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WhaT iS SoCial enTrepreneurShip WorKShop?
The Social Entrepreneurship Workshop has been created to address the evolving world of social entrepreneurship
– a term that is tweaked in different contexts – essentially covering organizations that exhibit
unique business models, which contribute to profitably solving social or environmental needs not addressed
by traditional business or government activities.
Creative business models demonstrate new ways of doing business that have important implications for the
new generation of business leaders – inclusive, equitable value chains, complex ecosystems of private and
public partnerships and profitable businesses – that solve tenacious social and environmental problems
with multi-faceted approaches. While some may argue this ‘niche’ has been filled by NGOs and social initiatives
for decades, we argue that now more than ever and in new and different ways, social enterprise is
going ‘mass market’.
Join us for some of the most captivating and inspiring stories of how business can change the world. The
goals of the workshop are threefold:
• Create awareness among conference participants on how profitable business can lead social
change through a discussion with fascinating social enterprises and their founders.
• Encourage the social entrepreneurship movement among business school students and conference
attendees by offering a forum for the discussion of ideas and connection to resources.
• Facilitate networking between select entrepreneurs, potential financiers, and other interested
stakeholders such as social enterprise incubators and grant-giving bodies.
idea phase: bringing your Social business idea to fruition
Closed Session Friday, February 25 – 10:45-12:00 / 12:15-13:30
A small group of conference participants, chosen by short application, will meet in a session led by serial
entrepreneur and strategy expert. Participants will discuss the viability of one another’s ideas, and explore
the key elements required to turn an idea into an operating business.
Mentors: Filipe Santos – INSEAD Social Entrepreneurship Initiative
participants: Jorge Lazaro – IESE MBA 2011
Rut Turró
Alvaro Marsal – MBA, ESADE Business School
organized by: Inés Alegre (IESE PhD)
36 IESE Business School
Social entrepreneurship Workshop