Couple Checkup and Date Nights - Prepare-Enrich
Couple Checkup and Date Nights - Prepare-Enrich
Couple Checkup and Date Nights - Prepare-Enrich
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<strong>Couple</strong> <strong>Checkup</strong> & <strong>Date</strong> <strong>Nights</strong><br />
@ Chick-fil-A<br />
A Community Based Marriage <strong>Enrich</strong>ment Campaign<br />
Sponsors:<br />
<strong>Couple</strong> <strong>Checkup</strong> <br />
Powered by<br />
®<br />
Marriage Alive
Table of Contents<br />
I. Overview of Program ........................................... 1<br />
• Design of the Healthy Marriage Campaign ............. 1<br />
• Objectives of Campaign ........................................... 1<br />
• Target Populations .................................................... 1<br />
• Description of Progress ............................................. 2<br />
• Marketing Strategy ................................................... 2<br />
II. Marriage <strong>Enrich</strong>ment Tools .................................. 5<br />
• <strong>Couple</strong> <strong>Checkup</strong> ....................................................... 5<br />
• <strong>Date</strong> Night ................................................................ 5<br />
• Online Resources ..................................................... 5<br />
• Marriage Champions ............................................... 3<br />
• Great <strong>Date</strong> Night Celebration .................................. 5<br />
III. Community Participation in Program .................. 7<br />
IV. Outcome Evaluation of Program ........................ 11<br />
• <strong>Couple</strong>s who Participated ........................................ 11<br />
• Pre-Test Evaluation ................................................... 11<br />
• Post-Test Evaluation ................................................ 12<br />
V. Summary ........................................................... 21<br />
Appendices ...................................................................... 25<br />
How to Start a <strong>Date</strong> Night Campaign ........................ 28
Special Thanks to Sponsors:<br />
Strong Marriages Florida Team - Tim <strong>and</strong> Beth Popadic, John Stemberger,<br />
Mikel Ecenarro, Chris <strong>and</strong> Trish Peddicord, Mike <strong>and</strong> Becky Mydock, Kevin<br />
Conklin, John <strong>and</strong> June Wolle, Chuck <strong>and</strong> Mae Dettman, Jeff <strong>and</strong> Glynis<br />
Murphy, Valerie <strong>and</strong> James Jackson, Mark <strong>and</strong> Wendy Murnan, Chet Tart,<br />
Nathan Oliver, Tony Novakoski, <strong>and</strong> Bob <strong>and</strong> Margret Schueman.<br />
Christ Fellowship Pastors Tom <strong>and</strong> Todd Mullins<br />
Chick-fil-A Operators - Neil Hannon, Rob Rabenecker, Nathan Buchannan,<br />
Andrew Cornell, Susan Leffert, Rob Morris, Al Puglesi, <strong>and</strong> Jimmy Cristantiello<br />
<strong>Couple</strong> <strong>Checkup</strong> <strong>and</strong> PREPARE/ENRICH - Dr. David Olson, Karen Olson,<br />
Dr. Peter Larson, Sharlene Fye, Tony Oslund, Kay Urquhart, Amy Olson-Sigg,<br />
Renee Schulz, <strong>and</strong> Erika Bailey<br />
10 Great <strong>Date</strong>s, Marriage Alive - Dave <strong>and</strong> Claudia Arp<br />
Marriage CoMission/WinShape/Chick-fil-A - Jeff Fray, Andrea Lee, Bubba<br />
Cathy, Dan Cathy, Jeff Kemp, <strong>and</strong> Shawn Stoever<br />
Authors of Report & Study:<br />
Tim Popadic, MFT<br />
Peter J. Larson, Ph.D.<br />
David H. Olson, Ph.D.<br />
© Copyright, 2011 Life Innovations, Inc.
<strong>Couple</strong> <strong>Checkup</strong> & <strong>Date</strong> <strong>Nights</strong><br />
@ Chick-fil-A<br />
Executive Summary<br />
A unique marriage enrichment campaign was undertaken in August<br />
of 2010 in two Florida counties. A creative collaboration between local<br />
churches, businesses, <strong>and</strong> marriage strengthening organizations came<br />
together to form the “Take the <strong>Checkup</strong>/ <strong>Date</strong> <strong>Nights</strong> @ Chick-fil-A”<br />
Campaign.<br />
Thous<strong>and</strong>s of couples were reached, many of whom (45%) were in<br />
struggling relationships. Through the use of an online inventory,<br />
The <strong>Couple</strong> <strong>Checkup</strong>, <strong>and</strong> fun <strong>Date</strong> <strong>Nights</strong> offered at Chick-fil-A<br />
restaurants, couples were exposed to several marriage strengthening<br />
activities.<br />
Follow-up assessment demonstrates significant improvements in<br />
overall marriage satisfaction, as well as key relationship areas, such as<br />
communication <strong>and</strong> conflict resolution. <strong>Couple</strong>s’ satisfaction scores<br />
<strong>and</strong> comments indicate a high level of enthusiasm for this type of<br />
outreach.
I. Overview of<br />
Program
<strong>Couple</strong> <strong>Checkup</strong> & <strong>Date</strong> <strong>Nights</strong><br />
@ Chick-fil-A<br />
Design of the Healthy Marriage Campaign<br />
For this campaign, a key component was the development of a solid<br />
network of churches prior to the launch. In 2008, through the combined<br />
efforts of Christ Fellowship Church <strong>and</strong> the South Florida Association of<br />
Christian Counselors, the Palm Beach County Healthy Marriage Initiative<br />
was launched. This initiative helped train hundreds of Marriage Mentors<br />
<strong>and</strong> helped establish a network of 60 local churches interested in<br />
strengthening marriage.<br />
Overview<br />
With the successful network of Marriage Mentors in place, the “Take the<br />
<strong>Checkup</strong>/<strong>Date</strong> <strong>Nights</strong> @ Chick-fil-A Campaign” could now be supported<br />
<strong>and</strong> was officially launched on August 1, 2010. The Campaign consisted<br />
of five date nights <strong>and</strong> culminated in “The Great <strong>Date</strong> Night” event, an<br />
evening with notable guest speakers <strong>and</strong> performers, with teaching <strong>and</strong><br />
encouragement on marriage <strong>and</strong> relationships.<br />
The Campaign was possible through partnerships with Life Innovations,<br />
Strong Marriages Florida, WinShape Marriage, Marriage Alive, South<br />
Florida network of churches, <strong>and</strong> ten participating Chick-fil-A restaurants<br />
in Palm Beach <strong>and</strong> Martin Counties (Florida).<br />
Objectives of the Campaign<br />
The Campaign’s objectives were to create awareness <strong>and</strong> opportunities<br />
for couples to strengthen their marriages by taking an online assessment<br />
<strong>and</strong> attending a series of date nights at local Chick-fil-A restaurants, <strong>and</strong><br />
to offer couples future opportunities for marital growth through the<br />
networking <strong>and</strong> resourcing of area churches.<br />
Target Population<br />
This Campaign was designed to cover two Florida counties with just under<br />
3 million residents. The anticipated exposure through the ten Chick-fil-A<br />
restaurants totaled over 500,000 people. Palm Beach County, on average,<br />
has just under 10,000 recorded marriages each year. Current statistics<br />
indicate a 58% divorce rate. In years past, the divorce rate has been as high<br />
as 62.4%. Consider that out of ten marriages, less than four will survive.<br />
1
Overview<br />
Description of Program: Take the <strong>Checkup</strong>/<strong>Date</strong> <strong>Nights</strong> @ Chick-fil-A<br />
The Campaign began by inviting the ten Chick-fil-A restaurants in Palm<br />
Beach <strong>and</strong> Martin Counties to partner with Strong Marriages Florida in<br />
a month-long strategic initiative. The restaurants distributed pre-paid<br />
vouchers for the online <strong>Couple</strong> <strong>Checkup</strong> assessment during the month<br />
of August. Each of the <strong>Date</strong> <strong>Nights</strong> offered in Chick-fil-A restaurants<br />
on the five Monday nights of August focused on a different theme:<br />
Communication, Finances, Personality Differences, Conflict Resolution,<br />
<strong>and</strong> Parenting. An interactive <strong>Date</strong> Night menu was created for each topic.<br />
Once a couple was seated with their food, they used the menu <strong>and</strong> began<br />
to dialogue through the 6-8 questions (see Appendix A for a sample <strong>Date</strong><br />
Night Menu).<br />
Each of the restaurants had trained “Marriage Champions” available to<br />
help the couples if needed. These couples were not counselors but were<br />
equipped to provide support to the <strong>Date</strong> Night guests. Some of the<br />
Marriage Champions would go on to mentor couples in need.<br />
Many of the restaurants offered special music that set the tone <strong>and</strong><br />
atmosphere for the evening. <strong>Couple</strong>s placed their order, then were seated<br />
at cloth-covered tables while the Chick-fil-A staff served their food. One<br />
restaurant hosted a wedding on the last night -- complete with reception<br />
<strong>and</strong> dancing. In several circumstances, couples reported their marriage<br />
had been saved. Overall, the campaign focused on couples taking steps<br />
to strengthen their relationship <strong>and</strong> find simple ways to celebrate their<br />
marriage.<br />
Marketing Strategy<br />
The marketing strategy was leveraged by multiple vehicles:<br />
• Trayliners <strong>and</strong> signage in the restaurants promoted the weekly <strong>Date</strong><br />
<strong>Nights</strong> <strong>and</strong> described the <strong>Couple</strong> <strong>Checkup</strong><br />
• Radio <strong>and</strong> Television Public Service Announcement directed people<br />
to the website for more information<br />
• Bulletin Inserts <strong>and</strong> Pulpit Announcements at local churches (with<br />
coupons)<br />
• Word of mouth, real estate signs, email blasts, <strong>and</strong> banners<br />
• Website featuring interactive trayliner at www.TakeThe<strong>Checkup</strong>.com<br />
which offered a free <strong>Couple</strong> <strong>Checkup</strong> ($29.95 value)<br />
2
II. Marriage <strong>Enrich</strong>ment<br />
Tools
II. Marriage <strong>Enrich</strong>ment Tools<br />
1. The <strong>Couple</strong> <strong>Checkup</strong>: <strong>Couple</strong>s were encouraged to take a free<br />
<strong>Couple</strong> <strong>Checkup</strong>, an online assessment tool designed to identify<br />
the unique relationship strengths <strong>and</strong> growth areas of dating,<br />
engaged, or married couples. Based on the results of a tailored<br />
premarital or marital inventory, couples immediately received<br />
an extensive <strong>Couple</strong> <strong>Checkup</strong> Report on their relationship,<br />
including a Discussion Guide designed to help them learn proven<br />
relationship skills. Research has shown this process improves<br />
relationships by stimulating honest dialogue, increasing<br />
underst<strong>and</strong>ing, <strong>and</strong> empowering couples.<br />
Methods of <strong>Enrich</strong>ment<br />
The <strong>Couple</strong> <strong>Checkup</strong> is based on the widely used PREPARE/<br />
ENRICH® Program. Strong Marriages Florida integrated the<br />
<strong>Couple</strong> <strong>Checkup</strong> online widget into their website, <strong>and</strong> created a<br />
l<strong>and</strong>ing page at www.TakeThe<strong>Checkup</strong>.com for couples to<br />
register <strong>and</strong> receive a voucher code if they did not have a<br />
restaurant receipt. (See Appendix B for a sample <strong>Couple</strong> <strong>Checkup</strong><br />
Report page.)<br />
2. <strong>Date</strong> <strong>Nights</strong>: The <strong>Date</strong> <strong>Nights</strong> were designed with help from<br />
David <strong>and</strong> Claudia Arp, authors of the 10 Great <strong>Date</strong>s book series.<br />
Working with the team from West Palm Beach, they drafted<br />
discussion outlines for topic-specific date nights. These were<br />
presented as “<strong>Date</strong> Night Menus” given to couples who came<br />
to Chick-fil-A restaurants on Monday evenings during the<br />
month of August. The <strong>Date</strong> Night Menus covered topics such as<br />
communication, conflict resolution, personality differences,<br />
parenting, <strong>and</strong> finances. Each discussion outline encouraged<br />
couples to review their <strong>Couple</strong> <strong>Checkup</strong> results <strong>and</strong> respond to<br />
the discussion questions.<br />
3. Marriage Champions: Mentor couples were trained <strong>and</strong> placed in<br />
each Chick-fil-A restaurant to welcome couples <strong>and</strong> support them if<br />
they had any questions or concerns about the <strong>Couple</strong> <strong>Checkup</strong> or<br />
<strong>Date</strong> Night experience.<br />
4. Final Great <strong>Date</strong> Night Celebration: <strong>Couple</strong>s were encouraged<br />
to come back for a special night of marriage enrichment <strong>and</strong><br />
celebration, hosted by Christ Fellowship Church, <strong>and</strong> sponsored by<br />
Chick-fil-A. Almost 2000 people gathered for this free Great <strong>Date</strong><br />
Night Celebration. <strong>Couple</strong>s received a goody bag which included a<br />
copy of the book, 10 Great <strong>Date</strong>s to Energize Your Marriage, by<br />
David <strong>and</strong> Claudia Arp.<br />
4
III. Community<br />
Participation in<br />
Program
Community Participation in Program<br />
Community Participation<br />
• Over 100 churches participated in the Take the<br />
<strong>Checkup</strong>/<strong>Date</strong> Night @ Chick-fil-A initiative<br />
• 400+ volunteers from various churches <strong>and</strong><br />
organizations served over the month-long marriage<br />
strengthening campaign<br />
• Over 3,500 people registered to “Take the <strong>Checkup</strong>”<br />
online<br />
• 2,182 couples started or completed the <strong>Couple</strong><br />
<strong>Checkup</strong>*<br />
• Nearly 2,000 people attended the final “Great <strong>Date</strong><br />
Night” celebration<br />
• Hundreds of couples attended multiple date nights<br />
at Chick-fil-A<br />
• Over 180 people responded to the follow-up survey<br />
6
Participation in components of Program<br />
100<br />
90%<br />
79%<br />
75<br />
58%<br />
64%<br />
50<br />
25<br />
32%<br />
4%<br />
13%<br />
0<br />
Completed the<br />
<strong>Couple</strong> <strong>Checkup</strong><br />
Reviewed<br />
<strong>Couple</strong> <strong>Checkup</strong><br />
Used <strong>Couple</strong> <strong>Checkup</strong><br />
Discussion Guide<br />
Attended a<br />
Chick-fi-A <strong>Date</strong> Night<br />
Attended more than<br />
one date night<br />
Met with a pastor<br />
or counselor to get<br />
relationship help<br />
Met with a<br />
mentor couple<br />
• 90% Completed the <strong>Couple</strong> <strong>Checkup</strong>.<br />
• 79% Reviewed the <strong>Couple</strong> <strong>Checkup</strong>.<br />
• 58% Used <strong>Couple</strong> <strong>Checkup</strong> Discussion Guide.<br />
• 64% Attended a Chick-fil-A <strong>Date</strong> Night.<br />
• 32% Attended more than one date night.<br />
• 4% Met with a mentor couple.<br />
• 13% Met with a pastor or counselor to get relationship help.<br />
Community Participation<br />
7
IV. Outcome Evaluation<br />
of Program
<strong>Couple</strong>s who Participated<br />
The <strong>Couple</strong> <strong>Checkup</strong> gathered data on each of the 2,182 couples who<br />
opened an account to take the online inventory. Most of the couples who<br />
participated were married (81%), but 7% were engaged couples <strong>and</strong> 12%<br />
were dating couples. The majority of married couples were in their first<br />
marriage (76%), but approximately 24% had been married before. People<br />
ranged in age from 21 to over 70, with the average age falling between 30<br />
<strong>and</strong> 40. Most of the people assessed were Protestant (75%), but some were<br />
Catholic (8%) <strong>and</strong> Jewish (1%). Participants were primarily Caucasian (81%),<br />
followed by Hispanic/Latino (9%), African-American (4%), Asian-American<br />
(1%). About one third (28%) of the couples had been married from 1 to 5<br />
years, while another third (32%) were married for 16 or more years. Most<br />
couples reported they had children (79%); with 35% raising children in a<br />
stepfamily. (See Appendix C for more detailed demographic information.)<br />
* Over 3,500 people registered to take the <strong>Couple</strong> <strong>Checkup</strong> at www.<br />
takethecheckup.com. However, of these, 1,400 did not open a <strong>Couple</strong><br />
<strong>Checkup</strong> account, the first step to taking the assessment. It is surmised<br />
that they did not have their receipt with the free voucher code. Halfway<br />
through the month, the voucher code was made available online to aid the<br />
establishment of accounts. Of the 2,182 people who opened an account,<br />
1,482 actually completed the <strong>Couple</strong> <strong>Checkup</strong> within eight weeks. (Often<br />
one partner takes the assessment, but the other partner lags behind<br />
in taking it.) Of that number, 185 couples were dating, <strong>and</strong> another 96<br />
couples were engaged. The research findings relate to the 1,201 married<br />
couples who completed the <strong>Couple</strong> <strong>Checkup</strong>.<br />
Pre-test Evaluation<br />
The <strong>Couple</strong> <strong>Checkup</strong> created a Group Summary Report that describes the<br />
types of couples registered. Only the 1201 married couples who completed<br />
the <strong>Couple</strong> <strong>Checkup</strong> were included in the pretest group. The scales in the<br />
<strong>Couple</strong> <strong>Checkup</strong> provide a valid <strong>and</strong> reliable measure of baseline marital<br />
health.<br />
Outcome Evaluation<br />
9
<strong>Couple</strong> Types<br />
The <strong>Couple</strong> <strong>Checkup</strong> categorizes couples into a Typology system of five<br />
types ranging from most healthy (Vitalized) to least healthy (Devitalized).<br />
These types provide a good measure of baseline marital satisfaction for the<br />
couples included in the group summary.<br />
Vitalized Very High Marriage Satisfaction 22%<br />
Harmonious High Marriage Satisfaction 7%<br />
Conventional Moderate Satisfaction 23%<br />
Conflicted Low Satisfaction 26%<br />
Devitalized Very Low Marriage Satisfaction 19%<br />
Baseline Strength <strong>and</strong> Growth Areas<br />
The following chart reports the Strength <strong>and</strong> Growth Areas identified for<br />
married couples completing the assessment. The percentage represents<br />
the total percentage of couples that were assessed to have each topic as an<br />
area of strength or weakness. For example, Spiritual Beliefs were a strength<br />
for 74% of the couples, while Conflict Resolution was a strength for only<br />
16% of the couples.<br />
Topic Strength Area Growth Area<br />
Spiritual Beliefs 74% 15%<br />
Family & Friends 54% 16%<br />
Finances 43% 37%<br />
Roles/Responsibilities 35% 35%<br />
Sexual Relationship 28% 53%<br />
Leisure Activities 18% 53%<br />
Communication 18% 60%<br />
Conflict Resolution 16% 63%<br />
Post-Test Evaluation<br />
Outcome Evaluation<br />
A follow-up survey was sent out eight weeks after the campaign ended.<br />
The brief follow-up survey was presented online to couples. It included an<br />
8-item posttest of Marital Satisfaction, which was compared to the baseline<br />
measurement using a t-test analysis. The survey also included general<br />
questions for couples about the activities they participated in <strong>and</strong> their<br />
satisfaction with the program. Finally, couples were invited to leave openended<br />
comments about various aspects of the program. Approximately 180<br />
individuals responded to the online follow-up survey.<br />
10
Significant Improvement in Marital Satisfaction<br />
The couples demonstrated significant improvement in their marital<br />
satisfaction by participating in this program. Raw individual scores on the<br />
8-item Marriage Satisfaction Scale ranged from a low of 8 to a high of 40.<br />
The mean score for Marital Satisfaction for the pretest was 28.8. Eight weeks<br />
later during the follow-up, the mean score had risen to 32.2. This represents a<br />
statistically significant improvement (p
Satisfaction with Program Components<br />
<strong>Couple</strong>s rated the value of the program elements in the follow-up survey.<br />
The graphic below summarizes this data. If an individual did not participate<br />
in a certain activity or program element, they answered “not applicable” <strong>and</strong><br />
were not included in the percentages below.<br />
100%<br />
Satisfaction with Program<br />
75<br />
72<br />
65<br />
66<br />
59<br />
50<br />
30<br />
35<br />
27<br />
25<br />
21<br />
0<br />
3<br />
1<br />
The online<br />
<strong>Couple</strong> <strong>Checkup</strong><br />
5<br />
1<br />
The <strong>Couple</strong> <strong>Checkup</strong><br />
Discussion Guide<br />
Excellent<br />
6<br />
The Chick-fil-A<br />
<strong>Date</strong> <strong>Nights</strong><br />
Good<br />
1<br />
The volunteers/mentors<br />
available at the<br />
Chick-fil-A <strong>Date</strong> <strong>Nights</strong><br />
3<br />
5<br />
Very Good<br />
Fair<br />
• 150 out of 157 individuals responding (96%) rated the value of the<br />
online <strong>Couple</strong> <strong>Checkup</strong> as “excellent” or “very good”<br />
Outcome Evaluation<br />
• 116 out of 123 individuals responding (94%) rated the value of the<br />
<strong>Couple</strong> <strong>Checkup</strong> Discussion Guide as “excellent” or “very good”<br />
• 113 out of 121 individuals responding (93%) rated the value of the<br />
Chick-fil-A <strong>Date</strong> <strong>Nights</strong> as “excellent” or “very good”<br />
• 85 out of 93 individuals responding (91%) rated the volunteers/<br />
mentors as “excellent” or “very good”<br />
12
Pleased that Chick-fil-A made this program<br />
available in my community.<br />
160<br />
140<br />
120<br />
100<br />
80<br />
60<br />
40<br />
20<br />
0<br />
Strongly<br />
Agree<br />
Agree<br />
Undecided<br />
Disagree<br />
Strongly<br />
Disagree<br />
Of those who participated in this outreach, an impressive 99% reported<br />
they were pleased that Chick-fil-A made this program available in their<br />
community.<br />
Outcome Evaluation<br />
13
<strong>Couple</strong> <strong>Checkup</strong> helped increase my<br />
underst<strong>and</strong>ing of our relationship.<br />
100<br />
80<br />
60<br />
40<br />
20<br />
0<br />
Strongly<br />
Agree<br />
Agree<br />
Undecided<br />
Disagree<br />
Strongly<br />
Disagree<br />
Outcome Evaluation<br />
<strong>Couple</strong>s rated the <strong>Couple</strong> <strong>Checkup</strong> as a valuable part of this experience.<br />
Of those who took the <strong>Checkup</strong>, 90% strongly agreed or agreed that it<br />
helped increase their underst<strong>and</strong>ing of their relationship.<br />
14
Recommend the <strong>Couple</strong> <strong>Checkup</strong> to other couples.<br />
140<br />
120<br />
100<br />
80<br />
60<br />
40<br />
20<br />
0<br />
Strongly<br />
Agree<br />
Agree<br />
Undecided<br />
Disagree<br />
Strongly<br />
Disagree<br />
Of those who participated in this outreach, an impressive 99% reported<br />
they were pleased that Chick-fil-A made this program available in their<br />
community.<br />
Outcome Evaluation<br />
15
Recommend the <strong>Date</strong> <strong>Nights</strong> to other couples.<br />
120<br />
100<br />
80<br />
60<br />
40<br />
20<br />
0<br />
Strongly<br />
Agree<br />
Agree<br />
Undecided<br />
Disagree<br />
Strongly<br />
Disagree<br />
Outcome Evaluation<br />
Of those who attended the <strong>Date</strong> <strong>Nights</strong>, 97% strongly agreed or agreed<br />
that they would recommend the <strong>Date</strong> <strong>Nights</strong> to others.<br />
16
Comments from Participants<br />
When asked, “What did you like about the <strong>Couple</strong> <strong>Checkup</strong> <strong>and</strong> the<br />
<strong>Date</strong> <strong>Nights</strong>?” approximately 118 people responded with comments like:<br />
• Showed areas that needed to be worked on <strong>and</strong> areas of<br />
strength.<br />
• It was well-organized, fun <strong>and</strong> interactive. The volunteers were<br />
very overwhelmingly helpful.<br />
• It gave us a chance to slow down <strong>and</strong> talk about our relationship<br />
without distractions.<br />
• I feel it enabled us to stop <strong>and</strong> focus on each other. We get caught<br />
up in the craziness of this world. This allowed us to change our<br />
focus...intentionally.<br />
• Helped us communicate better.<br />
When asked, “What did you dislike about the <strong>Couple</strong> <strong>Checkup</strong> <strong>and</strong><br />
<strong>Date</strong> <strong>Nights</strong>?” there were 85 comments including:<br />
• Wished it went forever.<br />
• That more churches did not choose to participate.<br />
• We were restricted in the mall setting to get a more romantic<br />
atmosphere.<br />
• Always difficult to see your differences in black <strong>and</strong> white, but<br />
that’s a good thing really.<br />
• Not a single thing!!!!<br />
When asked for any other comments, 56 respondents said things like:<br />
• Great job, thanks.<br />
• Awesome idea <strong>and</strong> opportunity!<br />
• Thank you Chick-fil-A for caring about marriages!<br />
• This should happen again!<br />
Outcome Evaluation<br />
17
V. Summary
Overall, the Take the <strong>Checkup</strong>/<strong>Date</strong> <strong>Nights</strong> @ Chick-fil-A were judged<br />
by the organizers <strong>and</strong> couples participating to be very successful. The<br />
outreach engaged a unique combination of local businesses <strong>and</strong> churches<br />
to create awareness <strong>and</strong> opportunities for couples to strengthen their<br />
marriages. In reviewing the results, several themes st<strong>and</strong> out.<br />
1) Significant Improvements in Marriage<br />
The amount of significant improvement reported by couples at<br />
the follow-up was impressive <strong>and</strong> promising. Two of the date nights<br />
intentionally focused on communication <strong>and</strong> conflict resolution. The<br />
<strong>Couple</strong> <strong>Checkup</strong> Discussion Guide, used by over half the couples, also<br />
introduced exercises designed to teach foundational skills in these<br />
areas. Three-fourths of the couples rated their ability to communicate<br />
<strong>and</strong> resolve conflict as significantly improved 8 weeks after the<br />
campaign. They also improved in several other areas, as well as<br />
overall marriage satisfaction. These improvements suggest that<br />
couples who are given the opportunity to take an assessment, discuss<br />
their results, <strong>and</strong> begin working on fundamental relationship skills, will<br />
rapidly improve their relationship.<br />
It is also notable that couples accomplished this enrichment largely<br />
on their own. Only a fraction of the couples reported meeting<br />
with mentors, a pastor, or counselor. Most of the couples took the<br />
online inventory, discussed their results, <strong>and</strong> attended the date<br />
nights on their own. These self-directed improvements are consistent<br />
with other recent studies that have shown couples who take an online<br />
assessment <strong>and</strong> complete a self-guided feedback process can make<br />
significant gains in their relationship.<br />
Summary<br />
2) Reaching Distressed <strong>Couple</strong>s<br />
Despite the fact that many churches were involved <strong>and</strong> the<br />
participants had very high scores on the Spiritual Beliefs portion of<br />
their <strong>Couple</strong> <strong>Checkup</strong>, almost half of the marriages were in the<br />
distressed range. Forty-five percent of the 1201 married couples<br />
assessed by the <strong>Couple</strong> <strong>Checkup</strong> were either Conflicted or<br />
Devitalized. It was somewhat surprising to find such a high rate of<br />
marital distress in the non-clinical population reached through this<br />
community-based campaign. However, with Palm Beach county<br />
divorce rates approaching 60%, perhaps these results should<br />
not be so surprising <strong>and</strong> are actually quite representative of the state<br />
of marital health in the general population.<br />
19
3) Relationship Skills Needed<br />
Summary<br />
Most couples lacked important relationship skills in the areas of<br />
communication <strong>and</strong> conflict resolution. Sixty-three percent of the<br />
married couples had conflict resolution as a growth area. This means<br />
they either disagreed or shared mutual concern about their ability<br />
to h<strong>and</strong>le <strong>and</strong> resolve problems. Over 80% of the married couples<br />
reported that one or both “end up feeling blamed for their problems”<br />
<strong>and</strong> 80% said they have real difficulty “bringing differences to a point of<br />
resolution.”<br />
Sixty percent of the couples expressed concerns about the quality<br />
<strong>and</strong> quantity of communication in their relationship. The <strong>Couple</strong><br />
<strong>Checkup</strong> explores how they share feelings, underst<strong>and</strong>, <strong>and</strong> listen to<br />
one another. Eighty percent of couples cited an “unwillingness to<br />
share their feelings” <strong>and</strong> real hesitancy to “ask for what they want” in<br />
the relationship.<br />
4) Positive Evaluations of <strong>Couple</strong> <strong>Checkup</strong> <strong>and</strong> <strong>Date</strong> <strong>Nights</strong><br />
Finally, couples who participated in the follow-up survey were<br />
overwhelmingly enthusiastic about all aspects of the campaign. They<br />
rated the <strong>Couple</strong> <strong>Checkup</strong> <strong>and</strong> <strong>Date</strong>s <strong>Nights</strong> very highly. They were<br />
thrilled that Chick-fil-A helped make this available in their community<br />
<strong>and</strong> believed it would make a difference in the lives of couples. Based<br />
on the comments left by survey respondents, most would like to see<br />
this type of outreach repeated in the future.<br />
5) Conclusion<br />
With the positive outcomes, enthusiastic response, <strong>and</strong> good-will<br />
generated by this type of campaign, there are many reasons to explore<br />
how similar campaigns can <strong>and</strong> should be run in communities around<br />
the country.<br />
20
Appendices
Appendix A: Sample <strong>Date</strong> Night Menu<br />
Love & Money Menu<br />
Appendix A<br />
Welcome to your Great <strong>Date</strong>. Select from the following menu topics<br />
that sound appetizing to both of you. Money can be a touchy topic so<br />
for this date concentrate on what you agree on <strong>and</strong> how your different<br />
perspectives can complement each other. Remember, this is a guilt-free<br />
date! Enjoy!<br />
Appetizers<br />
Where did you go on your first date? Was it free? Cheap? Expensive?<br />
What was your most fun cheap date?<br />
If you were give $5000 tax free, what would you do with it?<br />
Main Course<br />
What were the first major purchases you made as a couple?<br />
What does money mean to you? (security, status, pleasure, <strong>and</strong> so on)<br />
Brainstorm short term <strong>and</strong>/or long term financial goals. Make a list<br />
together <strong>and</strong> choose one goal you both rate as a high priority. Talk about<br />
how you might work together to achieve it.<br />
Dessert<br />
Make a list of dating ideas that are free.<br />
Plan a date for under $10<br />
<strong>Couple</strong> <strong>Checkup</strong> Review<br />
Review your <strong>Couple</strong> <strong>Checkup</strong> results in the area of Financial Management.<br />
Is this a strength or growth area in your relationship?<br />
How similar are your individual satisfaction levels?<br />
Take a moment to review your Agreement <strong>and</strong> Discussion items in this<br />
category. If you have not done so, take the <strong>Couple</strong> <strong>Checkup</strong> by going to<br />
www.TakeThe<strong>Checkup</strong>.com <strong>and</strong> inserting the free voucher code found<br />
on your Chick-fil-A receipt.<br />
Adapted from 10 Great <strong>Date</strong>s to Energize Your Marriage. (Arp & Arp,<br />
Zondervan) Used by permission.<br />
22
Appendix B: Sample <strong>Couple</strong> <strong>Checkup</strong> Report Page<br />
Appendix B<br />
23
Appendix C: Demographic Information<br />
The following demographic data describes the baseline sample of married couples, who<br />
were the primary target of this outreach (n = 1,201 married couples representing 2,402<br />
married individuals).<br />
Appendix C<br />
24<br />
Age Range<br />
Percentage<br />
21 - 25 7%<br />
26 - 30 17%<br />
31 - 35 16%<br />
36 - 40 14%<br />
41 - 45 13%<br />
46 - 50 12%<br />
51 - 60 14%<br />
61 - 70 5%<br />
Religious Affiliation<br />
Protestant (Christian) 75%<br />
Catholic (Christian) 8%<br />
Jewish 1%<br />
Other 11%<br />
None 2%<br />
Item Not Answered 3%<br />
Ethnic Background<br />
African-American 4%<br />
Asian-American 1%<br />
Caucasian 81%<br />
Hispanic/Latino 9%<br />
Native American 1%<br />
Mixed 2%<br />
Number of times previously married<br />
Never married before 76%<br />
1 previous marriage 18%<br />
2 previous marriages 4%<br />
3 previous marriages 1%<br />
Item Not Answered 1%<br />
How long have you <strong>and</strong> your spouse been married?<br />
Less than 1 year 4%<br />
1 - 5 years 28%<br />
6 - 10 years 21%<br />
11 - 15 years 15%<br />
16 or more years 32%<br />
Children & Parenting<br />
79% of the married couples had children<br />
- 65% of these were raising their biological children<br />
- 35% of these couples were also raising step children<br />
Number of children<br />
One 20%<br />
Two 41%<br />
Three 24%<br />
Four or more 14%
Authors of Report & Study:<br />
Tim Popadic, MFT, Pastor of Marriage <strong>and</strong> Family, Christ Fellowship Church,<br />
Palm Beach Gardens, FL where over the last five years he has trained<br />
over 150 Marriage Mentoring couples <strong>and</strong> has launched two different<br />
Community Marriage Initiatives with over 100 churches participating. He<br />
has served as the President of the South Florida Association of Christian<br />
Counselors. He is the co-founder <strong>and</strong> developer of Mentorfuse, which<br />
is an online mentor management tool (www.mentorfuse.com), consults<br />
with churches <strong>and</strong> corporations interested in developing a “Community<br />
Engagement Strategy”, <strong>and</strong> was the lead innovator on the “Take The<br />
<strong>Checkup</strong> <strong>Date</strong> <strong>Nights</strong> @ Chick-fil-A” Campaign. Tim has been married to<br />
Beth for over 17 years <strong>and</strong> has four very active boys.<br />
Direct correspondence to: timpopadic@gmail.com<br />
Peter J. Larson, Ph.D, is the President of Life Innovations, the international<br />
headquarters of the PREPARE/ENRICH Program. He is a licensed<br />
psychologist <strong>and</strong> the co-developer of the Customized Version of PREPARE/<br />
ENRICH <strong>and</strong> the <strong>Couple</strong> <strong>Checkup</strong> assessment. He has also co-authored the<br />
<strong>Couple</strong> <strong>Checkup</strong> book (2008), the PREPARE to Last program (2007), <strong>and</strong> the<br />
PREPARE/ENRICH Marriage Mentor Program (2004). Peter <strong>and</strong> Heather have<br />
been married 14 years, <strong>and</strong> have three children.<br />
Direct correspondence to: plarson@prepare-enrich.com<br />
David H. Olson, Ph.D., is CEO <strong>and</strong> founder of Life Innovations. He is<br />
the developer of the world renown PREPARE/ENRICH Program <strong>and</strong> codeveloper<br />
of the <strong>Couple</strong><strong>Checkup</strong> assessment. He is Professor Emeritus,<br />
Family Social Science, University of Minnesota where he taught for over<br />
25 years. Dr. Olson is past president of the National Council on Family<br />
Relations (NCFR). He is a Fellow in the American Association of Marital <strong>and</strong><br />
Family Therapy (AAMFT), American Psychological Association (APA) <strong>and</strong><br />
NCFR. Dr. Olson has received numerous awards from national professional<br />
organizations (AAMFT, APA, AFTA, ACA, ACME, Smart Marriages) <strong>and</strong><br />
Universities (Penn. State, St. Olaf, Univ. of Minnesota) for his high quality<br />
research <strong>and</strong> creative products. He has written over 20 books <strong>and</strong> over 100<br />
professional articles on marriage <strong>and</strong> the family.<br />
Direct correspondence to: dolson@prepare-enrich.com
How to Start A <strong>Date</strong> Night Campaign in your Community?<br />
From the success of the West Palm Beach <strong>Date</strong> <strong>Nights</strong> <strong>and</strong> the similar<br />
campaigns replicated in Chattanooga, TN <strong>and</strong> Knoxville, TN, some “Best<br />
Practices” for both executing a successful date night <strong>and</strong> creating a “Marriage<br />
Champion” movement in other communities are offered here. To learn<br />
more <strong>and</strong> read about the nuts <strong>and</strong> bolts of this campaign, as well as others<br />
happening across the country, visit the blog site at:<br />
www.marriagechampions.wordpress.com.<br />
Other great sites to visit:<br />
- <strong>Couple</strong> <strong>Checkup</strong> <strong>and</strong> PREPARE/ENRICH: www.couplecheckup.com<br />
- David <strong>and</strong> Claudia Arp <strong>and</strong> the 10 Great <strong>Date</strong>s:<br />
www.marriagealive.com<br />
- Take the <strong>Checkup</strong> Campaign: www.takethecheckup.com<br />
- Strong Marriages Florida: www.strongmarriagesflorida.org<br />
- Mentorfuse, Web-Based Mentor Management Solution:<br />
www.mentorfuse.com<br />
- “Love is Here,” the engine of the local <strong>and</strong> national marriage<br />
movement: www.loveishere.com<br />
- WinShape Marriage: www.winshape.org<br />
- First Things First: www.firstthings.org
How to Start A <strong>Date</strong> Night Campaign in your Community?<br />
From the success of the West Palm Beach <strong>Date</strong> <strong>Nights</strong> <strong>and</strong> the similar<br />
campaigns replicated in Chattanooga, TN <strong>and</strong> Knoxville, TN, some “Best<br />
Practices” for both executing a successful date night <strong>and</strong> creating a “Marriage<br />
Champion” movement in other communities are offered here. To learn<br />
more <strong>and</strong> read about the nuts <strong>and</strong> bolts of this campaign, as well as others<br />
happening across the country, visit the blog site at:<br />
www.marriagechampions.wordpress.com.<br />
Other great sites to visit:<br />
- <strong>Couple</strong> <strong>Checkup</strong> <strong>and</strong> PREPARE/ENRICH: www.couplecheckup.com<br />
- David <strong>and</strong> Claudia Arp <strong>and</strong> the 10 Great <strong>Date</strong>s:<br />
www.marriagealive.com<br />
- Take the <strong>Checkup</strong> Campaign: www.takethecheckup.com<br />
- Strong Marriages Florida: www.strongmarriagesflorida.org<br />
- Mentorfuse, Web-Based Mentor Management Solution:<br />
www.mentorfuse.com<br />
- “Love is Here,” the engine of the local <strong>and</strong> national marriage<br />
movement: www.loveishere.com<br />
- WinShape Marriage: www.winshape.org<br />
- First Things First: www.firstthings.org
Sponsors:<br />
<strong>Couple</strong> <strong>Checkup</strong> <br />
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Marriage Alive
<strong>Couple</strong> <strong>Checkup</strong> & <strong>Date</strong> <strong>Nights</strong><br />
@ Chick-fil-A<br />
A Community based Marriage <strong>Enrich</strong>ment Campaign 2010