximum of 3 extra points. These points remain valid until the last exam
session pertinent to the 2012 /13 edition of the course.
Material
Book: A. Grandori, L. Gaillard & J. Hayton, Organizing Entrepreneurship Routledge 2011 (OE in the Outline)
(copies available at EGEA Bookstore)
Cases: are included in the book or posted and are to be read before the session in which they are
discussed.
Slides are part of the course material and are posted on the learning space.

Course Outline
Schedule: Wednesdays h.18.00-19.30; Fridays h.13.00-14.30, Room N33 (plus additional sessions as indicated)
Session Topic Readings
Session 1
12-9
Session 2&3
14-9
(h.12.00-
13.30&14.30-
16.00)
Session 4
19-9
Session 5
21-9
Session 6
26-9
Session 7
28-9
Session 8
3-10
Discovering
opportunities in the
economy
Ent’l decision
making
Creating
opportunities
through social
networks
WRAP UP ON
OPPORTUNITIES
Human and social
capital: the
formation of
entrepreneurial
teams
Networked
technology
Structural sources of
opportunities OE 1.1
Cognitive sources of
opportunities OE 1.3
Relational sources of
opportunities OE 1.2
Cases (Box n.)
Jack Brash (1.1)
‘Cases in economic discovery’ (1.4)
Opportunity framing (Guest)
“Cases in economic brokerage” (1.3)
Junior Enterprises (JEME) (1.2)
End CH 1 Case: The Body Shop (Teamwork on case, Pluses
assigned)
‘Networked human
resources’ OE 2.1, 2.2
‘Networked access to
technology’ OE 2.3
Networked finance ‘Networked finance’
OE 2.4
Session 9 WRAP-UP ON
5-10 RESOURCES
No class on Wednesday
10-10
Session 10 ENT LAB
12-10 SIMULATION (I)
Session 11
16-10 h.13.00
Session 12
17-10
Session 13
7-11
Session 14
9-11
Session 15
14-11
ENT LAB
SIMULATION (II)
ENT LAB
SIMULATION
(III)
Governance and
ownership structure
Organization
structure and HR
systems
WRAP-UP CASE
ON ENT - FIRM
ORGANIZATION
Case: The Virgin team ( Box 2.3),
Grameen Bank (2.2).
Cases: Itaca Nova (2.1) & Nano Active
Film (2.4), LEGO (posted)
Cases: The waterproof player (2.7),
VC/Ent negotiations (2.9)
End Ch 2 Case: RIM & the BlackBerry (Teamwork on case, Pluses
assigned)
‘Governance,
ownership and legal
forms’ OE 3.1
‘The internal
organizational of ent
firms’ OE 3.2
Team formation and identification of
opportunities - Formulation of Business
Plans
- Presentation of Selected Projects and
Formation of Ent/VC-BA Negotiation
Tables
- Conclusion and discussion of Ent/VC-
BA agreements
Case: EGON ZEHNDER (3.3)
Cases: EZ (3.3), AX. I (3.2) (Hagakure,
Argan Oil Coops = Posted)
TESTIMONIAL: Marco Brini, Founder&CEO, Minteos-

Session 16
16-11
Session 17
20-11 h.13.00
Session 18
21-11
Session 19
23-11
Session 20
28-11
Session 21
30-11
Session 22
5-12
Session 23
11 -12 h.13
Session 24
12-12
WRAP-UP CASE
ON ENT - FIRM
ORGANIZATION
Internal and
networked growth.
Forms of alliances
Managing alliances
and networked
growth
Organizing
environments for
entreprenurship
WRAP-UP ON
FIRM
BOUNDARIES &
NETWORKS
Corporate
Entrepreneurship
Entrepreneurial
careers and Serial
entrepreneurship
GENERAL WRAP-
UP
Suggested Further Readings:
Enveve
Case: MINTEOS (End Ch 3 Case + Box 4.2 Minteos II +Brini
Testimonial intervention) (Teamwork on case, Pluses assigned)
‘Networked growth’
OE 4.2,
‘Networked growth’
OE 4.2
Best Western (4.9) vs The ATR
Consortium ( posted)
Body Shop.II (4.6) vs Int’l Delivery (4.7)
OE OE 6.1, 6.2, 6.3 Cases: Silicon Valley (Box 6.5&6.6) vs
Sophia Antipolis (Box 6.13)
Case : VERSACE (Box 4.4 - Teamwork on case, Pluses assigned)
Organizing for
innovation in
established firms
(OE 5.1)
Cases TCG, Acer, Oticon, Semco
(Distributed)
TESTIMONIAL: Gianni Dell’Orto, Co-Founder Promatem,
Founder&CEO Viva3esse
Case Promatem (End Ch 4)+ Dell’Orto
Testimonial intervention
Evaluated final case analysis (Distributed)
� Alvarez S.A., Barney J.B. 2007 (eds) ‘The entrepreneurial theory of the firm’ Journal of Management
Studies. 44/ 7 Special Issue.
� Andretsch D.B., Litan R. (eds) Entrepreneurship and Openness. Edward Elgar. 2009
� Baden-Fuller, C.W. and J. Stopford [1994]. ‘Creating Corporate Entrepreneurship’. Strategic Management
Journal, vol. 15, 521-536.
� Baron J.N., Kreps D.M. 1999 ‘HRM in emerging companies’ In J.N. Baron and D.M. Kreps, Strategic Human
Resources. New York, Wiley.
� Baron R.A., Shane S.A. Entrepreneurship. A process perspective. Thomson South-Western, 2005
� Casson M. The entrepreneur. An Economic Theory. Edward Elgar, 2003
� Clarysse B., Roure J., Schamp T. Entrepreneurship and the financial community. Edward Elgar. 2007
� Davidsson P, Delmar F., Wiklund J. Entrepreneurship and the growth of firms. Edward Elgar 2006
� Foss N., Klein P. Organizing Entrepreneurial Judgment. Oxford University Press 2012.
� Graf H. Networks in the innovation process. Edward Elgar. 2006
� Gustaffsson V. Entrepreneurial decision making. Edward Elgar 2006.
� Harryson J. The know-who Based Entrepreneurship. From Knowledge Creation to Business Implementation.
Edward Elgar 2006
� Hitt, M.A., Ireland, R.D., Camp S. M., Sexton, D.L. (Eds) Strategic entrepreneurship, Creating a new
mindset. Blackwell Publishing 2002
� Jones G. , Wadhwani (eds) Entrepreneurship and global capitalism. Edward Elgar 2008
� Link A.N. Entrepreneurship and technology policy . Edward Elgar. 2006
� Miles R. et al 1997 1997 ‘Organizing in the knowledge age: Anticipating the cellular form’ Academy of
Management Executive 11/4:7-21.
� Oviatt B.M., McDougall P.P.(eds) International Entrepreneurship. Edward Elgar. 2007
� Rajan R.G., Zingales L. ‘The governance of the new enterprise’. In X. Vives (ed.), Corporate Governance,
Cambridge University Press, 2000,
� Siegel D.S. Technological Entrepreneurship. Edward Elgar 2006
� Singh J., Robert P. Entrepreneurial Opportunity Recognition through social networks, London:Routledge
2000

About the teachers
ANNA GRANDORI is Professor of Business Organization, and President of the Center of Research on
Organization and Management at Bocconi. She has been visiting professor in various universities in Europe
and the US (e.g. NYU, Stanford, Chicago, Copenhagen BS, Zurich, Tilburg); Scientific Director of various
international research programs, and Editor of academic international journals in Organization and
Management. Her research - integrating organizational economics and organization theory in an innovation
and design perspective and addressing themes as innovative decision making, knowledge governance, and
organizational networks - and has been published by major international academic journals and book
publishers (e.g. ‘Inter-firm networks: organization and industrial competitiveness’ (ed) Routledge 1998;
'Organization and economic behavior', Routledge, 2001; ‘Corporate Governance and Firm Organization’
Oxford University Press 2004; ‘Organizing Entrepreneurship’- with L. Gaillard- Routledge, 2011; ‘The
Handbook of Economic Organization’ (ed) Edward Elgar 2013).
LAURA GAILLARD is Professeur Habilitée of Entrepreneurship in France as well as an active
entrepreneur and consultant in the field - especially on entrepreneurial motivation and commitment,
women entrepreneurship and international entrepreneurship. She is a member of the Académie de
l’Entrepreneuriat and of the scientific committee of ECER (European Cities Entrepreneurship
Ranking).
Office hours
Office hours are available at (Quick Reference for > Current Students > Timetables, Calendars and
Rooms > Faculty office hours). Office hours could vary: please check on the website.
Segreteria Dipartimento di Management – IOSI
Mrs. Iolanda De Monte
Via Röntgen, 1 – 4 th Floor – Room C3-02 - Ph. 02.5836.2632-2533
Mail : iolanda.demonte@unibocconi.it
HONOR CODE
Università Bocconi conceives of education as an ongoing process that stretches across a person’s entire professional
life. The University hopes that the entire Bocconi community will respect the values of fairness and correctness
associated with it, values which inspire and guide the conduct of all community members as they pursue common
objectives and a shared mission. The Università Bocconi Honor Code is published at
http://www.unibocconi.eu/honorcode. We encourage all students to read it.