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Couple Checkup and Date Nights - Prepare-Enrich

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<strong>Couple</strong> <strong>Checkup</strong> & <strong>Date</strong> <strong>Nights</strong><br />

@ Chick-fil-A<br />

A Community Based Marriage <strong>Enrich</strong>ment Campaign<br />

Sponsors:<br />

<strong>Couple</strong> <strong>Checkup</strong> <br />

Powered by<br />

®<br />

Marriage Alive


Table of Contents<br />

I. Overview of Program ........................................... 1<br />

• Design of the Healthy Marriage Campaign ............. 1<br />

• Objectives of Campaign ........................................... 1<br />

• Target Populations .................................................... 1<br />

• Description of Progress ............................................. 2<br />

• Marketing Strategy ................................................... 2<br />

II. Marriage <strong>Enrich</strong>ment Tools .................................. 5<br />

• <strong>Couple</strong> <strong>Checkup</strong> ....................................................... 5<br />

• <strong>Date</strong> Night ................................................................ 5<br />

• Online Resources ..................................................... 5<br />

• Marriage Champions ............................................... 3<br />

• Great <strong>Date</strong> Night Celebration .................................. 5<br />

III. Community Participation in Program .................. 7<br />

IV. Outcome Evaluation of Program ........................ 11<br />

• <strong>Couple</strong>s who Participated ........................................ 11<br />

• Pre-Test Evaluation ................................................... 11<br />

• Post-Test Evaluation ................................................ 12<br />

V. Summary ........................................................... 21<br />

Appendices ...................................................................... 25<br />

How to Start a <strong>Date</strong> Night Campaign ........................ 28


Special Thanks to Sponsors:<br />

Strong Marriages Florida Team - Tim <strong>and</strong> Beth Popadic, John Stemberger,<br />

Mikel Ecenarro, Chris <strong>and</strong> Trish Peddicord, Mike <strong>and</strong> Becky Mydock, Kevin<br />

Conklin, John <strong>and</strong> June Wolle, Chuck <strong>and</strong> Mae Dettman, Jeff <strong>and</strong> Glynis<br />

Murphy, Valerie <strong>and</strong> James Jackson, Mark <strong>and</strong> Wendy Murnan, Chet Tart,<br />

Nathan Oliver, Tony Novakoski, <strong>and</strong> Bob <strong>and</strong> Margret Schueman.<br />

Christ Fellowship Pastors Tom <strong>and</strong> Todd Mullins<br />

Chick-fil-A Operators - Neil Hannon, Rob Rabenecker, Nathan Buchannan,<br />

Andrew Cornell, Susan Leffert, Rob Morris, Al Puglesi, <strong>and</strong> Jimmy Cristantiello<br />

<strong>Couple</strong> <strong>Checkup</strong> <strong>and</strong> PREPARE/ENRICH - Dr. David Olson, Karen Olson,<br />

Dr. Peter Larson, Sharlene Fye, Tony Oslund, Kay Urquhart, Amy Olson-Sigg,<br />

Renee Schulz, <strong>and</strong> Erika Bailey<br />

10 Great <strong>Date</strong>s, Marriage Alive - Dave <strong>and</strong> Claudia Arp<br />

Marriage CoMission/WinShape/Chick-fil-A - Jeff Fray, Andrea Lee, Bubba<br />

Cathy, Dan Cathy, Jeff Kemp, <strong>and</strong> Shawn Stoever<br />

Authors of Report & Study:<br />

Tim Popadic, MFT<br />

Peter J. Larson, Ph.D.<br />

David H. Olson, Ph.D.<br />

© Copyright, 2011 Life Innovations, Inc.


<strong>Couple</strong> <strong>Checkup</strong> & <strong>Date</strong> <strong>Nights</strong><br />

@ Chick-fil-A<br />

Executive Summary<br />

A unique marriage enrichment campaign was undertaken in August<br />

of 2010 in two Florida counties. A creative collaboration between local<br />

churches, businesses, <strong>and</strong> marriage strengthening organizations came<br />

together to form the “Take the <strong>Checkup</strong>/ <strong>Date</strong> <strong>Nights</strong> @ Chick-fil-A”<br />

Campaign.<br />

Thous<strong>and</strong>s of couples were reached, many of whom (45%) were in<br />

struggling relationships. Through the use of an online inventory,<br />

The <strong>Couple</strong> <strong>Checkup</strong>, <strong>and</strong> fun <strong>Date</strong> <strong>Nights</strong> offered at Chick-fil-A<br />

restaurants, couples were exposed to several marriage strengthening<br />

activities.<br />

Follow-up assessment demonstrates significant improvements in<br />

overall marriage satisfaction, as well as key relationship areas, such as<br />

communication <strong>and</strong> conflict resolution. <strong>Couple</strong>s’ satisfaction scores<br />

<strong>and</strong> comments indicate a high level of enthusiasm for this type of<br />

outreach.


I. Overview of<br />

Program


<strong>Couple</strong> <strong>Checkup</strong> & <strong>Date</strong> <strong>Nights</strong><br />

@ Chick-fil-A<br />

Design of the Healthy Marriage Campaign<br />

For this campaign, a key component was the development of a solid<br />

network of churches prior to the launch. In 2008, through the combined<br />

efforts of Christ Fellowship Church <strong>and</strong> the South Florida Association of<br />

Christian Counselors, the Palm Beach County Healthy Marriage Initiative<br />

was launched. This initiative helped train hundreds of Marriage Mentors<br />

<strong>and</strong> helped establish a network of 60 local churches interested in<br />

strengthening marriage.<br />

Overview<br />

With the successful network of Marriage Mentors in place, the “Take the<br />

<strong>Checkup</strong>/<strong>Date</strong> <strong>Nights</strong> @ Chick-fil-A Campaign” could now be supported<br />

<strong>and</strong> was officially launched on August 1, 2010. The Campaign consisted<br />

of five date nights <strong>and</strong> culminated in “The Great <strong>Date</strong> Night” event, an<br />

evening with notable guest speakers <strong>and</strong> performers, with teaching <strong>and</strong><br />

encouragement on marriage <strong>and</strong> relationships.<br />

The Campaign was possible through partnerships with Life Innovations,<br />

Strong Marriages Florida, WinShape Marriage, Marriage Alive, South<br />

Florida network of churches, <strong>and</strong> ten participating Chick-fil-A restaurants<br />

in Palm Beach <strong>and</strong> Martin Counties (Florida).<br />

Objectives of the Campaign<br />

The Campaign’s objectives were to create awareness <strong>and</strong> opportunities<br />

for couples to strengthen their marriages by taking an online assessment<br />

<strong>and</strong> attending a series of date nights at local Chick-fil-A restaurants, <strong>and</strong><br />

to offer couples future opportunities for marital growth through the<br />

networking <strong>and</strong> resourcing of area churches.<br />

Target Population<br />

This Campaign was designed to cover two Florida counties with just under<br />

3 million residents. The anticipated exposure through the ten Chick-fil-A<br />

restaurants totaled over 500,000 people. Palm Beach County, on average,<br />

has just under 10,000 recorded marriages each year. Current statistics<br />

indicate a 58% divorce rate. In years past, the divorce rate has been as high<br />

as 62.4%. Consider that out of ten marriages, less than four will survive.<br />

1


Overview<br />

Description of Program: Take the <strong>Checkup</strong>/<strong>Date</strong> <strong>Nights</strong> @ Chick-fil-A<br />

The Campaign began by inviting the ten Chick-fil-A restaurants in Palm<br />

Beach <strong>and</strong> Martin Counties to partner with Strong Marriages Florida in<br />

a month-long strategic initiative. The restaurants distributed pre-paid<br />

vouchers for the online <strong>Couple</strong> <strong>Checkup</strong> assessment during the month<br />

of August. Each of the <strong>Date</strong> <strong>Nights</strong> offered in Chick-fil-A restaurants<br />

on the five Monday nights of August focused on a different theme:<br />

Communication, Finances, Personality Differences, Conflict Resolution,<br />

<strong>and</strong> Parenting. An interactive <strong>Date</strong> Night menu was created for each topic.<br />

Once a couple was seated with their food, they used the menu <strong>and</strong> began<br />

to dialogue through the 6-8 questions (see Appendix A for a sample <strong>Date</strong><br />

Night Menu).<br />

Each of the restaurants had trained “Marriage Champions” available to<br />

help the couples if needed. These couples were not counselors but were<br />

equipped to provide support to the <strong>Date</strong> Night guests. Some of the<br />

Marriage Champions would go on to mentor couples in need.<br />

Many of the restaurants offered special music that set the tone <strong>and</strong><br />

atmosphere for the evening. <strong>Couple</strong>s placed their order, then were seated<br />

at cloth-covered tables while the Chick-fil-A staff served their food. One<br />

restaurant hosted a wedding on the last night -- complete with reception<br />

<strong>and</strong> dancing. In several circumstances, couples reported their marriage<br />

had been saved. Overall, the campaign focused on couples taking steps<br />

to strengthen their relationship <strong>and</strong> find simple ways to celebrate their<br />

marriage.<br />

Marketing Strategy<br />

The marketing strategy was leveraged by multiple vehicles:<br />

• Trayliners <strong>and</strong> signage in the restaurants promoted the weekly <strong>Date</strong><br />

<strong>Nights</strong> <strong>and</strong> described the <strong>Couple</strong> <strong>Checkup</strong><br />

• Radio <strong>and</strong> Television Public Service Announcement directed people<br />

to the website for more information<br />

• Bulletin Inserts <strong>and</strong> Pulpit Announcements at local churches (with<br />

coupons)<br />

• Word of mouth, real estate signs, email blasts, <strong>and</strong> banners<br />

• Website featuring interactive trayliner at www.TakeThe<strong>Checkup</strong>.com<br />

which offered a free <strong>Couple</strong> <strong>Checkup</strong> ($29.95 value)<br />

2


II. Marriage <strong>Enrich</strong>ment<br />

Tools


II. Marriage <strong>Enrich</strong>ment Tools<br />

1. The <strong>Couple</strong> <strong>Checkup</strong>: <strong>Couple</strong>s were encouraged to take a free<br />

<strong>Couple</strong> <strong>Checkup</strong>, an online assessment tool designed to identify<br />

the unique relationship strengths <strong>and</strong> growth areas of dating,<br />

engaged, or married couples. Based on the results of a tailored<br />

premarital or marital inventory, couples immediately received<br />

an extensive <strong>Couple</strong> <strong>Checkup</strong> Report on their relationship,<br />

including a Discussion Guide designed to help them learn proven<br />

relationship skills. Research has shown this process improves<br />

relationships by stimulating honest dialogue, increasing<br />

underst<strong>and</strong>ing, <strong>and</strong> empowering couples.<br />

Methods of <strong>Enrich</strong>ment<br />

The <strong>Couple</strong> <strong>Checkup</strong> is based on the widely used PREPARE/<br />

ENRICH® Program. Strong Marriages Florida integrated the<br />

<strong>Couple</strong> <strong>Checkup</strong> online widget into their website, <strong>and</strong> created a<br />

l<strong>and</strong>ing page at www.TakeThe<strong>Checkup</strong>.com for couples to<br />

register <strong>and</strong> receive a voucher code if they did not have a<br />

restaurant receipt. (See Appendix B for a sample <strong>Couple</strong> <strong>Checkup</strong><br />

Report page.)<br />

2. <strong>Date</strong> <strong>Nights</strong>: The <strong>Date</strong> <strong>Nights</strong> were designed with help from<br />

David <strong>and</strong> Claudia Arp, authors of the 10 Great <strong>Date</strong>s book series.<br />

Working with the team from West Palm Beach, they drafted<br />

discussion outlines for topic-specific date nights. These were<br />

presented as “<strong>Date</strong> Night Menus” given to couples who came<br />

to Chick-fil-A restaurants on Monday evenings during the<br />

month of August. The <strong>Date</strong> Night Menus covered topics such as<br />

communication, conflict resolution, personality differences,<br />

parenting, <strong>and</strong> finances. Each discussion outline encouraged<br />

couples to review their <strong>Couple</strong> <strong>Checkup</strong> results <strong>and</strong> respond to<br />

the discussion questions.<br />

3. Marriage Champions: Mentor couples were trained <strong>and</strong> placed in<br />

each Chick-fil-A restaurant to welcome couples <strong>and</strong> support them if<br />

they had any questions or concerns about the <strong>Couple</strong> <strong>Checkup</strong> or<br />

<strong>Date</strong> Night experience.<br />

4. Final Great <strong>Date</strong> Night Celebration: <strong>Couple</strong>s were encouraged<br />

to come back for a special night of marriage enrichment <strong>and</strong><br />

celebration, hosted by Christ Fellowship Church, <strong>and</strong> sponsored by<br />

Chick-fil-A. Almost 2000 people gathered for this free Great <strong>Date</strong><br />

Night Celebration. <strong>Couple</strong>s received a goody bag which included a<br />

copy of the book, 10 Great <strong>Date</strong>s to Energize Your Marriage, by<br />

David <strong>and</strong> Claudia Arp.<br />

4


III. Community<br />

Participation in<br />

Program


Community Participation in Program<br />

Community Participation<br />

• Over 100 churches participated in the Take the<br />

<strong>Checkup</strong>/<strong>Date</strong> Night @ Chick-fil-A initiative<br />

• 400+ volunteers from various churches <strong>and</strong><br />

organizations served over the month-long marriage<br />

strengthening campaign<br />

• Over 3,500 people registered to “Take the <strong>Checkup</strong>”<br />

online<br />

• 2,182 couples started or completed the <strong>Couple</strong><br />

<strong>Checkup</strong>*<br />

• Nearly 2,000 people attended the final “Great <strong>Date</strong><br />

Night” celebration<br />

• Hundreds of couples attended multiple date nights<br />

at Chick-fil-A<br />

• Over 180 people responded to the follow-up survey<br />

6


Participation in components of Program<br />

100<br />

90%<br />

79%<br />

75<br />

58%<br />

64%<br />

50<br />

25<br />

32%<br />

4%<br />

13%<br />

0<br />

Completed the<br />

<strong>Couple</strong> <strong>Checkup</strong><br />

Reviewed<br />

<strong>Couple</strong> <strong>Checkup</strong><br />

Used <strong>Couple</strong> <strong>Checkup</strong><br />

Discussion Guide<br />

Attended a<br />

Chick-fi-A <strong>Date</strong> Night<br />

Attended more than<br />

one date night<br />

Met with a pastor<br />

or counselor to get<br />

relationship help<br />

Met with a<br />

mentor couple<br />

• 90% Completed the <strong>Couple</strong> <strong>Checkup</strong>.<br />

• 79% Reviewed the <strong>Couple</strong> <strong>Checkup</strong>.<br />

• 58% Used <strong>Couple</strong> <strong>Checkup</strong> Discussion Guide.<br />

• 64% Attended a Chick-fil-A <strong>Date</strong> Night.<br />

• 32% Attended more than one date night.<br />

• 4% Met with a mentor couple.<br />

• 13% Met with a pastor or counselor to get relationship help.<br />

Community Participation<br />

7


IV. Outcome Evaluation<br />

of Program


<strong>Couple</strong>s who Participated<br />

The <strong>Couple</strong> <strong>Checkup</strong> gathered data on each of the 2,182 couples who<br />

opened an account to take the online inventory. Most of the couples who<br />

participated were married (81%), but 7% were engaged couples <strong>and</strong> 12%<br />

were dating couples. The majority of married couples were in their first<br />

marriage (76%), but approximately 24% had been married before. People<br />

ranged in age from 21 to over 70, with the average age falling between 30<br />

<strong>and</strong> 40. Most of the people assessed were Protestant (75%), but some were<br />

Catholic (8%) <strong>and</strong> Jewish (1%). Participants were primarily Caucasian (81%),<br />

followed by Hispanic/Latino (9%), African-American (4%), Asian-American<br />

(1%). About one third (28%) of the couples had been married from 1 to 5<br />

years, while another third (32%) were married for 16 or more years. Most<br />

couples reported they had children (79%); with 35% raising children in a<br />

stepfamily. (See Appendix C for more detailed demographic information.)<br />

* Over 3,500 people registered to take the <strong>Couple</strong> <strong>Checkup</strong> at www.<br />

takethecheckup.com. However, of these, 1,400 did not open a <strong>Couple</strong><br />

<strong>Checkup</strong> account, the first step to taking the assessment. It is surmised<br />

that they did not have their receipt with the free voucher code. Halfway<br />

through the month, the voucher code was made available online to aid the<br />

establishment of accounts. Of the 2,182 people who opened an account,<br />

1,482 actually completed the <strong>Couple</strong> <strong>Checkup</strong> within eight weeks. (Often<br />

one partner takes the assessment, but the other partner lags behind<br />

in taking it.) Of that number, 185 couples were dating, <strong>and</strong> another 96<br />

couples were engaged. The research findings relate to the 1,201 married<br />

couples who completed the <strong>Couple</strong> <strong>Checkup</strong>.<br />

Pre-test Evaluation<br />

The <strong>Couple</strong> <strong>Checkup</strong> created a Group Summary Report that describes the<br />

types of couples registered. Only the 1201 married couples who completed<br />

the <strong>Couple</strong> <strong>Checkup</strong> were included in the pretest group. The scales in the<br />

<strong>Couple</strong> <strong>Checkup</strong> provide a valid <strong>and</strong> reliable measure of baseline marital<br />

health.<br />

Outcome Evaluation<br />

9


<strong>Couple</strong> Types<br />

The <strong>Couple</strong> <strong>Checkup</strong> categorizes couples into a Typology system of five<br />

types ranging from most healthy (Vitalized) to least healthy (Devitalized).<br />

These types provide a good measure of baseline marital satisfaction for the<br />

couples included in the group summary.<br />

Vitalized Very High Marriage Satisfaction 22%<br />

Harmonious High Marriage Satisfaction 7%<br />

Conventional Moderate Satisfaction 23%<br />

Conflicted Low Satisfaction 26%<br />

Devitalized Very Low Marriage Satisfaction 19%<br />

Baseline Strength <strong>and</strong> Growth Areas<br />

The following chart reports the Strength <strong>and</strong> Growth Areas identified for<br />

married couples completing the assessment. The percentage represents<br />

the total percentage of couples that were assessed to have each topic as an<br />

area of strength or weakness. For example, Spiritual Beliefs were a strength<br />

for 74% of the couples, while Conflict Resolution was a strength for only<br />

16% of the couples.<br />

Topic Strength Area Growth Area<br />

Spiritual Beliefs 74% 15%<br />

Family & Friends 54% 16%<br />

Finances 43% 37%<br />

Roles/Responsibilities 35% 35%<br />

Sexual Relationship 28% 53%<br />

Leisure Activities 18% 53%<br />

Communication 18% 60%<br />

Conflict Resolution 16% 63%<br />

Post-Test Evaluation<br />

Outcome Evaluation<br />

A follow-up survey was sent out eight weeks after the campaign ended.<br />

The brief follow-up survey was presented online to couples. It included an<br />

8-item posttest of Marital Satisfaction, which was compared to the baseline<br />

measurement using a t-test analysis. The survey also included general<br />

questions for couples about the activities they participated in <strong>and</strong> their<br />

satisfaction with the program. Finally, couples were invited to leave openended<br />

comments about various aspects of the program. Approximately 180<br />

individuals responded to the online follow-up survey.<br />

10


Significant Improvement in Marital Satisfaction<br />

The couples demonstrated significant improvement in their marital<br />

satisfaction by participating in this program. Raw individual scores on the<br />

8-item Marriage Satisfaction Scale ranged from a low of 8 to a high of 40.<br />

The mean score for Marital Satisfaction for the pretest was 28.8. Eight weeks<br />

later during the follow-up, the mean score had risen to 32.2. This represents a<br />

statistically significant improvement (p


Satisfaction with Program Components<br />

<strong>Couple</strong>s rated the value of the program elements in the follow-up survey.<br />

The graphic below summarizes this data. If an individual did not participate<br />

in a certain activity or program element, they answered “not applicable” <strong>and</strong><br />

were not included in the percentages below.<br />

100%<br />

Satisfaction with Program<br />

75<br />

72<br />

65<br />

66<br />

59<br />

50<br />

30<br />

35<br />

27<br />

25<br />

21<br />

0<br />

3<br />

1<br />

The online<br />

<strong>Couple</strong> <strong>Checkup</strong><br />

5<br />

1<br />

The <strong>Couple</strong> <strong>Checkup</strong><br />

Discussion Guide<br />

Excellent<br />

6<br />

The Chick-fil-A<br />

<strong>Date</strong> <strong>Nights</strong><br />

Good<br />

1<br />

The volunteers/mentors<br />

available at the<br />

Chick-fil-A <strong>Date</strong> <strong>Nights</strong><br />

3<br />

5<br />

Very Good<br />

Fair<br />

• 150 out of 157 individuals responding (96%) rated the value of the<br />

online <strong>Couple</strong> <strong>Checkup</strong> as “excellent” or “very good”<br />

Outcome Evaluation<br />

• 116 out of 123 individuals responding (94%) rated the value of the<br />

<strong>Couple</strong> <strong>Checkup</strong> Discussion Guide as “excellent” or “very good”<br />

• 113 out of 121 individuals responding (93%) rated the value of the<br />

Chick-fil-A <strong>Date</strong> <strong>Nights</strong> as “excellent” or “very good”<br />

• 85 out of 93 individuals responding (91%) rated the volunteers/<br />

mentors as “excellent” or “very good”<br />

12


Pleased that Chick-fil-A made this program<br />

available in my community.<br />

160<br />

140<br />

120<br />

100<br />

80<br />

60<br />

40<br />

20<br />

0<br />

Strongly<br />

Agree<br />

Agree<br />

Undecided<br />

Disagree<br />

Strongly<br />

Disagree<br />

Of those who participated in this outreach, an impressive 99% reported<br />

they were pleased that Chick-fil-A made this program available in their<br />

community.<br />

Outcome Evaluation<br />

13


<strong>Couple</strong> <strong>Checkup</strong> helped increase my<br />

underst<strong>and</strong>ing of our relationship.<br />

100<br />

80<br />

60<br />

40<br />

20<br />

0<br />

Strongly<br />

Agree<br />

Agree<br />

Undecided<br />

Disagree<br />

Strongly<br />

Disagree<br />

Outcome Evaluation<br />

<strong>Couple</strong>s rated the <strong>Couple</strong> <strong>Checkup</strong> as a valuable part of this experience.<br />

Of those who took the <strong>Checkup</strong>, 90% strongly agreed or agreed that it<br />

helped increase their underst<strong>and</strong>ing of their relationship.<br />

14


Recommend the <strong>Couple</strong> <strong>Checkup</strong> to other couples.<br />

140<br />

120<br />

100<br />

80<br />

60<br />

40<br />

20<br />

0<br />

Strongly<br />

Agree<br />

Agree<br />

Undecided<br />

Disagree<br />

Strongly<br />

Disagree<br />

Of those who participated in this outreach, an impressive 99% reported<br />

they were pleased that Chick-fil-A made this program available in their<br />

community.<br />

Outcome Evaluation<br />

15


Recommend the <strong>Date</strong> <strong>Nights</strong> to other couples.<br />

120<br />

100<br />

80<br />

60<br />

40<br />

20<br />

0<br />

Strongly<br />

Agree<br />

Agree<br />

Undecided<br />

Disagree<br />

Strongly<br />

Disagree<br />

Outcome Evaluation<br />

Of those who attended the <strong>Date</strong> <strong>Nights</strong>, 97% strongly agreed or agreed<br />

that they would recommend the <strong>Date</strong> <strong>Nights</strong> to others.<br />

16


Comments from Participants<br />

When asked, “What did you like about the <strong>Couple</strong> <strong>Checkup</strong> <strong>and</strong> the<br />

<strong>Date</strong> <strong>Nights</strong>?” approximately 118 people responded with comments like:<br />

• Showed areas that needed to be worked on <strong>and</strong> areas of<br />

strength.<br />

• It was well-organized, fun <strong>and</strong> interactive. The volunteers were<br />

very overwhelmingly helpful.<br />

• It gave us a chance to slow down <strong>and</strong> talk about our relationship<br />

without distractions.<br />

• I feel it enabled us to stop <strong>and</strong> focus on each other. We get caught<br />

up in the craziness of this world. This allowed us to change our<br />

focus...intentionally.<br />

• Helped us communicate better.<br />

When asked, “What did you dislike about the <strong>Couple</strong> <strong>Checkup</strong> <strong>and</strong><br />

<strong>Date</strong> <strong>Nights</strong>?” there were 85 comments including:<br />

• Wished it went forever.<br />

• That more churches did not choose to participate.<br />

• We were restricted in the mall setting to get a more romantic<br />

atmosphere.<br />

• Always difficult to see your differences in black <strong>and</strong> white, but<br />

that’s a good thing really.<br />

• Not a single thing!!!!<br />

When asked for any other comments, 56 respondents said things like:<br />

• Great job, thanks.<br />

• Awesome idea <strong>and</strong> opportunity!<br />

• Thank you Chick-fil-A for caring about marriages!<br />

• This should happen again!<br />

Outcome Evaluation<br />

17


V. Summary


Overall, the Take the <strong>Checkup</strong>/<strong>Date</strong> <strong>Nights</strong> @ Chick-fil-A were judged<br />

by the organizers <strong>and</strong> couples participating to be very successful. The<br />

outreach engaged a unique combination of local businesses <strong>and</strong> churches<br />

to create awareness <strong>and</strong> opportunities for couples to strengthen their<br />

marriages. In reviewing the results, several themes st<strong>and</strong> out.<br />

1) Significant Improvements in Marriage<br />

The amount of significant improvement reported by couples at<br />

the follow-up was impressive <strong>and</strong> promising. Two of the date nights<br />

intentionally focused on communication <strong>and</strong> conflict resolution. The<br />

<strong>Couple</strong> <strong>Checkup</strong> Discussion Guide, used by over half the couples, also<br />

introduced exercises designed to teach foundational skills in these<br />

areas. Three-fourths of the couples rated their ability to communicate<br />

<strong>and</strong> resolve conflict as significantly improved 8 weeks after the<br />

campaign. They also improved in several other areas, as well as<br />

overall marriage satisfaction. These improvements suggest that<br />

couples who are given the opportunity to take an assessment, discuss<br />

their results, <strong>and</strong> begin working on fundamental relationship skills, will<br />

rapidly improve their relationship.<br />

It is also notable that couples accomplished this enrichment largely<br />

on their own. Only a fraction of the couples reported meeting<br />

with mentors, a pastor, or counselor. Most of the couples took the<br />

online inventory, discussed their results, <strong>and</strong> attended the date<br />

nights on their own. These self-directed improvements are consistent<br />

with other recent studies that have shown couples who take an online<br />

assessment <strong>and</strong> complete a self-guided feedback process can make<br />

significant gains in their relationship.<br />

Summary<br />

2) Reaching Distressed <strong>Couple</strong>s<br />

Despite the fact that many churches were involved <strong>and</strong> the<br />

participants had very high scores on the Spiritual Beliefs portion of<br />

their <strong>Couple</strong> <strong>Checkup</strong>, almost half of the marriages were in the<br />

distressed range. Forty-five percent of the 1201 married couples<br />

assessed by the <strong>Couple</strong> <strong>Checkup</strong> were either Conflicted or<br />

Devitalized. It was somewhat surprising to find such a high rate of<br />

marital distress in the non-clinical population reached through this<br />

community-based campaign. However, with Palm Beach county<br />

divorce rates approaching 60%, perhaps these results should<br />

not be so surprising <strong>and</strong> are actually quite representative of the state<br />

of marital health in the general population.<br />

19


3) Relationship Skills Needed<br />

Summary<br />

Most couples lacked important relationship skills in the areas of<br />

communication <strong>and</strong> conflict resolution. Sixty-three percent of the<br />

married couples had conflict resolution as a growth area. This means<br />

they either disagreed or shared mutual concern about their ability<br />

to h<strong>and</strong>le <strong>and</strong> resolve problems. Over 80% of the married couples<br />

reported that one or both “end up feeling blamed for their problems”<br />

<strong>and</strong> 80% said they have real difficulty “bringing differences to a point of<br />

resolution.”<br />

Sixty percent of the couples expressed concerns about the quality<br />

<strong>and</strong> quantity of communication in their relationship. The <strong>Couple</strong><br />

<strong>Checkup</strong> explores how they share feelings, underst<strong>and</strong>, <strong>and</strong> listen to<br />

one another. Eighty percent of couples cited an “unwillingness to<br />

share their feelings” <strong>and</strong> real hesitancy to “ask for what they want” in<br />

the relationship.<br />

4) Positive Evaluations of <strong>Couple</strong> <strong>Checkup</strong> <strong>and</strong> <strong>Date</strong> <strong>Nights</strong><br />

Finally, couples who participated in the follow-up survey were<br />

overwhelmingly enthusiastic about all aspects of the campaign. They<br />

rated the <strong>Couple</strong> <strong>Checkup</strong> <strong>and</strong> <strong>Date</strong>s <strong>Nights</strong> very highly. They were<br />

thrilled that Chick-fil-A helped make this available in their community<br />

<strong>and</strong> believed it would make a difference in the lives of couples. Based<br />

on the comments left by survey respondents, most would like to see<br />

this type of outreach repeated in the future.<br />

5) Conclusion<br />

With the positive outcomes, enthusiastic response, <strong>and</strong> good-will<br />

generated by this type of campaign, there are many reasons to explore<br />

how similar campaigns can <strong>and</strong> should be run in communities around<br />

the country.<br />

20


Appendices


Appendix A: Sample <strong>Date</strong> Night Menu<br />

Love & Money Menu<br />

Appendix A<br />

Welcome to your Great <strong>Date</strong>. Select from the following menu topics<br />

that sound appetizing to both of you. Money can be a touchy topic so<br />

for this date concentrate on what you agree on <strong>and</strong> how your different<br />

perspectives can complement each other. Remember, this is a guilt-free<br />

date! Enjoy!<br />

Appetizers<br />

Where did you go on your first date? Was it free? Cheap? Expensive?<br />

What was your most fun cheap date?<br />

If you were give $5000 tax free, what would you do with it?<br />

Main Course<br />

What were the first major purchases you made as a couple?<br />

What does money mean to you? (security, status, pleasure, <strong>and</strong> so on)<br />

Brainstorm short term <strong>and</strong>/or long term financial goals. Make a list<br />

together <strong>and</strong> choose one goal you both rate as a high priority. Talk about<br />

how you might work together to achieve it.<br />

Dessert<br />

Make a list of dating ideas that are free.<br />

Plan a date for under $10<br />

<strong>Couple</strong> <strong>Checkup</strong> Review<br />

Review your <strong>Couple</strong> <strong>Checkup</strong> results in the area of Financial Management.<br />

Is this a strength or growth area in your relationship?<br />

How similar are your individual satisfaction levels?<br />

Take a moment to review your Agreement <strong>and</strong> Discussion items in this<br />

category. If you have not done so, take the <strong>Couple</strong> <strong>Checkup</strong> by going to<br />

www.TakeThe<strong>Checkup</strong>.com <strong>and</strong> inserting the free voucher code found<br />

on your Chick-fil-A receipt.<br />

Adapted from 10 Great <strong>Date</strong>s to Energize Your Marriage. (Arp & Arp,<br />

Zondervan) Used by permission.<br />

22


Appendix B: Sample <strong>Couple</strong> <strong>Checkup</strong> Report Page<br />

Appendix B<br />

23


Appendix C: Demographic Information<br />

The following demographic data describes the baseline sample of married couples, who<br />

were the primary target of this outreach (n = 1,201 married couples representing 2,402<br />

married individuals).<br />

Appendix C<br />

24<br />

Age Range<br />

Percentage<br />

21 - 25 7%<br />

26 - 30 17%<br />

31 - 35 16%<br />

36 - 40 14%<br />

41 - 45 13%<br />

46 - 50 12%<br />

51 - 60 14%<br />

61 - 70 5%<br />

Religious Affiliation<br />

Protestant (Christian) 75%<br />

Catholic (Christian) 8%<br />

Jewish 1%<br />

Other 11%<br />

None 2%<br />

Item Not Answered 3%<br />

Ethnic Background<br />

African-American 4%<br />

Asian-American 1%<br />

Caucasian 81%<br />

Hispanic/Latino 9%<br />

Native American 1%<br />

Mixed 2%<br />

Number of times previously married<br />

Never married before 76%<br />

1 previous marriage 18%<br />

2 previous marriages 4%<br />

3 previous marriages 1%<br />

Item Not Answered 1%<br />

How long have you <strong>and</strong> your spouse been married?<br />

Less than 1 year 4%<br />

1 - 5 years 28%<br />

6 - 10 years 21%<br />

11 - 15 years 15%<br />

16 or more years 32%<br />

Children & Parenting<br />

79% of the married couples had children<br />

- 65% of these were raising their biological children<br />

- 35% of these couples were also raising step children<br />

Number of children<br />

One 20%<br />

Two 41%<br />

Three 24%<br />

Four or more 14%


Authors of Report & Study:<br />

Tim Popadic, MFT, Pastor of Marriage <strong>and</strong> Family, Christ Fellowship Church,<br />

Palm Beach Gardens, FL where over the last five years he has trained<br />

over 150 Marriage Mentoring couples <strong>and</strong> has launched two different<br />

Community Marriage Initiatives with over 100 churches participating. He<br />

has served as the President of the South Florida Association of Christian<br />

Counselors. He is the co-founder <strong>and</strong> developer of Mentorfuse, which<br />

is an online mentor management tool (www.mentorfuse.com), consults<br />

with churches <strong>and</strong> corporations interested in developing a “Community<br />

Engagement Strategy”, <strong>and</strong> was the lead innovator on the “Take The<br />

<strong>Checkup</strong> <strong>Date</strong> <strong>Nights</strong> @ Chick-fil-A” Campaign. Tim has been married to<br />

Beth for over 17 years <strong>and</strong> has four very active boys.<br />

Direct correspondence to: timpopadic@gmail.com<br />

Peter J. Larson, Ph.D, is the President of Life Innovations, the international<br />

headquarters of the PREPARE/ENRICH Program. He is a licensed<br />

psychologist <strong>and</strong> the co-developer of the Customized Version of PREPARE/<br />

ENRICH <strong>and</strong> the <strong>Couple</strong> <strong>Checkup</strong> assessment. He has also co-authored the<br />

<strong>Couple</strong> <strong>Checkup</strong> book (2008), the PREPARE to Last program (2007), <strong>and</strong> the<br />

PREPARE/ENRICH Marriage Mentor Program (2004). Peter <strong>and</strong> Heather have<br />

been married 14 years, <strong>and</strong> have three children.<br />

Direct correspondence to: plarson@prepare-enrich.com<br />

David H. Olson, Ph.D., is CEO <strong>and</strong> founder of Life Innovations. He is<br />

the developer of the world renown PREPARE/ENRICH Program <strong>and</strong> codeveloper<br />

of the <strong>Couple</strong><strong>Checkup</strong> assessment. He is Professor Emeritus,<br />

Family Social Science, University of Minnesota where he taught for over<br />

25 years. Dr. Olson is past president of the National Council on Family<br />

Relations (NCFR). He is a Fellow in the American Association of Marital <strong>and</strong><br />

Family Therapy (AAMFT), American Psychological Association (APA) <strong>and</strong><br />

NCFR. Dr. Olson has received numerous awards from national professional<br />

organizations (AAMFT, APA, AFTA, ACA, ACME, Smart Marriages) <strong>and</strong><br />

Universities (Penn. State, St. Olaf, Univ. of Minnesota) for his high quality<br />

research <strong>and</strong> creative products. He has written over 20 books <strong>and</strong> over 100<br />

professional articles on marriage <strong>and</strong> the family.<br />

Direct correspondence to: dolson@prepare-enrich.com


How to Start A <strong>Date</strong> Night Campaign in your Community?<br />

From the success of the West Palm Beach <strong>Date</strong> <strong>Nights</strong> <strong>and</strong> the similar<br />

campaigns replicated in Chattanooga, TN <strong>and</strong> Knoxville, TN, some “Best<br />

Practices” for both executing a successful date night <strong>and</strong> creating a “Marriage<br />

Champion” movement in other communities are offered here. To learn<br />

more <strong>and</strong> read about the nuts <strong>and</strong> bolts of this campaign, as well as others<br />

happening across the country, visit the blog site at:<br />

www.marriagechampions.wordpress.com.<br />

Other great sites to visit:<br />

- <strong>Couple</strong> <strong>Checkup</strong> <strong>and</strong> PREPARE/ENRICH: www.couplecheckup.com<br />

- David <strong>and</strong> Claudia Arp <strong>and</strong> the 10 Great <strong>Date</strong>s:<br />

www.marriagealive.com<br />

- Take the <strong>Checkup</strong> Campaign: www.takethecheckup.com<br />

- Strong Marriages Florida: www.strongmarriagesflorida.org<br />

- Mentorfuse, Web-Based Mentor Management Solution:<br />

www.mentorfuse.com<br />

- “Love is Here,” the engine of the local <strong>and</strong> national marriage<br />

movement: www.loveishere.com<br />

- WinShape Marriage: www.winshape.org<br />

- First Things First: www.firstthings.org


How to Start A <strong>Date</strong> Night Campaign in your Community?<br />

From the success of the West Palm Beach <strong>Date</strong> <strong>Nights</strong> <strong>and</strong> the similar<br />

campaigns replicated in Chattanooga, TN <strong>and</strong> Knoxville, TN, some “Best<br />

Practices” for both executing a successful date night <strong>and</strong> creating a “Marriage<br />

Champion” movement in other communities are offered here. To learn<br />

more <strong>and</strong> read about the nuts <strong>and</strong> bolts of this campaign, as well as others<br />

happening across the country, visit the blog site at:<br />

www.marriagechampions.wordpress.com.<br />

Other great sites to visit:<br />

- <strong>Couple</strong> <strong>Checkup</strong> <strong>and</strong> PREPARE/ENRICH: www.couplecheckup.com<br />

- David <strong>and</strong> Claudia Arp <strong>and</strong> the 10 Great <strong>Date</strong>s:<br />

www.marriagealive.com<br />

- Take the <strong>Checkup</strong> Campaign: www.takethecheckup.com<br />

- Strong Marriages Florida: www.strongmarriagesflorida.org<br />

- Mentorfuse, Web-Based Mentor Management Solution:<br />

www.mentorfuse.com<br />

- “Love is Here,” the engine of the local <strong>and</strong> national marriage<br />

movement: www.loveishere.com<br />

- WinShape Marriage: www.winshape.org<br />

- First Things First: www.firstthings.org


Sponsors:<br />

<strong>Couple</strong> <strong>Checkup</strong> <br />

Powered by<br />

®<br />

Marriage Alive


<strong>Couple</strong> <strong>Checkup</strong> & <strong>Date</strong> <strong>Nights</strong><br />

@ Chick-fil-A<br />

A Community based Marriage <strong>Enrich</strong>ment Campaign 2010

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