Why you should take your banker to lunch Is it time to start using ...

Spriing 2012
thefocus
A quartterlly publliicattiion aboutt busiiness iin Centtre Welllliingtton
Why you should take your
banker to lunch
Page 7
Is it time to start using
web videos?
Page 14
T h e F o c u s S P R I N G 2 0 1 2 | 1

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Mark Your Calendar
Business After Hours
Wed., May 16, 2012 5:30 – 7:00pm
Location: Breadalbane Inn
Address: 487 St. Andrew Street West
Fergus
Host: Norma Hessletine
WORKING FOR YOU
Chamber Directors
A
Annual General Meeting
Wed., May 30, 2012 7:30 – 9:00am
Speaker: Perrin Beatty, President and
CEO of the Canadian Chamber
Location: Lighthouse Restaurant
Michael Weinstein
President
Janet Harrop
1st Vice President
Nardo Kuitert
2 nd Vice President
Chamber PUB NIGHT
Tues., June 5, 2012 5:30 – 7:30pm
Location: The Goofie Newfie, Fergus
Everyone Welcome!
Paul Walker
Secretary Treasurer
Garth Green
Past President
Barney Tracy
Director
CWCC Year End BBQ
Wed., June 13, 2012 5:30pm
Address: 400 Tower St. S.
Host: CWCC & M&M Meat Shops
Proceeds go to the CW Food Bank!
Chamber Golf Tournament
Aileen Hawkins
Director
Lynne Bard
Director
Don Cubbidge
Director
Thurs., June 21, 2012
Registration Noon, Shotgun 1:00pm
A great day of Networking and golfing
Location: Ariss Valley Golf Club
Networking Breakfast
Chamber Staff
Wed., June 27, 2012 7:30 – 9:00am
Speaker: To be confirmed
Location: Gorge Country Kitchen
Trip to CHINA
September.12 to September.22, 2012
Presented in partner with Citslinc
International.
Enjoy roundtrip international airfare
4 and 5 star hotel accommodations
3 full meals each day
Deluxe bus tours
English speaking tour guides
Entrance fees for tourist attractions
OPTIONAL TOUR to see the
Xi’an Terra Cotta Warriors!
Reserve your space today!
Roberta Scarrow
General Manager
Heather Andrews
Membership &
Administration
T h e F o c u s S P R I N G 2 0 1 2 | 3

CONTENTS
CWCC Board of Directors and Staff ...................................... 3
Presidents Piece ……………………....................................... 5
Member Article: EXPOSURES THAT COULD IMPACT
YOUR CONTRACTORS‘ INSURANCE ...... 6
WHY YOU SHOULD TAKE YOUR BANKER TO LUNCH ..... 7
Pictures of Chamber Events & Participations ........................ 8
Member Article: 10 REASONS WHY YOU NEED A WEBSITE 10
Member Article: THE INTRICACIES OF INTERVIEWING …… 12
Business News ………………………………….……………….. 13
Member Article: IS IT TIME TO START USING WEB
VIDEOS? ……….......…………….................. 14
Welcomes & Renewals …………………………………………. 15
Member Profile ...................................................................... 18
Member Discounts ………………………………………………. 19
CANADA‘S SKILLS CRISIS .................................................... 21
SIMPLE LIVING WILL FREE YOUR SPIRIT …………………… 22
Member Article: SPRING CAR CARE …………….................. 24
MAJOR CRISIS OF CONFIDENCE GRIPS THE GLOBAL
ECONOMY …………...………………………….. 20
MISSION STATEMENT
The Centre Wellington Chamber of Commerce is a memberdriven
organization that:
DESIGN AND PRODUCTION:
Heather Andrews
PHOTOGRAPHY:
Bill Longshaw, Heather Andrews, Roberta Scarrow
ADVERTISING AND SALES:
Advertising@cwchamber.ca
CONTRIBUTING WRITERS:
Michael Weinstein, Nardo Kuitert
CONTRIBUTORS:
Ontario Chamber of Commerce
Canadian Chamber of Commerce,
SUBSCRIPTION AND BACK ISSUE INQUIRIES:
Roberta Scarrow – TheFocus@cwchamber.ca
SUBMISSION POLICY:
Proposals and articles are accepted via mail or email
c/o Editor – The Focus. Please do not send originals.
Contributors are welcome to include a head shot and a
40 word author‘s bio. If not received, we will use
author‘s name, business name and contact information
as a credit line.
FOR PERMISSION AND REPRINT REQUESTS
Heather Andrews – TheFocus@cwchamber.ca
PUBLICATION OF:
Centre Wellington Chamber of Commerce
400 Tower Street South
Fergus, Ontario N1M 2P7
The Focus is a periodical membership benefit
publication of the Centre Wellington Chamber of
Commerce. Advertising content and the views
expressed herein are those of the contributors and do
not constitute endorsement by the Chamber. Copies
are available through the Publisher. The Chamber
cannot be held responsible for any errors or omissions
that may occur and has the right to edit material
submitted. The Chamber will not accept advertising
with competitor comparison claims and has the right to
refuse advertising that is deemed to be false,
misleading, or inappropriate.
Serves as a catalyst for business growth through
networking and educational opportunities.
Acts as an information resource for local business.
Promotes local business, the community and the
Chamber.
We are a volunteer organization supported by over 350 local
business and professional people such as yourself.
Your participation in the Chamber helps make Centre
Wellington a more rewarding place to live, work and play.
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Front Cover – PHOTO BY BILL LONGSHAW
PG. 8 – PICTURES OF CHAMBER EVENTS
in order from left to right:
Business After Hours, Noecker Travel – January 2012
Mayor‘s Breakfast – January 2012
Ribbon Cutting, Brighten Up – January 2012
Chamber Sign Demolition – January 2012
Networking Breakfast – February 2012
Lighting of the Falls, Downtown Fergus
PG. 9 – PICTURES OF CHAMBER EVENTS & PARTICIPATIONS
in order from left to right:
Electronic Sign Installation – February 2012
Ribbon Cutting, The Grand 92.9 – February 2012
Ribbon Cutting, O‘Beans JavaBar – February 2012
Business After Hours, Cheer! On Inc. – January 2012
Networking Breakfast – March 2012
Ribbon Cutting, Fraberts expansion – January 2012
Ribbon Cutting, The Bookery – March 2012
Fergus Elora Glass SunCatchers for sale, made by
Kitras Art Glass
Downtown Elora
Ribbon Cutting, Fergies Fine Foods expansion –
November 2011

PRESIDENT'S PIECE
Should we? Could we?
Have a show
With our volunteers
We‘ll make it go!
They can come in costume
They can come in ties
But who the winners will be
Will be kept a big surprise!
With that tone in mind, the chamber once again
recognized groups, individuals and businesses for the
great work they do and the contributions they make, to
ensure Centre Wellington is a great place to work, live and
play!
As one of our signature events, the Centre Wellington Awards of Excellence is not only one of the
few fundraising projects that the chamber takes on; it is also an event that is not strictly ―member
focused‖. We recognize that the success of our business community depends not only on
business, but on the other elements that make the township a whole. By recognizing individuals,
(such as Brian Dowling, Rebecca Klaassen and Jim Keating) organizations (such as the Food
Bank) and businesses (such as Blown Away Glass studios, Dixons, and Jesters), we give thanks
and show our appreciation to people, who, in their own way, make our lives better. For a full list of
winners, give us a moment to catch our breath and we will have them all posted on the Chamber
website. They might even be listed elsewhere in this publication – but I haven‘t seen it yet – I‘m
only the President!
As tourism season approaches, don‘t forget to be on the lookout for tourists! We are known for our
hospitality so let‘s make sure we continue to show it! Whether it is someone looking for a
campsite, a restaurant or just a nice place for a walk, make sure you point them in the right
direction! If you are not sure, there is lots of info on the Chamber website – www.cwchamber.ca.
The business directory page is a valuable information resource – searchable by name and
keyword.
One thing you will have seen in this publication is an ad for our annual Victoria Day Weekend
fireworks sales. This fundraising initiative helps raise some funds for the Chamber which keeps
the money local! Why buy fireworks from someone out of a truck on the side of the road? Money
spent here, stays here. With our quality products, you can have a great display. Why not host a
neighbourhood or backyard party – tell your friends and neighbours to drop by the chamber to
bring a few pieces. Call it a BYOF(ireworks) party!
If you are not already, I encourage you to become a member of the Chamber! With our various
networking opportunities, educational opportunities, social activities and business benefits, I‘m
sure you can find something that will be of value. If you don‘t – think of it this way – your
membership contributes to the strength and success of the Chamber. As the Champion of
Business in Centre Wellington, we are working to create a positive environment for business. You
get out of membership what you put into it. Don‘t quit and say you didn‘t get anything from it – if
you never attended any of the events! What you may be getting is a few customers who are
shopping locally – because of the FERA program – which was initiated by the Chamber or a newly
renovated business next to yours because the Chamber lobbied on their behalf for something that
helped their business grow!
Michael Weinstein
President
Centre Wellington Chamber of Commerce
T h e F o c u s S P R I N G 2 0 1 2 | 5

EXPOSURES THAT COULD IMPACT
YOUR CONTRACTORS' INSURANCE
Member Article
We all know insurance is a necessity, but do we actually understand the exposures that
could impact our insurance premiums/rates?
Sometimes we can be so wrapped up in our business operations that we may not have
considered how our commercial insurance exposures can be impacted. Whether you are a
general, mechanical, HVAC or an electrical contractor, there are a variety of exposures
that could impact your insurance. Here are just a items to consider:
Have you thought about your employees‘ tools and who is responsible for insuring
them?
If you rent equipment, do you have adequate insurance if the equipment was stolen
or damaged? Would you be in a position to cover the cost of replacing the rented
equipment?
When you are asked to provide a certificate of insurance, or you are requesting a
certificate of insurance, your insurance broker can also serve as a consultant to
review the certificate request or the contract and determine whether your insurance
coverages are compliant.
We know that in the course of a job, contractors can sometimes be requested to
move a piece of machinery or hoist an apparatus with a forklift or crane/scissor lift.
However, if you drop or damage that machinery, do you have Crane Operators
Legal Liability to protect yourself?
If you have commercial vehicles, do you have a customized fleet management
strategy in place to mitigate your auto exposures?
Implementing driver selection criteria, health and safety operations manuals, training
requirements, vehicle accident reporting or even quarterly reviews on your CVOR reports
can assist with reducing and minimizing potential losses from occurring.
Your qualified insurance consultant can look after all your risk management and insurance
needs so that you do not have to think about them, and you can focus on what is most
important, running your business operations smoothly.
Article submitted by Jennifer Stewart-May, Commercial Producer at H.L. Staebler
Insurance. If you have any questions, please feel free to contact Jennifer at 519-743-5228
ext 262 or via email jstewart@staebler.com.
BOARDROOM RENTAL
Did you know that the Chamber office board room that seats 10 people comfortably?
It is a perfect spot to host a meeting or seminar!
Full or Half days | Weekend and MEMBER Rates available
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Call today! 519-843-5140

WHY YOU SHOULD TAKE YOUR
BANKER TO LUNCH
Many small-business owners shudder at the thought of getting a call from their bank.
Inevitably, they think there is something wrong.
Our commercial banks are key partners in our businesses. They shouldn‘t be avoided. Rather,
you should invite your banker out to lunch.
I like to see my banker and his or her superior about twice a year, whether I need to or not.
Usually, I will have lunch brought into our office once a year so they can see the shop, feel the
energy and meet the staff; once a year, I take them out to a restaurant.
It‘s important to me that they understand my business because I consider it unique; the
differences need to be understood if they are going to be appreciated and factored into any of
our dealings.
Some banks like to mix up their account managers regularly to keep the relationships from
getting too close (that, at least, has been my assumption; maybe it‘s me?). That is all the more
reason to keep in touch and all the more reason to invite out the account manager‘s superior,
who seems to move around less often.
What may surprise you is that I place as much value on what I learn at these lunches about
what it takes to be a good small business banking customer as I do in sharing updates about
our business.
Banks are smart. They make very good money and manage risk extremely well. If I‘m not
going to change them, which I am not, I might as well find out how they work and how they
look at my business. If I can do something to make myself more attractive to my bank, I‘m
probably doing something good for me and my business as well.
So, I make it a point to spend equal parts of our lunch time together sharing news about my
business and asking about theirs. Among the questions I seek answers to:
1. What ratios are important when they evaluate my financial statements?
2. What new products or services have they recently launched that can benefit my
business? It‘s not all about credit facilities, maybe they have online banking features or
products that can streamline our office admin tasks.
3. What types of loans and values are approved at the local branch versus ones that are
approved at head office or a district office?
4. What trends are they seeing in the business community in general and, in banking
practices, in particular (they are ears to the ground with businesses from all industries
and in all shapes and sizes so they are likely exposed to way more than you are)
5. Do they know of any individuals or businesses that would complement mine (call it
networking)
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Many businesses complain that banks won‘t lend money to them when we need it. Maybe
that‘s because we only call on them when we‘re in a pinch.
They are a valuable vendor and service provider to your business every day – treat them like
one. Be pro-active in managing the relationship.
Before long, they may be calling you to return the favour or better yet, introduce you to an
opportunity that can benefit your business.
Chris Griffiths is the Toronto-based director of fine tune consulting a boutique management
consulting practice. Over the past 20 years, he has started or acquired and exited seven
businesses. If you would like to contact Chris directly, please feel free to email him at
chris.griffiths@finetuneconsulting.com.
CHAMBER PHOTOS
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CHAMBER PHOTOS
T h e F o c u s S P R I N G 2 0 1 2 | 9

10 REASONS WHY YOU NEED A WEBSITE
Member Article
Back in 2004 I wrote an article called ―50 Reasons Why You Need A Website‖. And many
of these reasons are still valid today, although perhaps the word ―Website‖ should be read
as ―online presence‖, as there are far more online tools available these days, including
self-hosted blogs, Facebook Pages and Google Plus Business Pages.
So let me give you 10 reasons why you need an online presence for your business:
1. Promote Your Products
A website allows you to showcase your products for everyone to see. You can
explain the benefits, compare it with other products, or show testimonials of happy
customers that already bought the product.
2. Promote Your Services
It is hard to showcase services in a store, or office. The web allows you to introduce
the service, the professionals providing the service, and how several services can
complement each other.
3. Promote Your Organization
People buy from people. People support organizations and causes that they believe
in. A website is a fantastic tool to promote an organization and build trust – that is, if
you do it right… A well-developed website can convey trust and credibility, making
people to buy from you, or support you.
4. Promote Yourself
Whether you are a professional looking for a job, or an expert in your industry: you
can show that to the whole world by having a comprehensive website. The use of
an associated email address also increases perceived professionalism: a letter from
someone at me-the-expert.com will certainly open more doors than an email from a
hotmail account.
5. Promote Your Events
Have a fundraising event? Want to promote your business with seminars,
workshops or a trade show? You will increase awareness when you create a
website for the event. Show dates, programs, prices and driving directions – to
name but a few features that will be greatly appreciated by your target audience.
6. Build A Community
Want to be perceived as a leader? Want people talking about you, or provide a
platform for people to share ideas and ideologies? A website, especially with a
forum or bulletin board, can be a great help in building an online community. It may
even be the cement that keeps an offline community together, because of its
empowering character and 24/7 availability.
7. Answer Frequently Asked Questions
Answering the same questions over and over again can be a great waste of money
and employee morale. A carefully crafted list of Frequently Asked Questions
(FAQs), posted on a website, can reduce the stream of repetitive questions so your
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Customer Support department can actually start supporting customers, and your
Sales Department can really devote their time to selling!
8. Solicit Feedback From Customers
A contact form on a website can provide you with a lot of valuable information from
customers, prospects and other interested people. You may even get them to take
an online poll - especially if you say they can win a prize as a reward. And if the
stakes are high enough, the free word-of-mouth promotion will start automatically...
9. Find Employees
A highly effective way to use a website is to use it as a recruitment tool. You can
obviously use it to post vacancies, but you may also consider placing a more
general invitation to send resumes. This way you may already know the right
person for the job before a vacancy even occurs.
10. Inquiry Marketing: Be Found - Period!
You may have heard it somewhere too: "advertising is dead". Interruption marketing
does not work as it used to, due to video on demand, TiVo, the Internet... The
consumers are more and more difficult to reach. Instead, they are in control; they
are searching - on the Internet. It is inquiry marketing. Search and be found, or fail
to be found and lose the customer.
I am sure that at least one of these 10 reasons will apply to your situation. So use the web,
with all its opportunities. If you want to read all 50 reasons why you need a website (online
presence); here is the original article: http://www.u-cwebs.com/50reasons.
Nardo Kuitert is a Website Optimizer with Website Development and Optimization firm
U-C WEBS. Contact him at 519-787-7612 or nardo@u-cwebs.com.
Wendy Gottmers of Southern Belles Catering values
MEMBER TESTIMONIAL
“the opportunity for networking, business development and political involvement,
as it is very important in speaking on behalf of local businesses. This is a way to give back
to the community”.
T h e F o c u s S P R I N G 2 0 1 2 | 11

THE INTRICACIES OF INTERVIEWING
Member Article
The moment has arrived – you have decided on three candidates to interview for the current job
opening. But what do you ask them, you wonder?
Job seekers are nervous during interviews; rarely do we think that the interviewer is nervous. However,
unless you are a seasoned pro, chances are likely that you have some questions and uncertainty on
how to handle the process.
Understand the role:
Prior to sending out the job posting, a good rule of thumb is to learn about and understand the job.
Spend a bit of time talking to the person who is currently in the role and to those who work directly with
that person. Learning some of the finer details will help you to know what you need to look for in
candidates.
Sell your company to qualifying candidates:
Make sure that the candidates you are drawing in are people who want to work for you – not just
people who are applying because they saw a job posting. What is your company known for? What is
the culture like? Do you have a good retention rate? Highlight what makes your company a great place
to work for. Even though it‘s an employers market right now, job seekers are still selective in where they
apply.
Identify the skills and experiences you are looking for:
It‘s easy to say that you are looking for someone who has the specific skills required for the job and has
previous experience. If this is all you ask for, you‘ll likely get swamped with resumes from people who
have just that – the skill set, but that is about it. Instead, make sure that you are asking for the soft skills
required for the job and your company too. Making sure the person you hire is a good fit is going to
save you time and money. People can learn new skills once they get into a job, but their attitude and
work ethic is hard to change. Look for attributes, knowledge and people skills.
How to conduct the interviews:
Be consistent with each candidate. Give each candidate the same questions to allow for them all to get
the same chance at the job. Ask a variety of questions – behavioural, situational and competency
based questions.
Behavioural Questions: these questions are designed to review past performance of a
candidate, which can thereby judge future performance. They are closely linked to
competencies and essential functions of the role. They can begin with ―Tell me about a time
when…‖ ―Describe a situation where you had to…‖ or ―What have you done that…‖
Situational Questions: these are similar to behavioural questions, however they dig deeper
and/or ask the candidate to demonstrate what he or she would do in a situation. As the
interviewer, you would make up a scenario and ask them how they would handle it, and have
them walk you through their process.
Competency Questions: questions such as this aim to help the interviewer find out specific skills
and abilities. Here you are drawing out from the candidate their abilities, and learn more about
their hard skills. Examples of competency based question would be zoning in on a specific skill:
―How fast can you type?‖ and ―Tell me how you prioritize your day.‖
The most important tip to remember is to be calm and confident, which will help put your candidates at
ease and make the interview a much more relaxed meeting.
Submitted by Melissa Macfarlane with Northern Lights Canada, Employment Resource Centre. For
more information on how to select and retain a winning team, connect with Northern Lights Canada at
519-787-0051.
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ONTARIO CHAMBER
OF COMMERCE
Two-Pronged Approach Key to Future
Growth and Prosperity
Posted on March 27, 2012
TORONTO: The Ontario Chamber of
Commerce (OCC) has called for a two-pronged
approach to balancing the books: deficit
reduction and a clear focus on growth and
transforming the Ontario economy for the 21st
century. Overall, today‘s budget positions us to
move in this direction.
The OCC recognizes that the 2012 Ontario
Budget made difficult choices as the province‘s
debt repayments rank as the third largest area of
expenditure after education and health care. The
budget‘s main focus on reducing the deficit is
certainly the top priority for Ontario businesses –
and is a key factor in the economic vitality of the
province and our ability to deliver critical
government programs. But to lay the groundwork
for future growth and prosperity, austerity is only
one side of the equation. A vision for future
economic growth is the other.
―Today, we are calling on the Government to
work with the Ontario Chamber Network and
other stakeholders to grow its top line in order to
balance the books,‖ said Allan O‘Dette, President
& CEO of the Ontario Chamber of Commerce.
―Innovation, a 21st century workforce, fiscal
balance, taking advantage of global opportunities
and identifying our competitive advantages are of
fundamental importance if Ontario is to be more
productive, more competitive and more global.‖
A significant part of that global competitiveness
is the provincial tax environment.
BUSINESS NEWS
CANADIAN CHAMBER
OF COMMERCE
Japan matters to Canada: Our
Government’s re-engagement in Asia is
good news for Canadian business
Ottawa, March 25, 2012 — The Canadian
Chamber of Commerce welcomes the
announcement by the Government of a Canada-
Japan Economic Partnership Agreement (EPA).
―Canada and Japan have largely complementary
economies. Greater effective market access
through an Economic Partnership Agreement
could yield economic gains for both countries,‖
said Perrin Beatty, President and CEO of the
Canadian Chamber of Commerce. He added:
―This visit and this announcement highlight the
strong relations between our two countries. They
demonstrate Canada‘s re-engagement in Asia,
and that is great news for the Canadian business
community.‖
read full story
PLACE YOUR BUSINESS
ADVERTISEMENT HERE
Contact the CW Chamber at 519-843-5140
for rates and information.
Read the rest of this entry »
T h e F o c u s S P R I N G 2 0 1 2 | 13

IS IT TIME TO START USING WEB VIDEOS?
Member Article
Video is becoming an essential marketing and communication tool for both big and small
businesses. With video becoming more available and affordable, there‘s never been a
better time to invest in good quality video to help build your brand and grow your business.
People are beginning to expect videos almost on almost every website they visit. Video is
effective in areas where print is not because it can connect with the visitor on an emotional
level. It is easier than ever to use video as a method for promoting your business, your
management team, and your products and services. People searching for information on
the web today have extremely short attention spans, and video helps grab their attention
and hold them long enough to stick around and look further into doing business with you.
There are two approaches to producing videos. You can do-it-yourself or hire a
professional. Even though just about anyone can record video, that doesn‘t mean they are
good at it. When thinking about investing in video for your business, you have to look at
opportunity cost. This means knowing the value of your time and how you spend it. Ask
yourself ―Is this the best way to be spending my resources?‖
The first thing to consider when deciding between DIY and outsourcing is time. If you‘ve
never created a video, it will likely take much longer than you think. If you spend 3 or 4
days struggling with your video, it might have been better to outsource and focus on
generating new business. You should also think about the cost. Good video requires more
than just a $300 HD camera. It also includes audio equipment, microphones, software,
lighting, and tripods. Equipment is only one small part of the process. Think about the skill
it takes to produce a video. Producers can offer years of experience and expertise that
can‘t be learned from a user manual. Just because you have the same word processor as
Stephen King, doesn‘t mean you can write the next best selling novel. Finally, it‘s
important to think about quality and brand safety. Sometimes a simple video with basic
quality is adequate. However, if you‘ve spent 20 years building a brand, you need to be
careful not to undermine that work with low quality content. Your video will represent your
business just as much as your products and services.
Here are a few tips for the DIY warrior. Use an HD video camera, a tripod and an external
mic if possible. If you are interviewing someone, zoom in so you only see their head and
shoulders, just like on the news. If you are touring your business, get some people in there
to make it look busy. Don‘t just create a slide show. Video is so much more powerful than
photos, so take full advantage it. Lastly, keep it short. Anything longer than 2-3 minutes
runs the risk of losing the viewers attention.
So if you want to start reaching the masses through video and social media, you have a
decision to make. Do-it-Yourself or hire a professional? If your business requires a lot of
basic quality videos, and you have a pretty decent skill set, DIY is likely going to be
cheaper in the long run. Just make sure you have the extra time and the determination to
execute. However, if you are already way too busy and are selling a higher-end product or
service, hiring a professional is most likely the smarter option. They will have the
equipment, skills, and expertise to represent your business.
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Article written by Andrew Musselman, Owner and Producer at Eclin Media.
www.eclinmedia.com | andrew@eclinmedia.com

THANK YOU
RENEWING
MEMBERS
A. O. Smith WPC Canada
Abby Rose Floral Boutique
The Apartment on Church
Arthur Travel Service
Bank of Montreal
Bott & Company,
Certified General Accountants
Brand Property Improvements
Broderick's Apparel for Men
Broderick's Fashions for Women
Business Facts
Carson Dunlop & Associates Ltd
Centre Wellington Contractors
Association (CWCA)
Chanticleer Shop
Cheer On! Inc.
Cherry Hill Entertainment
Chez du Soleil Bed & Breakfast
Children's Foundation of
Guelph and Wellington
Cogeco Cable Canada LP
College Auto Tech
Dalton Associates
de Herberg Bed & Breakfast
Definition Fitness
Derek G. Graham Limited
Devin Hair Studio & Boutique
Dominion Lending Centres –
Home Capital Solutions
Don Cubbidge Consulting
Dr. Jon Gatten
Drew House
Elora Concrete Burial Vaults
Elora Festival and Singers
Elora L.C.B.O.
Elora Mill St. Mews
Fancy That Cake
Fergies Fine Foods
Fergus BIA
Fergus Elora News Express
Fergus Family Chiropractic
Fergus Fireplace
Fergus Fly-in B & B
Fraberts Fresh Food
GHC Safety and Security Solutions
Giles Carstar Collision
Graham A. Giddy Funeral Homes Ltd.
Grand Flags
GRCA - Belwood Lake
Groves Memorial Community Hospital
H & R Machine
Harrcroft Acres Ltd.
Heritage River Retirement Community
Highland Manor Retirement Lodge
Howes & Reeves Limited
WELCOME NEW MEMBERS
DOMINION LENDING CENTRES
Award Winning Mortgage Brokers
Contact:
Ron Price & Tracy Luciani
655 Tower Street South
Fergus ON N1M 2R1
519-843-5854
contact@ronandtracy.ca
www.ronandtracy.ca
ELORA MASSAGE THERAPY CLINIC
Home based massage therapy clinic
Contact:
Julie Shaw, Registered Massage Therapist
70 John Street
Elora ON N0B 1S0
519-846-1846
elorarmt@gmail.com
FERGUS ELORA DISTRICT SOCCER
FEDS is a non-profit volunteer run Soccer organization. We have
approximately 1800 members running an Indoor, Outdoor &
Travel programs for both youths and adults. We have two part
time employees. Our latest office space is excellent for our needs
furnishing our office, equipment, board meeting and clinic. FEDS
prides itself on offering an affordable soccer program that is
supported by many local business sponsorships.
Contact:
Sue Burnett
135 St. David Street South, Lower Level - Unit 7
(Rear of Old Livery Stables)
Fergus ON N1M 2L4
519-843-3360
fergussoccer@bellnet.ca
www.fedssoccer.ca
RON WILKIN JEWELLERS LTD.
Retail sales of jewellery and giftware, jewellery repairs (on and off
site), watch and clock repairs (on and off site), & engraving and
trophies (on site).
Contact:
Graham & Amy Wilkin, Owners/Managers
109 St. Andrew Street West, P.O. Box 95
Fergus ON N1M 2W7
519-843-1225
ronwilkin@on.aibn.com
www.ronwilkinjewellers.com
T h e F o c u s S P R I N G 2 0 1 2 | 15

WELCOME NEW MEMBERS
QUARRY OPTOMETRY CENTRE
We are private, full-scope, independent health care providers who
specialize in the diagnosis, treatment, prevention and management of
diseases and disorders of the visual system. Our mission is to provide
our patients with the highest quality of vision and eye health care in a
relaxed, comfortable, caring and professional environment. We offer
comprehensive eye examinations, spectacles, contact lenses, laser
vision correction consultations, and are fully licensed to provide
therapeutic pharmaceutical agents. We will maintain the highest health
care standards possible by utilizing state of the art instrumentation,
promoting continuing education and delivering unparalleled eye care
products.
Contact:
Dr. Angela Tamblyn & Dr. Jody Lorentz
294 Mill Street East, Suite 116
Elora ON N0B 1S0
226-384-2020
quarryoptometry@gmail.com
TOP SHOT HOCKEY INC.
Top Shot Hockey is an
industry leader in interactive
game production and
promotion. We have clearly
established ourselves as a
world leader now with games
in more than ten countries. As
the inventor and manufacturer
of the electronic hockey net we have learned what works and what
becomes popular. We have excited and entertained thousands of
hockey fans over the 13 years we have been in the hockey business.
Top Shot Hockey designs and develops interactive zones to suit your
needs whether it is a full fanfest or a single gallery with one game. If you
are looking for an interactive solution that will make your event an even
bigger success, give Top Shot Hockey a call today!
Contact:
Peter Delisle, President
449 Laird Road – Unit 13
Guelph ON N1G 4W1
519-822-8848
pdelisle@topshotinteractive.com
www.topshotinteractive.com
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THANK YOU
RENEWING
MEMBERS
I Love Chocolate!
Intelligent Computer Systems
Interpump Supply Ltd
James Keating Construction Limited
John Thomson & Son Furniture Ltd.
John's Pizza Delight – Fergus
Keltech Signs Ltd.
Kentonvale Farms
KH&A Printing Inc.
LittleTree Garden Market
L-M Foodmarket (Ontario) Ltd.
LRW Parts Warehousing Ltd.
MACADI Jewellery
MACH ONE Communications
Mallot Creek Group Inc.
McNab House Interiors
Meridian Credit Union Fergus Branch
Merv Woods Real Estate Limited
Middlebrook Woodworking Ltd.
Mirage Limousine
Morris Auto Service Ltd.
The Murray Group Limited
National and Marine Fire Services Inc.
Newdon Industries
Nexans Canada Inc.
Nick's Quick Delivery
Paul Kraemer Quality Construction
Pinetree Pet Care Centre Ltd
Pod Fashion and Design
Precept Group Inc.
Precision Outdoor Power
Premium Sportwear & Promotions Inc.
Pro Lawn Care Inc.
Protector Security Systems
and Locksmith Corp.
R & R Printing Plus Inc.
R. R. Donnelley
Rafferty Insurance Brokers Ltd.
RBC Royal Bank
Record Tel Inc.
Riverview Medical Group
Riverwood Retreat B&B
RLB LLP
Rowe Electric
Royal Canadian Legion Branch 229
Royalthane Inc.
Salem Cyclery
Second Chance Employment Counsel
Shoetopia Footwear Outlet
Soleman Enterprises
State Farm Insurance
and Financial Services
Station Earth
Stone Gable Inc.

THANK YOU
RENEWING
MEMBERS
Stoneacre B & B
Sullivan Plumbing & Heating
Sunrunner Logistics Inc.
TC Machine Ltd
TGC Canada (The Gund Company)
Thak Ironworks
Township of Centre Wellington
Tracy Group Benefits
& Financial Services
Travis Hall Equestrian Centre
Triton Engineering Services Limited
Tynavon B&B
Uptown Café
Venskab Inc.
Visit Guelph and Wellington County
Wellington County Museum
& Archives
Wellington Dufferin Guelph
Public Health
WildWinds Golf Links Inc.
Wolfe, Smith & Forster
WrightHaven Homes Limited
Yard Weasels Inc.
WELCOME NEW MEMBERS
BOOKERY, THE
The Bookery is a celtic inspired used bookstore located in
downtown Fergus. Step inside this very unique bookshoppe and
be transported to another place & time. In addition to the
thousands of well organized used books available here you will
find a distinctive collection of traditional Scottish, Irish & Celtic
silver jewellery. The antique and rustic shelving add to the old
world charm and is further enhanced by the offering of
unique accessories, incense, oils, statuary and decor items.
The Bookery ~ A Beautiful Shoppe ~ Come & Be Charmed.
Contact:
Debb Greer, Proprietor
191 St. Andrew Street West
Fergus ON N1M 1N6
226-383-2665
www.bookery.ca
O’BEANS JAVABAR
Elite and cozy licensed cafe offering
up exotic salads, Panini‘s, lattes,
cappuccinos, sweet treats, healthy
choices specialty coffees, wine, craft
beer...
Contact:
Rebecca O‘Brien, Owner
216 St. Andrew Street West
Fergus ON N1M 1N7
226-383-4483
goofienewfie@wightman.ca
T h e F o c u s A u t u m n 2 0 1 1 | 17

MEMBER PROFILE
HERITAGE RIVER RETIREMENT RESIDENCE
When the nursing home Wellington
Terrace moved to its new location next
door to the Wellington County Museum,
Elora residents Bob and Lynn Cameron
decided to turn the building into a quality
retirement home. During a year and a
half renovation the inside of the building
was completely gutted and rebuilt and
the new facility opened its doors on
March 1, 2008. Since then it has grown
from 12 residents to 90. The youngest
resident is 68, the oldest is 98.
―The building sells itself‖, General Manager Shannon Brinkman says. ―People really like
the roomy, light common spaces. The Suites are spacious – with great amenities including
air conditioning, private bathrooms and walk-in showers.‖ Another selling feature is the
community of Centre Wellington – many residents have no family ties to the region, and
move in because of what Centre Wellington has to offer. ―The most rewarding part of my
job? Our residents‘ satisfaction: their health, happiness, well-being; we have seen
residents‘ health improve because of our support services.‖ Shannon smiles.
As an ORCA member, Heritage River Retirement Residence has strict regulations to abide
by. Shannon shares proudly that the facility has been accredited in 2010 – with no unmet
criteria. Heritage River Retirement Residence is managed by Diversicare Canada
Management Company out of Mississauga, which looks after 40 retirement homes. This
includes staffing, menus, building and grounds maintenance, staff relations and marketing.
The Camerons did not have this type of expertise, so they hired Diversicare. But the
Camerons are still very involved in many other areas of Heritage River; ―Bob knows
everyone and everything that goes on every day‖, Shannon says.
Heritage River reaches out to the local community too. ―We want to link to as many local
organizations as possible‖, Shannon says. ―We are heavily involved with the Seniors
Centre in Fergus and foster relationships with the hospital, doctors‘ offices, local radio
station and sports clubs. We also bring in many local artists to show their wares, and
promote the local clothing stores.‖ The Centre Wellington Chamber of Commerce is also a
welcome partner. ―Their educational and networking events are great; a recent example
being the Accessibility Regulations workshop that they organized‖.
A retirement home is still a business, with many of the opportunities and challenges that
other businesses face. ―We work hard at getting our name out there, and maintain our
18 | w w w . c w c h a m b e r . c a

positive reputation through community management building and being visible on regional
tradeshows. Our website is often the first point of contact, but we also advertise on
billboard signage around Centre Wellington, in the local newspapers and through the
Chamber. We also recently launched our Facebook Fan Page, which offers great
testimonial opportunities!‖
Living in a retirement community like Heritage River is more affordable than many people
realize. Everything is included: private rental suite plus additional expenses like hydro,
taxes, telephone and food… The meals (3 times a day, 7 days a week) are provided by a
kitchen that Shannon claims is ―one of the best in the County‖. Great, local staff makes all
the difference too, Shannon says. ―Quality staff is really important, as well as the extended
circle of local businesses and organizations; you can‘t do it on your own!‖
Heritage River Retirement Residence is located in Elora. For more information or to plan a
tour (―see what retirement living is all about‖) you can contact Shannon Brinkman at 519-
846-5350, or visit the website www.heritageriver.ca.
CURRENT MEMBER DISCOUNTS
TD Merchant Services
Low rates on Visa 1.59% | MasterCard 1.64%
Interac Direct Payments $0.069 per transaction.
Contact Carolyn Fox at 519-787-7645, carolyn.fox@td.com
Group Insurance
For Extended Health Care, Group Term Life Insurance, Critical Illness,
Best Doctors access, Dental Care, Disability Coverage and/or Accidental Death
& Dismemberment coverage – this plan is for you!
Contact Barney Tracy at 519-820-1283, btracy@groupbenefits.on.ca
Esso Business Card Program
cost saving program of 3.5 cents per litre of fuel.
Click here to apply: http://www.essofleetoffers.com/CHAMBER
Grand & Toy
Save up to 80% on over 7500 quality office products.
Contact Grand and Toy at 519-746-3500 ext 0
Ostic Insurance
Member to Member discounting for Home and Auto Insurance for qualifying
Chamber Members, Employees and Retirees.
Contact Tom Waind, twaind@theosticgroup.com or www.theosticgroup.com
Bell Mobility
Choose from two different Chamber Plan options, Blackberry & PDA Data
pricing available, as well as Mobile Internet Stick Plans. Please view flyer for more details.
Contact Dennis Dinesh at dennis.dinesh@bell.ca, 1-888-282-4499 x 5322.
T h e F o c u s A u t u m n 2 0 1 1 | 19

Celebrate Victoria Day Weekend
with quality fireworks from the Chamber!
Order in advance in person, or on our website.
Call the Chamber 519-843-5140, or visit us on Victoria Day Weekend!
400 Tower Street South, Fergus
May 18 - 2:00pm till 8:00pm
May 19 – 10:00am till 8:00pm
May 20 – 11am till 6:00pm
May 21 – 11am till 5:00pm
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CANADA’S SKILLS CRISIS
Canada’s economic growth is being held back by a shortage of skilled workers
Canada‘s skills (and human resources) shortage is the major socio-economic challenge
confronting this country, and it will be so for the rest of our working lives.
Two huge trends are affecting the Canadian labour market. Number one: Canada‘s aging
population is resulting in ―boomers‖ leaving their jobs. And, number two, the nature of
Canada‘s jobs continues to become more specialized which, in turn, demands more
educated and skilled workers.
Many companies and sectors already face shortages of the skilled people they need to
remain competitive and grow. These shortages are expected to get worse in the years
ahead as baby boomers retire.
Moving forward to resolve Canada’s skills crisis
Fixing Canada‘s skilled labour shortage through both domestic skills development and
access to foreign workers is vital to the continued success of Canadian businesses and
the Canadian economy.
In 2010, the Canadian Chamber of Commerce released a report highlighting several major
challenges for Canada over the next two decades as a result of our rapidly aging
workforce.
Available Canadian talent can be found by tapping underused segments of the population,
such as older workers, Aboriginal peoples, the disabled and youth; in addition to attracting
immigrants.
The Canadian Chamber believes it can be on the forefront of connecting stakeholders who
are impacted by Canada‘s skilled labour shortage. Moving forward, we will continue to
identify these issues and devise solutions to assist our members overcome the labour
shortage and stay competitive in a global economy.
Connect.
http://actionplan.gc.ca/eng/feature.asp?mode=preview&pageId=242
http://www.workingincanada.gc.ca/content_pieces-eng.do?lang=eng&cid=1
http://actionplan.gc.ca/eng/feature.asp?mode=preview&pageId=204
http://thecentre.on.ca/skilledtrades
http://www.hrsdc.gc.ca/eng/workplaceskills/trades_apprenticeship/index.shtml
http://www.apprenticetrades.ca/en/
Courtesy of the Canadian Chamber of Commerce’s
“THE TOP 10 BARRIERS TO COMPETITIVENESS” http://chambertop10.ca/10-barriers/.
T h e F o c u s A u t u m n 2 0 1 1 | 21

SIMPLE LIVING WILL FREE YOUR SPIRIT
For the past 2 years I have been on an amazing creative journey striving to align my
actions with my passions and interests. A recent client of mine stated the obvious to me –
―I love that you do only what you want to do in life‖. I continue living a fulfilling life inspiring
others to action. If I had to sum up my personal brand statement also known as my ‗WHY‘
in life - it would sound something like this: I exist to creatively inspire people and ideas to
action – through inspirational talks – writing – consulting and coaching. I wanted to take
this opportunity to share with my readers the ‗art of simplicity‘ as a creative vehicle to help
simplify your life and free your spirit so you can focus on living a more fulfilling life.
It started around two years ago for me as result of living with, and loving a very special
person in my life who helped me realize the beauty of simple living as a means to declutter
my life to make room for only the things that bring me the most joy.
When you finally commit to reorganizing your life you feel a tremendous shift in your life
energy. What is life energy? Everything you do every day – TV watching – driving to work
– buying items at the mall or spending hours on the internet, you are trading your life
energy. Here is the thing – we exist for a very short period of time and the first half of our
lives (towards the age of 40) we spend the majority of our time accumulating ‗stuff‘ and the
second half of our life trying to get rid of that ‗stuff‘. Society and the pressures of keeping
up with the Jones‘ does very little to encourage a life of simplicity. So many of us spend
mindless hours TV watching – previewing magazines and making countless trips to the
mall. I attempt to deliver a very simple message to my clients that I coach and the
audiences that I inspire – Uncover your passion – create your life and strive to align your
actions with only the things that bring you the most joy. This article is not about making
more money – or getting a promotion, rather it is about taking charge and reorganizing
your life in such a way that you receive more fulfillment.
So how do you make this happen right? Well, I can tell you, that simple living is not a
destination – it‘s not about winning a million and then making it happen – it‘s about a
creative journey and once you get on this path you will find a tremendous sense of peace
and flow within yourself. I will attempt to summarize what have been the top principles
towards living a life of simplicity. Even Albert Einstein quoted – ‗Simplicity is the ultimate
sophistication.’
Strive to escape the weight of accumulation
If you look around at all of the media in front of us you will find that advertising is
everywhere, like a virus telling us what we need to purchase in order to make us happier.
Supersize – trade up – go bigger…My advice:
Avoid watching television or at least limit your time by 50%.
Read more books instead of magazines.
Avoid going to the mall or department stores likeWalmart. If you really feel the urge
to purchase an item try this strategy on for size. Ask yourself – do I really need this?
Write it on a 30 day list and after 30 days if you still feel that you can‘t live without it
then consider making the purchase. You will find after 30 days – your impulse will
fade on those impulse urges.
22 | w w w . c w c h a m b e r . c a

Replace these above-noted habits with new ‗simplicity habits‘ as a means to create
new forms of entertainment – it takes 30 consecutive days to create a new habit.
For instance, wake up one hour earlier every morning and meditate or read in your
garden. Playing sports – writing or painting – visiting loved ones.
Strive to de-clutter by going through all of your stuff – clothing – articles, etc.
Donate things that you don‘t use anymore or re-use an item in a new and creative
way. A good friend of mine owns a large clothing chain and they alter your clothes
to make them feel new again. Consider re-using your items or buy used instead of
buying new. It‘s great for the environment and you will enjoy being crafty. I recently
created a new outdoor dining table out of an old tongue and groove door – it looks
rustic and makes a great conversation piece.
CREATE YOUR SIMPLICITY PATH
Now that you are aware that you are aware – you can start creating your path to fulfillment.
Remember, it starts with you, we are all the architects of our lives. My key recommendations
are as follows:
Gratitude - Attitude and Positive Thinking – what are all the things that you are most
grateful for? Write them down and share that list with your closest friends and family. This act
will start to shift your life energy towards receiving more of what you are grateful for. Before
drifting off to sleep – express all of the things that you are grateful for.
Think only positive thoughts – remember – discomfort is growth and growth is the only
evidence of life, so as you start to change your life some elements will need to shift and this
perceived discomfort is all part of your journey.
Make a list of the simple things that give you joy every day – for instance – finding that
one hour to run, or read, journal, work in the garden, have a drink with friends….What ever
that list is then start by doing one of those things at least once a day eventually adding more
and more.
Find a way to love everything around you – people – friends – family – your health. The
more you spread the love the more you will attract into your life.
Include a healthier lifestyle filled with good food – daily exercise. I start off every morning
with a healthy smoothie and I have eliminated snacks from my diet. I love to cook for friends
and family. So as you start to gain a larger
awareness for yourself, the life that you
want to create and your journey towards
simple living – answer the following
questions:
What is the bigger picture for your life
that you’re stalling on?
What needs to be faced head on?
What do you need to let go of?
What do you need to embrace?
Gerry Visca, Canada’s Creative Coach
T h e F o c u s A u t u m n 2 0 1 1 | 23

SPRING CAR CARE
Member Article
Spring is finally here and the air is warmer. We can open the windows of our cars and enjoy
the fresh smell of spring. It is so nice after a cold winter.
Recently, I read in an automotive trade magazine that the proportion of vehicles on the
Canadian roads aged eight to twelve years old has increased from 26.5% to 28.7%. This
equates to 693,000 additional vehicles. It would appear that the ongoing recession has
changed people‘s perception of the value of older vehicles. More drivers are saying they will
keep their cars longer, some as much as five years longer, because it is a better value
proposition than replacing the vehicle with a new one. Generally, it is a lot less expensive to
maintain or repair the car you have than to replace it.
You may ask why I would bring this information to your attention. Well, there are a lot of things
can be done to keep your car or light truck running smoothly and keeping it reliable. Keeping
up to the manufacture‘s recommended maintenance schedule is necessary to keep your
vehicle running properly, and longer. Too often, maintenance is overlooked or ignored.
Sometimes, it is the vehicle owner and sometimes it is the automotive repair and service shop
that is responsible for overlooking these items. Be that as it may, maintenance does cost
money, but usually will cost less money and a lot less frustration if these maintenance
requirements are followed. For example, if you ignore the battery and charging system too
long, one day you will not be able to start that car. Why wait for that problem? You will likely
have the cost to tow the car or get a boost and then have to repair it. You could very likely
miss work or be late, losing a day‘s wages.
Well, back to the weather. This winter was not too bad, but the winter still pays a hard toll on
our cars and trucks. The cold temperatures, snow, and ice are hard on the undercarriage of
our vehicles and spring is a good time to clean and inspect the important safety components
of your car or light truck. We all want our families safe. Keeping our transportation maintained
properly is a good place to start.
The items that should be checked after the winter are things like the coolant. Yes, maybe your
engine didn‘t freeze this winter, but soon it will be hot, and your engine‘s cooling system needs
to keep your engine cool. Coolant can also become corrosive and cause the radiator or the
water pump or other cooling components to corrode and scale up. This will shorten the life of
such parts and also not cool the engine properly, causing potential engine damage. Other
important components are the suspension, wheel alignment, tires, brakes, exhaust, charging
system and the fluids in the transmission, differential, engine oil and coolant, and even the
brake fluid. Ontario‘s extreme temperature changes are very hard on these fluids and they
need to be changed periodically.
Automotive technicians are trained to keep these complicated machines working best for you.
The good independent automotive shops keep up to date on all sorts of cars and light trucks
and have access to the right technical information to service today‘s vehicles. They work hard
at giving service to many vehicle brands and are able to service and repair them at
competitive prices and offer great service too.
So, now that the spring temperatures are finally here, it is a good time to have your vehicle
checked over by a reputable service shop. Now is the time to get those snow tires put away
for another season and get ready for the beautiful summer months of driving ahead.
24 | w w w . c w c h a m b e r . c a
Article written by Ron Brouwer of True Auto Care in Fergus, Ontario

MAJOR CRISIS OF CONFIDENCE GRIPS
THE GLOBAL ECONOMY
It has been a little more than two years since the global economy emerged from recession.
―Conventional wisdom holds that severe recessions are usually followed by strong recoveries.
This belief goes by many names. Milton Friedman termed it the ‗plucking theory‘ of business
fluctuations, likening recessions to down plucks on a guitar string. The essential insight is that
the harder you pluck down, the faster the string snaps back to its original position.‖1 This time
around the bounceback effect—or a V-shaped recovery—is not in the cards.
The world economy has hit a rough patch on the road to recovery. One adverse event after
another has roiled financial markets, zapped confidence and created an air of uncertainty. As
Shakespeare wrote, ―When sorrows come, they come not single spies, but in battalions.‖2 The
world has witnessed political unrest in countries across the Middle East and North Africa
(MENA), a spike in oil prices, supply chain disruptions from the Japanese earthquake, the
escalation of the eurozone‘s sovereign debt crisis, bitter political wrangling in Washington over
the federal debt ceiling, and Standard & Poor‘s decision to downgrade U.S. government debt.
Then came the rising drumbeat of weaker than expected economic data—in the second
quarter, the U.S. economy grew just 1.3 per cent while Canada‘s economy contracted by 0.4
per cent. The recovery in the eurozone has stalled. Emerging-market economies have
maintained relatively strong growth, but the battle against persistently high inflation, insufficient
aggregate demand and weakness in major export markets is beginning to affect their growth
as well.
Warning signs are flashing red. Christine Lagarde, Managing Director of the International
Monetary Fund (IMF), said the ―world is collectively suffering from a crisis of confidence.‖3
Animal spirits4 have dimmed and spontaneous optimism has faltered, holding back consumer
spending, investment and job creation. There is simply a lack of confidence in the ability of
governments to deal with their fiscal problems in light of the deteriorating economic outlook.
―I believe there is a path to sustained recovery, much narrower than before, and getting
narrower. To navigate it, we need strong political will across the world—leadership over
brinksmanship, cooperation over competition, action over reaction,‖ Ms. Lagarde said in a
speech in September.5
The stakes could not be higher at the November G20 summit in Cannes. Time is running out.
The leading economies need to find common ground and demonstrate they are willing to take
tough steps to rein in debt and achieve strong, stable and balanced global growth.
Read the full article
Copyright (C) 2010 The Canadian Chamber of Commerce All rights reserved.
For further information, please contact: Tina Kremmidas, Chief Economist |
tkremmidas@chamber.ca | 416.868.6415 ext 222
1 Wynne, Mark A. (2011). “The Sluggish Recovery from the Great Recession: Why There Is No „V‟ Rebound This Time.”
Economic Letter—Insights from the Federal Reserve Bank of Dallas. Vol. 6, No. 9. Federal Reserve Bank of Dallas. September.
2 Shakespeare, William. (1603). “The Tragedy of Hamlet, Prince of Denmark.”
3 Lagarde, Christine. (2011). “The Challenges for the Global Economy.” Opening Remarks at the Royal Institute for
International Affairs. Chatham House, London. September 9.
4 Keynes, John Maynard. (1936) “The General Theory of Employment, Interest and Money.” Keynes coined the term
“animal spirits” to describe people‟s somewhat rash, emotional and impulsive actions.
5 Lagarde, Christine. (2011). “Global Economic Challenges and Global Solutions.” An Address at the Woodrow Wilson
Center. Washington, DC. September 15.
T h e F o c u s A u t u m n 2 0 1 1 | 25

Contact Us
Centre Wellington Chamber of Commerce
400 Tower Street South
Fergus, Ontario
CANADA N1M 2P7
Phone: (519) 843-5140
Fax: (519) 787-0983
e-mail: chamber@cwchamber.ca
website: www.cwchamber.ca
General Manager:
Roberta Scarrow
email: rscarrow@cwchamber.ca
Membership & Administration:
Heather Andrews
email: membership@cwchamber.ca
26 | w w w . c w c h a m b e r . c a