Global Social Media Summit - The Arthur Page Society
Global Social Media Summit - The Arthur Page Society
Global Social Media Summit - The Arthur Page Society
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<strong>Global</strong> <strong>Social</strong> <strong>Media</strong> <strong>Summit</strong>: <strong>The</strong> Authentic<br />
<strong>Social</strong> Enterprise<br />
8:00 a.m. Breakfast / Registration<br />
8:30 a.m. Welcome Remarks<br />
Wednesday October 3, 2012<br />
8:00 a.m. – 5:00 p.m.<br />
Hosted & Sponsored by<br />
eBay UK HQ<br />
Whitaker Building<br />
Center Court Conference Room<br />
1 Heron Square<br />
Richmond Surrey TW9 1EJ, UK<br />
Agenda as of 9-20-12<br />
Conveners<br />
Roger Bolton, President, <strong>Arthur</strong> W. <strong>Page</strong> <strong>Society</strong><br />
Alan Marks, Senior Vice President, <strong>Global</strong> Communications, eBay, Inc.<br />
9:00 a.m. <strong>Social</strong> Business Readiness<br />
Speaker<br />
Neville Hobson, Communicator, Blogger and Podcaster<br />
10:00 a.m. Operationalizing <strong>Social</strong> <strong>Media</strong> Strategy<br />
Moderator<br />
Tom Kowaleski, former CCO, BMW North America, Senior Advisor for WPP<br />
Group on Lincoln Brand of Ford Motor Company
Panelists<br />
Scott Monty, <strong>Global</strong> Head of <strong>Social</strong> <strong>Media</strong>, Ford Motor Company<br />
Jörg Winkelmann, <strong>Global</strong> Lead, Centre for CIO Leadership, IBM<br />
11:00 a.m. Networking Break<br />
11:15 a.m. Digital Progress and Impact on Traditional <strong>Media</strong><br />
Moderator<br />
Alan Marks, Senior Vice President, <strong>Global</strong> Communications, eBay<br />
Panelists<br />
Mary Beth Christie, Online Product Management Director, Financial Times<br />
Paul Mylrea, Director of Communications, BBC<br />
12:30 p.m. Buffet Lunch<br />
1:30 p.m. Engaging Employees & Does It Differ by Culture? – Case Studies<br />
Moderator<br />
Maril MacDonald, Chief Executive Officer, Gagen MacDonald<br />
Speakers<br />
Connie Chan Wang, <strong>Social</strong> <strong>Media</strong> Marketing, LinkedIn<br />
Speaker TBA<br />
2:30 p.m. Empowering a <strong>Global</strong> Workforce<br />
3:30 p.m. Break<br />
Speakers<br />
Scott Seese, Chief Information Officer, eBay, Inc.<br />
Speaker TBA<br />
3:45 p.m. Summary of Today’s Learning’s: <strong>Page</strong> Perspectives<br />
Moderator<br />
Sandra Macleod, Group Chief Executive, Echo Research<br />
Panelists<br />
Bjorn Edlund, Chairman Europe, Middle East and Africa, Edelman<br />
Michele Galen, Head of Communications, Novartis International AG<br />
Clarissa Haller, Head of Group Corporate Communications, ABB Ltd<br />
2
Hans Koeleman, Corporate Communications Director, KPN Royal Dutch<br />
Telecom<br />
John McLaren, Director of Corporate Communications, AkzoNobel<br />
4:45 p.m. Closing Remarks<br />
5:00 –<br />
6:30 p.m.<br />
Convener<br />
Roger Bolton, President, <strong>Arthur</strong> W. <strong>Page</strong> <strong>Society</strong><br />
Reception<br />
3
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