Couple Checkup and Date Nights - Prepare-Enrich

Couple Checkup & Date Nights
@ Chick-fil-A
Design of the Healthy Marriage Campaign
For this campaign, a key component was the development of a solid
network of churches prior to the launch. In 2008, through the combined
efforts of Christ Fellowship Church and the South Florida Association of
Christian Counselors, the Palm Beach County Healthy Marriage Initiative
was launched. This initiative helped train hundreds of Marriage Mentors
and helped establish a network of 60 local churches interested in
strengthening marriage.
Overview
With the successful network of Marriage Mentors in place, the “Take the
Checkup/Date Nights @ Chick-fil-A Campaign” could now be supported
and was officially launched on August 1, 2010. The Campaign consisted
of five date nights and culminated in “The Great Date Night” event, an
evening with notable guest speakers and performers, with teaching and
encouragement on marriage and relationships.
The Campaign was possible through partnerships with Life Innovations,
Strong Marriages Florida, WinShape Marriage, Marriage Alive, South
Florida network of churches, and ten participating Chick-fil-A restaurants
in Palm Beach and Martin Counties (Florida).
Objectives of the Campaign
The Campaign’s objectives were to create awareness and opportunities
for couples to strengthen their marriages by taking an online assessment
and attending a series of date nights at local Chick-fil-A restaurants, and
to offer couples future opportunities for marital growth through the
networking and resourcing of area churches.
Target Population
This Campaign was designed to cover two Florida counties with just under
3 million residents. The anticipated exposure through the ten Chick-fil-A
restaurants totaled over 500,000 people. Palm Beach County, on average,
has just under 10,000 recorded marriages each year. Current statistics
indicate a 58% divorce rate. In years past, the divorce rate has been as high
as 62.4%. Consider that out of ten marriages, less than four will survive.
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